Stars of the Wild West Show

In the latter part of the 19th century, before television, radio, or even movies with sound, traveling exhibitions were the biggest form of entertainment most people encountered. Oh yes, the circus! At the same time, newspapers and novels told of the adventures Americans experienced settling the western half of the country: exploring, fighting the natives, hunting strange animals, and building communities. The wild west show merged the entertainment of the circus with the adventure of the new west and brought it to crowds of the eastern US and beyond. The stars of the wild west shows were as famous as world leaders and military heroes -or even more so!

Buffalo Bill

200_Buffalo-BillWilliam Frederick Cody worked as a Pony Express rider, trapper, prospector, buffalo hunter, and military scout before he became the premiere showman of the American West. He earned the nickname Buffalo Bill in his early twenties by outshooting a rival hunter. In 1872, author Ned Buntline persuaded Cody to portray himself in Buntline's play The Scouts of the Plains. Cody caught the show business bug and returned to the theater every season while still working as a scout for the US military. In 1883, he organized a traveling show called Buffalo Bill's Wild West, an outdoor extravaganza which featured historical reenactments, rodeo events, shooting exhibitions, and generally any impressive act that could conceivably depict life in the wild west. Cody's exhibition traveled for thirty years, including a total of ten years in Europe, and was seen by hundreds of thousands of people. Cody's idea of a traveling western circus was recreated by many other show business entrepreneurs, including quite a few of his star acts. In 1893 the name of the show was expanded to Buffalo Bill's Wild West and Congress of Rough Riders of the World when a parade of horseback riders was added. In 1909 he teamed with Pawnee Bill and his Asian acts to form the show Buffalo Bill's Wild West and Pawnee Bill's Far East. See Cody in a surviving film clip.

Dr. W.F. Carver

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Dr. William Frank Carver was trained as a dentist but made his name as a buffalo hunter and champion sharpshooter. The New York Times called him "as fine a specimen of fully-developed manhood as ever walked on Manhattan Island." A short-range marksman, his act consisted of shooting glass balls or wooden blocks his assistant would throw into the air. If that weren't impressive enough, audience members would throw their pencils into the air and watch Carver destroy those as well. He toured on his own and also with Bill Cody's show. Carver won numerous marksmanship prizes in addition to his show business income. Carver invented the horse diving act in which a horse would dive into a pool of water from heights of up to 60 feet. He was inspired when he rode a horse across a bridge that collapsed and the horse executed a graceful dive into a raging river, or at least that was the story he told. Carver's son, daughter, and daughter-in-law carried on the diving horse business in Atlantic City after Carver died in 1927.

Pawnee Bill

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William Gordon Lillie worked as a teacher, interpreter, and advocate for the Pawnee people who were relocated to Oklahoma. His lifelong relationship with the tribe earned him the name Pawnee Bill. He was hired to coordinate the Pawnee actors in Buffalo Bill's first tour. Five years later he went on the road with his own show called Pawnee Bill's Wild West. As time went by, he added Japanese acrobats and Arabian jugglers to the show. In 1908 he again joined Bill Cody, this time as an equal, as they formed "Buffalo Bill's Wild West and Pawnee Bill's Great Far East." Lillie's wife May (pictured) was a rider and sharpshooter in his show while still a teenager.

Buckskin Joe

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Edward Jonathan Hoyt went by the nickname E.J. most of his life, and on stage was known as Buckskin Joe. Born in Canada and raised to use a bow and arrow and animal trap, Hoyt was employed as an acrobat and aerialist with the J.T. Johnson Wagon Circus before the Civil War. He played sixteen different musical instruments  and became an accomplished bandleader. Hoyt fought for the Union in the Civil War and stayed in the military afterward during the Indian Wars. Still, he performed with various shows and learned how to walk a tightrope. Hoyt put together a band that played cow horns, which was recruited for the Pawnee Bill show. Although he wore long hair most of his life already, in 1880 Hoyt vowed to let his hair grow until he was worth $50,000. A few years later he admitted he had enough money and cut fifteen inches off! Hoyt also owned a grocery, served as a US Marshall, mined silver, prospected for gold, and opened his own show called Buckskin Joe's Wild West Show.

Annie Oakley

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Phoebe Ann Moses (or Mosey) later became known as Annie Oakley, the greatest shooter of any wild west show. Her father died when she was six years old, and Oakley learned to hunt and trap to help the family. She gained a reputation as a crack shot, and when she defeated professional sharpshooter Frank Butler in an arranged match, he was so impressed he began to court her. They married in 1882. Butler trained Oakley in riding and developed a show around her skills. Oakley and Butler joined Buffalo Bill's show in 1885, where Oakley became the biggest star outside of Bill Cody himself. She headlined the show for 17 years, then turned to acting when a play was written especially for her. She taught thousands of women to shoot, and even volunteered to put together a regiment of female sharpshooters for the Spanish-American War, but president McKinley did not accept the offer. Oakley continued to stage shooting demonstrations for the rest of her life. You can see Oakley in action in an 1894 Edison film.

Bee Ho Gray

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Emberry Cannon Gray was part Chickasaw and grew up friends with a Comanche family, whose chief gave him the nickname Bee Ho. By the time he was a teenager, Gray was an expert with whips, ropes, knives, and horses. At 19, he joined Colonel Cummins Indian Congress to perform at the World's Fair in St. Louis. He worked with the Miller Brothers 101 Ranch Wild West for many years and was with California Frank's All-Star Wild West and the Irwin Brothers Cheyenne Frontier Days Wild West Show. Gray won two world championship roping competitions and held one of the championship titles for several years. When the wild west shows faded, Gray took his act to vaudeville, radio, and Hollywood. His vaudeville act with his wife Ada featured trick roping, banjo music, humor, and his pet coyote. Bee Ho Gray also appeared in two credited films plus several uncredited roles.

Mexican Joe

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José Barrera was only 15 years old when Pawnee Bill hired him as a trick roper. He was an expert rider and participated in a "horse ballet" in which a group of riders danced to a live Mexican band. Barrera married a fellow performer, trick rider Effie Cole. He performed with Buffalo Bill's show and the Miller Brother's show in addition to Pawnee Bill's productions. When he and Ellie retired from show business, Barrera became foreman at Pawnee Bill's ranch in Oklahoma.

Sitting Bull

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Tatanka-Iyotanka, also known as Sitting Bull, was a Hunkpapa Lakota Sioux warrior and later chief who led the defeat of General George Custer. He was a guerilla fighter against the US Army in Red Cloud's War and fought in the Great Sioux War which included the battle at Little Big Horn. After years of exile in Canada after Little Big Horn, Sitting Bull surrendered and was confined to a reservation. He joined Buffalo Bill's Wild West as a star attraction in 1885. He was not required to perform, as his fame was enough to draw crowds. Sitting Bull made an appearance riding around the arena once for each show, then charged spectators to sign autographs. His show business career only lasted four months, but exposure to audiences only increased his fame as a warrior and freedom fighter. Sitting Bull returned to the reservation as a leader and advocate for his people. In 1890, authorities decided to preemptively arrest Sitting Bull because they suspected he would the join the Ghost Dance movement of Sioux who refused to live on the reservations. When they came to arrest him, Sitting Bull was killed along with seven of his followers and eight Lakota police officers.

Montana Frank

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Frank McCray was a messenger and government scout in Montana before joining Buffalo Bill's Wild West as a trick roper. He performed with the show for six years, then took his act to several other traveling companies and vaudeville shows as well as staging shows on his own.

Will Rogers

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You know Will Rogers as a movie star and humorist, but he began his show business career as a trick roper with Texas Jack's Wild West Circus, after honing his skills as a cowboy in the American west, Argentina, and South Africa. He later joined the Wirth Brothers Circus in Australia. Rogers returned to the US and was working for another circus when he was recruited by William Hammerstein to star in a vaudeville show. He added more comedy to his act, which led to a run with the Ziegfield Follies, and then to movies as well as a career as a traveling humorist and political pundit. He had perfected his show business persona to the point that he no longer needed to do rope tricks.

Iron Tail

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Wasee Maza was a Minneconjou Lakota who participated in the Battle of Little Bighorn as a teenager. His name translated to English as Iron Tail. After defeating Custer, he followed Sitting Bull into Canada and then back to South Dakota. Iron Tail joined the Ghost Dancers and was injured at the Wounded Knee Massacre. His parents, siblings, wife, and infant son all died. Not long afterward, Iron Tail joined Buffalo Bill's show. He traveled with the show for 15 years, all the while advocating for Native American rights. Iron Tail was one of three men who modeled for the Indian Head nickel released in 1913. The showman adopted the name Dewey Beard when he converted to Catholicism. Beard appeared in several western movies, mostly uncredited. When Dewey Beard/Iron Tail died in 1955, he was memorialized as the last survivor of the Battle of Little Big Horn.

These are just a few of the many stars who entertained crowds in the traveling western exhibitions. Just like traditional circuses, the wild west show suffered from the rise of movie theaters. Some of the performers retired, some went into ranching, and others opened stationary shows and museums (a few combined all those activities). The younger performers took their skills to the movies, spawning an entire genre of film we still enjoy. Yes, without Buffalo Bill, we most likely wouldn't have the western today.

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Henry Guttmann, Getty Images
14 Facts About Mathew Brady
Henry Guttmann, Getty Images
Henry Guttmann, Getty Images

When you think of the Civil War, the images you think of are most likely the work of Mathew Brady and his associates. One of the most successful early photographers in American history, Brady was responsible for bringing images of the Civil War to a nation split in two—a project that would ultimately be his undoing. Here are some camera-ready facts about Mathew Brady.

1. HIS EARLY LIFE MIGHT BE AN INTENTIONAL MYSTERY.

Most details of Brady’s early life are unknown. He was born in either 1822 or 1823 to Andrew and Julia Brady, who were Irish. On pre-war census records and 1863 draft forms Brady stated that he was born in Ireland, but some historians speculate he changed his birthplace to Johnsburg, New York, after he became famous due to anti-Irish sentiment.

Brady had no children, and though he is believed to have married a woman named Julia Handy in 1851, there is no official record of the marriage.

2. HE TOOK PHOTOGRAPHY CLASSES FROM THE INVENTOR OF MORSE CODE.

When he was 16 or 17, Brady followed artist William Page to New York City after Page had given him some drawing lessons. But that potential career was derailed when he got work as a clerk in the A.T. Stewart department store [PDF] and began manufacturing leather (and sometimes paper) cases for local photographers, including Samuel F.B. Morse, the inventor of Morse Code.

Morse, who had learned the early photographic method of creating Daguerreotypes from Parisian inventor Louis Daguerre in 1839, brought the method back to the United States and opened a studio in 1840. Brady was one of his early students.

3. HE SET UP SHOP IN NEW YORK AND BECAME THE GO-TO PHOTOGRAPHER.

Brady eventually took what he learned from Morse and opened a daguerreotype portrait studio at the corner of Broadway and Fulton Street in New York in 1844, earning the nickname “Brady of Broadway.” His renown grew due to a mix of his knack for enticing celebrities to sit for his camera—James Knox Polk and a young Henry James (with his father, Henry James Sr.) both sat for him—as well as a flair for the dramatic: In 1856, he placed an ad in the New York Daily Tribune urging readers to sit for a portrait that warned, “You cannot tell how soon it may be too late.”

His rapidly-expanding operation forced him to open a branch of his studio at 625 Pennsylvania Avenue in Washington, D.C., in 1849, and then move his New York studio uptown to 785 Broadway in 1860.

4. HE ACHIEVED WORLDWIDE FAME.

In 1850, Brady published The Gallery of Illustrious Americans, a collection of lithographs based on his daguerreotypes of a dozen famous Americans (he had intended to do 24, but due to costs, that never happened). The volume, and a feature profile [PDF] in the inaugural 1851 issue of the Photographic Art-Journal that described Brady as the “fountain-head” of a new artistic movement, made him a celebrity even outside of America. “We are not aware that any man has devoted himself to [the Daguerreotype art] with so much earnestness, or expended upon its development so much time and expense," the profile opined. "He has merited the eminence he has acquired; for, from the time he first began to devote himself to it, he has adhered to his early purpose with the firmest resolution, and the most unyielding tenacity.” Later that year, at the Crystal Palace Exhibition in London, Brady was awarded one of three gold medals for his daguerreotypes.

5. HE PHOTOGRAPHED EVERY PRESIDENT FROM JOHN QUINCY ADAMS TO WILLIAM MCKINLEY ... WITH ONE EXCEPTION.

The one that got away was William Henry Harrison—he died only a month after his inauguration in 1841.

6. ONE OF HIS PORTRAITS INTRODUCED HONEST ABE TO THE COUNTRY.

When Abraham Lincoln campaigned for president in 1860, he was dismissed as an odd-looking country bumpkin. But Brady’s stately portrait of the candidate, snapped after he addressed a Republican audience at Cooper Union in New York, effectively solidified Lincoln as a legitimate candidate in the minds of the American populace. (After he was elected, Lincoln supposedly told a friend, “Brady and the Cooper Union speech made me president.”) It was one of the first times such widespread campaign photography was used to support a presidential candidate.

7. HIS STUDIO’S WORK ENDED UP ON TWO VERSIONS OF THE $5 BILL.

A researcher holding one of America's most priceless negatives, the glass plate made by famous civil war photographer Mathew Brady of Abraham Lincoln in 1865 just before he was assassinated.
Three Lions, Getty Images

On February 9, 1864, Lincoln sat for a portrait session with Anthony Berger, the manager of Brady’s Washington studio. The session yielded both images of Lincoln that would go on the modern iterations of the $5 bill.

The first, from a three-quarter length portrait featuring Lincoln seated and facing right, was used on the bill design from 1914 to 2000. When U.S. currency was redesigned that year, government officials chose another image Berger took at Brady’s studio of Lincoln. This time, the president is seen facing left with his head turned more to the left.

According to Lincoln historian Lloyd Ostendorf, when the president was sitting for portraits, “Whenever Lincoln posed, a dark melancholy settled over his features. He put on what Mrs. Lincoln called his ‘photographer’s face.’ There is no camera study which shows him laughing, for such an attitude, unfortunately, was impossible when long exposures were required.”

8. OTHER PEOPLE ARE RESPONSIBLE FOR SOME OF HIS BEST-KNOWN WORK.

At the outbreak of the Civil War in 1861, Brady decided to use his many employees and his own money to attempt to make a complete photographic record of the conflict, dispatching 20 photographers to capture images in different war zones. Alexander Gardner and Timothy H. O’Sullivan were both in the field for Brady. Both of them eventually quit because Brady didn’t give individual credit.

Brady likely did take photos himself on battlefields like Bull Run and Gettysburg (although not necessarily during the actual battle). The photographer later boasted, “I had men in all parts of the army, like a rich newspaper.”

9. HE HAD BAD EYESIGHT.

Brady's eyes had plagued him since childhood—in his youth, he was reportedly nearly blind, and he wore thick, blue-tinted glasses as an adult. Brady's real reason for relying less and less on his own expertise might have been because of his failing eyesight, which had started to deteriorate in the 1850s.

10. HE HELPED REVOLUTIONIZE COMBAT PHOTOGRAPHY.

War photographer Mathew Brady's buggy was converted into a mobile darkroom and travelling studio, or, Whatizzit Wagon, during the American Civil War.
Mathew B Brady, Getty Images

The group of Brady photographers that scoured the American north and south to capture images of the Civil War traveled in what became known as “Whatizzit Wagons,” which were horse-drawn wagons filled with chemicals and mobile darkrooms so they could get close to battles and develop photographs as quickly as possible.

Brady’s 1862 New York gallery exhibit, "The Dead of Antietam,” featured then-unseen photographs of some of the 23,000 victims of the war’s bloodiest day, which shocked American society. “Brady has done something to bring home to us the terrible reality and earnestness of war," a New York Times reviewer wrote. "If he has not brought bodies and laid them in our door-yards and along the streets, he has done something very like it.”

11. HE USED A FREEBIE TO CONVINCE GENERALS TO LET HIM PHOTOGRAPH THE WAR.

Brady and his associates couldn't just wander out onto the battlefield with cameras—the photographer needed to obtain permission. So he set up a portrait session with Winfield Scott, the Union general in charge of the Army. The story goes that as he photographed the general—who was posed shirtless as a Roman warrior—Brady laid out his plan to send his fleet of photographers to tell the visual story of the war unlike any previous attempts in history. Then the photographer gifted the general some ducks. Scott was finally convinced, and he approved Brady’s plan in a letter to General Irvin McDowell. (Scott's Roman warrior portrait is, unfortunately, now lost.)

12. HE WAS BLAMED FOR UNION BATTLE LOSSES.

Brady’s first foray into documenting the Civil War was the First Battle of Bull Run. Though he had approved of Brady's plan, General McDowell did not appreciate the photographers' presence during the battle.

Brady himself was supposedly near the front lines when the fighting began, and quickly became separated from his companions. During the battle, he was forced to take shelter in nearby woods, and slept there overnight on a bag of oats. He eventually met back up with the Army and made his way to Washington, where rumors swelled that his equipment caused a panic that was responsible for the Union’s defeat at the battle. “Some pretend, indeed, that it was the mysterious and formidable-looking instrument that produced the panic!” one observer noted. “The runaways, it is said, mistook it for the great steam gun discharging 500 balls a minute, and took to their heels when they got within its focus!”

13. HE DIDN’T JUST PHOTOGRAPH THE UNION SIDE.

Before, after, and occasionally during the Civil War, Brady and Co. also photographed members of the Confederate side, such as Jefferson Davis, P. G. T. Beauregard, Stonewall Jackson, Albert Pike, James Longstreet, James Henry Hammond, and Robert E. Lee after he returned to Richmond following his surrender at Appomattox Court House. “It was supposed that after his defeat it would be preposterous to ask him to sit,” Brady said later. “I thought that to be the time for the historical picture.”

14. HIS CIVIL WAR PHOTOS ALSO MADE HIM POOR.

Union troops with a field gun during the American Civil War.
Mathew Brady, Hulton Archive/Getty Images

“My wife and my most conservative friends had looked unfavorably upon this departure from commercial business to pictorial war correspondence,” Brady told an interviewer in 1891. Their instincts were right.

Brady invested nearly $100,000 of his own money in the Civil War project in hopes that the government would buy his photo record of the war after it was all said and done. But once the Union prevailed, a public reeling from years of grueling conflict showed no interest in Brady's grim photos.

After the financial panic of 1873 he declared bankruptcy, and he lost his New York studio. The War Department eventually bought over 6000 negatives from Brady’s collection—which are now housed in the National Archives—for only $2840 total.

Despite being responsible for some of the most iconic images of the era, Brady never regained his financial footing, and he died alone in New York Presbyterian Hospital in 1896 after being hit by a streetcar.

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General Mills
10 Winning Facts about Wheaties
General Mills
General Mills

Famous for its vivid orange boxes featuring star athletes and its classic "breakfast of champions" tagline, Wheaties might be the only cereal that's better known for its packaging than its taste. The whole wheat cereal has been around since the 1920s, becoming an icon not just of the breakfast aisle, but the sports and advertising worlds, too. Here are 10 winning facts about it.

1. IT WAS INVENTED BY ACCIDENT.

The Washburn Crosby Company wasn't initially in the cereal business. At the time, the Minnesota-based company—which became General Mills in 1928—primarily sold flour. But in 1921, the story goes, a dietitian in Minneapolis spilled bran gruel on a hot stove. The bran hardened into crispy, delicious flakes, and a new cereal was born. In 1924, the Washburn Crosby Company began selling a version of the flakes as a boxed cereal it called Washburn's Gold Medal Whole Wheat Flakes. A year later, after a company-wide contest, the company changed the name to Wheaties.

2. ITS JINGLE FEATURED A SINGING UNDERTAKER AND A COURT BAILIFF.

Wheaties sales were slow at first, but the Washburn Crosby Company already had a built-in advertising platform: It owned the Minneapolis radio station WCCO. Starting on December 24, 1926, the station began airing a jingle for the cereal sung by a barbershop quartet called the Wheaties Quartet. The foursome sang "Have You Tried Wheaties" live over the radio every week, earning $15 (about $200 today) per performance. In addition to their weekly singing gig, the men of the Wheaties Quartet all also had day jobs: One was an undertaker, one was a court bailiff, one worked in the grain industry, and one worked in printing. The ad campaign eventually went national, helping boost Wheaties sales across the country and becoming an advertising legend.

3. WHEATIES HAS BEEN TIED TO SPORTS SINCE ALMOST THE BEGINNING.

Carl Lewis signs a Wheaties box with his image on it for a young boy.
Track and field Olympic medalist Carl Lewis
Stephen Chernin, Getty Images

Wheaties has aligned itself with the sports world since its early days. In 1927, Wheaties bought ad space at Minneapolis's Nicollet Park, home to a minor league baseball team called the Millers, and in 1933, the cereal brand started sponsoring the team's game-day radio broadcasts on WCCO. Eventually, Wheaties baseball broadcasts expanded to 95 different radio stations, covering teams all over the country and further cementing its association with the sport. Since then, generations of endorsements from athletes of all stripes have helped sell consumers on the idea that eating Wheaties can make them strong and successful just like their favorite players. The branding association has been so successful that appearing on a Wheaties box has itself become a symbol of athletic achievement.

4. WHEATIES HELPED KICK-START RONALD REAGAN'S ACTING CAREER.

In the 1930s, a young sports broadcaster named Ronald Reagan was working at a radio station in Des Moines, Iowa, narrating Wheaties-sponsored Chicago Cubs and White Sox games. As part of this job, Reagan went to California to visit the Cubs' spring training camp in 1937. While he was there, he also did a screen test at Warner Bros. The studio ended up offering him a seven-year contract, and later that year, he appeared in his first starring role as a radio commentator in Love Is On The Air.

5. ATHLETES' PHOTOS DIDN'T ALWAYS APPEAR ON THE FRONT OF BOXES.

Three Wheaties boxes featuring Michael Phelps
Justin Sullivan, Getty Images

Although a Wheaties box wouldn't seem complete without an athlete's photo on it today, the cereal didn't always feature athletes front and center. In the early years, the boxes had photos of athletes like baseball legend Lou Gehrig (the first celebrity to be featured, in 1934) on the back or side panels of boxes. Athletes didn't start to appear on the front of the box until 1958, when the cereal featured Olympic pole vaulter Bob Richards.

6. THE FIRST WOMAN ON A WHEATIES BOX WAS A PILOT.

Former Track and Field Olympian Jackie Joyner-Kersey stands with a poster of her new Wheaties box after it was unveiled in 2004.
Former Track and Field Olympian Jackie Joyner-Kersey stands with a poster of her new Wheaties box after it was unveiled in 2004.
Stephen Chernin, Getty Images

Olympic gymnast Mary Lou Retton became the first woman to appear on the front of a Wheaties box in 1984, but women did appear elsewhere on the box in the brand's early years. The first was pioneering aviator and stunt pilot Elinor Smith. Smith, whose picture graced the back of the box in 1934, set numerous world aviation records for endurance and altitude in the 1920s and 1930s.

7. IT USED TO HAVE A MASCOT.

Though we now associate Wheaties with athletes rather than an animal mascot, the cereal did have the latter during the 1950s. In an attempt to appeal to children, Wheaties adopted a puppet lion named Champy (short for "Champion") as the brand's mascot. Champy and his puppet friends sang about the benefits of Wheaties in commercials that ran during The Mickey Mouse Club, and kids could order their own Champy hand puppets for 50 cents (less than $5 today) if they mailed in Wheaties box tops.

8. MICHAEL JORDAN IS THE WHEATIES KING.

Of all the athletes who have graced the cover of a Wheaties box, basketball superstar Michael Jordan takes the cake for most appearances. He's been featured on the box 18 times, both alone and with the Chicago Bulls. He also served as a spokesperson for the cereal, appearing in numerous Wheaties commercials in the '80s and '90s.

9. FANS ONCE GOT THE CHANCE TO PICK A WHEATIES STAR.

MMA star Anthony Pettis on the front of a Wheaties box.
Mike Mozart, Flickr // CC BY 2.0

The public hasn't often gotten a chance to weigh in on who will appear on the Wheaties box. But in 2014, Wheaties customers got to decide for the first time which athlete would be featured nationally. Called the Wheaties NEXT Challenge, the contest allowed people to vote for the next Wheaties Champion by logging their workouts on an app platform called MapMyFitness. Every workout of 30 minutes or more counted as one vote. Participants could choose between Paralympic sprinter Blake Leeper, motocross rider Ryan Dungey, mixed-martial-artist Anthony Pettis, lacrosse player Rob Pannell, or soccer player Christen Press. Pettis won, becoming the first MMA fighter to appear on the box in early 2015.

10. THERE WERE SEVERAL SPINOFFS THAT DIDN'T CATCH ON.

Three different Wheaties boxes featuring Tiger Woods sitting together on a table
Tiger Woods's Wheaties covers, 1998
Getty Images

Faced with declining sales, Wheaties introduced several spinoff cereals during the 1990s and early 2000s, including Honey Frosted Wheaties, Crispy Wheaties 'n Raisins, and Wheaties Energy Crunch. None of them sold very well, and they were all discontinued after a few years. The brand kept trying to expand its offerings, though. In 2009, General Mills introduced Wheaties Fuel, a version of the cereal it claimed was more tailored to men's dietary needs. Wheaties Fuel had more vitamin E and—unlike the original—no folic acid, which is commonly associated with women's prenatal supplements. Men didn't love Wheaties Fuel, though, and it was eventually discontinued too. Now, only the original "breakfast of champions" remains.

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