SNEAK PEEK #4: Rice-A-Roni, The Not-So Frisco Treat?

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If you're looking for some great facts on foods, the new 10 Issue (which hits bookstores this Tuesday!) has you covered. From a hilarious food fight between San Francisco and Los Angeles over the origin of the Fortune Cookie, to why Ray Kroc had no faith in the Egg McMuffin, we've got all sorts of great stories. But perhaps one of my favorites was this little known gem about Rice-A-Roni's origins:

The Not-So Frisco Treat?

Screen shot 2010-02-24 at 3.18.01 AMIf you watched daytime television in the 1980s, you know that Rice-a-Roni is "The San Francisco Treat." But don't let that super-catchy jingle fool you—the product was actually based on an Armenian recipe consisting of rice, vermicelli pasta and chicken broth. In the 1940s, a housewife named Lois DeDomenico borrowed the recipe from her Armenian landlord and served the dish to her family, who happened to own a pasta company in San Francisco. After her brother-in-law Vince took a few bites, he said, "This would be great in a box," and voila! Rice-a-Roni was born.

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Of course, that's just one of the wonderful origin stories we're covering. You can pick up the new 10 issue on newsstands on Tuesday. Or better yet, why not make our editors happy and order a subscription right here?

February 27, 2010 - 3:20am
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