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Not-So-Famous Firsts: Entertainment Edition

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From the time that the first humanoids roamed the Earth, one of the basic necessities of life besides food, water and oxygen has always been the ability to entertain oneself. There are some naysayers who will dispute that we've come a long way since being amused by a rock and a stick, but nevertheless I present a few miscellaneous entertainment "firsts":

The First Drive-In Movie Theater

Richard Milton Hollingshead, Jr., was looking for money making opportunities while the U.S. was in the throes of the Great Depression. He noted that even though pennies were being pinched, folks still managed to shell out a few cents to see a movie on a regular basis. His research also discovered that children tended to go to theaters during the daytime to catch the matinee, while evening showings were the realm of adults (if they could afford a babysitter and Dad could be cajoled into dressing up and going out after a hard day at work). Another consideration was that most cinemas of that era were in downtown locations that did not include free parking lots. The solution was an open-air theater where movies could be viewed from the comfort of the family car, where childcare and formal dress were unnecessary. He opened the first Drive-In Theater on June 6, 1933, on Crescent Boulevard in Camden, New Jersey. The admission price was 25 cents per vehicle and an extra 25 cents for each passenger other than the driver.

People Magazine Firsts

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The fist issue of People Magazine hit the shelves on March 4, 1974. Mia Farrow was on the cover to promote The Great Gatsby. People's first million-selling issue also featured its first topless cover—the subject baring it all was none other than Telly "Kojak" Savalas. The first non-human to grace the cover was Star Wars robot C3PO (in 1977), and the first "Sexiest Man Alive" cover appeared on February 4, 1985, with Mel Gibson winning the honor.

Entertainment Tonight Hosts

Although Mary Hart has become synonymous with Entertainment Tonight, she was not one of the original hosts of the program. When it debuted in 1981 the co-anchors were Ron Hendren and Marjorie Wallace, who was also the first American to win the Miss World contest.

Bowling Firsts

The first permanent bowling gaming areas in the U.S. were established in what is now New York's Battery Park. At that time, nine-pin bowling was played outdoors on the lawn (which is why there are several cities on the map today called "Bowling Green"). When nine-pin bowling became synonymous with gambling and general unsavory-ness, an extra pin was added to the mix by savvy entrepreneurs and 10-pin bowling was born. However, the rules of the game were sketchy, and there was no uniformity in such specifics as lane length and ball weight.

In September 1895, Joe Thumb founded the American Bowling Congress, which established a standardized set of general rules and opened the door to national leagues and competitions. Bowling balls were made of wood until 1905 when Evertrue introduced the first rubber bowling ball. "Pin boys"—athletic young lads who quickly reset pins and returned the ball after each roll—were a fixture at bowling alleys until 1951. American Machine and Foundry (AMF) had been tinkering with an automatic pinsetting device since 1946, and five years later a bowling alley in Mt. Clemens, Michigan, installed the first solid pinwheel chain-driven table drive that worked well enough to elevate AMF to major player status in the sports equipment realm.

Hollywood Bowl

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The Beatles were the first rock and roll "act" to play at the famed Hollywood Bowl. The date was August 23, 1964, and the top ticket price was $7.00 for selected box seats. Compare that to July 2010, when the L.A. Philharmonic will be performing "A Beatles Celebration" at the Hollywood Bowl. No actual Beatle will be performing, yet the best seats in the house are on sale for $120 each.

MTV's First Day

When MTV debuted on August 1, 1981, Mark Goodman was the first VJ to appear on the air. He was the one who introduced the first video ever played on that network, "Video Killed the Radio Star" by the Buggles. A total of 62 different videos were played that first day, five of which were by Rod Stewart. REO Speedwagon had four videos featured, while The Pretenders and April Wine each had three. Of course, being in heavy rotation wasn't necessarily a measure of an artist's popularity back then, it was just a matter of which record label had financed the most videos for its artist roster.

See Also: Aviation Edition.

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A Forgotten George Gershwin Musical Just Made Its American Debut
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In 1982, dozens of crates containing handwritten musical manuscripts—inked with the scribbles of Cole Porter, Richard Rodgers, and George Gershwin—were discovered in a warehouse in Secaucus, New Jersey. Many of the scores contained lost or unpublished songs that had not been performed in decades, if ever. In an interview with The New York Times, Miles Kreuger, the president and founder of the Institute of the American Musical, called it "one of the monumental discoveries in the history of American musical theater."

Included in the crates were about 70 Gershwin tunes, including an autograph score to his largely forgotten 1924 musical, Primrose.

George Gershwin was one of the most popular, and important, American composers of the 20th century. His music, prized for being equally adventurous and accessible, was chameleonic. It seemed to fit in everywhere, comfortably toggling the jazz, theatrical, and symphonic worlds. In the theater, Gershwin helped establish a musical idiom that dominated for decades. (Fun fact: His Of Thee I Sing was the first musical to win a Pulitzer Prize for Drama.) In basement jazz clubs, much of his work became the bedrock of the Great American Songbook, the launching pad for generations of jazz musicians. In the classical concert hall, his symphonic work remains wildly popular—the pillar of Pops concerts.

But Gershwin’s reputation as the "All-American" composer belies the fact that a significant number of early staged scores remain missing. Some of Gershwin's Broadway music has not been heard in nearly a century. In the case of Primrose, it's been 92 years.

That's not unusual. During Gershwin's heyday, most showtunes vanished the moment the final curtain closed. "Musicals back then were like comic books," Michael D. Miller, founder and president of the Operetta Foundation, tells Mental Floss. "People waited and waited for the next one, and when it came out, the public devoured it. And when it was all said and done, they threw it out."

Take Gershwin’s other early Broadway shows: Many parts to the scores of Dangerous Maid (1921), Our Nell (1922), The Rainbow (1923), and Half Past Eight (1918) have disappeared. "If they didn't make it into one of the warehouses that belonged to companies that rented out scores, the scores might have just been destroyed," says Michael Owen, Consulting Archivist to the Ira and Leonore Gershwin Trusts. The practice has left behind a trail of musical breadcrumbs. "That's the case with Gershwin's pre-1924 shows," Owen said. "There might be one fully-orchestrated song from a musical that still exists. Or there might be half a show that exists, but only as a piano with vocals. Or there might be some lyrics without piano, or piano without lyrics."

The same goes for recordings. The truth is, despite Gershwin's popularity, you can't listen to much of his work as it originally sounded. According to Miller, even recordings of tunes that Gershwin wrote at the height of his popularity, like those in Treasure Girl and Show Girl, are AWOL. Owen estimates that 25 percent of both George and his brother Ira Gershwin's oeuvre has not been recorded. "If you're talking 1923 and earlier, it gets very skimpy."

Primrose is lucky in that regard. A complete piano-vocal score was published when the show debuted in London, and cast recordings were sold. The musical simply slipped into obscurity, and the score plunged with it. It has never been performed in America—until now.


At its heart, Primrose is a tale of unwanted relationships—and a tribute to the lengths people will go to find happiness. In it, the novelist Hilary Vane uses his imaginative talents to cook up real-life schemes to unchain a web of unhappy characters from undesired paramours, freeing them to run off with their true loves. (Along the way, there are some cheerful Arthur Sullivan-esque songs, including one about the headless Mary, Queen of Scots.)

The play, which debuted on London's West End, brought Gershwin to Britain in 1924. He sailed the Atlantic with seven polished tunes already stuffed in his suitcase, many of which were attempts to write in the style of classic Edwardian romps. "I have inserted several numbers in 6/8 time, because the English are a 6/8 nation," he told the London Standard. "The Americans are a 4/4 nation and their music is essentially the fox-trot. But the English, who are used to good lyrics, like the 6/8 rhythm, which approaches most closely to ordinary speech."

The result—a unique fusion of brassy across-the-pond blue notes and British patter song—was distinctly different from anything playing on either side of the Atlantic. The English playwright Noël Coward was gobsmacked. He called the score's variety "extraordinary."

The great significance of Primrose, however, is that Gershwin not only wrote the music—he also orchestrated three tunes himself. Gershwin's orchestration skills have long been a point of controversy. Classical critics, in a fit of anti-showbiz snobbery, griped that he lacked the knowledge to write for large ensembles. Indeed, Gershwin's first stab at opera, Blue Monday, and his famed Rhapsody in Blue were orchestrated by other musicians.

It's here, on Primrose, that Gershwin cut his teeth writing for large ensembles. "These orchestrations are considered to settle a scholarly controversy—when did George learn orchestration?" writes theater expert James Ross Moore in the The George Gershwin Reader. These newly honed orchestration skills would make history, helping Gershwin write pieces that eventually cemented his place on the Mount Rushmore of American composers: his "Concerto in F," American in Paris, and all of Porgy and Bess.

Primrose saw 255 performances on the West End and even hopped to Melbourne and Sydney, Australia. But the Great American Composer's show never appeared in the United States. After premiering down under in 1925, Primrose was forgotten—interest wasn't rekindled until the handwritten scores popped up in that Secaucus warehouse 57 years later.

In 1987, the Library of Congress dusted off the recently discovered score and hosted a performance of Primrose. The play itself, however, was not staged: The dialogue-rich script was cut. Conversely, in 2003, Musicals Tonight!—a New York City group dedicated to reviving classic musicals—performed the musical, but, this time, the orchestrations were cut in favor of a lonely piano. Michael Feingold, a theater critic for the Village Voice, wrote that, "Enough comes across to make you see what the work could be, in the hands of knowing professionals, as part of a living tradition."

Well, pros have finally gotten their hands on it. Michael Miller and his colleagues spent days sifting through the Gershwin archives at the Library of Congress and reassembled the entire original score.

Now, for the first time in 92 years—and the first time in the United States—the curtain has finally opened on a fully-orchestrated, fully-staged production of Primrose, revived under the care of the Ohio Light Opera. Based in Wooster, Ohio (about an hour’s drive south of Cleveland, and a shorter jaunt from Cuyahoga National Park), the Ohio Light Opera will put on seven more performances between now and August 11. I had the privilege of taking in a dress rehearsal, and I can verify that it's a hoot.

As for the sea of other incomplete Gershwin works, there is hope. Scholars are currently working to bring them—all of them—back. At the University of Michigan, folks leading The Gershwin Initiative are working to publish critical editions (including full scores) to all of George and Ira Gershwin's works—including their embryonic stage pieces. (Perhaps they will resurrect the missing score to The Rainbow, which now stands alone as the only Gershwin musical to never enjoy an American premiere.)

In the meantime, Gershwin fans and music history buffs looking to take a road trip should look no further than Ohio: Click here for dates and tickets.

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American Motorcycle Association Hall of Fame via Wikipedia (Augusta and Abigail) // Public Domain
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The Bold Van Buren Sisters, Who Blazed a Trail Across America
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American Motorcycle Association Hall of Fame via Wikipedia (Augusta and Abigail) // Public Domain

Descendants of American president Martin Van Buren, Adeline and Augusta Van Buren were born into a life of privilege that assured them the safe and respectable existences of society women. But with America on the brink of war, the sisters ditched their gilded cages for a cross-country adventure they hoped would change their beloved nation for the better.

By July 1916, America was readying to enter World War I, and 32-year-old Augusta and 26-year-old Adeline were eager to do their part as motorcycling military dispatch riders, transporting crucial communications to the front line. Women were flat-out barred from combat duty in the U.S., but as bikers with thousands of hours logged on the roaring vehicles, the Van Burens felt they were uniquely qualified for such arduous and dangerous missions. And they were determined to prove it. By the end of their journey, they would become the first women to travel across the country on two solo motorcycles.

Fittingly, Addie and Gussie—as they preferred to be called—set forth on Independence Day. From Brooklyn's Sheepshead Bay racetrack, they headed to the Lincoln Highway, which ran from Times Square in Manhattan to Lincoln Park in San Francisco. They had top-of-the-line bikes: $275 Indian Power Plus motorcycles that boasted Firestone "non-skid" tires and gas headlights that would allow them to barrel through the darkest nights. They had an indomitable spirit. They had each other. And they'd need all the courage and resources they could muster for this daunting endeavor.

“There were no road maps west of the Mississippi," their great-nephew and historian Robert Van Buren explained to the Worcester, Massachusetts Telegram of the sisters' epic journey. "The roads were just cow passes, dirt trails, wagon trails, things like that.” The Lincoln Highway was far from the paved superhighways of today. Heavy rain proved a major problem, wiping out roads and throwing the Van Burens off-course and off their bikes. “They had no helmets. They just had goggles with a leather cap and leathers on. They were really exposed to the elements,” Van Buren said. “They had a tough time.” Yet weather and murky maps weren't their only obstacles.

Just west of Chicago, the motorcycling mavens were pulled over by police—not for the way they were driving but for the way they were dressed. Though women's fashion was shifting from corsets to more comfy attire, dresses were still the norm. In some states it was actually illegal for women to wear pants. So the Van Burens' military-style leggings and leather riding breeches got them arrested again and again by confounded cops. Between arrests and weather delays, the sisters' one-month journey stretched into two.

By August, Addie and Gussie reached Colorado's Rocky Mountains and earned their first record, becoming the first women to reach the 14,109-foot summit of Pike's Peak by motorized vehicle. Running behind schedule, the sisters abandoned their plan to ride north through Wyoming, favoring a more direct path through the Rockies. Unfortunately, relentless rain transformed the mountains’ dirt paths to sucking mud that mercilessly trapped their tires. Exhausted, freezing, and filthy from their fruitless efforts to free their wheels, the dejected duo was forced to abandon their bikes and seek out help on foot. Hours and miles later, the sisters slid out of the darkness upon the small mining town of Gilman, Colorado. They were quite the sight to the awed miners: two angel-faced ladies draped in leather and caked in mud.

The miners offered them rest and food, then helped the sisters free their bikes. But another brush with disaster came 100 miles west of Salt Lake City, where the winds had whisked away the desert's path, and the pair was woefully low on water. Thankfully, their luck held up again: A prospector came along who not only had a horse-drawn cart packed with supplies, but also a keen sense of direction to get them back on their way.

Wikipedia // Public Domain

 
Exhausted and elated, Addie and Gussie Van Buren reached San Francisco at long last on September 2, having traveled 5500 miles, and completed their journey on September 8 after arriving in Los Angeles. And still, they pressed on, traveling down to the Mexican border and Tijuana.

Their remarkable ride earned headlines, but much of the media coverage disappointed. Leading motorcycle magazines focused on the bikes, not the bikers. Others ignored the purpose and historical import of their journey, publishing puff pieces about the ladies' curious "vacation." Worse yet, The Denver Post accused the sisters of exploiting World War I to abandon their duties at home to "display their feminine counters in nifty khaki and leather uniforms." But most vexing, the U.S. government was unmoved, and rejected the Van Burens' application for dispatch service.

Following their cross-country adventure, the boundary-busting sisters pursued new passions. In a time when female lawyers were unheard of, Addie earned her law degree at prestigious New York University. Meanwhile, Gussie became a pilot, flying in Amelia Earhart's Ninety-Nines, an international organization dedicated to creating a supportive environment and opportunities for aviatrixes. With these accomplishments, each sister added credence to Gussie's famous maxim, "Woman can, if she will."

While their journey didn't deliver the immediate impact the sisters had hoped for, today they are remembered as pioneers for women and motorcyclists alike. Addie and Gussie's courageous spirit and intense independence is celebrated by descendants and admirers who have kept their legacy alive through cross-country rides that traced their path on the trip's 90th and 100th anniversaries. Plus, both the Sturgis Motorcycle Museum's Hall of Fame in South Dakota and the AMA Motorcycle Hall of Fame of Ohio have posthumously inducted the Van Burens as esteemed members.

Both Addie and Gussie enjoyed full lives with careers that thrilled them, and family that loved and still rally around them, decades after their deaths at ages 59 and 75 respectively. In their time, these headstrong and hearty sisters witnessed the passing of the 19th Amendment that gave women the vote. They cheered the female patriots who rushed into the workforce as World War II demanded. They relished in a world that was changing to meet them, the industrious, rebellious, and brave Van Burens.

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