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The Quick 10: If 10 Fast Food Joints Had Stuck With the Original Plan...

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Ben & Jerry's Bagels? Sonic Steakhouse? Be glad that some of our favorite quick-service places evolved into what they are today. Check out what could have become of these 10 places if fate hadn't intervened.

bj1. When Ben and Jerry decided to go into business, they really wanted to make bagels. But the equipment required to make bagels was rather expensive, so they researched a cheaper product and settled on ice cream. Although they've released plenty of other breakfast-related ice cream flavors - Cinnamon Buns, Coffee & Biscotti and Maple Grape Nut among them - they have yet to create a lox and bagel-flavor. Maybe it's in production?

2. Glen Bell, the founder of Taco Bell (I had no idea the "Bell" represented a person, I'll be honest), started his career in the fast food business with a meager hot dog stand. It did so well that he sold it and opened a bigger and better stand, and he started selling tacos for 19 cents out of a side window. Before long, the hot dogs were playing second banana to the tacos, and Bell decided to switch the business. Which is probably good—Hot Dog Bell doesn't quite have the same ring to it. Frankfurter Bell? Foot-Long Bell? I think I'll quit while I'm ahead.

3. What if Tim Hortons' Timbits actually referred to chicken nuggets? It could have gone that way—the ex-hockey player originally focused his post pro-sports career on hamburgers and opened a few burger joints in Toronto and North Bay. They didn't do so well. They retooled the concept and reopened as a small doughnut shop housed in an old gas station, selling coffee for 25 cents and doughnuts for 69 cents per dozen. Today, Tim Hortons employs 100,000 people and has more than 3,000 stores (mostly in Canada, but they are working on U.S. expansion).

dunkin4. Can you imagine if Dunkin' Donuts had a fleet of vehicles that drove around like the ice cream man, selling sweet, sweet carbs to anyone who could scrounge up some change? Well, they used to, sort of. After working for just such an ice cream company, William Rosenberg used his war bonds and borrowed some money to start a mobile catering business that delivered breakfast and lunch to factory workers. He noticed that his best sellers by far were coffee and doughnuts, and decided to base the whole business around them. Seems to have worked out OK. (I still like the idea of doughnuts coming to me, though.)

5. On the other hand, Al Copeland, who created Popeyes Chicken & Biscuits, started out in the doughnut biz and ended up in poultry. He sold his car to purchase a Tastee Donut franchise from his brother and then decided to fry chicken instead of crullers. The first one failed, even with the tagline "So fast you get your chicken before you get your change." But the second version succeeded, making him a multimillionaire. The name, by the way, came from Popeye Doyle from The French Connection—not Popeye the Sailor Man.

sonic6. How about a Sonic Steakhouse? The founder, Troy Smith, had big plans for an upscale steak eatery when he originally entered the restaurant business. He opened a small diner called Troy's Pan Full of Chicken to generate revenue for the bigger steakhouse and realized somewhere in the middle of things that he was making a load of money selling just root beer, hamburgers and hot dogs every week. He decided to stick with the low-brow menu and scrap the sirloin.

7. Wilbur Hardee, obviously the founder of Hardee's, ran several inn-style restaurants in North Carolina and took that time to study the habits of his patrons. He got rid of the inns and opened his first quick-service place, selling 15-cent hamburgers under the Hardee's name until the chain was purchased by Carl's Jr. in 1997.

8. Speaking of Carl's Jr., Carl Karcher came from similar humble beginnings. Like a lot of the great fast-food giants, Karcher started with a hot dog stand he and his wife purchased by taking a $311 loan out on their car. They also sold tamales. Somehow, I don't think Paris Hilton biting into a big, juicy tamale would have had quite the same effect as Paris Hilton biting into a big, juicy Six Dollar Burger, do you?

9. Chick-fil-A started out as Dwarf Grill (now Dwarf House), a full-service restaurant housed in a tiny little building with a tiny little door. The original can still be found in Hapeville, Georgia, complete with diminutive door (it has a regular door as well). What might be shocking to Chick-fil-A die-hards is that the Dwarf Houses offer steakburgers and hamburgers. Gasp!! What would the "Eat Mor Chikin" cows think?!

hotdog10. Finally, of course, there's McDonald's. Like our other frankfurter entrepreneurs, Dick and Mac McDonald started with a mere hot dog stand in Monrovia, California. They upgraded, but burgers weren't really their main focus—they planned to capitalize on their delicious BBQ. They were mistaken. Several years later, they noticed that burgers were the item keeping the store alive and decided to switch exclusively to burgers, shakes, and fries. These days, I suppose they do a little bit of all of that, and more (yes, even the McHotDog).

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13 Secrets of Halloween Costume Designers
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For consumers, Halloween may be all about scares, but for businesses, it’s all about profits. According to the National Retail Federation, consumers will spend $9.1 billion this year on spooky goods, including a record $3.4 billion on costumes. “It’s an opportunity to be something you’re not the other 364 days of the year,” Jonathan Weeks, CEO of Costumeish.com, tells Mental Floss. “It feels like anything goes.”

To get a better sense of what goes into those lurid, funny, and occasionally outrageous disguises, we spoke to a number of designers who are constantly trying to react to an evolving seasonal market. Here’s what we learned about what sells, what doesn’t, and why adding a “sexy” adjective to a costume doesn’t always work.

1. SOME COSTUMES ARE JUST TOO OUTRAGEOUS FOR RETAIL

A woman models a scary nun costume for Halloween
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For kids, Halloween is a time to look adorable in exchange for candy. For adults, it’s a time to push the envelope. Sometimes that means provocative, revealing costumes; other times, it means going for shock value. “You get looks at a party dressed as an Ebola worker,” Weeks says. “We have pregnant nun costumes, baby cigarette costumes.” The catch: You won’t be finding these at Walmart. “They’re meant for online, not Spencer’s or Party City.”

2. … BUT THERE ARE SOME LINES THEY WON’T CROSS.

Homeowners are scared by trick-or-treaters on Halloween
iStock

Although Halloween is the one day of the year people can deploy a dark sense of humor without inviting personal or professional disaster, some costume makers draw their own line when it comes to how far to exceed the boundaries of good taste. “We’ve never done a child pimp costume, but someone else has,” says Robert Berman, co-founder of Rasta Imposta, a business that broke into the industry on the strength of their fake dreadlock wig in 1992. Weeks says some questionable ideas that have been brought to the discussion table have stayed there. “There’s no toddler KKK costume or baby Nazi costume,” he says. “There is a line.”

3. THEY CAN DESIGN AND PRODUCE A COSTUME IN A MATTER OF DAYS.

A man models a costume in front of a mirror
Rob Stothard/Getty Images

A lot of costume interest comes from what’s been making headlines in the fall: Costumers have to be ready to meet that demand. “We’re pretty good at being able to react quickly,” says Pilar Quintana, vice-president of merchandising for Yandy.com. “Something happening in April may not be strong enough to stick around for Halloween.”

Because the mail-order site has in-house models and isn’t beholden to approval from big box vendors, Quintana can design and photograph a costume so it’s available within 72 hours. If it's more elaborate, it can take a little longer: Both Yandy and Weeks had costumes inspired by the Cecil the Lion story that broke in July 2015 (in which a trophy hunter from Minnesota killed an African lion) on their sites in a matter of weeks.

4. BEYONCE CAN HELP MOVE STALE INVENTORY.

A screen shot from Formation, a music video featuring Beyonce
beyonceVEVO, YouTube

Extravagant custom tailoring jobs aside, Halloween costumes are a business of instant demand and instant gratification—inventory needs to be plentiful in order to fill the deluge of orders that come in a short frame of time. If a business miscalculates the popularity of a given theme, they might be stuck with overstock until they can find a better idea to hang on it. “Last year, we had 400 or 500 Zorro costumes that we couldn’t sell for $10,” Weeks says. “It had a big black hat that came with it, and I thought, ‘That looks familiar.’ It turned out it looked a lot like the one Beyonce wore in her ‘Lemonade’ video.” Remarketed as a "Formation" hat for Beyonce cosplayers, Weeks moved his stock.

5. WOMEN DON’T USUALLY WEAR MASKS.

A man tries on a Joker mask at a retail store
Rhona Wise/Getty Images

Curiously, there’s a large gender gap when it comes to the sculpted latex monster masks offered by Halloween vendors: They’re sold almost exclusively to men. “There just aren’t a lot of masks with female characters,” Weeks says. “I don’t know why that is. Maybe it’s because men in general like gory, scary costumes.” One exception: Hillary Clinton masks, which were all the rage last year.

6. FOOD COSTUMES ARE ALWAYS A HIT.

A dog wears a hot dog costume for Halloween
iStock

At Rasta Imposta, Berman says political and pop culture trends can shift their plans, but one theme is a constant: People love to dress up as food. “We’ve had big success with food items. Bananas, pickles. We did an avocado.” Demand for these faux-edible costumes can occasionally get ugly: Rasta is currently suing Sears and Kmart for selling a banana costume that they allege infringes on Rasta’s copyrighted version, which has blackened ends and a vertical stripe.

7. ADDING ”SEXY” TO EVERYTHING DOESN’T ALWAYS WORK.

A packaged Halloween costume hangs on a store rack
Saul Loeb/Getty Images

It’s a recurring joke that some costume makers only need to add a “sexy” adjective to a design concept in order to make it marketable. While there’s some truth to that—Quintana references Yandy’s “sexy poop emoji” costume—it’s no guarantee of success. “We had a concept for ‘sexy cheese’ that was a no-go,” she says. “'Sexy corn’ didn’t really work at all. ‘Sexy anti-fascist’ didn’t make the cut this year.”

8. PEOPLE ASK FOR SOME WEIRD STUFF.

A person appears in a skull costume with glowing eyes for Halloween
Drew Angerer/Getty Images

In addition to monitoring social media for memes and trends, designers can get an idea of what consumers are looking for by shadowing their online searches. Costumeish.com monitors what people are typing into their search bar to see if they’re missing out on a potential hit. “People search for odd things sometimes,” Weeks says. “People want to be a cactus, a palm tree, they’re looking for a priest and a boy costume. People can be weird.”

9. THEY HAVE WORKAROUNDS FOR BIG PROPERTIES.

Go out to a party this year and you’re almost guaranteed to run into the Queen of the North. But not every costume maker has the official license for Game of Thrones. What are other companies to do? Come up with a design that sparks recognition without sparking a lawsuit. “Our biggest seller right now is Sexy Northern Queen,” Quintana says. “It’s inspired by a TV show.” But she won’t say which one.

10. PEOPLE LOVE SHARKS.

Singer Katy Perry appears on stage with two dancing sharks
Andy Lyons/Getty Images

From the clunky Ben Cooper plastic costume from 1975’s Jaws to today, people can’t seem to get enough of shark-themed outfits. “We do a lot of sharks,” Berman says. “Maybe it’s because of Shark Week in the summertime, but sharks always tend to trend. People just like the idea of sharks.”

11. DEAD CELEBRITIES MEAN SALES.

A portrait of Hugh Hefner hangs in the Playboy Mansion
Hector Mata/Getty Images

It may be morbid, but it’s a reality: The high-profile passing of celebrities, especially close to Halloween, can trigger a surge in sales. “Before Robin Williams died, I couldn’t sell a Mork costume for a dollar,” Weeks says. “After he died, I couldn’t not sell it for less than $100.” This year, designers expect Hugh Hefner to fuel costume ideas—unless something else pops up suddenly to grab their attention. “Last year, when Prince died, that was almost trumped by [presidential debate audience member] Ken Bone,” Berman says. “He became almost more popular than Prince.”

12. THEY PROFIT FROM PEOPLE SHOPPING AT THE LAST MINUTE.

A man shops for Halloween costumes in a retail store
Frederic J. Brown/Getty Images

Ever wonder why food and other novelty costumes tend to outsell traditional garb like pirates and witches? Because costume shopping for adults is usually done frantically and they don’t have time to compare 25 different Redbeards. “People tend to do it at the very last minute, so we want something that pops out at them,” Berman says. “Like, ‘Oh, I want to be a crab.’”

Weeks agrees that procrastination is profitable. “We make a lot of money on shipping,” he says. “Some people get party invites on the 25th and so they’re paying for next-day air.”

13. IT’S NOT ACTUALLY A SEASONAL BUSINESS.

A woman shops for costumes in a retail store
Rhona Wise/Getty Images

Everyone we spoke to agreed that the most surprising thing about the Halloween business is that it’s not really seasonal on their end. Costumes are designed year-round, and planning can take between 12 and 18 months. “It’s 365 days a year,” Quintana says. “We’ll start thinking about next Halloween in December.” Weeks says he'll begin planning in May 2018—for Halloween 2019.

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This Just In
Target Expands Its Clothing Options to Fit Kids With Special Needs
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Target

For kids with disabilities and their parents, shopping for clothing isn’t always as easy as picking out cute outfits. Comfort and adaptability often take precedence over style, but with new inclusive clothing options, Target wants to make it so families don’t have to choose one over the other.

As PopSugar reports, the adaptive apparel is part of Target’s existing Cat & Jack clothing line. The collection already includes items made without uncomfortable tags and seams for kids prone to sensory overload. The latest additions to the lineup will be geared toward wearers whose disabilities affect them physically.

Among the 40 new pieces are leggings, hoodies, t-shirts, bodysuits, and winter jackets. To make them easier to wear, Target added features like diaper openings for bigger children, zip-off sleeves, and hidden snap and zip seams near the back, front, and sides. With more ways to put the clothes on and take them off, the hope is that kids and parents will have a less stressful time getting ready in the morning than they would with conventionally tailored apparel.

The new clothing will retail for $5 to $40 when it debuts exclusively online on October 22. You can get a sneak peek at some of the items below.

Adaptive jacket from Target.
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Adaptive apparel from Target.

Adaptive apparel from Target.

Adaptive apparel from Target.

[h/t PopSugar]

All images courtesy of Target.

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