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The Goose, The Gulf War, and The Jedi: Super Bowl Memories from Tampa Bay

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If Sunday's Super Bowl is like most of the previous 42, it will be forgettable unless you consider the Terrible Towel a fashion accessory or are one of the few and, at long last, proud Cardinals fans. While there was a dude who walked around in a dress, even yesterday's Media Day was rather tame. At least there's still hope that the commercials will be good. Here's a look back at some of the colorful characters and memorable ads from the previous three Super Bowls held in Tampa Bay. Perhaps they'll jog your memory of the actual games.

2001: Super Bowl XXXV

The game was a dud "“ the Baltimore Ravens routed the New York Giants 34-7 to win their first Super Bowl "“ but the week leading up to the game was rife with uncharacteristically serious storylines. Ray Lewis, the leader of the Ravens' dominating defense, was grilled by reporters about his alleged involvement in a murder the previous year, while Giants quarterback Kerry Collins opened up about his battle with alcoholism. Tony Siragusa, who was a bazillion times funnier as a player than he is as a sideline reporter, ensured the week wasn't completely devoid of comic relief.


Media Day Notes: Siragusa, who misses a beat in answering questions about as often as he misses a meal, was asked what he'd be doing if he weren't a football player. "A stripper," replied the 340-pound defensive tackle, who was also asked if he needed a shoehorn to put on his helmet. (No, just a little grease.) The Giants' Michael Strahan wasn't spared the inanity. A reporter asked him if he had ever met actress and fellow gap-toothed icon Lauren Hutton. Strahan said he met her once and thanked her for making the gap in vogue.

The Ads:

Cedric the Entertainer made his debut as a Bud Light pitchman in this memorable spot, which begins with the comedian romancing a woman on a couch and ends with beer spraying all over her face. In a parody of its popular "Whasssssup?" series of ads, Budweiser's "What are you doing?" was one of the most quotable ads of the year.

1991: Super Bowl XXV

super-bowl-25.jpgThe launch of Operation Desert Storm less than two weeks before the New York Giants and Buffalo Bills met in Super Bowl XXV cast a cloud of nervousness over the event. For a change, the game lived up to its billing, even if the excitement it generated was tempered by the war in Iraq. Whitney Houston sang a stirring rendition of the Star Spangled Banner and Peter Jennings provided a news update before the halftime show. With the Giants leading 20-19, Buffalo kicker Scott Norwood lined up for a 47-yard field goal with 8 seconds left, but pushed it wide right. Giants coach Bill Parcells received a Gatorade shower, while the Bills and their fans endured the first of four consecutive Super Bowl losses.


Media Day Notes: Unprecedented security measures that are considered the norm today greeted reporters at Media Day. Among the 2,200 accredited media members was MTV VJ Downtown Julie Brown, who asked the Giants, "How's the morales of the team?" When someone asked Brown to predict the winner of the game, she responded, "The team with the best bums." There were serious questions, too. When asked whether he thought the Super Bowl should be played, New York's Leonard Marshall said it should be, and then inappropriately suggested that the game was like war. "It's a struggle for land," Marshall said.

The Ads: Pepsi's "You've Got the Right One Baby" spot featuring Ray Charles and various backup singers earned top billing from USA Today's Ad Meter. While the Bud Bowl sneak-preview media reception was canceled "out of respect for the mood of journalists who have been assigned to cover Super Bowl week," the third year of the Bud Bowl series was aired as planned. The same couldn't be said for a Pepsi promotion that would've prompted viewers to call a toll-free number for a chance to win $1 million. The Federal Communications Commission forced Pepsi to drop the number from the ad out of fear that it would jam the country's telephone switchboards.

1984: Super Bowl XVIII

super-bowl-tampa.jpgAs the defending Super Bowl champions, the Washington Redskins strolled into Tampa Bay with a swagger. They left humbled after the Los Angeles Raiders crushed them 38-9 in what was at the time the biggest blowout in Super Bowl history. This game is the perfect example of a Super Bowl that is remembered more for what happened before the game and during commercial breaks than for what transpired on the field.


Media Day Notes: Each team had its own walking sound byte "“ John Riggins for Washington and Lester Hayes for Los Angeles. Riggins was asked what he thought of Lyle Alzado's comments that the Raiders defensive end was going to knock his head off. "I'm going to wear a parachute, so when he knocks my block off, it'll fall onto a nice soft spot, and I hope he's gentleman enough to hand it back to me," Riggins said. Hayes stole the Media Day show, however, channeling the Star Wars trilogy in most of his responses. Witness: "A tremor in "˜The Force' tells me that the score shall be in the high 40s, and the Silver and Black shall be victorious"¦We are a benevolent Darth Vader. We shall zap them. So be it."

The Ad: Arguably the most influential ad in the history of the Super Bowl, Apple Macintosh's minute-long "1984" spot introduced the world to its personal computer in dramatic fashion. Directed by Ridley Scott, Advertising Age named it the Commercial of the Decade. An interesting read on the ad, which turned 25 this month, can be found here.

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entertainment
5 Things We Know About Stranger Things Season 2
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Netflix

Stranger Things seemed to come out of nowhere to become one of television's standout new series in 2016. Netflix's sometimes scary, sometimes funny, and always exciting homage to '80s pop culture was a binge-worthy phenomenon when it debuted in July 2016. Of course, the streaming giant wasn't going to wait long to bring more Stranger Things to audiences, and a second season was announced a little over a month after its debut—and Netflix just announced that we'll be getting it a few days earlier than expected. Here are five key things we know about the show's sophomore season, which kicks off on October 27.

1. WE'LL BE GETTING EVEN MORE EPISODES.

The first season of Stranger Things consisted of eight hour-long episodes, which proved to be a solid length for the story Matt and Ross Duffer wanted to tell. While season two won't increase in length dramatically, we will be getting at least one extra hour when the show returns in 2017 with nine episodes. Not much is known about any of these episodes, but we do know the titles:

"Madmax"
"The Boy Who Came Back To Life"
"The Pumpkin Patch"
"The Palace"
"The Storm"
"The Pollywog"
"The Secret Cabin"
"The Brain"
"The Lost Brother"

There's a lot of speculation about what each title means and, as usual with Stranger Things, there's probably a reason for each one.

2. THE KIDS ARE RETURNING (INCLUDING ELEVEN).

Stranger Things fans should gear up for plenty of new developments in season two, but that doesn't mean your favorite characters aren't returning. A November 4 photo sent out by the show's Twitter account revealed most of the kids from the first season will be back in 2017, including the enigmatic Eleven, played by Millie Bobby Brown (the #elevenisback hashtag used by series regular Finn Wolfhard should really drive the point home):

3. THE SHOW'S 1984 SETTING WILL LEAD TO A DARKER TONE.

A year will have passed between the first and second seasons of the show, allowing the Duffer brothers to catch up with a familiar cast of characters that has matured since we last saw them. With the story taking place in 1984, the brothers are looking at the pop culture zeitgeist at the time for inspiration—most notably the darker tone of blockbusters like Gremlins and Indiana Jones and the Temple of Doom.

"I actually really love Temple of Doom, I love that it gets a little darker and weirder from Raiders, I like that it feels very different than Raiders did," Matt Duffer told IGN. "Even though it was probably slammed at the time—obviously now people look back on it fondly, but it messed up a lot of kids, and I love that about that film—that it really traumatized some children. Not saying that we want to traumatize children, just that we want to get a little darker and weirder."

4. IT'S NOT SO MUCH A CONTINUATION AS IT IS A SEQUEL.

When you watch something like The Americans season two, it's almost impossible to catch on unless you've seen the previous episodes. Stranger Things season two will differ from the modern TV approach by being more of a sequel than a continuation of the first year. That means a more self-contained plot that doesn't leave viewers hanging at the end of nine episodes.

"There are lingering questions, but the idea with Season 2 is there's a new tension and the goal is can the characters resolve that tension by the end," Ross Duffer told IGN. "So it's going to be its own sort of complete little movie, very much in the way that Season 1 is."

Don't worry about the two seasons of Stranger Things being too similar or too different from the original, though, because when speaking with Entertainment Weekly about the influences on the show, Matt Duffer said, "I guess a lot of this is James Cameron. But he’s brilliant. And I think one of the reasons his sequels are as successful as they are is he makes them feel very different without losing what we loved about the original. So I think we kinda looked to him and what he does and tried to capture a little bit of the magic of his work.”

5. THE PREMIERE WILL TRAVEL OUTSIDE OF HAWKINS.

Everything about the new Stranger Things episodes will be kept secret until they finally debut later this year, but we do know one thing about the premiere: It won't take place entirely in the familiar town of Hawkins, Indiana. “We will venture a little bit outside of Hawkins,” Matt Duffer told Entertainment Weekly. “I will say the opening scene [of the premiere] does not take place in Hawkins.”

So, should we take "a little bit outside" as literally as it sounds? You certainly can, but in that same interview, the brothers also said they're both eager to explore the Upside Down, the alternate dimension from the first season. Whether the season kicks off just a few miles away, or a few worlds away, you'll get your answer when Stranger Things's second season debuts next month.

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Food
The Gooey History of the Fluffernutter Sandwich

Open any pantry in New England and chances are you’ll find at least one jar of Marshmallow Fluff. Not just any old marshmallow crème, but Fluff; the one manufactured by Durkee-Mower of Lynn, Massachusetts since 1920, and the preferred brand of the northeast. With its familiar red lid and classic blue label, it's long been a favorite guilty pleasure and a kitchen staple beloved throughout the region.

This gooey, spreadable, marshmallow-infused confection is used in countless recipes and found in a variety of baked goods—from whoopie pies and Rice Krispies Treats to chocolate fudge and beyond. And in the beyond lies perhaps the most treasured concoction of all: the Fluffernutter sandwich—a classic New England treat made with white bread, peanut butter, and, you guessed it, Fluff. No jelly required. Or wanted.

There are several claims to the origin of the sandwich. The first begins with Revolutionary War hero Paul Revere—or, not Paul exactly, but his great-great-great-grandchildren Emma and Amory Curtis of Melrose, Massachusetts. Both siblings were highly intelligent and forward-thinkers, and Amory was even accepted into MIT. But when the family couldn’t afford to send him, he founded a Boston-based company in the 1890s that specialized in soda fountain equipment.

He sold the business in 1901 and used the proceeds to buy the entire east side of Crystal Street in Melrose. Soon after he built a house and, in his basement, he created a marshmallow spread known as Snowflake Marshmallow Crème (later called SMAC), which actually predated Fluff. By the early 1910s, the Curtis Marshmallow Factory was established and Snowflake became the first commercially successful shelf-stable marshmallow crème.

Although other companies were manufacturing similar products, it was Emma who set the Curtis brand apart from the rest. She had a knack for marketing and thought up many different ways to popularize their marshmallow crème, including the creation of one-of-a-kind recipes, like sandwiches that featured nuts and marshmallow crème. She shared her culinary gems in a weekly newspaper column and radio show. By 1915, Snowflake was selling nationwide.

During World War I, when Americans were urged to sacrifice meat one day a week, Emma published a recipe for a peanut butter and marshmallow crème sandwich. She named her creation the "Liberty Sandwich," as a person could still obtain his or her daily nutrients while simultaneously supporting the wartime cause. Some have pointed to Emma’s 1918 published recipe as the earliest known example of a Fluffernutter, but the earliest recipe mental_floss can find comes from three years prior. In 1915, the confectioners trade journal Candy and Ice Cream published a list of lunch offerings that candy shops could advertise beyond hot soup. One of them was the "Mallonut Sandwich," which involved peanut butter and "marshmallow whip or mallo topping," spread on lightly toasted whole wheat bread.

Another origin story comes from Somerville, Massachusetts, home to entrepreneur Archibald Query. Query began making his own version of marshmallow crème and selling it door-to-door in 1917. Due to sugar shortages during World War I, his business began to fail. Query quickly sold the rights to his recipe to candy makers H. Allen Durkee and Fred Mower in 1920. The cost? A modest $500 for what would go on to become the Marshmallow Fluff empire.

Although the business partners promoted the sandwich treat early in the company’s history, the delicious snack wasn’t officially called the Fluffernutter until the 1960s, when Durkee-Mower hired a PR firm to help them market the sandwich, which resulted in a particularly catchy jingle explaining the recipe.

So who owns the bragging rights? While some anonymous candy shop owner was likely the first to actually put the two together, Emma Curtis created the early precursors and brought the concept to a national audience, and Durkee-Mower added the now-ubiquitous crème and catchy name. And the Fluffernutter has never lost its popularity.

In 2006, the Massachusetts state legislature spent a full week deliberating over whether or not the Fluffernutter should be named the official state sandwich. On one side, some argued that marshmallow crème and peanut butter added to the epidemic of childhood obesity. The history-bound fanatics that stood against them contended that the Fluffernutter was a proud culinary legacy. One state representative even proclaimed, "I’m going to fight to the death for Fluff." True dedication, but the bill has been stalled for more than a decade despite several revivals and subsequent petitions from loyal fans.

But Fluff lovers needn’t despair. There’s a National Fluffernutter Day (October 8) for hardcore fans, and the town of Somerville, Massachusetts still celebrates its Fluff pride with an annual What the Fluff? festival.

"Everyone feels like Fluff is part of their childhood," said self-proclaimed Fluff expert and the festival's executive director, Mimi Graney, in an interview with Boston Magazine. "Whether born in the 1940s or '50s, or '60s, or later—everyone feels nostalgic for Fluff. I think New Englanders in general have a particular fondness for it."

Today, the Fluffernutter sandwich is as much of a part of New England cuisine as baked beans or blueberry pie. While some people live and die by the traditional combination, the sandwich now comes in all shapes and sizes, with the addition of salty and savory toppings as a favorite twist. Wheat bread is as popular as white, and many like to grill their sandwiches for a touch of bistro flair. But don't ask a New Englander to swap out their favorite brand of marshmallow crème. That’s just asking too Fluffing much.

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