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15 Famous Companies That Originally Sold Something Else

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Some companies find their niche and stick to it. But others have to adapt to changing markets in order to thrive. Here's a look at some companies that switched industries at some point in their histories, usually for the better.

1. Avon

David H. McConnell started Avon in 1886 without really meaning to. McConnell sold books door-to-door, but to lure in female customers he offered little gifts of perfume. Before long, the perfume McConnell was giving away had become more popular than the books he was selling, so he shifted focus and founded the California Perfume Company, which later became Avon.

2. Nokia

The telecom giant got its start in Finland in 1865, when Fredrik Idestam opened a pulp mill and started making paper on the banks of Tammerkoski. The company later bounced around a number of industries before getting serious about phones in the 1960s.

3. 3M

When the Minnesota Mining and Manufacturing Company's founders opened their business in Two Harbors, Minnesota, in 1902, they weren't selling Post-It Notes. The partners originally planned to sell the mineral corundum, an important ingredient in building grinding wheels, directly to manufacturers.

4. Wrigley

Like Avon, the chewing gum company got its start with a popular freebie. William Wrigley, Jr. founded the company in 1891 with the goal of selling soap and baking powder. He offered chewing gum as an enticement to his customers, and eventually the customers didn't care about the baking powder; they only wanted the gum.

5. DuPont

E.I. du Pont started the company that eventually became one of the world's largest chemical concerns in 1802 as a gunpowder business. Eventually the French immigrant expanded his business to include dynamite and other explosives before going into more diversified chemicals.

6. Tiffany & Co.

The jewelry and silverware hot bed was originally a stationer called Tiffany, Young, and Ellis when it started in 1837. In 1853 Tiffany switched its core business and began focusing on jewelry.

7. Hasbro


The company behind Transformers and G.I. Joes began in 1923 as Hassenfeld Brothers. The titular brothers didn't make toys, though; they sold textile remnants. Their business gradually shifted into school supplies before making the leap to toys after the 1952 introduction of Mr. Potato Head.

8. Coleco


The defunct electronics corporation actually began as a leather goods company in Connecticut in 1932. In the early days it was known as the Connecticut Leather Company, which was later shortened to "Coleco." Oddly, fellow defunct computer marketer Tandy was also originally a leather goods company; it switched to electronics after acquiring RadioShack in 1963.

9. Raytheon


The defense contractor started up in 1922 as the American Appliance Company, which worked on refrigeration technology. Before long the company branched out into other areas of electronics and became Raytheon in 1925.

10. Colgate


The hygienic products company got its start in 1806, but it didn't make its first toothpaste until 1873. Founder William Colgate initially manufactured soap, candles, and starch.

11. Xerox


When Xerox got off the ground in 1906, it was as a maker of photographic paper and photography equipment called the Haloid Company. The company didn't introduce what we would think of as a copier until the Xerox 914 made its debut in 1959.

12. John Deere


The man behind the giant fleet of green tractors got his start as a blacksmith in Grand Detour, Illinois. After struggling to make plows that could cut through the area's tough clay, Deere hit on the idea of building plows out of cast steel, and his blacksmith gig gave way to a booming farm-supply business.

13. Reading Entertainment


Remember the Reading Railroad from the last time you played Monopoly? The company still (sort of) exists! The Reading Company got out of the railroad business in 1976 but was reborn as Reading Entertainment, which operates movie theaters mainly in Australia, New Zealand, and the U.S.

14. Berkshire Hathaway


The sprawling holding company helmed by Warren Buffett was originally a textile manufacturer that took off in 1839. Buffett took control in 1962, though, and by 1967 he started to move outside of textiles into insurance and other sectors.

15. Abercrombie & Fitch


When David Abercrombie founded the clothing store in 1892 in New York City, he wasn't dreaming of clothing high school and college students everywhere. The store was originally a sporting goods shop and outfitter; Abercrombie even outfitted Charles Lindbergh for his famous flight across the Atlantic. The version of Abercrombie & Fitch you see in your local mall today started to come about after Limited Brands bought the company in 1988.
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5 Tips for Becoming A Morning Person
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You’ve probably heard the term circadian rhythm. Your circadian rhythm is an internal clock that influences your daily routine: when to eat, when to sleep, and when to wake up. Our biological clocks are, to some extent, controlled by genetics. This means that some people are natural morning people while others are night owls by design. However, researchers say the majority of us fall somewhere in the middle, which is good news if you want to train yourself to wake up earlier.

In addition to squeezing more hours out of the day, there are plenty of other good reasons to resist hitting the snooze button, including increased productivity. One survey found that more than half of Americans say they feel at their best between 5 a.m. and noon. These findings support research from biologist Christopher Randler, who determined that earlier risers are happier and more proactive about goals, too.

If you love the idea of waking up early to get more done, but you just can't seem to will yourself from out under the covers, here are five effective tips that might help you roll out of bed earlier.

1. EASE INTO THE HABIT.

If you’re a die-hard night owl, chances are you’re not going to switch to a morning lark overnight. Old habits are hard to break, but they’re less challenging if you approach them realistically.

“Wake up early in increments,” Kelsey Torgerson, a licensed clinical social worker at Compassionate Counseling in St. Louis suggests. “If you normally wake up at 9:00 a.m., set the alarm to 8:30 a.m. for a week, then 8:00 a.m., then 7:30 a.m.”

Waking up three hours earlier can feel like a complete lifestyle change, but taking it 30 minutes at a time will make it a lot easier to actually stick to the plan. Gradually, you’ll become a true morning person, just don’t try to force it to happen overnight.

2. EXERCISE IN THE MORNING.

Your body releases endorphins when you exercise, so jumping on the treadmill or taking a run around the block is a great way to start the day on a high note. Also, according to the National Sleep Foundation, exercising early in the morning can mean you get a better overall sleep at night:

“In fact, people who work out on a treadmill at 7:00 a.m. sleep longer, experience deeper sleep cycles, and spend 75 percent more time in the most reparative stages of slumber than those who exercise at later times that day.”

If you don’t have much time in the morning, an afternoon workout is your second best bet. The Sleep Foundation says aerobic afternoon workouts can help you fall asleep faster and wake up less often throughout the night. “This may be because exercise raises your body’s temperature for about four to five hours,” they report. After that, your body’s core temperature decreases, which encourages it to switch into sleep mode.

3. MAKE YOUR BEDROOM IDEAL FOR SLEEP.

Whether it’s a noisy street or a bright streetlight, your bedroom environment might be making it difficult for you to sleep throughout the night, which can make waking up early challenging, as you haven’t had enough rest. There are, however, a few changes you can make to optimize your room for a good night’s sleep.

“Keep your bedroom neat and tidy,” Dr. Nancy Irwin, a Los Angeles-based doctor of psychology on staff as an expert in sleep hygiene at Seasons Recovery Centers in Malibu, suggests. “Waking up to clutter and chaos only makes it more tempting to crawl back in bed.”

Depending on what needs to be improved, you might consider investing in some slumber-friendly items that can help you sleep through the night, including foam earplugs (make sure to use a vibrating alarm), black-out drapes, light-blocking window decals, and a cooling pillow

Another simple option? Ditch the obnoxious sound of a loud, buzzing alarm.

“One great way to adapt to rising earlier is to have an alarm that is a pleasing sound to you versus an annoying one,” Dr. Irwin says. “There are many choices now, whether on your smartphone or in a radio or a freestanding apparatus.”

4. TAKE THE TIME TO PROPERLY WIND DOWN.

Getting up early starts the night before, and there are a few things you should do before hitting the sack at night.

“Set an alarm to fall asleep,” Torgerson says. “Having a set bedtime helps you stay responsible to yourself, instead of letting yourself get caught up in a book or Netflix and avoid going to sleep.”

Torgerson adds that practicing yoga or meditation before bed can help relax your mind and body, too. This way, your mind isn’t bouncing from thought to thought in a flurry before you go to bed. If you find yourself feeling anxious before bed, it might help to write in a journal. This way, you can get these nagging thoughts out of your head and onto paper.

Focus on relaxing at night and stay away from not just exercise, but mentally stimulating activities, too. If watching the news gets your blood boiling, for example, you probably want to turn it off an hour or so before bedtime.

5. GET YOUR DAILY DOSE OF LIGHT.

Light has a immense effect on your circadian rhythm—whether it’s the blue light from your phone as you scroll through Instagram, or the bright sunlight of being outdoors on your lunch break. In a study published in the Journal of Clinical Sleep Medicine, scientists compared the sleep quality of 27 subjects who worked in windowless environments with 22 subjects who were exposed to significantly more natural light during the day.

“Workers in windowless environments reported poorer scores than their counterparts on two SF-36 dimensions—role limitation due to physical problems and vitality—as well as poorer overall sleep quality," the study concluded. "Compared to the group without windows, workers with windows at the workplace had more light exposure during the workweek, a trend toward more physical activity, and longer sleep duration as measured by actigraphy.”

Thus, exposing yourself to bright light during the day may actually help you sleep better at night, which will go a long way toward helping you wake up refreshed in the morning.

Conversely, too much blue light can actually disturb your sleep schedule at night. This means you probably want to limit your screen time as your bedtime looms closer.

Finally, once you do get into the habit of waking up earlier, stick to that schedule on the weekends as much as possible. The urge to sleep in is strong, but as Torgerson says, “you won't want your body and brain to reacclimate to sleeping in and snoozing.”

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8 Defining Facts About Jane Goodall
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Christopher Camp, Flickr Creative Commons // CC BY 2.0

Jane Goodall was still a young woman when her research changed the course of scientific history. Of her discovery that chimpanzees make and use tools—an ability previously believed to belong only to humans—paleoanthropologist Louis Leakey famously said, "Now we must redefine 'tool,' redefine 'man,' or accept chimpanzees as humans."

1. A STUFFED ANIMAL CHANGED HER LIFE.

Jane met her first chimpanzee on her first birthday. From that day forward, the stuffed ape named Jubilee accompanied the little girl on all her adventures, inspiring the love of animals that would one day shift our views on animal intelligence.

Today, Goodall gives talks on animal welfare with the assistance of a stuffed monkey named Mr. H (shown above) and a cow named Cow, both gifts from her fans. "Cow has worked really hard," Goodall told Mosaic. "She has created I don't know how many vegetarians."

2. SHE STARTED HER RESEARCH WITHOUT A DEGREE.

Goodall's first steps into Gombe Stream National Park in 1960 were extraordinary for many reasons. The 26-year-old was only the second researcher to attempt to study chimpanzees in the wild, and she had no one with her aside from her mother and an assistant. She also had no formal scientific training—a fact that likely enabled her many breakthroughs. Unbound by preconceived notions of what animal research should be, the young scientist got close to her subjects, sat down, and paid attention.

3. BUT NOW SHE HAS PLENTY OF DEGREES …

Jane Goodall giving a talk in ceremonial university robes.
Peter Broster, Flickr Creative Commons // CC BY 2.0

Goodall became Dr. Goodall in 1966 when she received her Ph.D. in ethology (animal behavior) from the University of Cambridge. Since then, she's earned more diplomas than most walls could hold, with honorary degrees from nearly 40 universities in 15 different countries.

4. … AMONG OTHER TITLES.

Dr. Goodall is also a Dame Commander of the Order of the British Empire, a UN Ambassador for Peace, and the recipient of countless awards and honors for her scientific, humanitarian, and animal welfare work. For a brief period, during her marriage to wildlife photographer Baron Hugo van Lawick, she was also Baroness Jane van Lawick-Goodall.

5. HER WORK RUBBED A LOT OF PEOPLE THE WRONG WAY.

A baby chimpanzee.
Roland, Wikimedia Commons // CC BY 2.0

Historically, the scientific establishment has not taken kindly to upstarts and outsiders. Or women, for that matter. In the beginning, many established researchers held Goodall's unusual approach and lack of university pedigree against her. They found her methods soft and problematic—Goodall named her research subjects instead of giving them ID numbers, which caused a scandal—and some went so far as to suggest that the tool-using chimps had been trained. Over time, her body of research grew so compelling that her supporters outnumbered her detractors.

6. STEVIE NICKS WROTE A SONG ABOUT HER.

"She could look a challenge/right between the eyes …"

7. YOU MIGHT HAVE SEEN HER IN CARTOON FORM.

In the 2001 Wild Thornberrys episode "The Trouble With Darwin," Goodall appeared, as herself, to help Eliza save chimpanzees from greedy poachers.

8. SHE'S STILL WORKING.

Jane Goodall in a crowd.
Daniel Epstein, Flickr Creative Commons // CC BY-NC 2.0

Goodall returned from the field in the 1980s, but her life's work had barely begun. For the last three decades, she's been on the road more than 300 days a year, giving talks and leading initiatives to improve the lives of chimpanzees, apes, and all animals in captivity and in the wild. With her urging, in 2015, the National Institutes of Health announced that it would retire the last of its chimpanzee research subjects.

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