15 Famous Companies That Originally Sold Something Else

Duane Prokop/Getty Images for Avon Products, Inc.
Duane Prokop/Getty Images for Avon Products, Inc.

Some companies find their niche and stick to it. But others have to adapt to changing markets in order to thrive. Here's a look at some companies that switched industries at some point in their histories, usually for the better.

1. AVON

David H. McConnell started Avon in 1886 without meaning to. McConnell sold books door-to-door, but to lure in female customers he offered little gifts of perfume. Before long, the perfume McConnell was giving away had become more popular than the books he was selling, so he shifted focus and founded the California Perfume Company, which later became Avon.

2. NOKIA

Nokia phones
Justin Sullivan/Getty Images

The telecom giant got its start in Finland in 1865, when Fredrik Idestam opened a pulp mill and started making paper on the banks of Tammerkoski. The company later bounced around a number of industries before getting serious about phones in the 1960s.

3. 3M


iStock

When the Minnesota Mining and Manufacturing Company's founders opened their business in Two Harbors, Minnesota, in 1902, they weren't selling Post-It Notes. The partners originally planned to sell the mineral corundum, an important ingredient in building grinding wheels, directly to manufacturers.

4. WRIGLEY

Wrigley's spearmint and doublemint gum
iStock

Like Avon, the chewing gum company got its start with a popular freebie. William Wrigley, Jr. founded the company in 1891 with the goal of selling soap and baking powder. He offered chewing gum as an enticement to his customers, and eventually the customers didn't care about the baking powder; they only wanted the gum.

5. DUPONT

E.I. du Pont started the company that eventually became one of the world's largest chemical concerns in 1802 as a gunpowder business. Eventually the French immigrant expanded his business to include dynamite and other explosives before going into more diversified chemicals.

6. TIFFANY & CO.


Spencer Platt/Getty Images

The jewelry and silverware hot bed was originally a stationer called Tiffany, Young, and Ellis when it started in 1837. In 1853 Tiffany switched its core business and began focusing on jewelry.

7. HASBRO


Michael Kovac/Getty Images for generationOn

The company behind Transformers and G.I. Joes began in 1923 as Hassenfeld Brothers. The titular brothers didn't make toys, though; they sold textile remnants. Their business gradually shifted into school supplies before making the leap to toys after the 1952 introduction of Mr. Potato Head.

8. COLECO

The defunct electronics corporation actually began as a leather goods company in Connecticut in 1932. In the early days it was known as the Connecticut Leather Company, which was later shortened to "Coleco." Oddly, fellow defunct computer marketer Tandy was also originally a leather goods company; it switched to electronics after acquiring RadioShack in 1963.

9. RAYTHEON

Raytheon CEO
Raytheon Company CEO and chairman Daniel P. Burnham in 2002
Jacob Silberberg/Getty Images

The defense contractor started up in 1922 as the American Appliance Company, which worked on refrigeration technology. Before long the company branched out into other areas of electronics and became Raytheon in 1925.

10. COLGATE


Justin Sullivan/Getty Images

The hygienic products company got its start in 1806, but it didn't make its first toothpaste until 1873. Founder William Colgate initially manufactured soap, candles, and starch.

11. XEROX


iStock

When Xerox got off the ground in 1906, it was as a maker of photographic paper and photography equipment called the Haloid Company. The company didn't introduce what we would think of as a copier until the Xerox 914 made its debut in 1959.

12. JOHN DEERE

tractor in a field
Mark Wilson/Getty Images

The man behind the giant fleet of green tractors got his start as a blacksmith in Grand Detour, Illinois. After struggling to make plows that could cut through the area's tough clay, Deere hit on the idea of building plows out of cast steel, and his blacksmith gig gave way to a booming farm-supply business.

13. READING ENTERTAINMENT

Reading Railroad Card from Monopoly Board Game
iStock

Remember the Reading Railroad from the last time you played Monopoly? The company still (sort of) exists! The Reading Company got out of the railroad business in 1976, but was reborn as Reading Entertainment, which operates movie theaters mainly in Australia, New Zealand, and the U.S.

14. BERKSHIRE HATHAWAY

Warren Buffett
Bill Pugliano / Stringer

The sprawling holding company helmed by Warren Buffett was originally a textile manufacturer that took off in 1839. Buffett took control in 1962, though, and by 1967 he started to move outside of textiles into insurance and other sectors.

15. ABERCROMBIE & FITCH

Abercrombie & Fitch Store
Justin Sullivan/Getty Images

When David Abercrombie founded the clothing store in 1892 in New York City, he wasn't dreaming of clothing high school and college students everywhere. The store was originally a sporting goods shop and outfitter; Abercrombie even outfitted Charles Lindbergh for his famous flight across the Atlantic. The version of Abercrombie & Fitch you see in your local mall today started to come about after Limited Brands bought the company in 1988.

The 25 Best Colleges in America

Vasyl Dolmatov/iStock via Getty Images
Vasyl Dolmatov/iStock via Getty Images

The college decision process is always a tough one, but review site Niche's annual rankings of the best colleges in America make it easier for prospective students (and their parents) to narrow down the choices to find the best fit. The 2020 list takes a variety of factors into account, including student life, admissions, finances, and student reviews. But the most important factor in their methodology, comprising 40 percent of a school's overall rating, is academics, which, according to the Niche website, looks at "acceptance rate, quality of professors, as well as student and alumni surveys regarding academics at the school."

Taking the number one spot on Niche's list for the second year in a row is the Massachusetts Institute of Technology, followed by Stanford University in the number two spot (again, for the second year in a row). Six of America's eight Ivy League schools made it into the top 10.

Here are the 25 Best Colleges in America for 2020, according to Niche's rankings.

  1. Massachusetts Institute of Technology // Cambridge, MA

  1. Stanford University // Stanford, CA

  1. Yale University // New Haven, CT

  1. Harvard University // Cambridge, MA

  1. Princeton University // Princeton, NJ

  1. Duke University // Durham, NC

  1. Brown University // Providence, RI

  1. Columbia University // New York, NY

  1. University of Pennsylvania // Philadelphia, PA

  1. Rice University // Houston, TX

  1. Northwestern University // Evanston, IL

  1. Vanderbilt University // Nashville, TN

  1. Pomona College // Claremont, CA

  1. Washington University in St. Louis // St. Louis, MO

  1. Dartmouth College // Hanover, NH

  1. California Institute of Technology // Pasadena, CA

  1. University of Notre Dame // Notre Dame, IN

  1. University of Chicago // Chicago, IL

  1. University of Southern California // Los Angeles, CA

  1. Cornell University // Ithaca, NY

  1. Bowdoin College // Brunswick, ME

  1. Amherst College // Amherst, MA

  1. University of Michigan // Ann Arbor, MI

  1. Georgetown University // Washington DC

  1. Tufts University // Medford, MA

12 Facts About Theodore Roosevelt National Park

Two bison grazing in Theodore Roosevelt National Park.
Two bison grazing in Theodore Roosevelt National Park.
scgerding/iStock via Getty Images Plus

The only U.S. national park named after a person—America's 26th presidentTheodore Roosevelt National Park (TRNP) was established in North Dakota by Harry S. Truman in 1947. The park honors Roosevelt, who lived as a ranchman in the Dakota Territory in the 1880s and, as president, conserved 230 million acres of public land for future generations. Read on for things to do and see, plus what to know before you go camping, in Theodore Roosevelt National Park.

1. The plans for Theodore Roosevelt National Park began not long after Roosevelt’s death in 1919.

Medora, North Dakota, was chosen as the site of the memorial, and in 1921, the state’s legislature asked its reps in Congress to help set aside land for that purpose. One early proposal called for a park of more than 2000 acres, but that was controversial—the land was valuable to ranchers. Some believed a national monument was more appropriate than a national park.

Then, in the 1930s, drought and overgrazing led many homesteaders to abandon their land, which they sold to the federal government; some of those lands were set aside to create a park. In 1935, the land—which was in a north unit and a south unit—became the Roosevelt Recreation Demonstration Area, and in 1946, it was taken over by the Fish and Wildlife Service and became the Theodore Roosevelt National Wildlife Refuge.

On April 25, 1947, President Harry Truman signed the bill that created Theodore Roosevelt National Memorial Park; at that time, the land included the South Unit and the site of Roosevelt’s Elkhorn Ranch. The North Unit of the park was added the next year. Finally, in 1978, President Jimmy Carter signed a law that changed the memorial park to the Theodore Roosevelt National Park. In 2018, it received nearly 750,000 visitors.

2. Before the land became Theodore Roosevelt National Park, Native Americans hunted in the area.

A flint spearpoint and other projectiles from the Archaic Culture (5500 BCE to 500 CE) have been found in the park, as have artifacts from the Plains Woodland Tradition (1 to 1200 CE) and pre-Columbian peoples. Though one of the pre-Columbian sites includes a bison processing camp (or what remains of it), there was no permanent occupation of the area of that time, according to the park’s website.

There are a number of sites from what the website calls the Historic Period, which lasted from 1742 to the 1880s, and included artifacts like “stone rings, a rock cairn, and four conical, timbered lodges. Two of the lodges, presumably used by men engaged in seasonal eagle trapping, are still standing today … One archaeological interpretation indicated that the use of the badlands for hunting, gathering, and spiritual pursuits, though undertaken by numerous cultures and groups over millennia, had not significantly changed over that entire time span.” The Mandan and Hidatsa, among many other Native tribes, hunted in the area, and the lands have spiritual significance for some tribes as well.

3. Theodore Roosevelt National Park contains 70,488 acres.

The park is spread over three units. The South Unit, which is located in Medora off I-94, is its most visited area. The North Unit, 50 miles off the same highway, is more remote. Both units have scenic drives—though the drive in the South Unit is currently closed due to slumping—and hiking trails. The South Unit also has a petrified forest with a 10.3-mile trail.

The third unit of the park is its smallest, and very out of the way: The roads leading to the Elkhorn Ranch Unit are unpaved and sometimes require four-wheel drive. No roads go directly to the site to preserve the solitude TR would have felt living there, so getting to the site requires a bit of a walk along a mowed pathway.

4. Visitors to Theodore Roosevelt National Park can see the future president’s Maltese Cross ranch house.

Theodore Roosevelt's Maltese Cross Ranch Cabin in Theodore Roosevelt National Park.
Theodore Roosevelt's Maltese Cross Ranch Cabin.
Erin McCarthy

When Theodore Roosevelt first came to the Dakota Badlands to hunt bison in 1883, he stayed with some cattle ranchers and decided to invest in a ranch himself. Before he left, he invested $14,000 into Maltese Cross Ranch. The cabin was built seven miles outside of Medora, and it was unusual for the area: While most houses were made of sod, Roosevelt’s ranch was made of ponderosa pine. It had a singled, pitched roof, which created an upper half-story where his ranch hands could sleep. There were three rooms (a kitchen, a living room, and a bedroom for TR), and white-washed walls.

The cabin got new owners in 1900, and after Roosevelt became president, it went on tour: It could be seen at the World’s Fair in St. Louis, Missouri, then to Portland, Oregon, for the Lewis and Clark Centennial Exposition. For a time, it sat in Fargo, North Dakota, and then on the state capital grounds in Bismarck. Finally, in 1959, the cabin came back to what was, by then, Theodore Roosevelt National Memorial Park. Today, it can be found in the South Unit of the Park behind the Visitor’s Center.

The building is mostly original; the roof and shingles were removed at one point and have been restored. Inside, visitors can see several authentic Roosevelt artifacts, including a traveling trunk with “T.R.” on the top and a hutch.

5. Visitors to Theodore Roosevelt National Park can go out to the site where Roosevelt’s second ranch house once stood.

A gate in front of the site of Theodore Roosevelt's Elkhorn Ranch site.
A gate in front of the site of Theodore Roosevelt's Elkhorn Ranch site.
Erin McCarthy

In 1884, Roosevelt decided to abandon politics after the deaths of his wife and mother and settle at his ranch in the Dakotas permanently. But his Maltese Cross cabin was located on a popular route into Medora, and people were always stopping by. Grieving and seeking solitude, Roosevelt rode out to a site 35 miles north of Medora that had been recommended to him.

On the site, Roosevelt found the skulls of two elk, their horns interlocked, and named what he would come to refer to as his Home Ranch in their honor. He bought the rights to the site for $400; his nearest neighbors were at least 10 miles away.

Two friends of Roosevelt’s from Maine, Bill Sewall and Wilmont Dow, came to the Dakotas and built the 30-by-60-foot house of cottonwood pine; it had 7-foot high walls, eight rooms, and a veranda. Also on the site was a barn, a blacksmith’s shop, a cattle shed, and a chicken coop.

In Hunting Trips of a Ranchman, Roosevelt wrote:

“My home ranch-house stands on the river brink. From the low, long veranda, shaded by leafy cotton-woods, one looks across sand bars and shallows to a strip of meadowland, behind which rises a line of sheer cliffs and grassy plateaus. This veranda is a pleasant place in the summer evenings when a cool breeze stirs along the river and blows in the faces of the tired men, who loll back in their rocking-chairs (what true American does not enjoy a rocking-chair?), book in hand—though they do not often read the books, but rock gently to and for, gazing sleepily out at the weird-looking buttes opposite, until their sharp outlines grow indistinct and purple in the after-glow of the sunset."

But the cattle business was not meant to be Roosevelt’s future. He eventually returned to New York, and after a hard winter where he lost 60 percent of his herd, he sold the ranch in 1898. By 1901—the year Roosevelt became president—the ranch was gone. A local said that all that remained was “a couple of half-rotted foundations."

Today, visitors to TRNP can take a scenic drive on gravel roads, then hike three-eighths of a mile to the Elkhorn site, located between the Little Missouri River and black, white, and yellow Badlands bluffs. There, they can stand on the foundation stones that mark where TR’s Home Ranch once stood, listening to the birds, insects, and low mooing of cattle, as he would have done. (They might even encounter a cow or two on the trail!)

6. More than 185 species of birds have been spotted in Theodore Roosevelt National Park.

The black and brown Spotted Towhee in Theodore Roosevelt National Park in North Dakota.
Spotted Towhee in Theodore Roosevelt National Park.
Wildnerdpix/iStock via Getty Images Plus

They include bald and golden eagles, blue-winged teal, American wigeon, turkey vultures, prairie and peregrine falcons, and the sage grouse. The park has a handy checklist [PDF] to help visitors keep track of the birds they’ve seen.

Birds aren’t the only animals you might see: TRNP is also home to elk, prairie dogs, pronghorns, feral horses, big horn sheep, coyotes, badgers, beavers, porcupines, mule deer, longhorn steers, rattlesnakes, and bison.

7. There are hundreds of bison in Theodore Roosevelt National Park.

Whether you call them bison or buffalo (though Americans use the terms interchangeably, there is a difference!), you’ll have a chance to see plenty of them at TRNP. Both the north and south units have herds—200 to 400 animals in the south and 100 to 300 in the north. Full-grown bison bulls can stand up to 6 feet tall and weigh up to 2000 pounds, so visitors should give them a wide berth or risk getting charged and possibly gored.

The American bison (Bison bison) was once critically endangered and nearly went extinct. (Roosevelt was one person who was instrumental in saving the species from extinction.) The animals were reintroduced into the park in 1956. Because all of the living bison are descended from a small number of animals, monitoring the genetic diversity of the herd is important. Every couple of years in October, park staff round up the animals in both units by using helicopters to herd them into progressively smaller enclosures. Eventually, each animal ends up in a squeeze shoot, where staff takes hair (for DNA analysis) and blood (to test for disease) samples and weighs and measures the animals. Bison born since the last roundup are given tags and microchips so they can be tracked.

8. Theodore Roosevelt National Park has a few prairie dog towns.

Two black-tailed prairie dogs coming out of a burrow in the ground.
Two black-tailed prairie dogs coming out of a burrow in the ground in the South Unit of Theodore Roosevelt National Park.
RONSAN4D/iStock via Getty Images Plus

Black-tailed prairie dogs are abundant in TRNP. Roosevelt himself described them as “in shape like little woodchucks,” and called them “the most noisy and inquisitive animals imaginable.” Visitors can see the first of many prairie dog towns in the park near the Skyline Vista trail.

9. In prehistoric times, Theodore Roosevelt National Park was home to a Champsosaurus.

Fifty-five million years ago, during the Paleocene Epoch, North Dakota—including the area of TRNP—was a swamp, and in that swamp lived a reptile called Champsosaurus. The animal looked like modern-day crocodilians called gharials and could measure nearly 10 feet long.

10. You can go camping in Theodore Roosevelt National Park.

There are three campgrounds in TNRP, but visitors just can’t drive in and set up a tent—reservations must be made, fees must be paid, and, in some cases, permits are required to camp in the park.

Camping isn't the only thing you can do in the park: It's also possible to canoe or kayak down the Little Missouri River if the water is deep enough.

11. The colors of the rocks in Theodore Roosevelt National Park tell a story.

A rock formation in Theodore Roosevelt National Park with gray, yellow, and light colored-layers.
hartmanc10/iStock via Getty Images Plus

The massive and unusual formations in TRNP, created by erosion over millions of years, are awe-inspiring—and you can tell a lot about them from the colors of their layers [PDF]. Brown and tan layers indicate sandstone, siltstone, and mudstone, which came from the Rocky Mountains, while blue-gray is bentonite clay laid down by the ash of far-away volcanic eruptions. (The clay can absorb up to five times its weight in liquid, which is why it’s used in … kitty litter.)

Black is a layer of coal, and red is the delightfully named clinker, which is formed when coal veins catch fire and cook the rock above it. Locally, the red rock is called scoria, but clinker is its scientific name.

One coal vein located in the park caught fire in 1951 and burned for 26 years. Apparently, visitors could roast marshmallows over the fire, which finally burned out in 1977. Fires in the Badlands aren’t unusual; they can be caused by lightning strikes or even set purposefully to reduce hazards or benefit certain species.

12. There are a number of interesting historic sites near Theodore Roosevelt National Park.

While you’re in the area, check out the Chateau de Mores—the mansion that was home to a French marquis who dreamed of bringing a cattle-slaughtering business to Medora—and the Von Hoffman House. And don’t miss the Medora Musical, a variety show held in an open-air amphitheater that features the history of the town’s most famous and infamous figures—plus an appearance by the president who once called the area his home.

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