CLOSE

Dan Ariely: Why People Cheat

Today I bring you a truly fascinating talk about irrationality and cheating. Dan Ariely was a burn patient, with burns over 70% of his body. While recovering in the hospital, the nurses had a common practice of ripping off bandages, rather than removing them slowly. Ariely disagreed with this methodology (preferring slower removal), but didn't have evidence to back his argument up. When he left the hospital, he started doing experiments on pain, to figure out what indeed would be the best method of removing bandages.

But Ariely's work isn't really about pain...it's about human behavior (he's a behavioral economist). Ariely turned to the problem of cheating. He performed an experiment in which he handed a paper containing a series of math problems to his test subjects. He had them solve as many problems as they could in a limited time, then asked them to hand the papers back. He counted the correct answers and paid subjects based on the questions they got right (the average was four correct answers, for four dollars).

Then he changed the experiment: he asked people to self-report how many answers they got right...and all of a sudden, on average people were reporting seven correct answers -- a little bit of cheating. Ariely further changed the experiment by increasing the economic incentives (more money per question), altering the risk of being caught (either shredding the papers or not), and so on. What's fascinating is that he found, across the board, that his test subjects were cheating "a little bit," and were insensitive to the economic rewards as well as the risk of being caught. You'll have to watch the talk to hear how it all came out...but let's just say the experiments involved a Personal Fudge Factor, the Ten Commandments, a fake MIT Honor Code, sweatshirts, and atheists swearing on Bibles.

This is the best TED Talk I've seen in a year. It's smart, completely engaging, and it's applicable to our daily lives (as we often have small opportunities to cheat). I think you'll really dig it.

(If you can't see the player, visit the TED site. There's also a high-quality downloadable version of the talk there.)

Original image
iStock
arrow
Food
Learn to Spot the Sneaky Psychological Tricks Restaurants Use
Original image
iStock

While dining out, you may have noticed (but perhaps didn’t question) some unusual features—like prices missing dollar signs, or burgers served on plates that could accommodate a baby cow.

These aren’t just arbitrary culinary decisions, as the SciShow’s Hank Green explains in the video below. Restaurants use all kinds of psychological tricks to make you spend more money, ranging from eliminating currency symbols (this makes you think less about how much things cost) to plating meals on oversize dinnerware (it makes you eat more). As for the mouthwatering language used to describe food—that burger listed as a "delectable chargrilled extravagance," for example—studies show that these types of write-ups can increase sales by up to 27 percent.

Learn more psychological tricks used by restaurants (and how to avoid falling for them) by watching the video below. (Or, read our additional coverage on the subject.)

Original image
Getty
arrow
Lists
8 of the Weirdest Gallup Polls
Original image
Getty

Born in Jefferson, Iowa on November 18, 1901, George Gallup studied journalism and psychology, focusing on how to measure readers’ interest in newspaper and magazine content. In 1935, he founded the American Institute of Public Opinion to scientifically measure public opinions on topics such as government spending, criminal justice, and presidential candidates. Although he died in 1984, The Gallup Poll continues his legacy of trying to determine and report the will of the people in an unbiased, independent way. To celebrate his day of birth, we compiled a list of some of the weirdest, funniest Gallup polls over the years.

1. THREE IN FOUR AMERICANS BELIEVE IN THE PARANORMAL (2005)

According to this Gallup poll, 75 percent of Americans have at least one paranormal belief. Specifically, 41 percent believe in extrasensory perception (ESP), 37 percent believe in haunted houses, and 21 percent believe in witches. What about channeling spirits, you might ask? Only 9 percent of Americans believe that it’s possible to channel a spirit so that it takes temporary control of one's body. Interestingly, believing in paranormal phenomena was relatively similar across people of different genders, races, ages, and education levels.

2. ONE IN FIVE AMERICANS THINK THE SUN REVOLVES AROUND THE EARTH (1999)

In this poll, Gallup tried to determine the popularity of heliocentric versus geocentric views. While 79 percent of Americans correctly stated that the Earth revolves around the sun, 18 percent think the sun revolves around the Earth. Three percent chose to remain indifferent, saying they had no opinion either way.

3. 22 PERCENT OF AMERICANS ARE HESITANT TO SUPPORT A MORMON (2011)

Gallup first measured anti-Mormon sentiment back in 1967, and it was still an issue in 2011, a year before Mormon Mitt Romney ran for president. Approximately 22 percent of Americans said they would not vote for a Mormon presidential candidate, even if that candidate belonged to their preferred political party. Strangely, Americans’ bias against Mormons has remained stable since the 1960s, despite decreasing bias against African Americans, Catholics, Jews, and women.

4. MISSISSIPPIANS GO TO CHURCH THE MOST; VERMONTERS THE LEAST (2010)

This 2010 poll amusingly confirms the stereotype that southerners are more religious than the rest of the country. Although 42 percent of all Americans attend church regularly (which Gallup defines as weekly or almost weekly), there are large variations based on geography. For example, 63 percent of people in Mississippi attend church regularly, followed by 58 percent in Alabama and 56 percent in South Carolina, Louisiana, and Utah. Rounding out the lowest levels of church attendance, on the other hand, were Vermont, where 23 percent of residents attend church regularly, New Hampshire, at 26 percent, and Maine at 27 percent.

5. ONE IN FOUR AMERICANS DON’T KNOW WHICH COUNTRY AMERICA GAINED INDEPENDENCE FROM (1999)

Although 76 percent of Americans knew that the United States gained independence from Great Britain as a result of the Revolutionary War, 24 percent weren’t so sure. Two percent thought the correct answer was France, 3 percent said a different country (such as Mexico, China, or Russia), and 19 percent had no opinion. Certain groups of people who consider themselves patriotic, including men, older people, and white people (according to Gallup polls), were more likely to know that America gained its independence from Great Britain.

6. ONE THIRD OF AMERICANS BELIEVE IN GHOSTS (2000)

This Halloween-themed Gallup poll asked Americans about their habits and behavior on the last day of October. Predictably, two-thirds of Americans reported that someone in their house planned to give candy to trick-or-treaters and more than three-quarters of parents with kids reported that their kids would wear a costume. More surprisingly, 31 percent of American adults claimed to believe in ghosts, an increase from 1978, when only 11 percent of American adults admitted to a belief in ghosts.

7. 5 PERCENT OF WORKING MILLENNIALS THRIVE IN ALL FIVE ELEMENTS OF WELL-BEING (2016)

This recent Gallup poll is funny in a sad way, as it sheds light on the tragicomic life of a millennial. In this poll, well-being is defined as having purpose, social support, manageable finances, a strong community, and good physical health. Sadly, only 5 percent of working millennials—defined as people born between 1980 and 1996—were thriving in these five indicators of well-being. To counter this lack of well-being, Gallup’s report recommends that managers promote work-life balance and improve their communication with millennial employees.

8. THE WORLD IS BECOMING SLIGHTLY MORE NEGATIVE (2014)

If you seem to feel more stress, sadness, anxiety, and pain than ever before, Gallup has the proof that it’s not all in your head. According to the company’s worldwide negative experience index, negative feelings such as stress, sadness, and anger have increased since 2007. Unsurprisingly, people living in war-torn, dangerous parts of the word—Iraq, Iran, Egypt, Syria, and Sierra Leone—reported the highest levels of negative emotions.

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios