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Cary Norton

How Cereal Transformed American Culture

Original image
Cary Norton

by Ian Lender

More than a century ago, Christian fundamentalists invented cereal to promote a healthy lifestyle free of sin. Little did they know, their creation would eventually be used to promote everything from radio and cartoons to Mr. T and tooth decay.

Meat Is Murder (on the Colon)

During the early 19th century, most Americans subsisted on a diet of pork, whiskey, and coffee. It was hell on the bowels, and to many Christian fundamentalists, hell on the soul, too. They believed that constipation was God's punishment for eating meat. The diet was also blamed for fueling lust and laziness. To rid America of these vices, religious zealots spearheaded the country's first vegetarian movement. In 1863, one member of this group, Dr. James Jackson, invented Granula, America's first ready-to-eat, grain-based breakfast product. Better known as cereal, Jackson's rock-hard breakfast bricks offered consumers a sin-free meat alternative that aimed to clear both conscience and bowels.

While Jackson's innovation didn't appeal to the masses, it did catch the attention of Dr. John Kellogg. A renowned surgeon and health guru, Kellogg had famously transformed the Battle Creek Sanitarium in Michigan into one of America's hottest retreats. Socialites from the Rockefellers to the Roosevelts flocked to "The San" to receive Kellogg's unorthodox treatments. But shock-therapy sessions and machine-powered enemas weren't the only items on the agenda. Kellogg also stressed such newfangled ideas as exercise and proper nutrition. It wasn't long before he started serving bran biscuits similar to those of Dr. Jackson—only now with the Kellogg name on them. To avoid a lawsuit, he changed the name of the cereal by one letter, dubbing it "Granola."

By 1889, The San was selling 2 tons of granola a week, despite the fact that it was barely edible. The success inspired Dr. Kellogg and his brother, W.K., to produce more-palatable fare. After six years of experimentation, a kitchen mishap by W.K. yielded the breakfast staple known as cereal flakes.

Making Red Blood Redder

In many ways, the cereal flake is the perfect consumer product. It's easy to produce, easy to sell, and surprisingly lucrative. To this day, cereal comes with an eye-popping profit margin of 50 percent. These merits became clear to Charles Post, a failed suspender salesman who moved to Battle Creek in 1895. Post began selling knock-off versions of Kellogg's products with a twist of his own—advertising. At the time, advertising was associated with snake-oil salesmen and con artists. But Post, who had a background in sales, didn't mind drizzling a little snake oil on his product. He published pamphlets with titles such as "The Road To Wellville" and claimed his cereal, Grape-Nuts, could cure appendicitis, improve one's IQ, and even "make red blood redder." By 1903, he was clearing $1 million a year.

Across town, Dr. Kellogg refused to sully The San's reputation with heathen advertising, and his profits suffered as a result. W.K., however, had no such qualms and set out to emulate Post. In his first national campaign, he told women to "Wink at your grocer, and see what you get." (Answer: a free box of Kellogg's Corn Flakes.) Within a year, he'd sold 1 million cases of cereal. With the leading cereal makers embracing such unabashed hucksterism, it was clear that cereal's connection to its fundamentalist roots had come to an end.

Thinking Outside the Box

All across America, the eyes of investors lit up with dollar signs, and would-be cereal barons descended on Battle Creek like locusts. By 1911, 107 brands of corn flakes were being made in Battle Creek alone.

But the cereal business had one major drawback—there was little substantive difference between brands. To stand out from the crowd, manufacturers realized that they had to focus more on the outside of the box than on what was inside. Some tried decorating their products with adjectives, creating names like University Brand Daintily Crisped Flaked Corn. Others competed to appear the healthiest. Tryabita, for example, was infused with celery flavor because, well, it sounded healthy.

But the real winner was a cereal called Force. Its mascot, Sunny Jim, was a strutting, top-hatted gentleman who became so popular in newspapers and magazines that other cereal makers rushed to create their own mascots. For a cereal called Elijah's Manna, Charles Post even tried putting a picture of the prophet on the label. Although the product was eventually pulled, one industry ground rule had been established: Every box needs a character.

Before long, cereal makers had an insatiable appetite for finding the right mascot, regardless of the cost. During the Depression, Post Toasties decided to use cartoon animals on its boxes and paid its cartoonist $1.5 million in the first year. That artist was Walt Disney, and he used the earnings to build the Disney empire.

The Children Are the Future

Cereal's total reliance on advertising meant that it was essential for companies to keep up with new forms of media. Quaker Oats, for example, hitched its sales to the rise of radio in wheaties.jpgthe 1920s by giving away more than 1 million radios as part of a promotion. Cereal companies were also quick to buy up radio stations and produce radio shows. For the most part, they churned out dramas and gossip shows aimed at housewives. But a radical shift in demographics came in 1936, thanks to a boy named Skippy.

A Dennis the Menace type who frequently interrupted his adventures to extol the virtues of Wheaties, Skippy was the first cereal character directly marketed to children. As it turned out, kids ate him up, and cereal producers learned an important lesson: Children are suckers. The flood of kid-friendly, cereal-shilling characters that followed reads like a Who's Who of American iconography, including the Lone Ranger, Dick Tracy, and Buck Rogers. By the 1960s, cereal advertisers were devoting 90 percent of their budgets to reaching children.

In the process of targeting the young, cereal companies also realized that kids don't care about their colons. They want sugar. Lots of sugar. In 1939, a Philadelphia heater salesman named Jim Rex created the first sugared cereal, called Ranger Joe Popped Wheat Honnies. Ironically, he designed the cereal to minimize the amount of sugar children consumed. He reasoned that if he lightly presweetened his product, kids wouldn't add more sugar on top. He was wrong, and his good intentions were lost on bigger companies. After Ranger Joe sales skyrocketed, manufacturers started producing cereals such as Sugar Smacks, which contained a shocking 56 percent sugar.

How did cereal companies reconcile this with their original commitment to the health movement? Taking a page out of Post's playbook, they declared that sugar wasn't bad for you because it gave you the fuel you needed to start your day. With trusted radio personalities extolling the "energy-giving" virtues of cereal, impressionable kids and their frazzled parents rushed to stores.

TV Nation

Television took advertising for sugar cereals to a new level, and the master of the new medium was an ad man named Leo Burnett. He invented TV programs specifically designed to entertain children and sell Kellogg's products. Much like Skippy a decade before, Burnett's characters would turn to the screen in the middle of a show and pitch the merits of a particular brand. There was nothing subtle about it. Howdy Doody, Roy Rogers, Andy Griffith, Rin Tin Tin, the Beverly Hillbillies, Yogi Bear, and Fred Flintstone all became television icons because they were good at selling cereal.
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Also at Burnett's urging, cereal companies invested heavily in early television technology. (They still do; cereal is the second-largest advertiser on television today, behind automobiles.) The financial backing let them shape the medium to suit their needs—namely, adding color. Burnett was one of the earliest believers in motivational psychology and understood that colors appealed to kids and moms subliminally. When color TV became a reality, he persuaded Kellogg to use anthropomorphized cartoon animals as mascots. He thought animation would make for better, more colorful commercials. The first mascot they produced was Tony the Tiger, whose meteoric success was followed by hundreds of other cartoon icons.

Burnett's advertising style was so effective that cereal sales continued to rise every year, unlike most products at the grocery store. After a while, parents and child psychologists became concerned that the ads were a little too effective. In the late 1960s, consumer advocates claimed that using cartoon characters to target children was overly manipulative, if not unethical. Eventually, in 1990, they forced Congress to pass a law banning TV characters from pitching directly to children in the middle of a show. Protective measures aside, cereal had strayed far from its wholesome origins. While Dr. Jackson's dream of displacing pork chops from the breakfast table had become a reality, his cereal wasn't what it used to be. Bitten by the fangs of consumerism, Granula had transformed into Count Chocula in the course of a century.

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Ian Lender is the author of Alcoholica Esoterica: A Collection of Useful and Useless Information As It Relates to the History and Consumption of All Manner of Booze. This story originally appeared in mental_floss magazine. Photographs by Cary Norton.

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iStock // Ekaterina Minaeva
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Man Buys Two Metric Tons of LEGO Bricks; Sorts Them Via Machine Learning
May 21, 2017
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iStock // Ekaterina Minaeva

Jacques Mattheij made a small, but awesome, mistake. He went on eBay one evening and bid on a bunch of bulk LEGO brick auctions, then went to sleep. Upon waking, he discovered that he was the high bidder on many, and was now the proud owner of two tons of LEGO bricks. (This is about 4400 pounds.) He wrote, "[L]esson 1: if you win almost all bids you are bidding too high."

Mattheij had noticed that bulk, unsorted bricks sell for something like €10/kilogram, whereas sets are roughly €40/kg and rare parts go for up to €100/kg. Much of the value of the bricks is in their sorting. If he could reduce the entropy of these bins of unsorted bricks, he could make a tidy profit. While many people do this work by hand, the problem is enormous—just the kind of challenge for a computer. Mattheij writes:

There are 38000+ shapes and there are 100+ possible shades of color (you can roughly tell how old someone is by asking them what lego colors they remember from their youth).

In the following months, Mattheij built a proof-of-concept sorting system using, of course, LEGO. He broke the problem down into a series of sub-problems (including "feeding LEGO reliably from a hopper is surprisingly hard," one of those facts of nature that will stymie even the best system design). After tinkering with the prototype at length, he expanded the system to a surprisingly complex system of conveyer belts (powered by a home treadmill), various pieces of cabinetry, and "copious quantities of crazy glue."

Here's a video showing the current system running at low speed:

The key part of the system was running the bricks past a camera paired with a computer running a neural net-based image classifier. That allows the computer (when sufficiently trained on brick images) to recognize bricks and thus categorize them by color, shape, or other parameters. Remember that as bricks pass by, they can be in any orientation, can be dirty, can even be stuck to other pieces. So having a flexible software system is key to recognizing—in a fraction of a second—what a given brick is, in order to sort it out. When a match is found, a jet of compressed air pops the piece off the conveyer belt and into a waiting bin.

After much experimentation, Mattheij rewrote the software (several times in fact) to accomplish a variety of basic tasks. At its core, the system takes images from a webcam and feeds them to a neural network to do the classification. Of course, the neural net needs to be "trained" by showing it lots of images, and telling it what those images represent. Mattheij's breakthrough was allowing the machine to effectively train itself, with guidance: Running pieces through allows the system to take its own photos, make a guess, and build on that guess. As long as Mattheij corrects the incorrect guesses, he ends up with a decent (and self-reinforcing) corpus of training data. As the machine continues running, it can rack up more training, allowing it to recognize a broad variety of pieces on the fly.

Here's another video, focusing on how the pieces move on conveyer belts (running at slow speed so puny humans can follow). You can also see the air jets in action:

In an email interview, Mattheij told Mental Floss that the system currently sorts LEGO bricks into more than 50 categories. It can also be run in a color-sorting mode to bin the parts across 12 color groups. (Thus at present you'd likely do a two-pass sort on the bricks: once for shape, then a separate pass for color.) He continues to refine the system, with a focus on making its recognition abilities faster. At some point down the line, he plans to make the software portion open source. You're on your own as far as building conveyer belts, bins, and so forth.

Check out Mattheij's writeup in two parts for more information. It starts with an overview of the story, followed up with a deep dive on the software. He's also tweeting about the project (among other things). And if you look around a bit, you'll find bulk LEGO brick auctions online—it's definitely a thing!

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This Week's Best Amazon Deals You Can Still Get
May 28, 2017
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Amazon

As a recurring feature, we share some amazing Amazon deals we’ve turned up. These items were the ones that were the most popular with our readers this week, and they’re still available.

Mental Floss has affiliate relationships with certain retailers (including Amazon) and may receive a small percentage of any sale. But we only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Good luck deal hunting! 

GADGETS, TOYS, AND MEDIA

EasyAcc 6000mAh MFi Slim Compact Power Bank, Built-in MFi Cable for Apple Lightning Devices, iPhones, iPads, iPods, and USB Port for Universal USB devices for $18.39 (list price $49.99)

WizGear Universal Air Vent Magnetic Car Mount Holder with Fast Swift-Snap Technology for Smartphones and Mini Tablets, Black for $6.99 (list price $18.99)

HQDmall Fidget Cube Anxiety Stress Relief And Relieves Stress Attention Focus for Children and Adults Anxiety Attention Toy, Black for $7.99 (list price $29.99)

SENSO Bluetooth Headphones, Best Wireless Sports Earphones w/ Mic IPX7 Waterproof HD Stereo Sweatproof Earbuds for Gym Running Workout 8 Hour Battery Noise Cancelling Headsets for $36.97 (list price $169.99)

Fitbit Flex 2, Black (US Version) for $59.95 (list price $99.95)

Anker PowerCore Fusion 5000 2-in-1 Portable Charger and Wall Charger, AC Plug with 5000mAh Capacity, PowerIQ Technology, For iPhone, iPad, Android, Samsung Galaxy and More for $21.99 (list price $50.99)

Anker 60W 6-Port USB Wall Charger, PowerPort 6 for iPhone 7 / 6s / Plus, iPad Pro / Air 2 / mini, Galaxy S7 / S6 / Edge / Plus, Note 5 / 4, LG, Nexus, HTC and More for $25.99 (list price $79.99)

AELEC S350 Bluetooth Headphones Wireless In-Ear Sports Earbuds Sweatproof Earphones Noise Cancelling Headsets with Mic for Running Jogging for $21.99 (list price $129.99)

SoundPEATS Bluetooth Headset V4.1 Wireless Earbud Mini In-ear Bluetooth Earpiece Car Headset Hand-free calling with Mic for iPhone/Android/Windows 10 Cellphones, Tablets and Computers (Black) for $15.29 (list price $39.99)

TaoTronics Bluetooth Receiver / Car Kit, Portable Wireless Audio Adapter 3.5 mm Stereo Output (Bluetooth 4.0, A2DP, Built-in Microphone) for Home Audio Music Streaming Sound System for $13.49 (list price $15.99)

Seagate Backup Plus 4TB Portable External Hard Drive USB 3.0, Silver (STDR4000900) for $109.99 (list price $129.99)

Funko POP TV: Golden Girls Dorothy Action Figure for $9.00 (list price $12.00)

LEGO STAR WARS TIE Striker 75154 for $45.88 (list price $69.99)

Ace Armor Shield (6 PACK) Screen Protector for the Fitbit Alta HR with free lifetime Replacement warranty for $7.85 (list price $11.99)

VicTsing Shower Speaker, Wireless Waterproof Speaker with 5W Driver, Suction Cup, Buit-in Mic, Hands-Free Speakerphone-Gray for $20.99 (list price $24.99)

Seagate Expansion 2TB Portable External Hard Drive USB 3.0 (STEA2000400) for $69.99 (list price $73.99)

Anker Bluetooth Folio Keyboard Case for iPad Air 2 - Smart Case with Auto Sleep / Wake, Comfortable Keys and 6-Month Battery Life Between Charges (Not compatible with iPad 9.7 inch/iPad Air) for $35.99 (list price $69.99)

Anker 2.4G Wireless Vertical Ergonomic Optical Mouse, 800 / 1200 /1600DPI, 5 Buttons - Black for $19.99 (list price $49.99)

FRiEQ Universal Waterproof Case for Outdoor Activities - Waterproof bag for Apple iPhone 7, 7 Plus, 6S, 6S Plus, 6, 6 Plus, 5S; Galaxy S6, S4; HTC One X, Galaxy Note 3, Note 2; LG G2 - IPX8 Certified to 100 Feet (Black) for $6.99 (list price $19.99)

Fritesla 20000mah Power Bank 4USB Portable Charger for Smartphones (Green) for $24.99 (list price $100.00)

KITCHEN

Moscow Mule Hammered Copper 18 Ounce Drinking Mug, Set of 4 for $21.48 (list price $40.00)

OXO Good Grips Nylon Potato Masher for Non-Stick Cookware for $6.99 (list price $9.59)

Imarku Pro Kitchen 8 inch Chef's Knife High Carbon Stainless Steel Sharp Knives Ergonomic Equipment for $29.99 (list price $99.99)

Lodge L9OG3 Cast Iron Round Griddle, Pre-Seasoned, 10.5-inch for $16.19 (list price $24.00)

Cuisinart CSBP-100 3-in-1 Stuffed Burger Press for $11.47 (list price $14.99)

Wilton Nonstick 6-Cavity Donut Pan for $8.15 (list price $9.99)

Cuisinart Set of 3 Fine Mesh Stainless Steel Strainers, CTG-00-3MS for $11.21 (list price $22.00)

BLACK+DECKER GD2011B Family Sized Electric Griddle, 20 x 11-Inch, Black for $16.57 (list price $39.99)

Circulon Sunrise Whistling Teakettles, 1.5-Quart, Black for $19.99 (list price $40.00)

Rachael Ray Cucina Hard Porcelain Enamel Nonstick Covered Round Casserole, 4.5-Quart, Agave Blue for $27.69 (list price $100.00)

VonShef 7- Egg Electric Cooker Stainless Steel with Poacher & Steamer Attachment for $19.94 (list price $34.99)

The Original GORILLA GRIP (TM) Set of 3 Non-Slip Reversible Cutting Boards, BPA Free, FDA Approved Materials (Set of 3 Boards: Green) for $19.99 (list price $39.99)

Presto 04820 PopLite Hot Air Popper for $17.55 (list price $29.99)

Contigo AUTOSEAL Transit Stainless Steel Travel Mug, 16 oz, Polar White with Grayed Jade Lid Accent for $15.55 (list price $24.99)

AUTOSPOUT Straw Ashland, 24oz, Monaco for $8.49 (list price $12.99)

HOME

URPOWER 2nd Version Essential Oil Diffuser, 100ml Aroma Essential Oil Cool Mist Humidifier with Adjustable Mist Mode,Waterless Auto Shut-off and 7 Color LED Lights Changing for Home Office Baby for $15.95 (list price $39.99)

Radha Beauty Aromatherapy Top 6 Essential Oils 100% Pure & Therapeutic grade - Basic Sampler Gift Set & Premium Kit - 6/10 Ml (Lavender, Tea Tree, Eucalyptus, Lemongrass, Orange, Peppermint) for $14.95 (list price $79.99)

Sherpa Throw Blanket Lt Grey 50x60 Reversible Fuzzy Microfiber All Season Blanket for Bed or Couch by Bedsure for $23.99 (list price $59.99)

Hoover Vacuum Cleaner WindTunnel 3 High Performance Pet Bagless Corded Upright Vacuum UH72630PC for $139.51 (list price $189.99)

LANGRIA Shredded Memory Foam Pillow Firm for Optimal Orthopedic Support, Removable Washable Bamboo Cover Hypoallergenic Anti-Bacterial CertiPUR-US Certification,Queen Size for $12.99 (list price $59.99)

Downy Unstopables In-Wash Scent Booster Beads - FRESH, 26.5 oz. for $10.97 (list price $15.99)

Aszaro Cedar Balls, Cedar Cubes & Cedar Sachets 40 pc Combo Pack | 20 Natural Cedar Wood Balls, 20 Blocks & 5 Bonus Sachets | Ward Off Moths, Mildew And Mustiness For Easy Garment Care for $17.97 (list price $25.99)

Garment Steamer, Holan Portable Handheld Clothes Steamer, Fast Heat-up and 200ml Capacity Fabric Steamer with Two Brushes Perfect for Home and Travel for $17.99 (list price $39.90)

Monkey Hook Picture Hanger Home and Office Pack, 30 pc set for $11.25 (list price $19.75)

Queen Size SafeRest Premium Hypoallergenic Waterproof Mattress Protector - Vinyl Free for $29.95 (list price $95.98)

LUCID Premium Hypoallergenic 100% Waterproof Mattress Protector - 15 Year Warranty - Vinyl Free - Queen for $19.99 (list price $40.00)

HANSLIN Desk Top Swivel Alarm Clock for $23.75 (list price $29.99)

WBM Himalayan Glow 1002 Hand Carved Natural Salt Lamp with Genuine Neem Wood Base/Bulb and Dimmer Control, Crystal, Amber, 8 - 9-Inch, 8 - 11 lb for $30.98 (list price $39.95)

 

HEALTH AND BEAUTY

BS-MALL Makeup Brushes Premium Makeup Brush Set Synthetic Kabuki Cosmetics Foundation Blending Blush Eyeliner Face Powder Brush Makeup Brush Kit (10pcs, Golden Black) for $9.99 (list price $39.99)

Nerdwax Stop Slipping Glasses as Seen on Shark Tank for $10.99 (list price $14.99)

Crest 3D White Luxe Whitestrip Teeth Whitening Kit, Glamorous White, 14 Treatments - Packaging May Vary for $34.69 (list price $44.99)

Gillette Fusion Manual Men’s Razor Blade Refills, 12 Count, Mens Razors / Blades for $33.97 (list price $47.99)

Neutrogena Ultra Sheer Dry-Touch Sunscreen, Broad Spectrum Spf 45, 3 Fl. Oz., Pack Of 2 for $11.24 (list price $14.99)

Neutrogena Ultra Sheer Body Mist Sunscreen, Broad Spectrum Spf 30, 5 Oz. for $7.47 (list price $10.99)

Thinksport Kid's Safe Sunscreen SPF 50+, 3oz for $10.87 (list price $11.99)

Colgate MaxFresh Wisp Disposable Travel Toothbrush, Peppermint - 24 Count for $3.41 (list price $7.99)

100% Pure Australian Tea Tree Essential Oil with 45% Terpinen-4-ol, 1 fl. oz. A Known Solution to Help in Fighting Acne, Toenail Fungus, Dandruff, Yeast Infections, Cold Sores.. for $10.95 (list price $65.00)

American Crew Forming Cream, 3 Ounce for $7.95 (list price $9.67)

Aquasentials Mesh Pouf Bath Sponge (8 Pack) for $8.49 (list price $12.99)

Neutrogena Oil-Free Acne Wash Redness Soothing Facial Cleanser With Salicylic Acid, 6 Fl. Oz. for $6.50 (list price $10.69)

Edge Shave Gel for Men Sensitive Skin - 7 Ounce (Pack of 6) for $17.82 (list price $26.99)

NIVEA Men Platinum Protect 3-in-1 Body Wash 16.9 Fluid Ounce for $3.11 (list price $4.99)

Gillette Fusion ProGlide Manual Men's Razor Blade Refills, 4 Count, Mens Razors / Blades for $13.22 (list price $18.03)

Radha Beauty Rosehip Oil 4 oz - 100% Pure Cold Pressed Certified Organic for $13.95 (list price $49.99)

OFFICE, SCHOOL, AND CRAFTS

SwissGear 1900 Scansmart TSA Laptop Backpack - Black for $54.99 (list price $130.00)

Cardinal by TOPS Products OneStep Printable Table of Contents and Index Dividers, 52-Tab, Numbered, Multi-Color (60990) for $7.15 (list price $11.51)

Chartpak Self-Adhesive Vinyl Capital Letters, 6 Inches High, Black, 38 per Pack (01184) for $16.65 (list price $21.99)

Fineliner Color Pen Set,0.38mm Colored Fine Line Point,Assorted Colors,10-Count for $6.58 (list price $9.99)

uni-ball 207 Impact Gel Pens, Bold Point (1.0mm), Blue, 12 Count for $20.00 (list price $26.46)

Elmer's Liquid School Glue, Washable, 1 Gallon, 1 Count for $14.08 (list price $20.49)

Westcott Jumbo Circles Template (T-826) for $4.31 (list price $7.00)

Amzdeal Magnifier Eye Glasseses Eye Loupe For Reading Drawing Making handicrafts Repairing for $11.89 (list price $39.99)

OUTDOORS, GARDEN, AND SPORTS

Coleman 12 oz. Enamel Mug for $3.49 (list price $8.98)

Igloo 5 Gallon Seat Top Beverage Jug with spigot for $22.99 (list price $39.99)

Mountainsmith Pinnacle Single Trekking Poles, Evergreen for $12.91 (list price $19.95)

Polar Bottle Insulated Water Bottle (24-Ounce) (White) for $7.99 (list price $11.99)

ALPS Mountaineering Crescent Lake 0-Degree Sleeping Bag (Regular) for $43.19 (list price $53.99)

Tapirus Extendable Marshmallow Roasting 4 Camping Sticks | Durable Stainless Steel Equipment BBQ Skewers With Insulated Handles | Telescopic Campfire Forks Utensils For Smores, Hot Dogs & Shish Kebabs for $14.95 (list price $25.99)

OUTERDO Monocular Dual Focus Telescope Camping Wildlife Hunting Surveillance Sporting Events Traveling Scope Waterproof Optics Zoom Bright and Clear with 10 Magnification 16x52 for $12.99 (list price $18.89)

TaylorMade 2016 Tour Preferred Golf Balls (1 Dozen) for $27.99 (list price $39.00)

VicTsing 50ft Expanding Hose, Strongest Expandable Garden Hose with Double Latex Core, Solid Brass Connector and Extra Strength Fabric for Car Garden Hose Nozzle for $34.99 (list price $39.99)

Insulated Picnic Basket - Lunch Tote Cooler Backpack w/ Flatware Two Place Setting (Black & Red) for $25.99 (list price $31.04)

Ekogrips BBQ Oven Gloves | Best Versatile Heat Resistant Grill Gloves | Lifetime Replacement | Insulated Silicone Oven Mitts For Grilling | Waterproof | Full Finger, Hand, Wrist Protection | 3 Sizes for $18.27 (list price $57.99)

Lightning Nuggets Inc 0-47815-14175-7 12-Count Firestarters for $5.54 (list price $12.99)

Imarku BBQ Grill & Baking Mats, Durable , Heat Resistant, Set of 10 Non-Stick Grilling Accessories for $23.99 (list price $49.99)

TOOLS

TIWIN LED Light Bulbs 100 watt equivalent (11W),Soft White (2700K), General Purpose A19 LED Bulbs,E26 Base ,UL Listed, Pack of 6 for $19.99 (list price $23.99)

Kidde FA110 Multi Purpose Fire Extinguisher 1A10BC, 1 Pack for $19.98 (list price $42.99)

Sugru Moldable Glue - Black & White (Pack of 8) for $14.80 (list price $21.25)

5 Pack Ipow LED Battery-powered Wireless Night Light Stick Tap Touch Lamp Stick-on Push Light for Closets, Cabinets, Counters, or Utility Rooms,Cordless Touch Light,Batteris Not Included for $9.97 (list price $11.99)

Dimmable LED Desk Lamp, 4 Lighting Modes(Studying, Reading, Relaxing, Sleeping), 5 Level Dimming, 1 Hour Auto Timer, Touch Sensitive Control, Modern, - Piano Black for $29.97 (list price $109.00)

KEDSUM 200pcs Adhesive Cable Clips, Wire Clips, Car Cable Organizer, Cable Wire Management, Drop Cable Clamp Wire Cord Tie Holder for Car, Office and Home for $8.99 (list price $19.99)

GlowBowl A-00452-01 Motion Activated Toilet Nightlight for $10.40 (list price $24.99)

Mothers 07240 California Gold Clay Bar System for $14.24 (list price $15.37)

J5 Tactical V1-Pro Flashlight The Original 300 Lumen Ultra Bright, LED 3 Mode Flashlight for $12.95 (list price $29.95)

Oria Precision Screwdriver Set, 60 in 1 Magnetic Driver Kit with 54 Bits, Professional Electronics Repair Tool Kit for iPhone/ Cell Phone/ iPad/ Tablet/ PC/ MacBook and Other Electronics for $13.99 (list price $26.99)

SE MH1047L Illuminated Multi-Power LED Head Magnifier for $8.94 (list price $15.44)

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