A Brief History of Stadium Naming Rights

Purist fans decry corporate stadium naming-rights deals as another step in the crass commercialization of sports. Owners see the deals in a different light; a well-negotiated package can bring in hundreds of millions of dollars in revenue for a team. Sixty years ago, no one would have seen this debate coming. At the time, stadiums and arenas were mostly named after people or their geographic location, and now it's a bit unusual to see a stadium going by such a nondescript moniker.

So how did our stadiums become billboards capable of seating thousands of people? Here's a bit of history, including the current kerfuffle over whether Citigroup, which needs federal assistance to stay afloat, should be plunking down $400 million for a stadium naming deal with the New York Mets.

This Bud's To Blame

If you thought Anheuser-Busch's only advertising breakthroughs were Clydesdales and talking frogs, think again. In 1953, the brewery wanted to buy the naming rights for Sportsman's Park, the home of the St. Louis Cardinals, and rename the park "Budweiser Stadium." National League President Ford C. Frick wasn't so hot on naming a stadium after booze, but he allowed Augustus Busch to stick his family's surname on the park. The Cardinals opened the 1954 season in Busch Stadium. Anheuser-Busch quickly rolled out "Busch Bavarian Beer" to take advantage of this advertising. This Busch Stadium closed in 1966, but the Cardinals' two subsequent homes have kept the name. Busch Bavarian Beer morphed into what's now Busch and Busch Light, so thank Ford C. Frick and Stan Musial the next time you play beer pong with those suds.

The Astros Learned a Valuable Lesson

enron-field0.jpgWhen a team sells its naming rights to a corporation, even the mascots are crossing their fingers that nothing goes terribly and embarrassingly wrong during the life of the deal. Just ask the Houston Astros. The team thought it had pretty much taken care of naming its beautiful new stadium when it signed a 30-year, $100 million deal with a local energy company in 1999. The same company's CEO and chairman threw out the ballpark's first-ever ceremonial first pitch when the stadium opened in April 2000. As you may remember, Enron was the sponsor, and its disgraced leader Ken Lay tossed out that pitch. The Astros actually bought the naming rights back from Enron for $2.1 million after the energy giant's scandal and fall, and quickly sold them to Minute Maid for a rumored $100 million-plus over 28 years.

But they weren't alone. The Astros weren't the only team to suffer such a debacle. The Tennessee Titans couldn't have liked playing in Adelphia Coliseum after the cable company went bankrupt due to massive internal corruption. The Miami Dolphins and Florida Marlins thought they were getting a great deal when they sold the naming rights to Joe Robbie Stadium to Pro Player, a company you might remember for making sports-themed outerwear in the mid-90's that was very similar to Starter's but nowhere near as cool (at least not at my middle school). Pro Player was part of Fruit of the Loom, which liquidated the division as part of a 1999 bankruptcy episode. Unfortunately for Miami's teams, the stadium-naming deal was for a full decade, and the name Pro Player Stadium stuck until 2005.

It's Not Just Corporate Names That Can Embarrass You

The University of Missouri learned this one the hard way. When Mizzou opened its new basketball arena in 2004, it bore the name "Paige Sports Arena." The titular Paige was Elizabeth Paige Laurie, the daughter of Wal-Mart heiress Nancy Laurie and her husband Bill. The couple had donated $25 million to help build the arena. This name seemed like an odd but endearing gesture from ultra-rich parents, but it was a bit puzzling, particularly since Paige went to college at USC, not Missouri.

It turned out, however, that this wasn't the first time one of the Lauries had opened their wallet in a major way on a college campus. Later that year Paige's freshman-year roommate at USC revealed that Paige had paid her $20,000 to write Paige's papers and do other coursework at USC. The Laurie parents promptly returned the arena's naming rights to the university following this scandal.

Mizzou wasn't alone in this sort of embarrassment, though. Villanova's basketball arena, the Pavilion, was originally du Pont Pavilion in honor of John Eleuthere du Pont, a du Pont heir and philanthropist. This name sounded great when the arena opened in 1986, particularly since du Pont had helped fund the construction. It took a decidedly sinister turn in 1996, when du Pont, a paranoid schizophrenic, murdered Olympic wrestling gold medalist David Schultz. Following his conviction, the venue's name changed to just "the Pavilion."

Not All Companies Want Naming Rights

When the St. Louis Rams moved to town in 1995, they played the first half of their home slate in Busch Stadium while waiting for their new dome to open. The team then moved into the Trans World Dome, named after Trans World Airlines. Unfortunately TWA could lose money as quickly as the "Greatest Show on Turf" Rams offense could score touchdowns, and in 2001 American Airlines bought TWA, which was bankrupt. American Airlines didn't want the naming rights to the stadium, though, so the dome picked up the generic name "Dome at America's Center" for a season before brokerage Edward Jones bought the rights in early 2002. Apparently American Airlines wasn't opposed to all naming-rights deals though; it now has its name emblazoned on two different NBA arenas, the homes of the Dallas Mavericks and Miami Heat.

job secrets
10 Secrets of Hotel Room Service

Guests visiting New York City's Waldorf Astoria hotel in the 1930s enjoyed an amenity that was unheard of at the time: waiters delivering meals directly to their rooms. While the Astoria’s reputation for luxury has endured, room service is no longer exclusive to five-star stays. Roughly 22 percent of the country’s 54,000 hotels [PDF] are willing and able to bring breakfast, lunch, or dinner to people who prefer to eat while splayed out on a large and strange bed.

To get the scoop on what goes into getting food from the kitchen to your floor, Mental Floss spoke with Matt, a hospitality specialist who spent a total of 10 years working in and around room service for a major San Francisco hotel. Matt preferred not to use his last name; since his stories sometimes involved naked people, undercooked chicken, and Oprah, you can understand why. Below, check out a few things you should know before you dig into that tray.


When a room service delivery employee takes a tray from the kitchen to your room, it’s typically covered in a metal lid to retain heat and to prevent other guests from sneezing on it. The higher up you are, the longer it has to travel—and the more that lid traps steam, soaking your food in moisture. “Food sweats in there,” Matt says. “Instead of having crispy, toasted bread, you get wet toast. The longer it stays in there, the worse it gets.” If you want crunchy fries, you’d better be on the first couple of floors.


A seafood dinner is presented on a plate

That lid is a nuisance in other ways. Because it traps heat, it’s effectively cooking your food in the time it takes to get from the chef’s hands to yours. “If you order a steak medium, it will probably be medium well by the time it gets to you,” Matt says. While you can try to outsmart the lid by requesting meat be cooked a notch lower than your preference, it's not so easy to avoid overcooked fish—which will probably also stink up your room. Instead, stick with burgers, club sandwiches, or salads. According to Matt, it’s hard to mess any of them up.


Just because you see a menu in your room, it doesn’t mean the hotel has a kitchen or chef on-site. To cut costs, more hotels are opting to out-source their room service to local eateries. “It might be ‘presented’ by the hotel, but it’s from a restaurant down the street,” Matt says. Alternately, hotels might try to save money by eliminating an overnight chef and having food pre-prepped so a desk clerk or other employee can just heat it up. That’s more likely if sandwiches or salads are the only thing available after certain hours.


Two coffee cups sit on a hotel bed

No, not for the reason you’re thinking. Because so many hotel guests are business travelers who are away from home for weeks or months at a time, some of them get tired of eating alone. When that happens, they turn to the first—and maybe only—person who could offer company: the room service waiter. “People are usually traveling alone, so they’ll offer you food,” Matt explains. Sometimes the traveler is a familiar face: According to Matt, he once sat down to eat with Oprah Winfrey, who was eating by herself despite her suite being filled with her own employees. He also says he had a bite with John F. Kennedy Junior, who wanted to finish watching Fast Times at Ridgemont High before heading for his limo.


Busy hotel kitchens aren’t always paying attention to whether the chicken wings they buy in bulk are frozen raw, frozen cooked, or somewhere in between. “Ask for them extra crispy,” Matt says. That way, they’ll be cooked thoroughly regardless of their freezer status. “I recommend that to everyone.”


A hotel guest pours milk into a bowl of cereal

Breakfast is undoubtedly the busiest time for room service, and those little cards that allow you to check off your menu items the night before are a huge help. “It’s great for everybody involved,” Matt says. “The kitchen can pace themselves and you can get your food on time.”


Yes, guests answer the door barely clothed. No, this is not optimal. “We don’t want to see it,” Matt says. “It's something we dealt with numerous times.” While it's likely your waiter will use discretion, any combination of genitalia, drugs, or illicit activity is best kept out of their sight.


A hotel room service tray sits in a hallway

That move where you stick your soggy fries outside your door? It can lead to some awkward encounters. Matt says he’s seen other guests stop, examine trays, and then pick up discarded food from them. Other times, people leave unimaginably gross items on the trays. “I’ve found condoms on there. Divorce paperwork. All kinds of things.”


Weird people aside, “We don’t really want it out there,” Matt says. “It stinks.” Instead, dial 0 for the front desk and let them know you’re done eating. They’ll dispatch someone to come and get it.


A tip is placed near a hotel check

People pay out the nose for room service, with hotels adding surcharges for “service” and “in-room” dining that can turn a $5 club sandwich into a $15 expense. That’s not great news for guests, but it does mean you don’t need to feel bad about not offering a cash tip. Those service fees usually go straight to the employees who got your food to your room. “I never tip,” Matt says. “Most of the time, the service and delivery charges are given to the waiter or split between the people who answered the phone and pick up the tray. It’s better to leave it all on paper to make sure it gets divided up.”

Big Questions
What is Mercury in Retrograde, and Why Do We Blame Things On It?

Crashed computers, missed flights, tensions in your workplace—a person who subscribes to astrology would tell you to expect all this chaos and more when Mercury starts retrograding for the first time this year on Friday, March 23. But according to an astronomer, this common celestial phenomenon is no reason to stay cooped up at home for weeks at a time.

"We don't know of any physical mechanism that would cause things like power outages or personality changes in people," Dr. Mark Hammergren, an astronomer at Chicago's Adler Planetarium, tells Mental Floss. So if Mercury doesn’t throw business dealings and relationships out of whack when it appears to change direction in the sky, why are so many people convinced that it does?


Mercury retrograde—as it's technically called—was being written about in astrology circles as far back as the mid-18th century. The event was noted in British agricultural almanacs of the time, which farmers would read to sync their planting schedules to the patterns of the stars. During the spiritualism craze of the Victorian era, interest in astrology boomed, with many believing that the stars affected the Earth in a variety of (often inconvenient) ways. Late 19th-century publications like The Astrologer’s Magazine and The Science of the Stars connected Mercury retrograde with heavy rainfall. Characterizations of the happening as an "ill omen" also appeared in a handful of articles during that period, but its association with outright disaster wasn’t as prevalent then as it is today.

While other spiritualist hobbies like séances and crystal gazing gradually faded, astrology grew even more popular. By the 1970s, horoscopes were a newspaper mainstay and Mercury retrograde was a recurring player. Because the Roman god Mercury was said to govern travel, commerce, financial wealth, and communication, in astrological circles, Mercury the planet became linked to those matters as well.

"Don’t start anything when Mercury is retrograde," an April 1979 issue of The Baltimore Sun instructed its readers. "A large communications organization notes that magnetic storms, disrupting messages, are prolonged when Mercury appears to be going backwards. Mercury, of course, is the planet associated with communication." The power attributed to the event has become so overblown that today it's blamed for everything from digestive problems to broken washing machines.


Though hysteria around Mercury retrograde is stronger than ever, there's still zero evidence that it's something we should worry about. Even the flimsiest explanations, like the idea that the gravitational pull from Mercury influences the water in our bodies in the same way that the moon controls the tides, are easily deflated by science. "A car 20 feet away from you will exert a stronger pull of gravity than the planet Mercury does," Dr. Hammergren says.

To understand how little Mercury retrograde impacts life on Earth, it helps to learn the physical process behind the phenomenon. When the planet nearest to the Sun is retrograde, it appears to move "backwards" (east to west rather than west to east) across the sky. This apparent reversal in Mercury's orbit is actually just an illusion to the people viewing it from Earth. Picture Mercury and Earth circling the Sun like cars on a racetrack. A year on Mercury is shorter than a year on Earth (88 Earth days compared to 365), which means Mercury experiences four years in the time it takes us to finish one solar loop.

When the planets are next to one another on the same side of the Sun, Mercury looks like it's moving east to those of us on Earth. But when Mercury overtakes Earth and continues its orbit, its straight trajectory seems to change course. According to Dr. Hammergren, it's just a trick of perspective. "Same thing if you were passing a car on a highway, maybe going a little bit faster than they are," he says. "They're not really going backwards, they just appear to be going backwards relative to your motion."

Embedded from GIFY

Earth's orbit isn't identical to that of any other planet in the solar system, which means that all the planets appear to move backwards at varying points in time. Planets farther from the Sun than Earth have even more noticeable retrograde patterns because they're visible at night. But thanks to astrology, it's Mercury's retrograde motion that incites dread every few months.

Dr. Hammergren blames the superstition attached to Mercury, and astrology as a whole, on confirmation bias: "[Believers] will say, 'Aha! See, there's a shake-up in my workplace because Mercury's retrograde.'" He urges people to review the past year and see if the periods of their lives when Mercury was retrograde were especially catastrophic. They'll likely find that misinterpreted messages and technical problems are fairly common throughout the year. But as Dr. Hammergren says, when things go wrong and Mercury isn't retrograde, "we don't get that hashtag. It's called Monday."

This story originally ran in 2017.


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