5 Beloved Traditions Invented to Make You Buy Stuff

CBS
CBS

By Rebecca Zerzan

Here's how some beloved traditions came about, including diamond engagement rings and the ubiquitous green-bean casserole.

1. Rudolph the Red-Nosed Reindeer

The origin of Rudolph has nothing to do with Jesus or Santa. He sprang from the mind of Robert May, a copywriter for Chicago's Montgomery Ward department store. May wrote and illustrated the poem (that later became the song) for the store's holiday coloring book in 1939. But Rudolph's fate was threatened when store execs realized that the animal's big, glowing honker might put off consumers, because red noses were often associated with alcoholics. Luckily for May, shoppers embraced the story wholeheartedly. A whopping 2.4 million copies of Rudolph the Red-Nosed Reindeer were given out at the store that Christmas.

2. Green-Bean Casserole

America's favorite casserole dates back to 1955, when a chef named Dorcas Reilly created it for a cookbook designed to promote Campbell's products. By 2003, more than 20 million families (about one in four households) reportedly served the dish at Thanksgiving.

3. Diamond Engagement Rings

Prior to the 20th century, engagement rings were strictly luxury items, and they rarely contained diamonds. But in 1939, the De Beers diamond company changed all of that when it hired ad agency N.W. Ayer & Son. The industry had taken a nosedive in the 1870s, after massive diamond deposits were discovered in South Africa. But the ad agency came to the rescue by introducing the diamond engagement ring and quietly spreading the trend through fashion magazines. The rings didn't become de rigueur for marriage proposals until 1948, when the company launched the crafty "A Diamond is Forever" campaign. By sentimentalizing the gems, De Beers ensured that people wouldn't resell them, allowing the company to retain control of the market. In 1999, De Beers chairman Nicky Oppenheimer confessed, "Diamonds are intrinsically worthless, except for the deep psychological need they fill."

In addition to diamond engagement rings, De Beers also promoted surprise proposals. The company learned that when women were involved in the selection process, they picked cheaper rings. By encouraging surprise proposals, De Beers shifted the purchasing power to men, the less-cautious spenders.

4. Valentine's Day Candy

Greeting-card companies didn't invent valentines. Candy suppliers, on the other hand, were very much behind the idea of giving out Valentine's Day candy. In fact, the tradition almost seems born out of jealousy. In 1892, Confectioners Journal advocated persuading customers that candy was better than "cheap, grotesque" valentines. The floodgates were opened, and by 2004, consumers were buying more than 35 million heart-shape boxes of candy each year.

5. Wedding Registries

In the 1900s, it was customary for only close family members to give wedding presents. But gradually, newlyweds came to expect gifts from friends, as well. Detecting a trend, department stores started to direct engaged customers to their home furnishings and kitchenware departments, encouraging them to think of their weddings as a time to acquire the tools for domestic life. In 1924, the Marshall Field & Company department store in Chicago created the first wedding registry, and the "tradition" took off. Today, up to 96 percent of American couples register their weddings.

25 Amazing Facts About the Human Body

iStock.com/kali9
iStock.com/kali9

The human body is an amazing piece of machinery—with a few weird quirks.

  1. It’s possible to brush your teeth too aggressively. Doing so can wear down enamel and make teeth sensitive to hot and cold foods.

  2. Goose bumps evolved to make our ancestors’ hair stand up, making them appear more threatening to predators.

Woman's legs with goosebumps
iStock.com/MyetEck
  1. Wisdom teeth serve no purpose. They’re left over from hundreds of thousands of years ago. As early humans’ brains grew bigger, it reduced space in the mouth, crowding out this third set of molars.

  2. Scientists aren't exactly sure why we yawn, but it may help regulate body temperature.

  3. Your fingernails don’t actually grow after you’re dead.

  4. If they were laid end to end, all of the blood vessels in the human body would encircle the Earth four times.

  5. Humans are the only animals with chins.

    An older woman's chin
    iStock.com/mhelm3011
    1. As you breathe, most of the air is going in and out of one nostril. Every few hours, the workload shifts to the other nostril.

    2. Blood makes up about 8 percent of your total body weight.

    3. The human nose can detect about 1 trillion smells.

    4. You have two kidneys, but only one is necessary to live.

    5. Belly buttons grow special hairs to catch lint.

      A woman putting her hands in a heart shape around her belly button
      iStock.com/PeopleImages
      1. The satisfying sound of cracking your knuckles comes from gas bubbles bursting in your joints.

      2. Skin is the body’s largest organ and can comprise 15 percent of a person’s total weight.

      3. Thumbs have their own pulse.

      4. Your tongue is made up of eight interwoven muscles, similar in structure to an elephant’s trunk or an octopus’s tentacle.

      5. On a genetic level, all human beings are more than 99 percent identical.

        Identical twin baby boys in striped shirts
        iStock.com/BorupFoto
        1. The foot is one of the most ticklish parts of the body.

        2. Extraocular muscles in the eye are the body’s fastest muscles. They allow both of your eyes to flick in the same direction in a single 50-millisecond movement.

        3. A surgical procedure called a selective amygdalohippocampectomy removes half of the brain’s amygdala—and with it, the patient’s sense of fear.

        4. The pineal gland, which secretes the hormone melatonin, got its name from its shape, which resembles a pine nut.

        5. Hair grows fast—about 6 inches per year. The only thing in the body that grows faster is bone marrow.

          An African-American woman drying her hair with a towel and laughing
          iStock.com/GlobalStock
          1. No one really knows what fingerprints are for, but they might help wick water away from our hands, prevent blisters, or improve touch.

          2. The heart beats more than 3 billion times in the average human lifespan.

          3. Blushing is caused by a rush of adrenaline.

8 Facts About Shel Silverstein

Shel Silverstein was a multi-talented children’s author, comic artist, poet, playwright, and songwriter, and above all else, a rule-breaker. From The Giving Tree to Where the Sidewalk Ends, his titles are beloved by children and adults alike. At the time they were written, though, they defied common notions about what a "children’s" story could and should be. This isn’t all that surprising, considering that the Chicago-born author, who passed away in 1999, led a pretty unconventional life. Here are eight things you might not know about him.

1. One of Shel Silverstein's first jobs was selling hot dogs in Chicago.

Shel Silverstein didn’t always want to be a writer, or even a cartoonist or songwriter. His first love was baseball. "When I was a kid—12, 14, around there—I would much rather have been a good baseball player or a hit with the girls," he once said in an interview. "But I couldn’t play ball, I couldn’t dance. Luckily, the girls didn’t want me; not much I could do about that. So I started to draw and to write.” The closest he came to his MLB dream was when he landed a stint at Chicago’s Comiskey Park, selling hot dogs to White Sox fans.

2. Silverstein never finished college.

Silverstein was expelled from one school (the University of Illinois) and dropped out of another (the School of the Art Institute of Chicago). Finally, he managed to get through three years of the English program at Chicago's Roosevelt University, but his studies came to an abrupt end when he was drafted in 1953.

3. Silverstein was a Korean War veteran.

In the 1950s, Silverstein was drafted into the U.S. armed service. While he was stationed in Korea and Japan, he also worked as a cartoonist for the military publication Stars and Stripes. It was his first big cartooning gig. "For a guy of my age and with my limited experience to suddenly have to turn out cartoons on a day-to-day deadline deadline, the job was enormous,'' Silverstein told Stars and Stripes in a 1969 interview.

4. Silverstein worked for Playboy magazine and was Part of Hugh Hefner's inner circle.

That’s right: the lovable children’s author was on Playboy’s payroll for many years. He started drawing comics for the men’s magazine in the 1950s and ended up becoming close friends with Hugh Hefner. In fact, he often spent weeks or even months at the Playboy Mansion, where he wrote some of his books. His cartoons for the magazine proved so popular that Playboy sent him around the world to find the humor in places like London, Paris, North Africa, and Moscow during the Cold War. Perhaps his most off-color assignment, though, was visiting a nudist camp in New Jersey. These drawings were compiled in the 2007 book Playboy's Silverstein Around the World, which includes a foreword from Hefner.

5. Silverstein wrote Johnny Cash's hit song "A Boy Named Sue."

Few people know that Silverstein was a songwriter, too. One of his biggest hits was the comical tale of a boy who learned how to defend himself after being relentlessly bullied for his feminine-sounding name, Sue. The song was popularized by Johnny Cash and ended up being his top-selling single, while Silverstein was awarded a Grammy for Best Country Song. You can watch Silverstein strumming the guitar and shouting the lyrics alongside Cash on The Johnny Cash Show in the video above. Silverstein also wrote a follow-up song from the dad’s point of view, The Father of a Boy Named Sue, but it didn't take off the way the original did.

6. Silverstein is in the Nashville Songwriters Hall of Fame.

Three years after his death, Silverstein was inducted posthumously into this exclusive society of songwriters. He wrote more than 800 songs throughout his career, some of which were quite raunchy. But his best-known songs were performed by country legends like Loretta Lynn and Waylon Jennings. “His compositions were instantly identifiable, filled with elevated wordplay and captivating, humor-filled narratives,” the Nashville Songwriters Foundation said of Silverstein's music.

7. Silverstein wrote the first children’s book to appear on The New York Times best sellerS list.

A Light in the Attic (1981) was the first children’s book to ever make it onto the prestigious New York Times Best Sellers list. It remained there for a whopping 182 weeks, breaking all of the previous records for hardcover books at that time.

8. Silverstein wasn't a fan of happy endings.

If you couldn’t already tell by The Giving Tree’s sad conclusion, Silverstein didn’t believe in giving his stories happy endings. He felt that doing so would alienate his young readers. "The child asks why I don't have this happiness thing you're telling me about, and comes to think when his joy stops that he has failed, that it won't come back,” the author said in a 1978 interview. This turned out to be a risky move, and The Giving Tree was rejected several times for being too sad or too unconventional. Fortunately, after four years of searching for a publisher, it found a home at HarperCollins (then Harper & Row) and has gone on to become one of the best-selling—and most beloved—children's books of all time.

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