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Hadacol, the Last of the Medicine Shows

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Advertiser-supported entertainment is nothing new. Since medieval times, people could see free entertainment right in their hometown as long as they listened to a sales pitch for dubious remedies along with the singing, dancing, and side show acts. Sales of snake oil and other patent medicines paid for the show and then some. Like other forms of traveling entertainment, the medicine show lost its luster when people gained the opportunity to go see movies instead. The medicine show had one last hurrah during the 20th century in the form of Hadacol.

240LeBlancThe story of Hadacol is the story of Dudley LeBlanc. A born entrepreneur, LeBlanc put himself through college in Lafayette, Louisiana by running a clothes pressing business. Then he put four brothers and two cousins through college as well. LeBlanc sold shoes, tobacco, patent medicine, and funeral insurance. He also ran a funeral home, which benefitted greatly from insurance sales. LeBlanc served as state senator and in the Louisiana Public Service Commission. In 1932, he ran for governor of Louisiana against Oscar Allen, who had the support of Huey Long. It was a particularly nasty campaign that LeBlanc lost. He also ran unsuccessfully for governor in 1944 and 1952. LeBlanc served as state senator for four non-consecutive terms between 1940 and his death in 1971. In the midst of his political career, he also made millions selling Hadacol.

LeBlanc ran into some trouble with the FDA over the patent medicines he was selling in 1941. Rather than deal with defending products that weren't all that profitable, he stopped making Dixie Dew Cough Syrup and Happy Day Headache Powders. Then he came up with something better. The story LeBlanc told was that he was suffering from pain in his big toe, and the only doctor who could help him wouldn't share the recipe for the medicine he used. So LeBlanc stole some from an inattentive nurse and research the ingredients on the label. From that information, he developed Hadacol. The name was short for Happy Day Company, with an L for LeBlanc. However, many years later when someone asked how he named the drug, LeBlanc said "Well, I hadda call it something."

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Hadacol was a mixture of vitamins B1 and B2, iron, niacin, calcium, phosphorous, honey, and diluted hydrochloric acid in 12% alcohol. The alcohol content wasn't all that high, but the hydrochloric acid meant it was delivered through the body faster than it would be otherwise. The mixture really made people feel better, although it wasn't a cure for the many diseases it was advertised for: high blood pressure, ulcers, strokes, asthma, arthritis, diabetes, pneumonia, anemia, cancer, epilepsy, gall stones, heart trouble, and hay fever. And that was only the beginning.

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What made Hadacol a success was LeBlanc's advertising ingenuity. He explored ways to promote his product that took the public by surprise -and worked. He kept supplies low in some pharmacies to create demand. He paid people for their testimonies, which sometimes crossed the line to ridiculous.

"Two months ago I couldn't read nor write. I took four bottles of Hadacol, and now I'm teaching school."

200hadacol-adHadacol was everywhere, on radio, on billboards, in newspapers and magazines, and at the local pharmacy. It was even sold in liquor stores and bars. People paid $3.50 for a 24-ounce bottle even if they had no food in the pantry. The hope for a better tomorrow trumped common sense in those days, just as it does now. LeBlanc pushed Hadacol on his radio show, which he broadcast in French. He published a medical pamphlet extolling the wonder of his elixir. He gave away swag featuring the name Hadacol on it, including water pistols and a comic book for children with stories drawn from glowing testimonies. LeBlanc wrote a jingle called "The Hadacol Boogie" which was recorded by several artists including Jerry Lee Lewis. He gave out Hadacol tokens, good for 25 cents off a bottle. LeBlanc had to expand his factory, then build more factories. Hadacol use spread from Louisiana across the nation. Millions of bottles were sold every year.

240hadacolboogieThe Food and Drug Administration objected, not to Hadacol itself, but to LeBlanc's claims that it cured cancer, epilepsy, asthma, and other diseases when it clearly did not. Wanting to avoid trouble, LeBlanc pulled those claims, but the damage was done. The new health claims were vague, but he couldn't do anything about the testimonies consumers gave. Without specific diseases, Hadacol became a cure-all for whatever people hoped it would cure. And no matter what was wrong, the medicine made people feel better -and that was all that mattered. LeBlanc instigated rumors that Hadacol was good for sexual potency, a tip that was slyly alluded to in the medicine shows. Hadacol was said to be recommended by doctors, although the only doctor named was Dr. L.A. Willey, who later turned out to be a Californian convicted of practicing medicine without a license. To enlist doctors for endorsements, LeBlanc offered free samples and a payment for each patient a doctor could recruit for research.

250_300hadacolparadeIn 1950, LeBlanc took the show on the road. The Hadacol Caravan of 130 vehicles played one-night stands throughout the South. Thousands of people paid admission with Hadacol box tops each night and enjoyed entertainment from Carmen Miranda, Mickey Rooney, Bob Hope, Lucille Ball, George Burns and Gracie Allen, Roy Acuff, Minnie Pearl, and other big names. The band played, chorus girls danced, circus acts performed, and LeBlanc sold millions of bottles of Hadacol. the caravan then headed west and recruited the talents of Groucho Marx and Judy Garland. In 1951, LeBlanc toured using a 17-car train called the Hadacol Special. The shows featured bicycle giveaways, beauty contests, and clowns selling Hadacol. Jack Dempsey, Milton Berle, Jimmy Durante, and Cesar Romero joined the show, which played for a month straight in Los Angeles. Hank Williams played the final act of the show and brought people to their feet every night.

190hadacolgoodforAt the time, Hadacol was the second biggest advertiser in the US, right after Coca-Cola. As the caravan headed east, there were hints that all was not well with LeBlanc financially. The company head was spending more in advertising than he was bringing in. He announced that he was selling the company to the Maltz Cancer Foundation, but would stay as a sales manager. The actual buyers included Dr. Maxwell Maltz, a plastic surgeon who ran a "private research project." Then news then came that LeBlanc was in trouble with the IRS. The caravan tour laid off some performers, then cancelled before the end of the schedule. Some performers were stranded without pay. The group that bought Hadacol was stunned to find how far in debt the company was, and declared bankruptcy even before paying the entire $8 million selling price to LeBlanc. Still, LeBlanc had the last laugh, as the company's debts were no longer his. Later that year, LeBlanc appeared on Groucho Marx' TV show You Bet Your Life. Marx asked him what Hadacol was good for. LeBlanc quipped "It was good for about"¦ 5 and a half million dollars for me last year."

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Space
NASA Is Posting Hundreds of Retro Flight Research Videos on YouTube
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If you’re interested in taking a tour through NASA history, head over to the YouTube page of the Armstrong Flight Research Center, located at Edwards Air Force Base, in southern California. According to Motherboard, the agency is in the middle of posting hundreds of rare aircraft videos dating back to the 1940s.

In an effort to open more of its archives to the public, NASA plans to upload 500 historic films to YouTube over the next few months. More than 300 videos have been published so far, and they range from footage of a D-558 Skystreak jet being assembled in 1947 to a clip of the first test flight of an inflatable-winged plane in 2001. Other highlights include the Space Shuttle Endeavour's final flight over Los Angeles and a controlled crash of a Boeing 720 jet.

The research footage was available to the public prior to the mass upload, but viewers had to go through the Dryden Aircraft Movie Collection on the research center’s website to see them. The current catalogue on YouTube is much easier to browse through, with clear playlist categories like supersonic aircraft and unmanned aerial vehicles. You can get a taste of what to expect from the page in the sample videos below.

[h/t Motherboard]

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History
15 Fascinating Facts About Amelia Earhart
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Amelia Earhart was a pioneer, a legend, and a mystery. To celebrate what would be her 120th birthday, we've uncovered 15 things you might not know about the groundbreaking aviator.

1. THE FIRST TIME SHE SAW AN AIRPLANE, SHE WASN'T IMPRESSED.

In Last Flight, a collection of diary entries published posthumously, Earhart recalled feeling unmoved by "a thing of rusty wire and wood" at the Iowa State Fair in 1908. It wasn't until years later that she discovered her passion for aviation, when she worked as a nurse's aide at Toronto's Spadina Military Hospital. She and some friends would spend time at hangars and flying fields, talking to pilots and watching aerial shows. Earhart didn't actually get on a plane herself until 1920, and even then she was just a passenger.

2. SHE WAS A GOOD STUDENT WITH NO PATIENCE FOR SCHOOL.

After working with the Voluntary Aid Detachment in Toronto, Earhart took pre-med classes at Columbia University in 1919. She made good grades, but dropped out after just a year. Earhart re-enrolled at Columbia in 1925 and left school again. She took summer classes at Harvard, but gave up on higher education for good after she didn't get a scholarship to MIT.

3. ANOTHER PIONEERING FEMALE AVIATOR TAUGHT EARHART HOW TO FLY.

Wikimedia Commons // Public Domain

Neta Snook was the first woman to run her own aviation business and commercial airfield. She gave Earhart flying lessons at Kinner Field near Long Beach, California in 1921, reportedly charging $1 in Liberty Bonds for every minute they spent in the air.

4. EARHART BOUGHT HER FIRST PLANE WITHIN SIX MONTHS OF HER FIRST FLYING LESSON.

Wikimedia Commons // Public Domain

She named it The Canary. The used yellow Kinner Airster biplane was the second one ever built. Earhart paid $2000 for it, despite Snook's opinion that it was underpowered, overpriced, and too difficult for a beginner to land.

5. AMY EARHART ENCOURAGED HER DAUGHTER'S PASSION. HER FATHER, ON THE OTHER HAND, WAS AFRAID OF FLYING.

Earhart's mom used some of her inheritance to pay for The Canary. She was a bit of an adventurer herself: the first woman to ever climb Pikes Peak in Colorado.

6. EARHART HAD A LOT OF ODD JOBS.

In addition to volunteering as a nurse's aide, Earhart also worked early jobs as a telephone operator and tutor. Earhart was a social worker at Denison House in Boston when she was invited to fly across the Atlantic for the first time (as a passenger) in 1928. At the height of her career, Earhart spent time making speeches, writing articles, and providing career counseling at Purdue University's Department of Aeronautics. Oh, and flying around the world.

7. SHE WASN'T SURE ABOUT MARRIAGE, BUT SHE DEFINITELY BELIEVED IN PRE-NUPS.

When promoter George Putnam contacted Earhart about flying across the Atlantic Ocean in 1928, it was her first big break ... and the beginning of their love story. The two began a working relationship, which soon turned into attraction. When Putnam's marriage to Dorothy Binney fell apart, he eventually proposed to Earhart. She said yes, albeit reluctantly.

Earhart wasn't worried about safeguarding financial assets so much as she wanted the two of them to maintain separate identities. Earhart asked Putnam to agree to a trial marriage. If they weren't happy after a year, they'd be free to go their separate ways, no hard feelings. He agreed. They lived happily until her disappearance.

8. SHE WROTE ABOUT FLYING FOR COSMOPOLITAN.

In 1928, Earhart was appointed Cosmopolitan's Aviation Editor. Her 16 published articles—among them "Shall You Let Your Daughter Fly?" and "Why Are Women Afraid to Fly?"—recounted her adventures and encouraged other women to fly, even if they just did so commercially. (Commercial flights date back to 1914, but they wouldn't really take off until after World War II.)

9. FIRST LADY ELEANOR ROOSEVELT WAS SO INSPIRED BY EARHART THAT SHE SIGNED UP FOR FLYING LESSONS.

The two became friends in 1932. Roosevelt got a student permit and a physical examination, but never followed through with her plan.

10. EARHART WAS THE FIRST WOMAN TO GET A PILOT'S LICENSE FROM THE NATIONAL AERONAUTIC ASSOCIATION (NAA).

That was in 1923, when pilots and aircrafts weren't legally required to be licensed. Earhart was the sixteenth woman to get licensed by the Fédération Aéronautique Internationale (FAI), which was required to set flight records. Still, the FAI didn't maintain women's records until 1928.

11. SHE ACCOMPLISHED A LOT OF "FIRSTS."

Earhart eventually became the first woman to fly across the Atlantic as a passenger (1928) and then solo (1932) and nonstop from coast to coast (1932) as a pilot. She also set records, period: Earhart was the first person to ever fly solo from Honolulu to Oakland, Los Angeles to Mexico City, and Mexico City to Newark, all in 1935.

What do John Glenn, George H.W. Bush, and Amelia Earhart have in common? They all earned an Air Force Distinguished Flying Cross. But only Earhart was the first woman—and one of few civilians—to do so.

12. SHE WAS ONE OF THE FIRST CELEBRITIES TO LAUNCH A CLOTHING LINE.

Amelia Earhart Fashions were affordable separates sold exclusively at Macy's and Marshall Field's. The line's dresses, blouses, pants, suits, and hats were made of cotton and parachute silk and featured aviation-inspired details, like propeller-shaped buttons. Earhart studied sewing as a girl and actually made her own samples.

13. THE U.S. GOVERNMENT SPENT $4 MILLION SEARCH FOR EARHART.

At the time, it was the most expensive air and sea search in history. Earhart's plane disappeared July 2, 1937. The official search ended a little over two weeks later on July 19. Putnam then financed a private search, chartering boats to the Phoenix Islands, Christmas Island, Fanning Island, the Gilbert Islands, and the Marshall Islands.

14. THE SEARCH ISN'T OVER.

There are several theories about what happened to Earhart's plane during her last flight. Most people believe she ran out of fuel and crashed into the Pacific Ocean. Others believe she landed on an island and died of thirst, starvation, injury, or at the hands of Japanese soldiers in Saipan. In 1970, one man even claimed that Earhart was alive and well and living a secret life in New Jersey.

The International Group for Historic Aircraft Recovery (TIGHAR) has explored the theory that Earhart and her navigator Fred Noonan lived as castaways before dying on Gardner Island, now called Nikumaroro, in the western Pacific. Over the years, they've found a few potential artifacts, including evidence of campfire sites, pieces of Plexiglas, and an empty jar of the brand of freckle cream that Earhart used.

In early July 2017, a photo surfaced that seemed to confirm the theory that Earhart and Noonan crashed and were captured by Japanese soldiers, but that photo was quickly debunked.

15. TODAY, ANOTHER AMELIA EARHART IS MAKING HISTORY.

In 2014, another pilot named Amelia Earhart took to the skies to set a world record. The then-31-year-old California native became the youngest woman to fly 24,300 miles around the world in a single-engine plane. Her namesake never completed the journey, but the younger Earhart landed safely in Oakland on July 11, 2014. We think "Lady Lindy" would be proud.

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