5 Beloved Traditions Invented to Make You Buy Stuff

CBS
CBS

By Rebecca Zerzan

Here's how some beloved traditions came about, including diamond engagement rings and the ubiquitous green-bean casserole.

1. Rudolph the Red-Nosed Reindeer

The origin of Rudolph has nothing to do with Jesus or Santa. He sprang from the mind of Robert May, a copywriter for Chicago's Montgomery Ward department store. May wrote and illustrated the poem (that later became the song) for the store's holiday coloring book in 1939. But Rudolph's fate was threatened when store execs realized that the animal's big, glowing honker might put off consumers, because red noses were often associated with alcoholics. Luckily for May, shoppers embraced the story wholeheartedly. A whopping 2.4 million copies of Rudolph the Red-Nosed Reindeer were given out at the store that Christmas.

2. Green-Bean Casserole

America's favorite casserole dates back to 1955, when a chef named Dorcas Reilly created it for a cookbook designed to promote Campbell's products. By 2003, more than 20 million families (about one in four households) reportedly served the dish at Thanksgiving.

3. Diamond Engagement Rings

Prior to the 20th century, engagement rings were strictly luxury items, and they rarely contained diamonds. But in 1939, the De Beers diamond company changed all of that when it hired ad agency N.W. Ayer & Son. The industry had taken a nosedive in the 1870s, after massive diamond deposits were discovered in South Africa. But the ad agency came to the rescue by introducing the diamond engagement ring and quietly spreading the trend through fashion magazines. The rings didn't become de rigueur for marriage proposals until 1948, when the company launched the crafty "A Diamond is Forever" campaign. By sentimentalizing the gems, De Beers ensured that people wouldn't resell them, allowing the company to retain control of the market. In 1999, De Beers chairman Nicky Oppenheimer confessed, "Diamonds are intrinsically worthless, except for the deep psychological need they fill."

In addition to diamond engagement rings, De Beers also promoted surprise proposals. The company learned that when women were involved in the selection process, they picked cheaper rings. By encouraging surprise proposals, De Beers shifted the purchasing power to men, the less-cautious spenders.

4. Valentine's Day Candy

Greeting-card companies didn't invent valentines. Candy suppliers, on the other hand, were very much behind the idea of giving out Valentine's Day candy. In fact, the tradition almost seems born out of jealousy. In 1892, Confectioners Journal advocated persuading customers that candy was better than "cheap, grotesque" valentines. The floodgates were opened, and by 2004, consumers were buying more than 35 million heart-shape boxes of candy each year.

5. Wedding Registries

In the 1900s, it was customary for only close family members to give wedding presents. But gradually, newlyweds came to expect gifts from friends, as well. Detecting a trend, department stores started to direct engaged customers to their home furnishings and kitchenware departments, encouraging them to think of their weddings as a time to acquire the tools for domestic life. In 1924, the Marshall Field & Company department store in Chicago created the first wedding registry, and the "tradition" took off. Today, up to 96 percent of American couples register their weddings.

10 Timeless Facts About The Land Before Time

Universal Pictures Home Entertainment
Universal Pictures Home Entertainment

Five years before Jurassic Park roared into theaters, a gentler, more meditative dinosaur film endeared itself to audiences of all ages. Initially met with mixed reviews, The Land Before Time is now regarded as an animated classic. Here are 10 things you might not have known about the Steven Spielberg-produced film, which arrived in theaters 30 years ago.

1. IT WAS CONCEIVED AS A DIALOGUE-FREE MOVIE.

Gabriel Damon and Candace Hutson in The Land Before Time (1988)
Universal Pictures Home Entertainment

In the mid-1980s, executive producer Steven Spielberg began toying with the idea of a Bambi-esque dinosaur film. “Basically,” he later said, “I wanted to do a soft picture … about five little dinosaurs and how they grow up and work together as a group.” Inspiration came from the “Rite of Spring” sequence from Disney’s Fantasia (1940)—a scene in which prehistoric beasts wordlessly go about their business. At first, Spielberg wanted his own dinosaur characters to follow suit and remain mum. Ultimately, however, it was feared that a non-verbal approach might bore or confuse the film’s intended audience. As such, the animals were given lines.

2. DIRECTOR DON BLUTH WAS AN EX-DISNEY EMPLOYEE.

Don Bluth grew up idolizing Disney’s work, and began working for the studio in 1955. Over the next two decades, he did various odd jobs until he was brought on as a full-time animator in 1971. Once on the inside, Bluth got to peek behind the magician’s curtain—and disliked what he found there. “I think [Walt Disney] would’ve seen that the pictures were losing their luster,” Bluth said. Frustrated by the studio’s cost-cutting measures, he resigned in 1979. Joining him were fellow animators Gary Goldman and John Pomeroy. Together the trio launched their own company, Sullivan Bluth Studios, and began working on The Land Before Time in 1986.

3. OVER 600 BACKGROUND PAINTINGS WERE MADE FOR THE FILM.

Most of these depicted beautiful but barren wastelands, which presented a real challenge for the creative team. As one studio press release put it, “The artists had to create a believable environment in which there was almost no foliage.” Whenever possible, Bluth’s illustrators emphasized vibrant colors. This kept their backdrops from looking too drab or monotonous—despite the desolate setting.

4. LITTLEFOOT’S ORIGINAL NAME WAS “THUNDERFOOT.”

This was changed when the filmmakers learned that there was a triceratops in a popular children’s book called Thunderfoot. Speaking of three-horned dinosaurs: Cera evolved from a pugnacious male character called Bambo.

5. THE FILMMAKERS HAD TO CUT ABOUT 10 MINUTES OF FOOTAGE.

“We compromised a lot with The Land Before Time,” Goldman admitted. Nowhere was this fact more apparent than on the cutting room floor. Spielberg and his fellow executive producer George Lucas deemed 19 individual scenes “too scary.” “We’ll have kids crying in the lobby, and angry parents,” Spielberg warned. “You don’t want that.”

6. “ROOTER” WAS INTRODUCED AT THE URGING OF CHILD PSYCHOLOGISTS.

In Bambi, the title character’s mom dies off-screen. The same cannot be said for Littlefoot’s mother, whose slow demise goes on for several agonizing minutes. Naturally, there was some concern about how children would react to this. “A lot of research went into the mother dying sequence,” Pomeroy said. “Psychologists were approached and shown the film. They gave their professional opinions of how the sequence could be depicted.” Thus, Rooter was born.

One scene after Littlefoot’s mom passes, the wise reptile consoles him, saying “You’ll always miss her, but she’ll always be with you as long as you remember the things she taught you.” Sharp-eared fans might recognize Rooter’s voice as that of Pat Hingle, who also narrates the movie.

7. JAMES HORNER DID THE SOUNDTRACK.

The late, Oscar-winning composer behind Braveheart (1995), Titanic (1997), and Avatar (2009) put together a soaring score. Along with lyricist Will Jennings, he also penned the original song “If We Hold On Together,” which Diana Ross sings as the end credits roll.

8. THE ACTRESS BEHIND DUCKY PASSED AWAY BEFORE THE MOVIE’S RELEASE.

Judith Barsi’s career was off to a great start. By age 10, this daughter of Hungarian immigrants had already appeared in 70 commercials and voiced the leading lady in Don Bluth’s All Dogs Go to Heaven (1989). For The Land Before Time, Barsi voiced the ever-optimistic Ducky, which was reportedly her favorite role. Then tragedy struck: In July of 1988, Barsi’s father József murdered both her and her mother before taking his own life.

9. IT HAD A RECORD-SETTING OPENING WEEKEND.

From the get-go, The Land Before Time had some stiff competition. Universal released it on November 18, 1988—the same day that Disney’s Oliver & Company hit theaters. Yet, for a solid month, Bluth gave Oliver a box office beating. The Land Before Time enjoyed the highest-grossing opening weekend that any animated film had ever seen, pulling in $7.5 million to Oliver & Company’s $4 million. Since then, of course, The Land Before Time has long been dethroned; today, Incredibles 2 (2018) holds this coveted distinction with a $182.7 million first-weekend showing.

10. THERE ONCE WAS TALK OF A LAND BEFORE TIME STAGE MUSICAL.

“The time has come for dinosaurs on Broadway,” the late theatrical producer Irving Welzer told The New York Times in 1997. Emboldened by the recent cinematic success of Spielberg’s The Lost World: Jurassic Park (1996), Welzer expressed an interest helping Littlefoot, Cera, Ducky, and the rest of the gang make their Big Apple debut. Soon, however, the idea faded.

40 Dandy D-Words To Deepen Your Vocabulary

iStock/gazanfer gungor
iStock/gazanfer gungor

It’s thought that the earliest ancestor of our humble letter D was an Ancient Egyptian hieroglyph representing a door, which is where D get its hollowed-out shape from. Over time, that hieroglyph became a Phoenician letter, dalet, which then became the Greek letter delta, and finally the Roman letter D, which arrived in England (along with most of the rest of the modern alphabet) from continental Europe more than 1500 years ago.

Before then, English was written using a runic writing system called futhorc, a number of the letters of which—like thorn (Þ þ) and wynn (Ƿ ƿ)—survived into the Old English period before dying out later. The Old English letter eth(Ð ð), however, effectively went the other way: it was invented in Britain (or perhaps Ireland) after the introduction of the Latin alphabet to England, and is actually a derivative of the Roman letter D. Although it too eventually fell out of use, it still survives in modern-day Icelandic.

Nowadays, D is one of the most frequently used letters of our alphabet, accounting for just over 4 percent of a standard page of English text (or one out of every 25 letters), and roughly 2.5 percent of all the words in a standard dictionary—including the 40 delicious D words listed here…

1. DAB-DUMP

An old Yorkshire dialect word for a pool of water left on the beach after the tide retreats.

2. DABERLICK

Daberlick or dabberlack is an old dialect name for long, straggly seaweed. Figuratively, it can be used as a nickname for greasy, lank hair, or for a tall, gangly person.

3. DABSTER

An astute or especially skilled worker.

4. DAFFLED

If you’re daffled, then you’re bewildered or disorientated by a sensory overload.

5. DANDIE-CLAW

A dandie-claw is an easily completed task or, when used in the phrase, “to give it the dandie-claw,” it essentially means “that won’t last long,” or “that won’t take long to finish off.” No one is quite sure where the phrase comes from, but it’s possible that a dandy or dandie-claw was originally a small brush used to groom horses, which at some point in time might have become synonymous with a brief or undemanding chore.

6. DANDLE

To bounce a baby on your knee is to dandle it.

7. DANG-SWANG

To do something dang-swang is to do it vigorously, or with great energy or enthusiasm.

8. DANGLEMENT

An 18th century word either for a finger, or for a dangling decoration, or trim on a garment. A danglet—literally a “little dangle”—is an icicle.

9. DAPPERPYE

An old adjective meaning “variegated” or “multi-colored.”

10. DAPPERWIT

A quick-witted, lively young man.

11. DARING-HARDY

A Shakespearean invention meaning “recklessly bold,” or “foolhardy.”

12. DAWK

A thick fog or mist.

13. DAYLIGAUN

An old Scots word for twilight, dayligaun literally means “daylight-going.”

14. DEAD-HORSE

As a metaphor for something that has ceased to be useful, the term dead horse is today more often than not used in the phrase “flogging a dead horse,” meaning “to fruitlessly continue with something all interest has been lost in.” Before then, however, dead-horse was a 17th-century term for work for which you’d been paid in full in advance—and so to work the dead-horse or for a dead horse meant “to busy yourself in work that at the end of which you won’t be paid.” A dead-man, incidentally, is an old English nickname for an empty liquor bottle, so being down among the dead-men meant “passed out drunk on the floor” in 18th-century English.

15. DEAD-NIP

18th-century slang for a failed idea.

16. DEAMBULATE

To walk about, or to stray away from home.

17. DECIDOPHOBIA

If you’re decidophobic, then you hate making decisions. Other D phobias include dendrophobia (trees), dromophobia (running, or crossing roads), didaskaleinophobia (school), dipsophobia (alcohol), and doraphobia (animal furs).

18. DEDOLEATE

A 17th-century word meaning “to cease to be unhappy.”

19. DEJERATE

To swear a solemn oath. Someone who does precisely that is a dejerator.

20. DEONERATE

To unpack cargo or to remove someone’s burden is to deonerate them. To depauperate them is to impoverish them, while to depulse them would be to drive them off.

21. DEPECULATE

Peculation is an old 17th-century legal term for embezzlement—in particular, the embezzlement of funds belonging to a country or head of state. To peculate or depeculate, ultimately, is an old-fashioned word meaning “to steal by peculation,” which was typically used to refer to public officials pilfering state funds for their own personal use.

22. DEPEDITATE

In medical terminology, a depeditation is the amputation of a foot. Thankfully, the relative verb depeditate can simply be used to mean “to be deprived of the use of your feet”—worth remembering next time you go deambulating in a new pair of shoes.

23. DEPROELIATION

Derived from a Latin word meaning “to engage violently in war,” deproeliation is just a 17th-century word for a battle.

24. DIABLERIE

The perfect word for Dr. Faustus: diablerie is work or business done with, or for, the Devil. Figuratively, it can mean recklessness or audaciousness, or else any underhand, shady dealing.

25. DIABLOTIN

Borrowed into English from French in the 1800s, a diablotin is a tiny devil or imp. It’s also, because of its unusual appearance, a nickname for the oilbird.

26. DIAL-PLATE

An 18th century nickname for a person’s face (derived from the dial or “face” of a clock).

27. DILLYALL

An old English dialect word for anything owned because it looks nice, not because it’s useful or functional.

28. DILORICATE

To diloricate something is to rip or tear it. It derives from a Latin word, lorica, for a Roman soldier’s leather cuirass or breastplate—and so might originally have referred to injuries suffered in battle that were bad enough to puncture armor.

29. DIMBER

Dimber was a 17th-century word meaning “pretty” or “smart,” while a dimber-damber was the leader or “face” of a gang of rogues or vagabonds.

30. DISCALCEATE

To discalceate is to remove your shoes. Worth remembering once you’ve deambulated and depeditated.

31. DO-NO-BETTER

The slightly less complimentary Edwardian equivalent of bae—a do-no-better or do-nae-better was “a sweetheart whom one has to be content with, for want of a better.”

32. DOATY

When your head nods up and down while you’re trying to stay awake? That’s doatying.

33. DOCH-AN-DORRIS

A doch-an-dorris or deochandorus is a “stirrup-cup”—a drink or toast made with, or in honor of, someone about to leave. It derives from an old 17th-century Scots Gaelic phrase, deoch an doruis, that literally means “door-drink.”

34. DOCK-WALLOPER

Originally a nickname for someone who hangs around dockyards looking for work, dock-walloper is an old 19th-century American slang word for a loafer or idler.

35. DOLLYMAWKIN

A frivolous, scatterbrained young woman.

36. DOODLE-SHOP

An old dialect nickname for a sweetshop.

37. DRAGGLETAIL

In 18th-century English, an untidily or slatternly dressed woman. Literally, a woman who has let the tails of her dress drag through the rain or mud.

38. DULCILOQUY

A soft or sweet manner of speaking. Likewise, if you’re dulciloquent, then you have a pleasant voice.

39. DUTCH CONCERT

The incomprehensibleness of Dutch to speakers of English is the origin of double Dutch, meaning “gibberish” or “nonsense,” and Dutch concert, an old nickname for an incongruous or cacophonous mishmash of noises or sounds.

40. DWINE

To dwindle or pine away.

This article originally ran in 2016.

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