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Lucky Group of the Week

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Luck of the IrishEvery other week, we'll offer a special discount to a different group of flossers. If you don't qualify this time, don't worry a bit, because we'll most certainly get to you sooner or later. To kick things off, we're looking for people with Irish connections. Do you have ancestors from Dublin? Are you red-haired and freckle-faced? Do you use the word "wee" a lot? Does your last name begin with O'? Have you ever found a four-leaf clover? Is Lucky Charms your favorite cold cereal? (And if so, do you eat all the oat bits first and save the marshmallows for a huge sugar-buzz at the end of the bowl?)

If you answered "yes" to any of these questions, feel free to comment below and let us know what your connection is to the Eire. Then mosey on over to the mental_floss store and enjoy 10 percent off almost everything! (Only bundled items are excluded, and they're already offered at bargain prices.) Use the coupon code "luckoftheirish" to save, but hurry; this offer ends Sunday, March 22 at 11:59 PM Eastern.

Enjoy the Irish facts that follow... and may St. Patrick always be at your side!

Lucky Group of the Week: The Irish!

  • The average adult citizen of Ireland consumes more than three times his or her weight in tea every year, more than any other nation on Earth.
     
  • When John F. Kennedy was sworn in as president in 1961, he placed his hand on a 19th-century Bible that his ancestors brought with them when they immigrated from Ireland. Both his mother and father were direct descendants of Irish immigrants. JFK became the first president to officially visit Ireland in June 1963.
     
  • In 1972, "Give Ireland Back to the Irish" became the first single released by Paul McCartney's "new" band, Wings. The song naturally reached the top spot in Ireland, but was banned by all official U.K. radio outlets. Even still, the song broke into the British Top-20.
     
  • In August 2008, Irish mountain climber Gerard McDonnell became the poster boy for the phrase "fame is fleeting." He'd just become the first Irishman to scale K2, the world's second-tallest mountain. He was trapped and killed by an avalanche on his descent, just a few hours after reaching the summit.
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Live Smarter
A Simple Way to Charge Your iPhone in 5 Minutes
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Spotting the “low battery” notification on your phone is usually followed by a frantic search for an outlet and further stress over the fact that you may not have time for a full charge. On iPhones, plugging your device into the wall for five minutes might result in only a modest increase of about three percent or so. But this tip from Business Insider Tech may allow you to squeeze out a little more juice.

The trick? Before charging, put your phone in Airplane Mode so that you reduce the number of energy-sucking tasks (signal searching, fielding incoming communications) your device will try and perform.

Next, take the cover off if you have one (the phone might be generating extra heat as a result). Finally, try to use an iPad adapter, which has demonstrated a faster rate of charging than the adapter that comes with your iPhone.

Do that and you’ll likely double your battery boost, from about three to six percent. It may not sound like much, but that little bit of extra juice might keep you connected until you’re able to plug it in for a full charge.

[h/t Business Insider Tech]

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Live Smarter
Trying to Save Money? Avoid Shopping on a Smartphone
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Today, Americans do most of their shopping online—but as anyone who’s indulged in late-night retail therapy likely knows, this convenience often can come with an added cost. Trying to curb expenses, but don't want to swear off the convenience of ordering groceries in your PJs? New research shows that shopping on a desktop computer instead of a mobile phone may help you avoid making foolish purchases, according to Co. Design. Ying Zhu, a marketing professor at the University of British Columbia-Okanagan, recently led a study to measure how touchscreen technology affects consumer behavior. Published in the Journal of Retailing and Consumer Services, her research found that people are more likely to make more frivolous, impulsive purchases if they’re shopping on their phones than if they’re facing a computer monitor. Zhu, along with study co-author Jeffrey Meyer of Bowling Green State University, ran a series of lab experiments on student participants to observe how different electronic devices affected shoppers’ thinking styles and intentions. Their aim was to see if subjects' purchasing goals changed when it came to buying frivolous things, like chocolate or massages, or more practical things, like food or office supplies. In one experiment, participants were randomly assigned to use a desktop or a touchscreen. Then, they were presented with an offer to purchase either a frivolous item (a $50 restaurant certificate for $30) or a useful one (a $50 grocery certificate for $30). These subjects used a three-point scale to gauge how likely they were to purchase the offer, and they also evaluated how practical or frivolous each item was. (Participants rated the restaurant certificate to be more indulgent than the grocery certificate.) Sure enough, the researchers found that participants had "significantly higher" purchase intentions for hedonic (i.e. pleasurable) products when buying on touchscreens than on desktops, according to the study. On the flip side, participants had significantly higher purchase intentions for utilitarian (i.e. practical) products while using desktops instead of touchscreens. "The playful and fun nature of the touchscreen enhances consumers' favor of hedonic products; while the logical and functional nature of a desktop endorses the consumers' preference for utilitarian products," Zhu explains in a press release. The study also found that participants using touchscreen technology scored significantly higher on "experiential thinking" than subjects using desktop computers, whereas those with desktop computers demonstrated higher scores for rational thinking. “When you’re in an experiential thinking mode, [you crave] excitement, a different experience,” Zhu explained to Co. Design. “When you’re on the desktop, with all the work emails, that interface puts you into a rational thinking style. While you’re in a rational thinking style, when you assess a product, you’ll look for something with functionality and specific uses.” Zhu’s advice for consumers looking to conserve cash? Stow away the smartphone when you’re itching to splurge on a guilty pleasure. [h/t Fast Company]

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