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4 More Forgotten Founding Fathers

This Saturday is July 4, a day when Americans of all shapes and sizes will come together to commemorate the founding of their country, and the noble pursuit of life, liberty, and overcooked hamburgers. Here's a quick quiz question "“ how many people signed the Declaration of Independence? We're betting that few of you, not including the people who compulsively Googled that question, knew the answer is 56.

Fifty-six?! Yes, there were far more Founding Fathers than most people learn about in civics class. Last year, we told you about five of these men "“ Carter Braxton, Button Gwinnett, Robert Treat Paine, Edward Rutledge and William Whipple. As fun as it is to type the names "Button Gwinnett" and "William Whipple," here are four more founders you may not have heard of.

1. George Read "“ the one who voted against independence

george readYes, it's true: not all of the signers of the Declaration of Independence were in favor of independence. George Read was the lone holdout when the final vote was held in the Continental Congress on July 2, 1776.

At age 15, Read began studying the law, and he was admitted to the Philadelphia Bar in 1753, when he was only 19 years old. Before he had even passed the bar exam, however, he was entrusted with numerous legal responsibilities under the tutelage of well-respected Pennsylvania lawyer John Moland. Like many of the other Founding Fathers, he stood in opposition to Parliamentary measures like the Stamp Act in the 1760s. But for more than a decade he publicly maintained the belief that the colonies' interests and Britain's interests could be peacefully reconciled.

george read 2When he was elected to the first Continental Congress on behalf of Delaware, it looked as though his voice would be drowned out by two far more liberal delegates, Thomas McKean and Caesar Rodney. However, Rodney's asthma and skin cancer kept him out of the legislative body a good deal, which empowered Read enough to endanger Delaware's participation in the revolution (see #2 below).

Once the revolution had begun, Read defended his state admirably, raising money, troops and supplies to assist the counter-invasion war effort.

2. Caesar Rodney "“ the one who barely made it

rodney 2Any numismatists (people who study money) reading this might recognize Caesar Rodney's name. He shows up on the back of that state's quarter, mounted on a horse. Why a horse? He was a relatively minor player on the battlefield, but Rodney is best remembered for an all-night ride from Dover, Delaware to Philadelphia, Pennsylvania to break a crucial tie in the Continental Congress.

Rodney was one of three delegates to the Congress from Delaware, along with George Read and Thomas McKean. But owing in part to his illnesses, Caesar spent most of his time outside of the capital, usually attending to military duties as a brigadier general in the Delaware militia. He was leading an investigation into Loyalist activity in Sussex County when, on the evening of July 1, he received a dispatch from McKean: on July 2, the delegates were going to vote on whether or not to sever ties from Britain. Read and McKean were deadlocked in their stances on independence "“ if Delaware was to be a part of the movement, Rodney's vote was needed to break the tie.

rodney quarterLeaving from his home at midnight, Rodney rode all night through a thunderstorm to the capital. The precise details of Caesar's Midnight Ride have been skewed a bit as the story entered the folklore "“ Rodney either arrived at Independence Hall just as the debate was ending or while the vote was already in progress. All versions of the story have the same dramatic ending, though; Rodney entered the hall, unkempt and covered with mud, and announced, "As I believe the voice of my constituents and of all sensible and honest men is in favor of independence, my own judgment concurs with them. I vote for independence."

This is a pretty nifty story, to be sure. But Rodney may also be remembered for what John Adams said about him: "Caesar Rodney is the oddest-looking man in the world."

3. John Witherspoon "“ the one who coined "Americanism"

John WitherspoonOriginally hailing from Scotland, Rev. John Witherspoon was the only active member of the clergy to sign the Declaration. His legacy in America, though, isn't in politics, but in education "“ Witherspoon was the sixth president of the College of New Jersey, now known as Princeton University. It took two years for representatives of the school to get Witherspoon to come to America (his wife in particular was initially opposed to the idea). Once the reverend took over at the helm in 1768, the school flourished.

According to the president's biography on the Princeton website, he was "a man of strong convictions," but introduced students to ideas with which he had publicly disagreed. He is remembered as a dynamic intellectual who brought the thinking of the Scottish Enlightenment into the mainstream in the colonies. Indeed, his ideas have a direct link to the nation's history, since the students who graduated during his tenure included one president (James Madison), one vice-president (Aaron Burr), 60 members of Congress and three Supreme Court justices.

witherspoon 2But even though he had only a meek presence in the political sphere, Witherspoon was the person who coined the term "Americanism" in an essay on language. When John Adams visited Princeton in 1774, he met with Witherspoon and was seriously impressed. The future president of the U.S. said the college president was "as high a Son of Liberty, as any man in America."

On a less historical note, Reese Witherspoon, who played Elle Woods in the Legally Blonde movies, is a direct descendant. John would surely be proud.

4. Robert Morris "“ the one who went from prince to pauper

robert morrisRobert Morris made a lot of money off of the Revolutionary War, but without his efforts, the Continental Army might not have made it through to the surrender at Yorktown. He was one of many merchants who spoke out in opposition to the Stamp Act, but the eventual Pennsylvania delegate didn't get very involved with the American effort until after Lexington & Concord. On July 1, 1776, he actually voted against independence, but unlike George Read, he was more flexible in his views. On the next day, he did not attend the final vote, which ensured that Pennsylvania would be part of the united front against the redcoats.

As George Washington faced down a war that at times looked hopeless, Morris toiled in and out of Congress to help keep the country's finances afloat. In addition to borrowing money from the states, he sponsored troops on his own on occasion, taking out personal loans and sending them the army's way. It was Morris who acquired the loan from France that financed Gen. Washington's Yorktown campaign.

robert morris 2As the Superintendent of Finance under the short-lived Articles of Confederation, Robert demanded that he should personally purchase all Army and Navy supplies and once again fell back on his own checkbook to help stabilize the fledgling country's budget.

After declining Washington's offer to be the first Secretary of the Treasury under the new Constitution, Morris became a senator for the state of Pennsylvania. To his detriment, he also began speculating, on overextended credit, in the south and in the District of Columbia. Knowing he couldn't pay off his debt, he tried to flee creditors, but to no avail. He wound up in debtors' prison for three years. Upon his release in 1801, his wealth and property had dissipated and, for the next five years until his death, the once-rich Morris lived in poverty.

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10 Memorable Neil deGrasse Tyson Quotes
Michael Campanella/Getty Images
Michael Campanella/Getty Images

Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 


PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios

"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole

How Apple's '1984' Super Bowl Ad Was Almost Canceled

More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Prior to Super Bowl XVIII, nobody watched the game "just for the commercials"—but one epic TV spot, directed by sci-fi legend Ridley Scott, changed all that. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.

THE AD

If you haven't seen it, here's a fuzzy YouTube version:

"WHY 1984 WON'T BE LIKE 1984"

The tagline "Why 1984 Won't Be Like '1984'" references George Orwell's 1949 novel 1984, which envisioned a dystopian future, controlled by a televised "Big Brother." The tagline was written by Brent Thomas and Steve Hayden of the ad firm Chiat\Day in 1982, and the pair tried to sell it to various companies (including Apple, for the Apple II computer) but were turned down repeatedly. When Steve Jobs heard the pitch in 1983, he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. Jobs saw IBM as Big Brother, and wanted to position Apple as the world's last chance to escape IBM's domination of the personal computer industry. The Mac was scheduled to launch in late January of 1984, a week after the Super Bowl. IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss.

Thomas and Hayden wrote up the story of the ad: we see a world of mind-controlled, shuffling men all in gray, staring at a video screen showing the face of Big Brother droning on about "information purification directives." A lone woman clad in vibrant red shorts and a white tank-top (bearing a Mac logo) runs from riot police, dashing up an aisle towards Big Brother. Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!" Big Brother's destruction frees the minds of the throng, who quite literally see the light, flooding their faces now that the screen is gone. A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" An Apple logo is shown, and then we're out—back to the game.

In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:

"... It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?"

After seeing the ad for the first time, the Apple audience totally freaked out (jump to about the 5-minute mark to witness the riotous cheering).

SKINHEADS, A DISCUS THROWER, AND A SCI-FI DIRECTOR

Chiat\Day hired Ridley Scott, whose 1982 sci-fi film Blade Runner had the dystopian tone they were looking for (and Alien wasn't so bad either). Scott filmed the ad in London, using actual skinheads playing the mute bald men—they were paid $125 a day to sit and stare at Big Brother; those who still had hair were paid to shave their heads for the shoot. Anya Major, a discus thrower and actress, was cast as the woman with the sledgehammer largely because she was actually capable of wielding the thing.

Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on [Big Brother's] screen," but it's unclear whether his program was used for the final film. The ad cost a shocking $900,000 to film, plus Apple booked two premium slots during the Super Bowl to air it—carrying an airtime cost of more than $1 million.

WHAT EXECUTIVES AT APPLE THOUGHT

Although Jobs and his marketing team (plus the assembled throng at his 1983 internal presentation) loved the ad, Apple's Board of Directors hated it. After seeing the ad for the first time, board member Mike Markkula suggested that Chiat\Day be fired, and the remainder of the board were similarly unimpressed. Then-CEO John Sculley recalled the reaction after the ad was screened for the group: "The others just looked at each other, dazed expressions on their faces ... Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it." Sculley instructed Chiat\Day to sell off the Super Bowl airtime they had purchased, but Chiat\Day principal Jay Chiat quietly resisted. Chiat had purchased two slots—a 60-second slot in the third quarter to show the full ad, plus a 30-second slot later on to repeat an edited-down version. Chiat sold only the 30-second slot and claimed it was too late to sell the longer one. By disobeying his client's instructions, Chiat cemented Apple's place in advertising history.

When Apple co-founder Steve Wozniak heard that the ad was in trouble, he offered to pony up half the airtime costs himself, saying, "I asked how much it was going to cost, and [Steve Jobs] told me $800,000. I said, 'Well, I'll pay half of it if you will.' I figured it was a problem with the company justifying the expenditure. I thought an ad that was so great a piece of science fiction should have its chance to be seen."

But Woz didn't have to shell out the money; the executive team finally decided to run a 100-day advertising extravaganza for the Mac's launch, starting with the Super Bowl ad—after all, they had already paid to shoot it and were stuck with the airtime.

1984 - Big Brother

WHAT EVERYBODY ELSE THOUGHT

When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.

The full ad famously ran once during the Super Bowl XVIII (on January 22, 1984), but it also ran the month prior—on December 31, 1983, TV station operator Tom Frank ran the ad on KMVT at the last possible time slot before midnight, in order to qualify for 1983's advertising awards.* (Any awards the ad won would mean more media coverage.) Apple paid to screen the ad in movie theaters before movie trailers, further heightening anticipation for the Mac launch. In addition to all that, the 30-second version was aired across the country after its debut on the Super Bowl.

Chiat\Day adman Steve Hayden recalled: "We ran a 30- second version of '1984' in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Florida, headquarters for IBM's PC division." Mac team member Andy Hertzfeld ended his remembrance of the ad by saying:

"A week after the Macintosh launch, Apple held its January board meeting. The Macintosh executive staff was invited to attend, not knowing what to expect. When the Mac people entered the room, everyone on the board rose and gave them a standing ovation, acknowledging that they were wrong about the commercial and congratulating the team for pulling off a fantastic launch.

Chiat\Day wanted the commercial to qualify for upcoming advertising awards, so they ran it once at 1 AM at a small television station in Twin Falls, Idaho, KMVT, on December 15, 1983 [incorrect; see below for an update on this -ed]. And sure enough it won just about every possible award, including best commercial of the decade. Twenty years later it's considered one of the most memorable television commercials ever made."

THE AWFUL 1985 FOLLOW-UP

A year later, Apple again employed Chiat\Day to make a blockbuster ad for their Macintosh Office product line, which was basically a file server, networking gear, and a laser printer. Directed by Ridley Scott's brother Tony, the new ad was called "Lemmings," and featured blindfolded businesspeople whistling an out-of-tune version of Snow White's "Heigh-Ho" as they followed each other off a cliff (referencing the myth of lemming suicide).

Jobs and Sculley didn't like the ad, but Chiat\Day convinced them to run it, pointing out that the board hadn't liked the last ad either. But unlike the rousing, empowering message of the "1984" ad, "Lemmings" directly insulted business customers who had already bought IBM computers. It was also weirdly boring—when it was aired at the Super Bowl (with Jobs and Sculley in attendance), nobody really reacted. The ad was a flop, and Apple even proposed running a printed apology in The Wall Street Journal. Jay Chiat shot back, saying that if Apple apologized, Chiat would buy an ad on the next page, apologizing for the apology. It was a mess:

20-YEAR ANNIVERSARY

In 2004, the ad was updated for the launch of the iPod. The only change was that the woman with the hammer was now listening to an iPod, which remained clipped to her belt as she ran. You can watch that version too:

FURTHER READING

Chiat\Day adman Lee Clow gave an interview about the ad, covering some of this material.

Check out Mac team member Andy Hertzfeld's excellent first-person account of the ad. A similar account (but with more from Jobs's point of view) can found in the Steve Jobs biography, and an even more in-depth account is in The Mac Bathroom Reader. The Mac Bathroom Reader is out of print; you can read an excerpt online, including QuickTime movies of the two versions of the ad, plus a behind-the-scenes video. Finally, you might enjoy this 2004 USA Today article about the ad, pointing out that ads for other computers (including Atari, Radio Shack, and IBM's new PCjr) also ran during that Super Bowl.

* = A Note on the Airing in 1983

Update: Thanks to Tom Frank for writing in to correct my earlier mis-statement about the first air date of this commercial. As you can see in his comment below, Hertzfeld's comments above (and the dates cited in other accounts I've seen) are incorrect. Stay tuned for an upcoming interview with Frank, in which we discuss what it was like running both "1984" and "Lemmings" before they were on the Super Bowl!

Update 2: You can read the story behind this post in Chris's book The Blogger Abides.

This post originally appeared in 2012.

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