The Ulmer Scale

You hear it bandied about all the time -- such-and-such celebrity is an "A-lister," or an actor you recognize from a minor role or two might reside on the "D-list." But did you know that there actually are such lists -- official ones -- and how celebrities are ranked on them is calculated according to a formula? It's called the Ulmer Scale, and was devised by longtime entertainment journalist James Ulmer as a tool to calculate the "bankability" of a given star.

What's bankability? When it comes to putting together financing for a movie, it's incredibly important: the skyrocketing salaries of the top 20 or so movie stars these days is a direct result of how movie moguls perceive their bankability; can they open the movie? IE, will their name alone get butts in theater seats? There are other factors, too, which Ulmer rates on a 1-100 point scale:

Willingness to travel/promote. It may sound ridiculous that going on Letterman and giving interviews is considered work, but when you do weeks of this kind of thing at a stretch, I've no doubt that it is (though I can't speak from experience). If the star of your movie is too lazy/busy/agoraphobic to fly to New York and go on some talk shows, you're going to have a problem getting a return on the investment which is his or her salary. Thus, they are less bankable -- thus, their Ulmer Scale rating sinks.

Professionalism. Is your star going to wind up in the tabloid pages for drunk driving or cavorting with hookers in Vegas? Is he going to fuss and cry when his trailer isn't stocked with the right brand of bottled water, or scream at the crew like a madman? In the 90s Robert Downey, Jr. was considered one of Hollywood's most talented actors -- he was nominated for an Oscar for 1992's Chaplin -- but his reputation as an insane, drug-addled bad boy kept him off the A-list.

Career management. What other kinds of roles in what other kinds of films is the star accepting? It's hard to remain bankable as an A-list action star if you decide to start taking roles on daytime soaps, just as it's hard to land roles in high-profile Oscar-bait movies if you have a reputation for taking any role in any schlocky movie that comes along (I'm looking at you, Sam Jackson).

Talent. Yep, talent is actually a factor. Surprised? A lot of stars are great at playing one kind of role: Kate Winslet in dramas, for instance. But would you ever consider replacing Kate Beckinsale in the Resident Evil movies with Kate Winslet? Not likely. Just the same, one-time A-lister Arnold Schwarzenegger saw his star power sink not because he dropped out of movies to pursue politics, but because as he approached late-middle-age, it became clear that he couldn't keep toplining action movies, but there wasn't a whole lot else he could do, either. Range is important. That's why an actor like Tom Hanks -- who started out in comedy, but won an Oscar for drama Philadelphia and is now appearing in action-thriller Angels and Demons -- is solidly A-list.

B-list celebrities are people whose names everyone knows, like Mark Wahlberg and Kate Hudson, but who can't quite "open" a movie on their name alone. The C-list is pretty much everyone else who could be considered famous, and the D-list -- contrary to popular belief -- isn't part of the Ulmer Scale, and doesn't actually exist.

There are other factors, too, which Ulmer uses to compile his massive Hot List, which he's issued as a book and is available through Amazon.

Every New Movie, TV Series, and Special Coming to Netflix in May

Netflix is making way for loads of laughs in its library in May, with a handful of original comedy specials (Steve Martin, Martin Short, Carol Burnett, Tig Notaro, and John Mulvaney will all be there), plus the long-awaited return of Unbreakable Kimmy Schmidt. Here’s every new movie, TV series, and special making its way to Netflix in May.


27: Gone Too Soon

A Life of Its Own: The Truth About Medical Marijuana


Barbie Dreamhouse Adventures: Season 1

Beautiful Girls


God's Own Country

Hachi: A Dog's Tale

Harold & Kumar Escape from Guantanamo Bay

Hellboy II: The Golden Army

High School Musical 3: Senior Year

John Mulaney: Kid Gorgeous Live at Radio City

Mr. Woodcock

My Perfect Romance

Pocoyo & Cars

Pocoyo & The Space Circus

Queens of Comedy: Season 1

Reasonable Doubt

Red Dragon

Scream 2


Simon: Season 1

Sliding Doors


The Bourne Ultimatum

The Carter Effect

The Clapper

The Reaping

The Strange Name Movie

Yu-Gi-Oh! Arc-V: Season 2




A Little Help with Carol Burnett


Busted!: Season 1

Dear White People: Volume 2

End Game

Forgive Us Our Debts

Kong: King of the Apes: Season 2


My Next Guest Needs No Introduction With David Letterman: Tina Fey

No Estoy Loca

The Rain: Season 1


Faces Places


The Joel McHale Show with Joel McHale



Hari Kondabolu: Warn Your Relatives


Dirty Girl

MAY 11

Bill Nye Saves the World: Season 3

Evil Genius: the True Story of America's Most Diabolical Bank Heist

Spirit Riding Free: Season 5

The Kissing Booth

The Who Was? Show: Season 1

MAY 13

Ali Wong: Hard Knock Wife

MAY 14

The Phantom of the Opera

MAY 15

Girlfriends' Guide to Divorce: Season 4

Grand Designs: Seasons 13 - 14

Only God Forgives

The Game 365: Seasons 15 - 16

MAY 16


Mamma Mia!

The 40-Year-Old Virgin

The Kingdom


MAY 18


Catching Feelings

Inspector Gadget: Season 4

MAY 19

Bridge to Terabithia

Disney’s Scandal: Season 7

Small Town Crime

MAY 20

Some Kind of Beautiful

MAY 21

Señora Acero: Season 4

MAY 22

Mob Psycho 100: Season 1

Shooter: Season 2

Terrace House: Opening New Doors: Part 2

Tig Notaro Happy To Be Here

MAY 23


MAY 24

Fauda: Season 2

Survivors Guide to Prison

MAY 25


Steve Martin and Martin Short: An Evening You Will Forget for the Rest of Your Life

The Toys That Made Us: Season 2

Trollhunters: Part 3

MAY 26

Sara's Notebook

MAY 27

The Break with Michelle Wolf

MAY 29

Disney·Pixar's Coco

MAY 30

Unbreakable Kimmy Schmidt: Season 4

MAY 31

Bombshell: The Hedy Lamarr Story

My Next Guest Needs No Introduction With David Letterman: Howard Stern

The First-Ever Troop of Homeless Girl Scouts Just Crushed Their Cookie Sales Goal

Selling 32,500 boxes of cookies in a single week would be noteworthy for any team of Girl Scouts, but it's an especially sweet achievement for Troop 6000: The New York City-based chapter is the first-ever Girl Scout troop composed entirely of children living in homeless shelters.

According to NBC News, this season marked the first time the troop took part in the organization's annual cookie sale tradition. In early April, they received exclusive permission to set up shop inside the Kellogg's Café in Union Square. They kicked off their inaugural stand sale aiming to sell at least 6000 boxes of cookies: At the end of six days, they had sold more than 32,500.

Some customers waited in line an hour to purchase boxes from the history-making young women. Others gave their money directly to the troop, collectively donating over $15,000 to fund trips and activities. After purchasing their cookies, customers could also buy special Girl Scout cookie-inspired menu items from the Kellogg's store, with all proceeds going to Troop 6000.

The troop formed in 2016 as a collaboration between the Girl Scouts of Greater New York, Mayor de Blasio, and the city Department of Homeless Services. Meetings are held in shelters across the city, and many of the troop leaders, often mothers of the scouts, are homeless women themselves. About 40 percent of New York's homeless population are children, and Troop 6000 had to expand last summer to accommodate a flood of new recruits. Today, there are about 300 girls enrolled in the program.

[h/t NBC News]


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