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Quirky Job Fairs and Other Unconventional Places to Find Work

Hunting for a job is rarely fun, but it can be especially miserable during an economic crisis. With the national unemployment rate jumping to 8.1 percent in February "“ the highest mark in a quarter century "“ prospective employees are turning to new ways and unlikely places to find work, or cope without a job. Employers, meanwhile, are taking unconventional measures to lure the growing number of job seekers. Here are eight such examples.

1. LaidOffCamp

Chris Hutchins founded LaidOffCamp, a free conference with presentations on a variety of topics geared toward people who are recently unemployed or struggling to find work as freelancers or entrepreneurs, after being laid off from his job as a global management consultant in January. More than 400 campers attended LaidOffCamp's first session in a San Francisco nightclub on March 3. The day-long gathering, which was open to anyone but attracted a large number of people from the Bay Area's tech industry, featured discussions on such topics as living on a budget, coping with emotional turbulence, finding your passion, and starting your own business. "Getting laid off is an opportunity to find what you're passionate about," Hutchins told a reporter from Wired. "And not only what you're passionate about, but how you can leverage that passion to sustain yourself." The second LaidOffCamp took place in Dallas on March 6 and subsequent gatherings have already been planned in more than 20 cities throughout the country.

2. Strip Clubs

foxy-lady.jpgWhile Rhode Island's unemployment rate broke and then hovered around the 10 percent barrier in January, revenue dipped 15 percent at the Foxy Lady strip club in Providence. What was club owner Thomas Tsoumas to do? Tsoumas cut drink prices in half and business began booming, so much so that roughly 30 new jobs opened up at the Foxy Lady and two of his other clubs in Massachusetts. (Insert stimulus joke here.) Nearly 200 people showed up to Tsoumas' highly publicized job fair last weekend in hopes of landing one of several positions, including dancer, manager, bouncer, waitress, and DJ. Interviews were conducted in the club's various rooms, including the Champagne VIP Lounge, the All-Nude Solid Gold Room and the Private Dance Cabana. The owner of Christie's Cabaret in Phoenix copied Tsoumas' idea and held a job fair of his own one day later.

3. YouTube

When Ben Gullett learned that his father, Mark, was in danger of being laid off as vice president of marketing for the NHL's Tampa Bay Lightning, he produced a video that he hoped would help his dad find a new job. When Mark was ultimately laid off earlier this month, Ben, 14, posted his creation on YouTube. Since then, the video has attracted more than 95,000 hits and the father-son duo has appeared on Good Morning America and The Today Show. Most importantly, it has provided Mark three promising job leads. This guy, presumably, hasn't had as much success landing a job with Barack Obama.

4. The Australian Tourism Board

best-job.jpgTourism Queensland recently sponsored a contest to find a six-month caretaker for luxurious Hamilton Island in the Great Barrier Reef. Applicants were required to submit a 1-minute video explaining why they deserved the job, which was dubbed "“ and this is tough to argue "“ "The Best Job in the World." Online voters helped whittle the pool of more than 34,000 applicants to 50 short-listed applicants. Tourism Queensland will select 10 people from the short list on April 2 to interview for the position along with one wild card applicant, who was selected via an online vote. The winner, who will keep a weekly blog and provide photo and video updates throughout his or her stay on the island, will be announced on May 6. Oh, and if you're wondering, this isn't an unpaid internship with benefits; the winner will receive a salary of $150,000 AUD (approximately $100,000 U.S.).

5. Virtual Job Fairs

sl-jobs.jpg

There's no need to worry about making a good first impression with a firm handshake at these increasingly popular events that help employers and prospective employees alike cut costs. Virtual job fairs also enable employers to target qualified candidates all over the world without ever leaving the office. Typically, interested candidates log on to a Web site and interact with a representative from a prospective employer via a personal chat room or instant messenger application. Some companies host job fairs and conduct interviews with personalized avatars in the Internet virtual world Second Life. Interviewing for a job while wearing pajamas sounds great, but you'll probably have to fight the urge to use emoticons and IM shorthand during the interview. Otherwise, you just might leave the employer on the other end of the conversation ROFL "“ and not in a good way. [Photo courtesy of Simone Brunozzi.]

6. Equine Job Fair

trotting.jpgLegendary thoroughbred Seabiscuit captured Americans' hearts during his unlikely rise to fame in the midst of the Great Depression. Might a similar equine hero emerge from the world of harness racing? Might you be along for the ride? The U.S. Trotting Association is sponsoring an equine job fair on April 29 at the Harness Racing Museum. Representatives from about 20 potential employers, including representatives from local breeders, are expected to attend the event. "The USTA recognizes this is a very labor-intensive industry; horses need skilled care every day of the year," USTA Executive Vice President Mike Tanner said in a press release. "We're pleased to join forces with the Museum to put together those who need help at their farms and stables with those who want to work in the horse industry."

7. Sports

Earlier this season, the NBA's New Jersey Nets offered 1,500 free tickets to unemployed fans who submitted resumes to the team. The Nets will also hold their fifth annual career fair on April 1 at the IZOD Center in East Rutherford, N.J. Registration for the fair includes a discounted lower level ticket for a Nets game later that night. Team-sponsored sports job fairs in the major and minor leagues have become increasingly popular, but the sports industry is hardly recession proof. Just ask Mark Gullett.

8. Prison

prison.jpgIn 1983, the nonprofit agency Offender Aid and Restoration sponsored a job fair at Philadelphia's House of Correction. Shadeed A. Jaleel, the former prisoner who came up with the idea, addressed a room of 200 inmates and encouraged them to start thinking about the possibilities that awaited them upon their release. "This has never been done in any jail in America," Jaleel said. "Take notes, come prepared to ask questions. We must begin to think big." Jaleel told a reporter that he didn't expect every inmate to get a job through OAR's program, but that he thought those with initiative could thrive as free men and women. Some of the inmates, Jaleel said, already boasted marketable skills. "If you can go before a judge and say you're not guilty when you really are, then you can probably sell insurance," he said. Similar job fairs for prisoners who are nearing their release date are now common, but this isn't a recommendation to commit a crime to find a job.

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10 Memorable Neil deGrasse Tyson Quotes
Michael Campanella/Getty Images
Michael Campanella/Getty Images

Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 


PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios

"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole

How Apple's '1984' Super Bowl Ad Was Almost Canceled

More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Prior to Super Bowl XVIII, nobody watched the game "just for the commercials"—but one epic TV spot, directed by sci-fi legend Ridley Scott, changed all that. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.

THE AD

If you haven't seen it, here's a fuzzy YouTube version:

"WHY 1984 WON'T BE LIKE 1984"

The tagline "Why 1984 Won't Be Like '1984'" references George Orwell's 1949 novel 1984, which envisioned a dystopian future, controlled by a televised "Big Brother." The tagline was written by Brent Thomas and Steve Hayden of the ad firm Chiat\Day in 1982, and the pair tried to sell it to various companies (including Apple, for the Apple II computer) but were turned down repeatedly. When Steve Jobs heard the pitch in 1983, he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. Jobs saw IBM as Big Brother, and wanted to position Apple as the world's last chance to escape IBM's domination of the personal computer industry. The Mac was scheduled to launch in late January of 1984, a week after the Super Bowl. IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss.

Thomas and Hayden wrote up the story of the ad: we see a world of mind-controlled, shuffling men all in gray, staring at a video screen showing the face of Big Brother droning on about "information purification directives." A lone woman clad in vibrant red shorts and a white tank-top (bearing a Mac logo) runs from riot police, dashing up an aisle towards Big Brother. Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!" Big Brother's destruction frees the minds of the throng, who quite literally see the light, flooding their faces now that the screen is gone. A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" An Apple logo is shown, and then we're out—back to the game.

In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:

"... It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?"

After seeing the ad for the first time, the Apple audience totally freaked out (jump to about the 5-minute mark to witness the riotous cheering).

SKINHEADS, A DISCUS THROWER, AND A SCI-FI DIRECTOR

Chiat\Day hired Ridley Scott, whose 1982 sci-fi film Blade Runner had the dystopian tone they were looking for (and Alien wasn't so bad either). Scott filmed the ad in London, using actual skinheads playing the mute bald men—they were paid $125 a day to sit and stare at Big Brother; those who still had hair were paid to shave their heads for the shoot. Anya Major, a discus thrower and actress, was cast as the woman with the sledgehammer largely because she was actually capable of wielding the thing.

Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on [Big Brother's] screen," but it's unclear whether his program was used for the final film. The ad cost a shocking $900,000 to film, plus Apple booked two premium slots during the Super Bowl to air it—carrying an airtime cost of more than $1 million.

WHAT EXECUTIVES AT APPLE THOUGHT

Although Jobs and his marketing team (plus the assembled throng at his 1983 internal presentation) loved the ad, Apple's Board of Directors hated it. After seeing the ad for the first time, board member Mike Markkula suggested that Chiat\Day be fired, and the remainder of the board were similarly unimpressed. Then-CEO John Sculley recalled the reaction after the ad was screened for the group: "The others just looked at each other, dazed expressions on their faces ... Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it." Sculley instructed Chiat\Day to sell off the Super Bowl airtime they had purchased, but Chiat\Day principal Jay Chiat quietly resisted. Chiat had purchased two slots—a 60-second slot in the third quarter to show the full ad, plus a 30-second slot later on to repeat an edited-down version. Chiat sold only the 30-second slot and claimed it was too late to sell the longer one. By disobeying his client's instructions, Chiat cemented Apple's place in advertising history.

When Apple co-founder Steve Wozniak heard that the ad was in trouble, he offered to pony up half the airtime costs himself, saying, "I asked how much it was going to cost, and [Steve Jobs] told me $800,000. I said, 'Well, I'll pay half of it if you will.' I figured it was a problem with the company justifying the expenditure. I thought an ad that was so great a piece of science fiction should have its chance to be seen."

But Woz didn't have to shell out the money; the executive team finally decided to run a 100-day advertising extravaganza for the Mac's launch, starting with the Super Bowl ad—after all, they had already paid to shoot it and were stuck with the airtime.

1984 - Big Brother

WHAT EVERYBODY ELSE THOUGHT

When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.

The full ad famously ran once during the Super Bowl XVIII (on January 22, 1984), but it also ran the month prior—on December 31, 1983, TV station operator Tom Frank ran the ad on KMVT at the last possible time slot before midnight, in order to qualify for 1983's advertising awards.* (Any awards the ad won would mean more media coverage.) Apple paid to screen the ad in movie theaters before movie trailers, further heightening anticipation for the Mac launch. In addition to all that, the 30-second version was aired across the country after its debut on the Super Bowl.

Chiat\Day adman Steve Hayden recalled: "We ran a 30- second version of '1984' in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Florida, headquarters for IBM's PC division." Mac team member Andy Hertzfeld ended his remembrance of the ad by saying:

"A week after the Macintosh launch, Apple held its January board meeting. The Macintosh executive staff was invited to attend, not knowing what to expect. When the Mac people entered the room, everyone on the board rose and gave them a standing ovation, acknowledging that they were wrong about the commercial and congratulating the team for pulling off a fantastic launch.

Chiat\Day wanted the commercial to qualify for upcoming advertising awards, so they ran it once at 1 AM at a small television station in Twin Falls, Idaho, KMVT, on December 15, 1983 [incorrect; see below for an update on this -ed]. And sure enough it won just about every possible award, including best commercial of the decade. Twenty years later it's considered one of the most memorable television commercials ever made."

THE AWFUL 1985 FOLLOW-UP

A year later, Apple again employed Chiat\Day to make a blockbuster ad for their Macintosh Office product line, which was basically a file server, networking gear, and a laser printer. Directed by Ridley Scott's brother Tony, the new ad was called "Lemmings," and featured blindfolded businesspeople whistling an out-of-tune version of Snow White's "Heigh-Ho" as they followed each other off a cliff (referencing the myth of lemming suicide).

Jobs and Sculley didn't like the ad, but Chiat\Day convinced them to run it, pointing out that the board hadn't liked the last ad either. But unlike the rousing, empowering message of the "1984" ad, "Lemmings" directly insulted business customers who had already bought IBM computers. It was also weirdly boring—when it was aired at the Super Bowl (with Jobs and Sculley in attendance), nobody really reacted. The ad was a flop, and Apple even proposed running a printed apology in The Wall Street Journal. Jay Chiat shot back, saying that if Apple apologized, Chiat would buy an ad on the next page, apologizing for the apology. It was a mess:

20-YEAR ANNIVERSARY

In 2004, the ad was updated for the launch of the iPod. The only change was that the woman with the hammer was now listening to an iPod, which remained clipped to her belt as she ran. You can watch that version too:

FURTHER READING

Chiat\Day adman Lee Clow gave an interview about the ad, covering some of this material.

Check out Mac team member Andy Hertzfeld's excellent first-person account of the ad. A similar account (but with more from Jobs's point of view) can found in the Steve Jobs biography, and an even more in-depth account is in The Mac Bathroom Reader. The Mac Bathroom Reader is out of print; you can read an excerpt online, including QuickTime movies of the two versions of the ad, plus a behind-the-scenes video. Finally, you might enjoy this 2004 USA Today article about the ad, pointing out that ads for other computers (including Atari, Radio Shack, and IBM's new PCjr) also ran during that Super Bowl.

* = A Note on the Airing in 1983

Update: Thanks to Tom Frank for writing in to correct my earlier mis-statement about the first air date of this commercial. As you can see in his comment below, Hertzfeld's comments above (and the dates cited in other accounts I've seen) are incorrect. Stay tuned for an upcoming interview with Frank, in which we discuss what it was like running both "1984" and "Lemmings" before they were on the Super Bowl!

Update 2: You can read the story behind this post in Chris's book The Blogger Abides.

This post originally appeared in 2012.

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