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7 Barons Behind Famous Beers

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Dinero Club

A number of the American brewing industry's pioneers led fairly colorful lives before and after getting their surnames emblazoned on cans and tap handles. Here's the scoop on a few of the wisest men to ever ferment a little barley. Remember: when in doubt, always marry your former boss' widow.

1. Eberhard Anheuser

Anheuser wasn't actually a brewer. Instead, he was a successful soap factory owner in St. Louis just before the Civil War. Anheuser provided a good deal of cash to the owners of the struggling Bavarian Brewery, which opened in 1852, and he eventually ended up acquiring the brewery in 1860 as repayment for these debts. The soap baron promptly renamed his new beer concern E Anheuser & Co.

2. Adolphus Busch

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The other name in the Anheuser-Busch empire didn't set out with huge dreams of being a brewer, either. Busch arrived in St. Louis in 1857 as an industrious 18-year-old German immigrant who was the second youngest of 22 siblings. Busch found work as a commission salesman, and within two years, he and a partner moved on to a more lucrative field when they opened their own brewing supply wholesaler. Busch was able to brush up on brewing practices through his new business, and he also became quite partial to Lily Anheuser, the aforementioned Eberhard's daughter. When Busch married Lily in 1861, he became a part of the brewer's family, and in 1879 the company's name officially became Anheuser-Busch.

Busch wasn't just a guy who married well, though. He was the first American brewer to pasteurize his brews in the 1870s, and his ingenious development of a network of icehouses next to railroad tracks enabled Busch to ship his beer nationally while keeping it cold and fresh.

3. Adolph Coors

Beer History

In 1868, Coors came to America as an industrious young brewer's apprentice. By 1873, his search for suitable water for brewing had led Coors to Golden, Colorado, where he opened the Golden Brewery in a partnership with Jacob Schueler. Schueler put up most of the cash; he invested $18,000 to just $2,000 from Coors. Why aren't we all going out for an extra case of Schueler's, then? Because the partnership didn't last too long. Coors bought out Schueler in 1880. Coors wasn't just a brewer, though.

When Prohibition came to Colorado in 1916, three years before the rest of the country went dry, he kept the business afloat by making malted milk and focusing on the family's ceramics business, which is now known as CoorsTek, one of the world's largest industrial ceramics companies.

4. Frederick Pabst

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The man behind PBR was also a German immigrant who came to the United States as a young boy. The Pabst family lived in Chicago, where Frederick worked as a waiter, cabin boy, and eventually a captain on steamships that cruised through Lake Michigan. Unfortunately for Pabst, he didn't win any blue ribbons as a sailor; an 1863 storm caused him to rack up $20,000 worth of damage when he beached his ship. Pabst was so frustrated and scared by the wreck that he gave up sailing altogether.

Luckily, though, Pabst's father-in-law was a Milwaukee brewer who helped the former sailor find a new calling. Although Pabst didn't know anything about brewing, he took at job at the family's Best Brewery, and within a few years had bought out his father-in-law with some help from his brother-in-law.

Once they took over, the two started expanding the brand nationally with a little help from some clever marketing. Armed with the prestige of awards that his beer won at the Philadelphia Centennial Exhibition in 1876 and the 1878 Paris World's Fair, Pabst started putting little blue ribbons around the neck of each bottle. When the brew grabbed another award at the 1893 Columbian Exhibition in Chicago, the name changed for good, and Pabst Blue Ribbon was born.

5. Joseph Schlitz

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Schlitz knew how to make a quick rise through a company. In 1856, he was the manager and bookkeeper of August Krug's brewery in Milwaukee. When Krug died, Schlitz married his former boss' widow and renamed the brewery the Joseph Schlitz Brewing Company.

When the Great Chicago Fire ravaged the city in 1871, Schlitz made a unique donation to the recovery effort: hundreds of barrels of beer for thirsty Chicagoans.

This move helped spike the brand's popularity in one of the country's major markets and made Schlitz even wealthier. Sadly, he met a tragic end while traveling to a sharpshooting contest in his native Germany; Schlitz was aboard the steamship Schiller when it sank off the coast of England.

6. Valentin Blatz

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Schlitz wasn't the only brewer who learned the value of marrying a widow. The brewery modern drinkers know as Blatz was originally called the City Brewery and was owned by a brewer named John Braun. Braun's fledgling business took a bit of a dip in 1851 when a former employee named Valentin Blatz opened up a brewery of his own—right next door. Braun died within a year, and Blatz soon married the widow and united the two breweries, which quickly grew from a pair of tiny concerns into a single brewing giant.

7. Frederick Miller

Beer History

Unlike some of his beer-slinging counterparts, Miller didn't have to come to the States to get his start as a brewer. Miller was already pretty successful as a brewer back home in Germany when he came to Milwaukee in 1854. A year later, he leased the Plank Road Brewery in Milwaukee and started brewing with yeast he'd brought with him all the way from Germany. By 1883, Miller was doing his own bottling, too, and the man whose company brought you Miller Lite and taught you how to live the High Life was established as a brewing titan on this side of the pond, too. 

This post originally appeared in 2009.

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10 Witty Facts About The Marx Brothers
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Talented as individuals and magnificent as a team, the Marx Brothers conquered every medium from the vaudeville stage to the silver screen. Today, we’re tipping our hats (and tooting our horns) to Groucho, Harpo, Chico, Zeppo, and Gummo—on the 50th anniversary of Groucho's passing.

1. A RUNAWAY MULE INSPIRED THEM TO TAKE A STAB AT COMEDY.

Julius, Milton, and Arthur Marx originally aspired to be professional singers. In 1907, the boys joined a group called “The Three Nightingales.” Managed by their mother, Minnie, the ensemble performed covers of popular songs in theaters all over the country. As Nightingales, the brothers enjoyed some moderate success, but they might never have found their true calling if it weren’t for an unruly equid. During a 1907 gig at the Nacogdoches Opera House in East Texas, someone interrupted the performance by barging in and shouting “Mule’s loose!” Immediately, the crowd raced out to watch the newly-liberated animal. Back inside, Julius seethed. Furious at having lost the spotlight, he skewered his audience upon their return. “The jackass is the finest flower of Tex-ass!” he shouted, among many other ad-libbed jabs. Rather than boo, the patrons roared with laughter. Word of his wit soon spread and demand for these Marx brothers grew.

2. THEY RECEIVED THEIR STAGE NAMES DURING A POKER GAME.

In May of 1914, the five Marxes were playing cards with standup comedian Art Fisher. Inspired by a popular comic strip character known as “Sherlocko the Monk,” he decided that the boys could use some new nicknames. Leonard’s was a no-brainer. Given his girl-crazy, “chick-chasing” lifestyle, Fisher dubbed him “Chicko” (later, this was shortened to “Chico”). Arthur loved playing the harp and thus became “Harpo.” An affinity for soft gumshoes earned Milton the alias “Gummo.” Finally, Julius was both cynical and often seen wearing a “grouch bag”—wherein he’d store small objects like marbles and candy—around his neck. Thus, “Groucho” was born. For the record, nobody knows how Herbert Marx came to be known as “Zeppo.”

3. GROUCHO WORE HIS TRADEMARK GREASEPAINT MUSTACHE BECAUSE HE HATED MORE REALISTIC MODELS.

Michael Ochs Archives/Hulton Archive/Getty Images

Phony, glue-on facial hair can be a pain to remove and reapply, so Groucho would simply paint a ‘stache and some exaggerated eyebrows onto his face. However, the mustache he later rocked as the host of his famous quiz show You Bet Your Life was 100 percent real.

4. HARPO WAS A SELF-TAUGHT HARPIST.

Without any formal training (or the ability to read sheet music), the second-oldest Marx brother developed a unique style that he never stopped improving upon. “Dad really loved playing the harp, and he did it constantly,” his son, Bill Marx, wrote. “Maybe the first multi-tasker ever, he even had a harp in the bathroom so he could play when he sat on the toilet!”

5. THE VERY FIRST MARX BROTHERS MOVIE WAS NEVER RELEASED.

Financed by Groucho, Chico, Harpo, Zeppo, and a handful of other investors, Humor Risk was filmed in 1921. Accounts differ, but most scholars agree that the silent picture—which would have served as the family’s cinematic debut—never saw completion. Despite this, an early screening of the work-in-progress was reportedly held in the Bronx. When Humor Risk failed to impress there, production halted. By Marx Brothers standards, it would’ve been an unusual flick, with Harpo playing a heroic detective opposite a villainous Groucho character.

6. GUMMO AND ZEPPO BECAME TALENT AGENTS.

World War I forced Gummo to quit the stage. Following his return, the veteran decided that performing was no longer for him and instead started a raincoat business. Zeppo—the youngest brother—then assumed Gummo’s role as the troupe’s straight-talking foil. A brilliant businessman, Zeppo eventually break away to found the talent agency Zeppo Marx Inc., which grew into Hollywood’s third-largest, representing superstars like Clark Gable, Lucille Ball, and—of course—the other three Marx Brothers. Gummo, who joined the company in 1935, was charged with handling Groucho, Harpo, and Chico’s needs.

7. CHICO ONCE LAUNCHED A BIG BAND GROUP.

Chico took advantage of an extended break between Marx brothers movies to realize a lifelong dream. A few months before The Big Store hit cinemas in 1941, he co-founded the Chico Marx Orchestra: a swinging jazz band that lasted until July of 1943. Short-lived as the group was, however, it still managed to recruit some amazing talent—including singer/composer Mel Tormé, who would go on to help write the “The Christmas Song (Chestnuts Roasting on an Open Fire)” in 1945.

8. THEY TESTED OUT NEW MATERIAL FOR A NIGHT AT THE OPERA IN FRONT OF LIVE AUDIENCES.

With the script still being drafted, MGM made the inspired choice to let the brothers perform key scenes in such places as Seattle, Salt Lake City, and San Francisco. Once a given joke was made, the Marxes meticulously timed the ensuing laughter, which let them know exactly how much silence to leave after repeating the gag on film. According to Harpo, this had the added benefit of shortening A Night at the Opera’s production period. “We didn’t have to rehearse,” he explained. “[We just] got onto the set and let the cameras roll.”

9. GROUCHO TEMPORARILY HOSTED THE TONIGHT SHOW.

Jack Paar bid the job farewell on March 29, 1962. Months before their star’s departure, NBC offered Paar’s Tonight Show seat to Groucho, who had established himself as a razor-sharp, well-liked host during You Bet Your Life’s 14-year run. Though Marx turned the network down, he later served as a guest host for two weeks while Johnny Carson prepared to take over the gig. When Carson finally made his Tonight Show debut on October 1, it was Groucho who introduced him.

10. SPY MAGAZINE USED A MARX BROTHERS MOVIE TO PRANK U.S. CONGRESSMEN.

Duck Soup takes place in Freedonia, a fictional country over which the eccentric Rufus T. Firefly (Groucho) presides. In 1993, 60 years after the movie’s release, this imaginary nation made headlines by embarrassing some real-life politicians. Staffers from Spy got in touch with around 20 freshmen in the House of Representatives, asking some variation on the question “Do you approve of what we’re doing to stop ethnic cleansing in Freedonia?” A few lawmakers took the bait. Representative Corrine Brown (D-Florida) professed to approve of America’s presence in Freedonia, saying “I think all of those situations are very, very sad, and I just think we need to take action to assist the people.” Across the aisle, Steve Buyer (R-Indiana) concurred. “Yeah,” he said, “it’s a different situation than the Middle East.”

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12 Facts About the Smithsonian's Collections
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With 19 museums spread along the East Coast, the Smithsonian Institution has become the country’s richest repository of American history. From culture to science, zoos to space exploration, the federally-backed archive has spent nearly 200 years preserving and educating. Check out some facts on its history, how a new species of dolphin was found hiding in its archives, and how the founder eventually became part of the collection.

1. ITS FOUNDER NEVER SET FOOT IN THE STATES.

Wealthy British globe-trotter James Smithson (1765-1829) had acquired an estate worth roughly $500,000 at the time of his death and ordered that all of his assets be inherited by his nephew, Henry James Dickinson. There was one twist: The estate was to be turned over to the United States in the event Dickinson died without an heir of his own so the country could build a hub for the “increase and diffusion of knowledge.” Henry, then 18, died just six years later, and so President James Polk signed the act approving the Smithsonian Institution into law in 1846. Curiously, Smithson had never even visited the U.S. Why leave such a legacy to a foreign nation? Smithson never commented on his decision, leaving people to guess that it was either because he was impressed by democracy or because he wanted to enrich a country that, at the time, had only a few educational hubs.

2. NO ONE WAS REALLY SURE WHAT SMITHSON WANTED.

A portrait of James Smithson

“Increase and diffusion of knowledge” can be interpreted pretty broadly, and it took the United States a long time—roughly 10 years—before anyone could agree on what to do with Smithson’s gift. Educators, politicians, and civilians all had a unique notion of how to spend his fortune, including opening a university, a library, or an observatory. Ultimately, the Smithsonian Institution was a compromise, involving many of these ideas. By 1855, construction on the main building was complete at the National Mall in Washington; it was designated as a National Museum in 1858 [PDF].

3. THEY HAD TO HIDE THEIR COLLECTION FROM AXIS FORCES.

At the height of U.S. involvement in World War II, museum curators knew that Axis forces would have designs on destroying the vibrant culture housed at the museum’s main location at the National Mall. To protect these irreplaceable items, the Smithsonian arranged to have them shipped to an undisclosed location—now known to be near Luray, Virginia—and stored in a climate-controlled warehouse. They didn’t return until 1944.

4. SMOKEY BEAR LIVED AT THEIR ZOO.

Smokey Bear takes a bath at the National Zoo

Yes, that Smokey Bear. (And there’s no “the” in his name.) In 1950, a bear cub that survived a raging forest fire in Capitan, New Mexico, was adopted by the U.S. Forest Service and named Smokey after the popular ad campaign mascot of the era. As a living symbol of the effort, he spent his remaining 26 years at the National Zoo, a constant recipient of visitor attention and hundreds of jars of honey.

5. THEY DISPLAY JUST ONE PERCENT OF THEIR COLLECTION.

In order to execute Smithson’s mission statement, the Smithsonian has had to morph into the greatest display of hoarding the world has ever seen. All told, the Institution’s various artifacts, specimens, and other arcana is believed to number in the neighborhood of 137 million, with an official museum estimate of 154 million. Just 1 percent of that is available for viewing at any given time.

6. ONE CATEGORY IS USUALLY OFF-LIMITS FOR VIEWING.

17th century human remains found in Jamestown, Virginia

Evolving public attitudes over the decades have prompted the Smithsonian to be very wary of displaying human remains. While they’ve collected everything from shrunken heads to the “soap man”—a corpse whose body turned to a soap-like substance thanks to a chemical reaction to soil—most of it remains out of public view.

7. AN EXHIBIT ON NUCLEAR WAR STIRRED CONTROVERSY.

For a planned exhibit of the Enola Gay, the bomber plane that dropped an atomic bomb on Hiroshima during World War II, museum organizers drew criticism in 1994 for presenting material that some veterans groups and members of Congress felt was politically charged. The museum agreed to omit text near the display that some felt dwelled on the horrific effects of the bomb, as well as references estimating the U.S. and rival casualties that might have been suffered if the bomb had not been deployed.

8. THE WEIRDEST ITEM THEY’VE CATALOGED IS A CRAPPY VIDEO GAME.

The box art for the Atari 2600 game E.T.

Amidst many internet lists of strange Smithsonian catalog items—taxidermied animals, beards, and other miscellanea—nothing seems more incongruous than the 2014 inclusion of a 1982 Atari video game based on E.T. the Extra-Terrestrial. Renowned for being produced quickly and for helping to fuel the video game crash of the early 1980s, supplies of the cartridge were buried in a New Mexico landfill and only recently excavated. One went into the museum's archives.

9. THEY TURNED DOWN JIMMY DURANTE’S NOSE.

In the 1950s, actor and comedian Jimmy Durante was easily identified by his bulbous nose, a three-inch-long (from bridge to tip) feature that led to his nickname, “the Great Schnozzola.” Sensing a publicity opportunity, Durante’s management arranged for a makeup artist to create a plaster cast of Durante’s nose and offer it up to the Smithsonian as a piece of Americana. Frank Setzler, the museum’s head of anthropology was unimpressed. “Heavens, no,” he was quoted as saying. “Who would want that? The only place we could use it would be in the elephant display.”

10. AN UNDISCOVERED SPECIES OF DOLPHIN WAS LURKING IN THEIR INVENTORY.

A dolphin skull from a recently-discovered species

With so many specimens, the bowels of the Smithsonian almost certainly harbor secrets that can surprise even scientists. In 2016, two researchers in search of fossilized marine mammals stumbled across the skull of a 25-million-year-old river dolphin they named Arktocara yakataga. Said to have been found in Alaska, the dolphin may have dwelled in the Arctic. It was estimated that the skull—plucked from obscurity because one of the researchers found it “cute”—sat on the shelf for 50 years before being identified.

11. THEY’RE COMMITTED TO PRESERVING DOROTHY’S SLIPPERS.

Possibly the most iconic pair of footwear in pop culture, Dorothy’s ruby slippers from the 1939 film adaptation of The Wizard of Oz have become a Smithsonian trademark. In 2016, the Institution successfully raised over $300,000 on Kickstarter to build a state-of-the-art preservation case to protect the kicks from deterioration. While star Judy Garland wore several pairs during filming and the Smithsonian’s are mismatched, it’s clear that visitors want to keep them in condition for any future travels along the yellow brick road.

12. SMITHSON EVENTUALLY BECAME PART OF THE COLLECTION.

James Smithson's final resting place within the walls of the Smithsonian

In 1904, some 75 years after his death in Italy, Smithson’s remains were about to be disturbed. U.S. Smithsonian officials were alerted that his grave site would be displaced because of a nearby stone quarry expansion. The Institution took the opportunity to have his casket shipped to America so he could be interred at the site of his legacy—the Smithsonian itself. Escorted by Alexander Graham Bell, the casket traveled 14 days by sea. The body was entombed and topped off by a marker in the Smithsonian, where it remains viewable by the general public.

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