Why Do We Say "Cheese" When We're Having Our Photo Taken?

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iStock

We're not sure when or where a photographer first asked his or her subjects to state the name of the delicious dairy product, but we do know that when you say "cheese," the corners of your mouth turn up, your cheeks lift and your teeth show. It looks like a smile, and since smiling is what we do in pictures, the instruction seems pretty practical.

The deeper question, then, is: why is a smile the default expression for photographs? In her 2005 essay "Why We Say 'Cheese': Producing the Smile in Snapshot Photography," Christina Kotchemidova, an associate professor at Spring Hill College in Mobile, Alabama, puts forth an interesting hypothesis that deserves a look.

Picture-perfect smiles weren't always the norm, says Kotchemidova. Photos in the 19th century were ruled by stony, solemn faces. These early photos took their cues from traditional European fine art portraiture, where smiles were only worn by peasants, children, and drunks. The etiquette and beauty standards of the time also called for a small, tightly controlled mouth. At one London photo studio, the precursor to "say cheese" was actually "say prunes," to help sitters form a small mouth.

Then, sometime in the twentieth-century, the smile became king, ruling over snapshots with an iron fist.

Prior studies of the smile in photography, Kotchemidova says, relate its rise to "the speedy camera shutter, attractive faces in media and politics, and the rise of dental care," technological and cultural factors that may have begun a process of "mouth liberalization." Kotchemidova, though, proposes that we look at smiling for the camera as a cultural construction of twentieth-century American snapshot photography.

Photography was once a pursuit for the rich. A the turn of the century, though, Kodak's $1 Brownie camera (introduced in 1900), combined with their line of how-to books and pamphlets for photographers and their heavy advertising in prominent national magazines (these were the days when everyone read Life), created a mass market for photography and established the company as the leading expert on the subject. Kodak came into a position of what Kotchemidova calls "cultural leadership," by framing the way photography, for which they supplied the technology, was conceptualized and used in the culture at large.

In its leadership role, Kodak marketed photography as fun and easy. The company's slogan, "You press the button, we do the rest," assured consumers that the hard work, developing the film and printing the photos, was left to Kodak technicians, and that taking snapshots was easy enough for anyone. Kodak's ads and photography publications presented taking photos as a happy experience for both the photographer and the subject that served to preserve fond memories of good times. One way that message was communicated was plenty of smiling faces on happy consumers, which conveniently provided "a model for how subjects should look," that quickly spread along with the adoption of the technology.

Kotchemidova concludes that Kodak's position of leadership in the culture of photography and their saturation of the ads, magazines and their own publications with images of smiling faces allowed the company to define the standards and aesthetics of good snapshots, and smiling for the camera became the cultural norm.

Presidents Day vs. President's Day vs. Presidents' Day: Which One Is It?

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iStock

Happy Presidents’ Day! Or is it President’s Day? Or Presidents Day? What you call the national holiday depends on where you are, who you’re honoring, and how you think we’re celebrating.

Saying "President’s Day" implies that the day belongs to a singular president, such as George Washington or Abraham Lincoln, whose birthdays are the basis for the holiday. On the other hand, referring to it as "Presidents’ Day" means that the day belongs to all of the presidents—that it’s their day collectively. Finally, calling the day "Presidents Day"—plural with no apostrophe—would indicate that we’re honoring all POTUSes past and present (yes, even Andrew Johnson), but that no one president actually owns the day.

You would think that in the 140 years since "Washington’s Birthday" was declared a holiday in 1879, someone would have officially declared a way to spell the day. But in fact, even the White House itself hasn’t chosen a single variation for its style guide. They spelled it “President’s Day” here and “Presidents’ Day” here.


Wikimedia Commons // Public Domain

Maybe that indecision comes from the fact that Presidents Day isn’t even a federal holiday. The federal holiday is technically still called “Washington’s Birthday,” and states can choose to call it whatever they want. Some states, like Iowa, don’t officially acknowledge the day at all. And the location of the punctuation mark is a moot point when individual states choose to call it something else entirely, like “George Washington’s Birthday and Daisy Gatson Bates Day” in Arkansas, or “Birthdays of George Washington and Thomas Jefferson” in Alabama. (Alabama loves to split birthday celebrations, by the way; the third Monday in January celebrates both Martin Luther King Jr. and Robert E. Lee.)

You can look to official grammar sources to declare the right way, but even they don’t agree. The AP Stylebook prefers “Presidents Day,” while Chicago Style uses “Presidents’ Day.”

The bottom line: There’s no rhyme or reason to any of it. Go with what feels right. And even then, if you’re in one of those states that has chosen to spell it “President’s Day”—Washington, for example—and you use one of the grammar book stylings instead, you’re still technically wrong.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

Full vs. Queen Mattress: What's the Difference?

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iStock.com/IPGGutenbergUKLtd

If you’re in the market for a new mattress this Presidents Day weekend (the holiday is traditionally a big one for mattress retailers), one of the first decisions you’ll need to make is regarding size. Most people know a king mattress offers the most real estate, but the difference between a full-sized mattress and a queen-sized one provokes more curiosity. Is it strictly a matter of width, or are depth and length factors? Is there a recommended amount of space for each slumbering occupant?

Fortunately, mattress manufacturers have made things easier by adhering to a common set of dimensions, which are sized as follows:

Crib: 27 inches wide by 52 inches long

Twin: 38 inches wide by 75 inches long

Full: 53 inches wide by 75 inches long

Queen: 60 inches wide by 80 inches long

King: 76 inches wide by 80 inches long

Depth can vary across styles. And while you can find some outliers—there’s a twin XL, which adds 5 inches to the length of a standard twin, or a California king, which subtracts 4 inches from the width and adds it to the length—the four adult sizes listed above are typically the most common, with the queen being the most popular. It's 7 inches wider than a full (sometimes called a “double”) mattress and 5 inches longer.

In the 1940s, consumers didn’t have as many options. Most people bought either a twin or full mattress. But in the 1950s, a post-war economy boost and a growing average height for Americans contributed to an increasing demand for larger bedding.

Still, outsized beds were a novelty and took some time to fully catch on. Today, bigger is usually better. If your bed is intended for a co-sleeping arrangement with a partner, chances are you’ll be looking at a queen. A full mattress leaves each occupant only 26.5 inches of width, which is actually slightly narrower than a crib mattress intended for babies and toddlers. A queen offers 30 inches, which is more generous but still well below the space provided by a person sleeping alone in a twin or full. For maximum couple comfort, you might want to consider a king, which is essentially like two twin beds being pushed together.

Your preference could be limited by the size of your bedroom—you might not be able to fit a nightstand on each side of a wider bed, for example—and whether you’ll have an issue getting a larger mattress up stairs and/or around tricky corners. Your purchase will also come down to a laundry list of options like material and firmness, but knowing which size you want helps narrow down your choices.

One lingering mystery remains: Why do we tend to shop for mattresses on Presidents Day weekend? One reason could be time. The three-day weekend is one of the first extended breaks since the December holidays, giving people an opportunity to trial different mattress types and deliberate with a partner. Shopping Saturday and Sunday allows people to sleep on it before making a decision.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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