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5 Bowl Games With Peculiar Corporate Sponsors

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College football's bowl season is here, and with it comes the annual cavalcade of baffling sponsorship deals. For much of college bowls' century-plus history, the postseason games carried humble monikers. The Sugar Bowl, Orange Bowl, Salad Bowl, and Refrigerator Bowl all accentuated just how much time bowl organizers spent in their kitchens frantically looking for something quotidian whose name they could slap on their bowl ("Have we named a game after the blender yet? Does anyone else think "˜Spatula Bowl' has a nice ring to it?") However, selling naming rights has become a hot business since the 1980s, and now most bowls' names are more market-driven than indicative of local color.

In honor of the corporate magic that now permeates almost every bowl, here are a few of our favorite bizarre corporate sponsorship and naming deals:

1. San Diego County Credit Union Poinsettia Bowl

If you're like me, you were probably sitting around last Tuesday night mulling the logistics of a hypothetical move to San Diego. If I took a county job, where would I do my banking? I couldn't have been alone in this conundrum. The entire nation was wondering, and if they'd been watching the San Diego County Credit Union Poinsettia Bowl, they would have known. Does a local credit union really need the national exposure of sponsoring a bowl game? If you've got a more efficient idea for letting people in Vermont know about the 4.00% APY they could be earning with an average daily balance over $100,000 in the credit union's Money Market Max account, I'd like to hear it.

2. Bell Helicopter Armed Forces Bowl

Armed_forces_bowl.gifSimilarly, a lack of brand awareness among the civilian public is among the biggest problems facing the manufacturers of high-end military aircraft. Sure, a company may make some of the very best attack helicopters money can buy, but when John Q. Public needs aerial artillery he's just going to walk into his local arms dealer's and pick out the first thing he sees that's on sale. Credit the Bell Helicopter Armed Forces Bowl for trying to break this cycle. The manufacturer of civilian and military helicopters (not to mention tiltrotors) gets a captive audience of football fans and potential government buyers when Air Force plays in the Fort-Worth-based bowl game this year.

3. MPC Computers Bowl/Roady's Humanitarian Bowl

Of course, some football fans would prefer a bowl that affiliates itself with a more sympathetic cause, like kindness or saving puppies. The marketing gurus at MPC Computers and the Humanitarian Bowl are not among them, though. When MPC bought the 2004-2006 naming rights for the game played on the trademark blue "Smurf Turf" of Boise's Bronco Stadium (below), "humanitarian" was dropped and the name was changed to the MPC Computers Bowl. The move spared the company from having its public image sullied by rumors of humanitarianism, thereby saving MPC from constantly being hit up for charitable donations like a bunch of suckers. By the time the bleeding hearts at Roady's Truck Stops acquired the naming rights for last year's game between Fresno State and Georgia Tech, the bowl had already reinstated the offending positive adjective; the game is now known at the Roady's Humanitarian Bowl.

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4. galleryfurniture.com Bowl, EV1.net Bowl, Houston Bowl, etc.

Despite computer companies' naming chicanery, it's important to remember that the Internet boom made a plethora of sports advancements possible, particularly convenient fantasy football scoring, round-the-clock access to news and scores, and a host of questionable bowl sponsors. While many of the resulting names were cumbersome, nothing rolls off the tongue quite like the galleryfurniture.com Bowl, which was played in Houston's Astrodome in 2000 and 2001. In 2002, the name was changed to the rather uninspired Houston Bowl before Internet luminaries EV1.net took over title sponsorship from 2003-2005. The bowl then folded. However, this marketing fiasco was nowhere near the worst of Gallery Furniture founder Jim "Mattress Mack" McIngvale's career; in 1987 a chained lion used in promotions at a flea market owned by the furniture mogul mauled an 8-year-old girl.

5. homepoint.com Music City Bowl at Adelphia Coliseum/Gaylord Hotels Music City Bowl at LP Field

At least these sponsors are still corporate entities, though. Fans who still wear their commemorative t-shirts from the 1999 homepoint.com Music City Bowl clash between Kentucky and Syracuse at Nashville's Adelphia Coliseum carry the names of not one, but two defunct companies on their chests. The game's title sponsor, a home furnishings website, is no longer around, and cable giant Adelphia filed for bankruptcy in 2002 after massive internal corruption. Investors in companies associated with the 2008 Gaylord Hotels Music City Bowl at LP Field, take heed.

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10 Memorable Neil deGrasse Tyson Quotes
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Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 

PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios
"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole
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40 Fun Facts About Sesame Street
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Now in its 47th season, Sesame Street is one of television's most iconic programs—and it's not just for kids. We're big fans of the Street, and to prove it, here are some of our favorite Sesame facts from previous stories and our Amazing Fact Generator.

Sesame Workshop

1. Oscar the Grouch used to be orange. Jim Henson decided to make him green before season two.

2. How did Oscar explain the color change? He said he went on vacation to the very damp Swamp Mushy Muddy and turned green overnight.

3. During a 2004 episode, Cookie Monster said that before he started eating cookies, his name was Sid.

4. In 1980, C-3PO and R2-D2 visited Sesame Street. They played games, sang songs, and R2-D2 fell in love with a fire hydrant.

5. Mr. Snuffleupagus has a first name—Aloysius

6. Ralph Nader stopped by in 1988 and sang "a consumer advocate is a person in your neighborhood."

7. Caroll Spinney said he based Oscar's voice on a cab driver from the Bronx who brought him to the audition.

8. In 1970, Ernie reached #16 on the Billboard Hot 100 with the timeless hit "Rubber Duckie."

9. One of Count von Count's lady friends is Countess von Backwards, who's also obsessed with counting but likes to do it backwards.

10. Sesame Street made its Afghanistan debut in 2011 with Baghch-e-Simsim (Sesame Garden). Big Bird, Grover and Elmo are involved.

11. According to Muppet Wiki, Oscar the Grouch and Count von Count were minimized on Baghch-e-Simsim "due to cultural taboos against trash and vampirism."

12. Before Giancarlo Esposito was Breaking Bad's super intense Gus Fring, he played Big Bird's camp counselor Mickey in 1982.

13. Thankfully, those episodes are available on YouTube.

14. How big is Big Bird? 8'2". (Pictured with First Lady Pat Nixon.)

15. In 2002, the South African version (Takalani Sesame) added an HIV-positive Muppet named Kami.

16. Six Republicans on the House Commerce Committee wrote a letter to PBS president Pat Mitchell warning that Kami was not appropriate for American children, and reminded Mitchell that their committee controlled PBS' funding.

17. Sesame Street's resident game show host Guy Smiley was using a pseudonym. His real name was Bernie Liederkrantz.

18. Bert and Ernie have been getting questioned about their sexuality for years. Ernie himself, as performed by Steve Whitmere, has weighed in: “All that stuff about me and Bert? It’s not true. We’re both very happy, but we’re not gay,”

19. A few years later, Bert (as performed by Eric Jacobson) answered the same question by saying, “No, no. In fact, sometimes we are not even friends; he can be a pain in the neck.”

20. In the first season, both Superman and Batman appeared in short cartoons produced by Filmation. In one clip, Batman told Bert and Ernie to stop arguing and take turns choosing what’s on TV.

21. In another segment, Superman battled a giant chimp.

22. Telly was originally "Television Monster," a TV-obsessed Muppet whose eyes whirled around as he watched.

23. According to Sesame Workshop, Elmo is the only non-human to testify before Congress.

24. He lobbied for more funding for music education, so that "when Elmo goes to school, there will be the instruments to play."

25. In the early 1990s, soon after Jim Henson’s passing, a rumor circulated that Ernie would be killed off in order to teach children about death, as they'd done with Mr. Hooper.

26. According to Snopes, the rumor may have spread thanks to New Hampshire college student, Michael Tabor, who convinced his graduating class to wear “Save Ernie” beanies and sign a petition to persuade Sesame Workshop to let Ernie live.

27. By the time Tabor was corrected, the newspapers had already picked up the story.

28. Sesame Street’s Executive Producer Carol-Lynn Parente joined Sesame Workshop as a production assistant and has worked her way to the top.

29. Originally, Count von Count was more sinister. He could hypnotize and stun people.

30. According to Sesame Workshop, all Sesame Street's main Muppets have four fingers except Cookie Monster, who has five.

31. The episode with Mr. Hooper's funeral aired on Thanksgiving Day in 1983. That date was chosen because families were more likely to be together at that time, in case kids had questions or needed emotional support.

32. Mr. Hooper’s first name was Harold.

33. Big Bird sang "Bein' Green" at Jim Henson's memorial service.

34. As Chris Higgins put it, the performance was "devastating."

35. Oscar's Israeli counterpart is Moishe Oofnik, whose last name means “grouch” in Hebrew.

36. Nigeria's version of Cookie Monster eats yams. His catchphrase: "ME WANT YAM!"

37. Sesame's Roosevelt Franklin ran a school, where he spoke in scat and taught about Africa. Some parents hated him, so in 1975 he got the boot, only to inspire Gob Bluth’s racist puppet Franklin on Arrested Development 28 years later.

38. Our good friend and contributor Eddie Deezen was the voice of Donnie Dodo in the 1985 classic Follow That Bird.

39. Cookie Monster evolved from The Wheel-Stealer—a snack-pilfering puppet Jim Henson created to promote Wheels, Crowns and Flutes in the 1960s.

40. This puppet later was seen eating a computer in an IBM training film and on The Ed Sullivan Show.

Thanks to Stacy Conradt, Joe Hennes, Drew Toal, and Chris Higgins for their previous Sesame coverage!

An earlier version of this article appeared in 2012.

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