Trivial Pursuit Trivia

During a game of Scrabble in December of 1979, Canadian journalists Chris Haney and Scott Abbott decided to create their own board game. They sketched out the basic concept in a single evening, and they doodled several game board designs before settling on a "ship's wheel" with six spokes leading to the center winner's circle. Keeping with the wheel theme, they also decided that the game tokens should be round and should double as "scorekeepers" "“ that is, the tokens should immediately reflect the player's status without having to refer to a separate score pad.

Putting a team together

trivia-teamHaney and Abbott had no prior retail experience, much less any knowledge of promoting and selling a board game, so they enlisted the help of Chris' brother, John, and an attorney friend, Ed Werner. In January 1980, the four formed Horn Abbot Ltd.; the company name was based on Chris Haney's nickname, "The Horn," and an abbreviated spelling of Scott's surname.

Once Horn Abbot was incorporated and actually started investigating the ins and outs of selling a board game, the partners realized that they needed about $75,000 to create a prototype game board, the necessary game pieces and the question cards. They enlisted the help of family members, friends and co-workers in order to raise the necessary capital, offering them shares of their company in exchange for their investment. A lot of folks naturally turned them down (how many of us have heard from friends and relatives with a "million dollar idea"?), but eventually they managed to convince 34 people to buy into their dream. Four years later, those 34 investors were each receiving five-digit dividend checks.

Designing on a budget

trivial-pursuitThe quirky, archaic images that gave the original Trivial Pursuit game board its unique character came from the mind of graphic designer Michael Wurstlin. Wurstlin was 18 years old and unemployed when Horn Abbot approached him to use his artistic expertise to create not only a game board, but also a logo and a design for the question cards. Wurstlin took the job because his unemployment insurance had run out and he desperately needed the $1,000 they offered him. His budget for the project was almost non-existent, which is why he turned to archival art books that provided free clip art.

When he turned in the finished product, Haney and Abbott asked whether he'd prefer five shares of stock in their company over the mere $1,000 they'd originally contracted for. Wurstlin only capitulated and took the stock after much cajoling of the "What are you, chicken?" variety. He earned enough from his investment to found Wurstlingroup, a very successful Toronto-based marketing company.

Keeping up with demand

game-piecesOne of the many problems Horn Abbot encountered when Trivial Pursuit began gaining popularity was manufacturing the components quickly enough to meet demand. In 1983, only one company in the U.S. had the special card stock (10 point Carolina Coated Bristol, covered with clay on both sides) used to print the question cards, and Federal Paper Board could only afford to dedicate 20% of their machine capacity to the Trivial Pursuit job, since at the time they also were the major supplier of the nation's cigarette cartons, record album covers and laundry detergent boxes. Delivery of completed games to distributors was often delayed as a result.

They had better luck with the injection molding company that produces the game tokens. Northern Plastics in Elroy, Wisconsin, had three presses and four full-time employees when Horn Abbot came calling in 1983. Horn Abbot advanced Northern the cash to buy the plastic and the molds. One year later, Northern had 140 employees and eight presses working seven days per week.

Coming up with the questions

Ever wonder where the Trivial Pursuit folks get their ideas for all those questions (6,000 per edition)? Many of the topics come from the recesses of their complex minds, of course, but they also got some outside help, as Fred L. Worth discovered. Worth was a fellow triviot who'd published three exhaustive volumes of a "trivia encyclopedia" prior to 1981. Worth knew that legally one could not "own" facts of public record, but one could copyright the form of one's own material.

Worth used a common mapmaker's trick to trip up anyone who dared copy information from his books verbatim—he purposely included an erroneous fact. In this case, his "bunny" (as such red herrings are called in the industry) was to state that the first name of TV's Columbo was "Philip."

(Peter Falk's character's first name was never actually mentioned during the run of the series.)

Lo and behold, a Trivial Pursuit question in the Genus Edition included the Columbo question along with the "Philip" answer. Worth jumped on Horn Abbot like a rabid wolverine and on October 23, 1984, filed a $300 million lawsuit against them. Judge William Byrne tossed the case before it came to trial, stating that Trivial Pursuit was "substantially different" than the Super Trivia encyclopedia.

"You always get the nuts coming out of the woodwork who say they've invented this before," patent attorney Jim Carson stated in a 1984 interview (his firm represented Horn Abbot at the time). One such "nut" was Buddie Miller of Trinidad and Tobago, who invented a board game called Brainstorm in 1977. Brainstorm was a trivia game of sorts, and Miller's contention was that because his game featured cards printed with questions, Horn Abbot had copied his idea. He wasn't able to pursue the case very far legally, because he'd only copyrighted his game in Trinidad and Tobago. How similar are the two games? Check out Miller's website (yes, he's still pretty bitter to this day) and make your own decision.

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iStock
The Popcorn Company That's Creating Jobs for Adults With Autism
iStock
iStock

A New Jersey-based gourmet popcorn company is dedicating its profits to creating new employment “popportunities” for adults on the autism spectrum, A Plus reports.

Popcorn for the People, founded by Rutgers University professor Dr. Barbie Zimmerman-Bier and her husband, radiologist Dr. Steven Bier, is a nonprofit subsidiary of the couple's charitable organization Let’s Work For Good, which focuses on "creating meaningful and lasting employment for adults with autism and developmental disabilities." Recognizing the lack of skilled employment options for adults with developmental disabilities, the Biers decided to create jobs themselves through this popcorn venture, with all of the profits going to their charitable organization. According to the site, every tin of popcorn purchased "provides at least an hour of meaningful employment" to adults with autism and other developmental disabilities, who perform jobs like making popcorn, labeling products, and marketing.

The couple developed the idea for the business and the nonprofit in 2015 when their son, Sam, grew tired of his job at a grocery store. Sam, 27, is on the autism spectrum, and after six years of working as a “cart guy,” he decided he was ready to try something new. Employment opportunities were scarce, though. Jobs that provided enough resources for someone on the spectrum tended to consist of menial work, and more skilled positions involved a tough interview process.

“Some companies mean well, but they are limited in what they can offer,” Steven Bier told TAP Into East Brunswick in 2015.

Unemployment rates are especially high among adults with autism. Last year, Drexel University reported that only 14 percent of autistic adults who use state-funded disability services are employed in paid work positions. And while high-functioning autistic adults are often perfectly capable of working in technical careers, the actual process of getting hired can be challenging. People with autism tend to struggle with understanding nuance and social conventions, which makes the interviewing process particularly difficult.

Enter the Biers' popcorn business. What began in 2015 as the Pop-In Cafe (which still sells popcorn and deli items at its New Jersey location) now distributes flavored popcorn all over the world. In three years, the organization has gone from a staff of four, with one employee on the autism spectrum, to a staff of 50, nearly half of whom are on the spectrum. In July, the organization plans to expand to a larger production facility in order to keep up with demand.

The company provides an environment for employees to learn both hard skills, like food preparation and money management, and what the company describes as “watercooler life skills.”

"There just aren't many programs that teach these sorts of things in a real-world environment, with all that entails," Bier told My Central Jersey. "These are skills that the kids can use here, and elsewhere."

According to A Plus, you can now buy Popcorn for the People in person at locations like the Red Bull Arena in New Jersey and the Lyric Theatre in Times Square. The organization sells 12 flavors of popcorn (including cookies and cream, Buffalo wing, and French toast), all created by Agnes Cushing-Ruby, a chef who donates 40 hours a week to the company.

“I never thought that the little pop-up shop would grow into this,” Sam told A Plus. “It makes me so happy to see we have helped so many people.”

[h/t A Plus]

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IHOb Restaurants
10 Strange Publicity Stunts by Major Food Brands
IHOb Restaurants
IHOb Restaurants

Celebrities have always loved doing crazy things for press—but these days, even corporations will go to extreme lengths to get the word out about their products. Case in point: IHOP's recent attempt to create a little mystery, and sell some burgers, as IHOb. Below you’ll find 10 of the weirdest stunts done to promote mass-produced food items.

1. COLONEL SANDERS RAPPELS DOWN A HIGH-RISE

It’s hard to imagine KFC’s elderly Colonel Sanders doing much outside of eating and talking about his “finger lickin’ good” fried chicken. But in 2011, a man dressed as the Colonel strapped on a harness and rappelled down Chicago’s River Bend building. The Colonel didn't stop at rappelling down the 40-story building; he also handed out $5 everyday meals to window washers. What was KFC’s concept behind this dangerous promotion? They wanted to show the world they were taking lunch to “new heights.”

2. THE WORLD'S LARGEST POPSICLE

Sometimes being the biggest doesn’t mean you’re the best. In 2005, Snapple wanted to make the world’s largest Popsicle to promote their new line of frozen treats. Their plan was to display a 25-foot-tall, 17.5-ton treat of frozen Snapple juice in New York City’s Union Square. However, their plan ended in a sticky disaster. The day Snapple tried to present the Popsicle, New York was experiencing warmer than expected temperatures. The pop melted so quickly that a river of sticky sludge took over several streets. In a city already congested by traffic and tourists, this made Snapple enemy No. 1 that day to the people of New York City.

3. COFFEE CUPS ON CAR ROOFS = FREE COUPONS

A cup of Starbucks coffee
Wikimedia Commons

Starbucks believes in rewarding those who embrace the holiday spirit. In 2005, the Seattle-based coffee giant developed a campaign by which brand ambassadors drove around with replicas of Vente Starbucks cups affixed to their car roofs. If anyone stopped the ambassador to warn them about the coffee cup on their roof, that person received a $5 gift card to Starbucks. Starbucks wanted the world to know being a good samaritan really can pay!

4. MESSAGE IN A BOTTLE

Imagine walking the beach and finding a sealed bottle of Guinness. But instead of finding beer inside, you find a note from King Neptune, the Roman god of the sea. In 1959, that happened to people along North America’s Atlantic coast. Guinness wanted to build brand awareness in the area, so they dropped 150,000 sealed Guinness bottles into the ocean. The bottle contained Neptune’s scroll announcing the House of Guinness’s Bi-Centenary as well as a document instructing the reader on how to make a Guinness bottle into a table lamp. While no one got a free beer (boo!), they did walk away with an arts and crafts project.

5. EAU DE FLAME-BROILED

Who can resist the smell of flame-broiled burgers? The answer is most people—at least when it comes in the form of a body spray. Burger King’s 2008 campaign promoting the “scent of seduction” may be one of the weirdest ideas on this list. The fast-food company thought they could capture the world’s attention by creating and advertising a meat-scented cologne called FLAME by BK. Though select New York City stores actually sold the scent, all of this was a tongue-in-cheek campaign to make the 18- to 35-year-old male demographic laugh.

6. HERE COMES THE SUN

London commuters experienced an unexpectedly bright morning during January 2012. Tropicana worked with the art collective Greyworld to create a fake sun promoting their “Brighter Morning” campaign. The "sun," made up of more than 60,000 light bulbs, rose over Trafalgar Square at 6:51 a.m. on a particularly chilly morning. The sun set at 7:33 p.m. Tropicana continued to promote their sun day, fun day by having Londoners sit under the sun with branded sunglasses, deck chairs, and blankets. 

7. AIRPORT STEAK DELIVERY

Some of the craziest publicity stunts can’t be planned. We live in a world of 24/7 social media, and when the Twitterverse gave Morton’s Steakhouse an opportunity, they seized upon it. Before flying from Tampa to Newark, Peter Shankman, an entrepreneur and author, jokingly tweeted at Morton's Steakhouse that he wanted a porterhouse steak to be waiting for him when he landed. As Shankman was a frequent diner and social media influencer, Morton's Steakhouse saw the opportunity to start a conversation—and they went for it: When Shankman touched down in Newark, he was greeted by his car service driver and a Morton’s deliveryman. If only all travelers could experience that happiness in an airport.

8. BUYING THE LIBERTY BELL

April Fools Day gags can be great for brands … or an embarrassment. In 1996, Taco Bell took out an ad in The New York Times saying they bought Philadelphia's Liberty Bell. The ad also informed people of the bell’s new name: "Taco Liberty Bell." Back in the mid-1990s, people couldn’t go on Twitter or Facebook to find out the truth. Instead, they wrote the publication voicing their outrage. The hoax may have worked in getting press coverage (650 print publications and 400 broadcast media outlets publicized the joke), but what does that say about your brand when people actually believe you would rename a historic monument for your own gain?

9. CREATING THE LARGEST MAN-MADE FIRE


Wikimedia Commons

In 2011, the Costa-Mesa based chain El Pollo Loco sent out press releases saying they planned to create the world’s largest man-made fire. Why would they create a fire? El Pollo Loco needed to get the word out about their new flame-grilled chicken. Spectators attending the event were shocked to see that this stunt was actually a commercial shoot for the brand. The chain says they really did attempt to break the record. But many publications have stated the whole promotion was a fraud. Note to brands: When trying to pull off a publicity stunt and a commercial simultaneously, tell everyone your plan in advance.

10. KFC IN SPACE

KFC may just be the king of wild publicity stunts. In 2006, the company created an 87,500-square-foot logo at Area 51 in Rachel, Nevada. The company wanted to be the first brand visible from space. And it was no coincidence they picked a spot near “The World’s Only Extraterrestrial Highway.”

“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice,” said Gregg Dedrick, former president of KFC Corp. The world is not enough for KFC. They need the entire universe hooked on their Original Recipe.

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