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Trivial Pursuit Trivia

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During a game of Scrabble in December of 1979, Canadian journalists Chris Haney and Scott Abbott decided to create their own board game. They sketched out the basic concept in a single evening, and they doodled several game board designs before settling on a "ship's wheel" with six spokes leading to the center winner's circle. Keeping with the wheel theme, they also decided that the game tokens should be round and should double as "scorekeepers" "“ that is, the tokens should immediately reflect the player's status without having to refer to a separate score pad.

Putting a team together

trivia-teamHaney and Abbott had no prior retail experience, much less any knowledge of promoting and selling a board game, so they enlisted the help of Chris' brother, John, and an attorney friend, Ed Werner. In January 1980, the four formed Horn Abbot Ltd.; the company name was based on Chris Haney's nickname, "The Horn," and an abbreviated spelling of Scott's surname.

Once Horn Abbot was incorporated and actually started investigating the ins and outs of selling a board game, the partners realized that they needed about $75,000 to create a prototype game board, the necessary game pieces and the question cards. They enlisted the help of family members, friends and co-workers in order to raise the necessary capital, offering them shares of their company in exchange for their investment. A lot of folks naturally turned them down (how many of us have heard from friends and relatives with a "million dollar idea"?), but eventually they managed to convince 34 people to buy into their dream. Four years later, those 34 investors were each receiving five-digit dividend checks.

Designing on a budget

trivial-pursuitThe quirky, archaic images that gave the original Trivial Pursuit game board its unique character came from the mind of graphic designer Michael Wurstlin. Wurstlin was 18 years old and unemployed when Horn Abbot approached him to use his artistic expertise to create not only a game board, but also a logo and a design for the question cards. Wurstlin took the job because his unemployment insurance had run out and he desperately needed the $1,000 they offered him. His budget for the project was almost non-existent, which is why he turned to archival art books that provided free clip art.

When he turned in the finished product, Haney and Abbott asked whether he'd prefer five shares of stock in their company over the mere $1,000 they'd originally contracted for. Wurstlin only capitulated and took the stock after much cajoling of the "What are you, chicken?" variety. He earned enough from his investment to found Wurstlingroup, a very successful Toronto-based marketing company.

Keeping up with demand

game-piecesOne of the many problems Horn Abbot encountered when Trivial Pursuit began gaining popularity was manufacturing the components quickly enough to meet demand. In 1983, only one company in the U.S. had the special card stock (10 point Carolina Coated Bristol, covered with clay on both sides) used to print the question cards, and Federal Paper Board could only afford to dedicate 20% of their machine capacity to the Trivial Pursuit job, since at the time they also were the major supplier of the nation's cigarette cartons, record album covers and laundry detergent boxes. Delivery of completed games to distributors was often delayed as a result.

They had better luck with the injection molding company that produces the game tokens. Northern Plastics in Elroy, Wisconsin, had three presses and four full-time employees when Horn Abbot came calling in 1983. Horn Abbot advanced Northern the cash to buy the plastic and the molds. One year later, Northern had 140 employees and eight presses working seven days per week.

Coming up with the questions

Ever wonder where the Trivial Pursuit folks get their ideas for all those questions (6,000 per edition)? Many of the topics come from the recesses of their complex minds, of course, but they also got some outside help, as Fred L. Worth discovered. Worth was a fellow triviot who'd published three exhaustive volumes of a "trivia encyclopedia" prior to 1981. Worth knew that legally one could not "own" facts of public record, but one could copyright the form of one's own material.

Worth used a common mapmaker's trick to trip up anyone who dared copy information from his books verbatim—he purposely included an erroneous fact. In this case, his "bunny" (as such red herrings are called in the industry) was to state that the first name of TV's Columbo was "Philip."

(Peter Falk's character's first name was never actually mentioned during the run of the series.)

Lo and behold, a Trivial Pursuit question in the Genus Edition included the Columbo question along with the "Philip" answer. Worth jumped on Horn Abbot like a rabid wolverine and on October 23, 1984, filed a $300 million lawsuit against them. Judge William Byrne tossed the case before it came to trial, stating that Trivial Pursuit was "substantially different" than the Super Trivia encyclopedia.

"You always get the nuts coming out of the woodwork who say they've invented this before," patent attorney Jim Carson stated in a 1984 interview (his firm represented Horn Abbot at the time). One such "nut" was Buddie Miller of Trinidad and Tobago, who invented a board game called Brainstorm in 1977. Brainstorm was a trivia game of sorts, and Miller's contention was that because his game featured cards printed with questions, Horn Abbot had copied his idea. He wasn't able to pursue the case very far legally, because he'd only copyrighted his game in Trinidad and Tobago. How similar are the two games? Check out Miller's website (yes, he's still pretty bitter to this day) and make your own decision.

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job secrets
13 Secrets of Halloween Costume Designers
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For consumers, Halloween may be all about scares, but for businesses, it’s all about profits. According to the National Retail Federation, consumers will spend $9.1 billion this year on spooky goods, including a record $3.4 billion on costumes. “It’s an opportunity to be something you’re not the other 364 days of the year,” Jonathan Weeks, CEO of Costumeish.com, tells Mental Floss. “It feels like anything goes.”

To get a better sense of what goes into those lurid, funny, and occasionally outrageous disguises, we spoke to a number of designers who are constantly trying to react to an evolving seasonal market. Here’s what we learned about what sells, what doesn’t, and why adding a “sexy” adjective to a costume doesn’t always work.

1. SOME COSTUMES ARE JUST TOO OUTRAGEOUS FOR RETAIL

A woman models a scary nun costume for Halloween
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For kids, Halloween is a time to look adorable in exchange for candy. For adults, it’s a time to push the envelope. Sometimes that means provocative, revealing costumes; other times, it means going for shock value. “You get looks at a party dressed as an Ebola worker,” Weeks says. “We have pregnant nun costumes, baby cigarette costumes.” The catch: You won’t be finding these at Walmart. “They’re meant for online, not Spencer’s or Party City.”

2. … BUT THERE ARE SOME LINES THEY WON’T CROSS.

Homeowners are scared by trick-or-treaters on Halloween
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Although Halloween is the one day of the year people can deploy a dark sense of humor without inviting personal or professional disaster, some costume makers draw their own line when it comes to how far to exceed the boundaries of good taste. “We’ve never done a child pimp costume, but someone else has,” says Robert Berman, co-founder of Rasta Imposta, a business that broke into the industry on the strength of their fake dreadlock wig in 1992. Weeks says some questionable ideas that have been brought to the discussion table have stayed there. “There’s no toddler KKK costume or baby Nazi costume,” he says. “There is a line.”

3. THEY CAN DESIGN AND PRODUCE A COSTUME IN A MATTER OF DAYS.

A man models a costume in front of a mirror
Rob Stothard/Getty Images

A lot of costume interest comes from what’s been making headlines in the fall: Costumers have to be ready to meet that demand. “We’re pretty good at being able to react quickly,” says Pilar Quintana, vice-president of merchandising for Yandy.com. “Something happening in April may not be strong enough to stick around for Halloween.”

Because the mail-order site has in-house models and isn’t beholden to approval from big box vendors, Quintana can design and photograph a costume so it’s available within 72 hours. If it's more elaborate, it can take a little longer: Both Yandy and Weeks had costumes inspired by the Cecil the Lion story that broke in July 2015 (in which a trophy hunter from Minnesota killed an African lion) on their sites in a matter of weeks.

4. BEYONCE CAN HELP MOVE STALE INVENTORY.

A screen shot from Formation, a music video featuring Beyonce
beyonceVEVO, YouTube

Extravagant custom tailoring jobs aside, Halloween costumes are a business of instant demand and instant gratification—inventory needs to be plentiful in order to fill the deluge of orders that come in a short frame of time. If a business miscalculates the popularity of a given theme, they might be stuck with overstock until they can find a better idea to hang on it. “Last year, we had 400 or 500 Zorro costumes that we couldn’t sell for $10,” Weeks says. “It had a big black hat that came with it, and I thought, ‘That looks familiar.’ It turned out it looked a lot like the one Beyonce wore in her ‘Lemonade’ video.” Remarketed as a "Formation" hat for Beyonce cosplayers, Weeks moved his stock.

5. WOMEN DON’T USUALLY WEAR MASKS.

A man tries on a Joker mask at a retail store
Rhona Wise/Getty Images

Curiously, there’s a large gender gap when it comes to the sculpted latex monster masks offered by Halloween vendors: They’re sold almost exclusively to men. “There just aren’t a lot of masks with female characters,” Weeks says. “I don’t know why that is. Maybe it’s because men in general like gory, scary costumes.” One exception: Hillary Clinton masks, which were all the rage last year.

6. FOOD COSTUMES ARE ALWAYS A HIT.

A dog wears a hot dog costume for Halloween
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At Rasta Imposta, Berman says political and pop culture trends can shift their plans, but one theme is a constant: People love to dress up as food. “We’ve had big success with food items. Bananas, pickles. We did an avocado.” Demand for these faux-edible costumes can occasionally get ugly: Rasta is currently suing Sears and Kmart for selling a banana costume that they allege infringes on Rasta’s copyrighted version, which has blackened ends and a vertical stripe.

7. ADDING ”SEXY” TO EVERYTHING DOESN’T ALWAYS WORK.

A packaged Halloween costume hangs on a store rack
Saul Loeb/Getty Images

It’s a recurring joke that some costume makers only need to add a “sexy” adjective to a design concept in order to make it marketable. While there’s some truth to that—Quintana references Yandy’s “sexy poop emoji” costume—it’s no guarantee of success. “We had a concept for ‘sexy cheese’ that was a no-go,” she says. “'Sexy corn’ didn’t really work at all. ‘Sexy anti-fascist’ didn’t make the cut this year.”

8. PEOPLE ASK FOR SOME WEIRD STUFF.

A person appears in a skull costume with glowing eyes for Halloween
Drew Angerer/Getty Images

In addition to monitoring social media for memes and trends, designers can get an idea of what consumers are looking for by shadowing their online searches. Costumeish.com monitors what people are typing into their search bar to see if they’re missing out on a potential hit. “People search for odd things sometimes,” Weeks says. “People want to be a cactus, a palm tree, they’re looking for a priest and a boy costume. People can be weird.”

9. THEY HAVE WORKAROUNDS FOR BIG PROPERTIES.

Go out to a party this year and you’re almost guaranteed to run into the Queen of the North. But not every costume maker has the official license for Game of Thrones. What are other companies to do? Come up with a design that sparks recognition without sparking a lawsuit. “Our biggest seller right now is Sexy Northern Queen,” Quintana says. “It’s inspired by a TV show.” But she won’t say which one.

10. PEOPLE LOVE SHARKS.

Singer Katy Perry appears on stage with two dancing sharks
Andy Lyons/Getty Images

From the clunky Ben Cooper plastic costume from 1975’s Jaws to today, people can’t seem to get enough of shark-themed outfits. “We do a lot of sharks,” Berman says. “Maybe it’s because of Shark Week in the summertime, but sharks always tend to trend. People just like the idea of sharks.”

11. DEAD CELEBRITIES MEAN SALES.

A portrait of Hugh Hefner hangs in the Playboy Mansion
Hector Mata/Getty Images

It may be morbid, but it’s a reality: The high-profile passing of celebrities, especially close to Halloween, can trigger a surge in sales. “Before Robin Williams died, I couldn’t sell a Mork costume for a dollar,” Weeks says. “After he died, I couldn’t not sell it for less than $100.” This year, designers expect Hugh Hefner to fuel costume ideas—unless something else pops up suddenly to grab their attention. “Last year, when Prince died, that was almost trumped by [presidential debate audience member] Ken Bone,” Berman says. “He became almost more popular than Prince.”

12. THEY PROFIT FROM PEOPLE SHOPPING AT THE LAST MINUTE.

A man shops for Halloween costumes in a retail store
Frederic J. Brown/Getty Images

Ever wonder why food and other novelty costumes tend to outsell traditional garb like pirates and witches? Because costume shopping for adults is usually done frantically and they don’t have time to compare 25 different Redbeards. “People tend to do it at the very last minute, so we want something that pops out at them,” Berman says. “Like, ‘Oh, I want to be a crab.’”

Weeks agrees that procrastination is profitable. “We make a lot of money on shipping,” he says. “Some people get party invites on the 25th and so they’re paying for next-day air.”

13. IT’S NOT ACTUALLY A SEASONAL BUSINESS.

A woman shops for costumes in a retail store
Rhona Wise/Getty Images

Everyone we spoke to agreed that the most surprising thing about the Halloween business is that it’s not really seasonal on their end. Costumes are designed year-round, and planning can take between 12 and 18 months. “It’s 365 days a year,” Quintana says. “We’ll start thinking about next Halloween in December.” Weeks says he'll begin planning in May 2018—for Halloween 2019.

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This Just In
Target Expands Its Clothing Options to Fit Kids With Special Needs
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Target

For kids with disabilities and their parents, shopping for clothing isn’t always as easy as picking out cute outfits. Comfort and adaptability often take precedence over style, but with new inclusive clothing options, Target wants to make it so families don’t have to choose one over the other.

As PopSugar reports, the adaptive apparel is part of Target’s existing Cat & Jack clothing line. The collection already includes items made without uncomfortable tags and seams for kids prone to sensory overload. The latest additions to the lineup will be geared toward wearers whose disabilities affect them physically.

Among the 40 new pieces are leggings, hoodies, t-shirts, bodysuits, and winter jackets. To make them easier to wear, Target added features like diaper openings for bigger children, zip-off sleeves, and hidden snap and zip seams near the back, front, and sides. With more ways to put the clothes on and take them off, the hope is that kids and parents will have a less stressful time getting ready in the morning than they would with conventionally tailored apparel.

The new clothing will retail for $5 to $40 when it debuts exclusively online on October 22. You can get a sneak peek at some of the items below.

Adaptive jacket from Target.
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Adaptive apparel from Target.

Adaptive apparel from Target.

Adaptive apparel from Target.

[h/t PopSugar]

All images courtesy of Target.

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