CLOSE

4 Presidential In-Laws Who Made the Move to Washington

Late last week, the transition team confirmed that President-Elect Obama's mother-in-law will be moving to Washington with the first family, at least temporarily. Marian Robinson will be the latest in a line of presidential in-laws who, for good or ill, lived under the same roof as the president. Here are four stories that confirm the old truism: While America can choose its president, the president can't choose his in-laws.

1. Ulysses S. Grant and "˜The Colonel'

You would think that the Civil War was settled at Appomattox, and no question of its outcome would have been raised in the White House of Ulysses S. Grant, who, after all, was the general who won the war.

dent.jpgBut you would be wrong, because living with Ulysses and Julia Grant was the president's father-in-law (pictured). Colonel Frederick Dent (his rank seems to have been self-selected) was an unreconstructed Confederate, a St. Louis businessman and slaveholder who, when his daughter Julia went to the Executive Mansion early in 1869, decided to relocate there as well.

The Colonel didn't hesitate to make himself at home. When his daughter received guests, he sat in a chair just behind her, offering anyone within earshot unsolicited advice. Political and business figures alike got a dose of the Colonel's mind as they waited to meet with President Grant.

When the president's father, Jesse Grant, came from Kentucky on one of his regular visits to Washington, the White House turned into a Civil War reenactment. According to First Families: The Impact of the White House on Their Lives, by Bonnie Angelo, Jesse Grant preferred to stay in a hotel rather than sleep under the same roof as the Colonel.

And when the two old partisans found themselves unavoidably sitting around the same table in the White House, they avoided direct negotiations by using Julia and her young son, named for the president's father, as intermediaries, Betty Boyd Caroli writes in First Ladies: "In the presence of the elder Grant, Frederick Dent would instruct Julia to "˜take better care of that old gentleman [Jesse Grant]. He is feeble and deaf as a post and yet you permit him to wander all over Washington alone.' And Grant replied [to his grandson and namesake], "˜Did you hear him? I hope I shall not live to become as old and infirm as your Grandfather Dent.'"

The Colonel remained in the White House—irascible and unrepentant—until his death, at age 88, in 1873.

2. Harry S Truman and the Mother-in-Law from Heck

Harry Truman and Bess Wallace met as children. He was a farm boy; she was the well-heeled granddaughter of Independence, Missouri's Flour King. When they married in 1919, Truman was a struggling haberdasher, and Bess's mother, Madge Wallace, thought Bess had made a colossal social faux pas. Until she died in 1952, Madge Wallace never changed her mind about Harry Truman. Her Bess had married way below her station.

Madge had plenty of opportunities to let her son-in-law know it. The newlyweds moved into the Wallace mansion in Independence, and the three lived together under the same roof until the end of Madge's life.

When Harry Truman was elected senator, "Mother Wallace," as Truman judiciously called her, moved with her daughter and son-in-law to Washington. In the family's apartment, she shared a bedroom with the Trumans' daughter, Margaret. And when Truman became president, she moved with them into the White House, where she cast her cold eye on the new commander-in-chief.

"Why would Harry run against that nice Mr. Dewey?" she wondered aloud, as Truman was fighting for his political life in the 1948 presidential race, according to First Mothers by Bonnie Angelo. And when Truman fired Gen. Douglas MacArthur for insubordination, Mother Wallace was scandalized. "Imagine a captain from the National Guard [Truman] telling off a West Point general!"

In December 1952, shortly before Truman's term ended, Madge Wallace died, at age 90. For the 33 years they lived together, she never called her son-in-law anything but "Mr. Truman."

3. Dwight D. Eisenhower and the Mother-in-Law of the Year

If Truman's story sounds like the set-up for a film noir, his successor's relationship with his mother-in-law might have been a Technicolor musical. Elivera Mathilda Carlson Doud, Mamie Eisenhower"˜s mother, was "a witty woman with a tart tongue," Time magazine wrote, and Dwight Eisenhower thought she was a hoot. "She refuted every mother-in-law joke ever made," Time wrote. There was no question that she would join her daughter and son-in-law in the White House.

Ike called her "Min," the name of a character in the Andy Gump comic strip. Ike and Min "constituted a mutual admiration society, and each took the other's part whenever a family disagreement would arise," said Eisenhower's son, John. The New York Times observed, "The president frequently looks around him sharply, and inquires, "˜Where's Min?'"

Widowed shortly before Eisenhower became president, Min spent the winters in the White House and summers at her home in Denver. It was while visiting his mother-in-law's home that Eisenhower suffered a heart attack in 1955. Two years later, in failing health, Min returned permanently to Denver. She died in 1960, at age 82.

4. Benjamin Harrison and the Reverend Doctor

Benjamin Harrison's father-in-law, John Witherspoon Scott, bore a double title: "reverend doctor."

scott.jpgScott (pictured) was born in Pennsylvania in 1800, did post-graduate work at Yale and took a professorship in mathematics and science at Miami University, in Ohio. He was also a Presbyterian minister and an outspoken abolitionist. The reverend doctor was rumored to have shielded runaway slaves in his home as a stop on the Underground Railroad. Whatever the truth, Miami University dismissed him for his anti-slavery beliefs.

He accepted a post at Farmer's College, a prep school in Cincinnati, where he became a mentor of a student named Benjamin Harrison. During his visits to the Scott home, Harrison became friendly with the reverend doctor's daughter, Caroline.

Young Harrison spent so many evenings at the Scotts' home that he got the nickname "the pious moonlight dude," according to The Complete Book of the Presidents by William A. DeGregorio. He and Caroline were married in 1853 at the bride's house. The reverend doctor officiated.

John Witherspoon Scott later became a clerk in the pension office of the interior department.  He gave up the position when Harrison was elected president in 1888. A widower since 1876, Scott moved into the White House with his daughter and their family.

It was the president's custom to lead the family in a half-hour of Bible reading and prayer after breakfast, Anne Chieko Moore and Hester Anne Hale wrote in Benjamin Harrison: Centennial President. When the president was absent, his father-in-law took his place.

Caroline Harrison died in October 1892, two weeks before her husband lost the presidential election. Her father died the next month, at age 92. An obituary described John Witherspoon Scott as "a man of wonderful physical vigor, tall, broad chested and well preserved mentally."

David Holzel is a writer who lives outside Washington, DC, but figures the inaugural crowd will just about reach his front porch. He edits the Franklin Pierce Pages.

nextArticle.image_alt|e
Michael Campanella/Getty Images
arrow
Lists
10 Memorable Neil deGrasse Tyson Quotes
Michael Campanella/Getty Images
Michael Campanella/Getty Images

Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 


PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios

"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole

How Apple's '1984' Super Bowl Ad Was Almost Canceled

More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Prior to Super Bowl XVIII, nobody watched the game "just for the commercials"—but one epic TV spot, directed by sci-fi legend Ridley Scott, changed all that. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.

THE AD

If you haven't seen it, here's a fuzzy YouTube version:

"WHY 1984 WON'T BE LIKE 1984"

The tagline "Why 1984 Won't Be Like '1984'" references George Orwell's 1949 novel 1984, which envisioned a dystopian future, controlled by a televised "Big Brother." The tagline was written by Brent Thomas and Steve Hayden of the ad firm Chiat\Day in 1982, and the pair tried to sell it to various companies (including Apple, for the Apple II computer) but were turned down repeatedly. When Steve Jobs heard the pitch in 1983, he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. Jobs saw IBM as Big Brother, and wanted to position Apple as the world's last chance to escape IBM's domination of the personal computer industry. The Mac was scheduled to launch in late January of 1984, a week after the Super Bowl. IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss.

Thomas and Hayden wrote up the story of the ad: we see a world of mind-controlled, shuffling men all in gray, staring at a video screen showing the face of Big Brother droning on about "information purification directives." A lone woman clad in vibrant red shorts and a white tank-top (bearing a Mac logo) runs from riot police, dashing up an aisle towards Big Brother. Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!" Big Brother's destruction frees the minds of the throng, who quite literally see the light, flooding their faces now that the screen is gone. A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" An Apple logo is shown, and then we're out—back to the game.

In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:

"... It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?"

After seeing the ad for the first time, the Apple audience totally freaked out (jump to about the 5-minute mark to witness the riotous cheering).

SKINHEADS, A DISCUS THROWER, AND A SCI-FI DIRECTOR

Chiat\Day hired Ridley Scott, whose 1982 sci-fi film Blade Runner had the dystopian tone they were looking for (and Alien wasn't so bad either). Scott filmed the ad in London, using actual skinheads playing the mute bald men—they were paid $125 a day to sit and stare at Big Brother; those who still had hair were paid to shave their heads for the shoot. Anya Major, a discus thrower and actress, was cast as the woman with the sledgehammer largely because she was actually capable of wielding the thing.

Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on [Big Brother's] screen," but it's unclear whether his program was used for the final film. The ad cost a shocking $900,000 to film, plus Apple booked two premium slots during the Super Bowl to air it—carrying an airtime cost of more than $1 million.

WHAT EXECUTIVES AT APPLE THOUGHT

Although Jobs and his marketing team (plus the assembled throng at his 1983 internal presentation) loved the ad, Apple's Board of Directors hated it. After seeing the ad for the first time, board member Mike Markkula suggested that Chiat\Day be fired, and the remainder of the board were similarly unimpressed. Then-CEO John Sculley recalled the reaction after the ad was screened for the group: "The others just looked at each other, dazed expressions on their faces ... Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it." Sculley instructed Chiat\Day to sell off the Super Bowl airtime they had purchased, but Chiat\Day principal Jay Chiat quietly resisted. Chiat had purchased two slots—a 60-second slot in the third quarter to show the full ad, plus a 30-second slot later on to repeat an edited-down version. Chiat sold only the 30-second slot and claimed it was too late to sell the longer one. By disobeying his client's instructions, Chiat cemented Apple's place in advertising history.

When Apple co-founder Steve Wozniak heard that the ad was in trouble, he offered to pony up half the airtime costs himself, saying, "I asked how much it was going to cost, and [Steve Jobs] told me $800,000. I said, 'Well, I'll pay half of it if you will.' I figured it was a problem with the company justifying the expenditure. I thought an ad that was so great a piece of science fiction should have its chance to be seen."

But Woz didn't have to shell out the money; the executive team finally decided to run a 100-day advertising extravaganza for the Mac's launch, starting with the Super Bowl ad—after all, they had already paid to shoot it and were stuck with the airtime.

1984 - Big Brother

WHAT EVERYBODY ELSE THOUGHT

When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.

The full ad famously ran once during the Super Bowl XVIII (on January 22, 1984), but it also ran the month prior—on December 31, 1983, TV station operator Tom Frank ran the ad on KMVT at the last possible time slot before midnight, in order to qualify for 1983's advertising awards.* (Any awards the ad won would mean more media coverage.) Apple paid to screen the ad in movie theaters before movie trailers, further heightening anticipation for the Mac launch. In addition to all that, the 30-second version was aired across the country after its debut on the Super Bowl.

Chiat\Day adman Steve Hayden recalled: "We ran a 30- second version of '1984' in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Florida, headquarters for IBM's PC division." Mac team member Andy Hertzfeld ended his remembrance of the ad by saying:

"A week after the Macintosh launch, Apple held its January board meeting. The Macintosh executive staff was invited to attend, not knowing what to expect. When the Mac people entered the room, everyone on the board rose and gave them a standing ovation, acknowledging that they were wrong about the commercial and congratulating the team for pulling off a fantastic launch.

Chiat\Day wanted the commercial to qualify for upcoming advertising awards, so they ran it once at 1 AM at a small television station in Twin Falls, Idaho, KMVT, on December 15, 1983 [incorrect; see below for an update on this -ed]. And sure enough it won just about every possible award, including best commercial of the decade. Twenty years later it's considered one of the most memorable television commercials ever made."

THE AWFUL 1985 FOLLOW-UP

A year later, Apple again employed Chiat\Day to make a blockbuster ad for their Macintosh Office product line, which was basically a file server, networking gear, and a laser printer. Directed by Ridley Scott's brother Tony, the new ad was called "Lemmings," and featured blindfolded businesspeople whistling an out-of-tune version of Snow White's "Heigh-Ho" as they followed each other off a cliff (referencing the myth of lemming suicide).

Jobs and Sculley didn't like the ad, but Chiat\Day convinced them to run it, pointing out that the board hadn't liked the last ad either. But unlike the rousing, empowering message of the "1984" ad, "Lemmings" directly insulted business customers who had already bought IBM computers. It was also weirdly boring—when it was aired at the Super Bowl (with Jobs and Sculley in attendance), nobody really reacted. The ad was a flop, and Apple even proposed running a printed apology in The Wall Street Journal. Jay Chiat shot back, saying that if Apple apologized, Chiat would buy an ad on the next page, apologizing for the apology. It was a mess:

20-YEAR ANNIVERSARY

In 2004, the ad was updated for the launch of the iPod. The only change was that the woman with the hammer was now listening to an iPod, which remained clipped to her belt as she ran. You can watch that version too:

FURTHER READING

Chiat\Day adman Lee Clow gave an interview about the ad, covering some of this material.

Check out Mac team member Andy Hertzfeld's excellent first-person account of the ad. A similar account (but with more from Jobs's point of view) can found in the Steve Jobs biography, and an even more in-depth account is in The Mac Bathroom Reader. The Mac Bathroom Reader is out of print; you can read an excerpt online, including QuickTime movies of the two versions of the ad, plus a behind-the-scenes video. Finally, you might enjoy this 2004 USA Today article about the ad, pointing out that ads for other computers (including Atari, Radio Shack, and IBM's new PCjr) also ran during that Super Bowl.

* = A Note on the Airing in 1983

Update: Thanks to Tom Frank for writing in to correct my earlier mis-statement about the first air date of this commercial. As you can see in his comment below, Hertzfeld's comments above (and the dates cited in other accounts I've seen) are incorrect. Stay tuned for an upcoming interview with Frank, in which we discuss what it was like running both "1984" and "Lemmings" before they were on the Super Bowl!

Update 2: You can read the story behind this post in Chris's book The Blogger Abides.

This post originally appeared in 2012.

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios