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The Secrets Behind Your Favorite Toys

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You know the toys. You've seen the commercials. But you definitely haven't heard these stories. In honor of today's Monopoly quiz, let's revisit Tim Moodie's look at the secrets behind your favorite classic toys.

1. How the Slinky got stuck between a cult and a mid-life crisis

In 1943, naval engineer Richard James invented the Slinky. When a spring fell off of his workbench and began to "walk" across the floor, he figured he could make a toy out of it. His wife Betty agreed, and she came up with the name Slinky. Introduced in 1945, Slinky sales soared (say that three times fast), but that wasn't enough to satisfy Richard James.


By 1960, despite his success, Richard James was suffering from a serious mid-life crisis. But instead of falling for fast cars, dyed hair and liposuction, Richard James went a different route, and became involved with a Bolivian religious cult. He gave generously to the religious order and left his wife, six children and the company to move to Bolivia.

Stuck with the debts left by her husband and a company that desperately needed her leadership, Betty James took over as the head of James Industries. A marketing savant, Betty James was responsible for additions to the Slinky line including Slinky Jr., Plastic Slinky, Slinky Dog, Slinky Pets, Crazy Slinky Eyes and Neon Slinky. It was great for boys and girls around the world that Betty James didn't suffer a midlife crisis. In 2001, she was inducted into the Toy Industry Hall of Fame, and perhaps even more laudably, her Slinky dog was forever immortalized in Disney's Toy Story movies.

2. Why Lincoln Logs are the most deceptively named toys in the business

lincoln-logs.jpgStanding beside his father (Frank Lloyd Wright) and watching the construction of the Imperial Hotel in Tokyo, John Lloyd Wright was inspired. Interlocking beams in the hotel's basement were designed to handle the little "earthquake problem" that the hotel could encounter. John Lloyd thought, "What if children had a toy version of those beams, shaped like notched tree trunks to build little log homes?"

The architect's son followed through on his inspiration and the John Lloyd Wright Company manufactured and sold Lincoln Logs from the Merchandise Mart in Chicago. The sets even came with instructions on how to build Uncle Tom's Cabin as well as Abe Lincoln's log cabin. The Lincoln Log construction and figure sets came in two sizes available for $2 or $3 dollars.

But here's the strangest part: the naming of the toy might not have been a tribute to Honest Abe. Here's the scoop: Frank Lloyd Wright was born Frank Lincoln Wright, but he legally changed his name when his parents split. So, Lloyd Jones was his mother's maiden name and Frank's name change was to honor her. In any case, whichever Lincoln the toy was honoring, we're pretty sure Honest Abe would have gotten a kick out of the little logs.

3. Captain Kangaroo saved Play-Doh

play-doh.jpgBack before it was Play-Doh, everyone's favorite squishy clay was actually a wallpaper cleaner used to clean soot off of walls. But when people switched from using coal burning furnaces to oil fueled ones in the "˜40s and "˜50s, demand for the product evaporated. Kutol, a manufacturing company in Cincinnati, was watching their sales dwindle when the son of the company's founder, Joe McVicker, started looking for ways to turn the business round.


His sister-in-law Kay Zufall suggested using the wallpaper cleaner as a child's craft item, and McVicker was willing to try anything. He formed a new division, Rainbow Crafts, and began selling the re-branded product as Play-Doh. Sales were okay, but then McVicker came up with a way to sell a whole lot more. He contacted Captain Kangaroo (A.K.A. Bob Keeshan) and offered him 2% of sales if the good Captain would feature Play-Doh on his show. He did. Ding Dong School and Romper Room soon followed suit, hawking the crafty compound to kiddies everywhere and Kutol made plenty of Doh (er, Dough) in the process.

While the company has changed hands a few times since (Rainbow Crafts was purchased by Kenner Toys and Kenner was purchased by Hasbro), that's hardly impeded sales. More than two billion cans of Play-Doh have been sold since 1955.

4. Etch-a-Sketch used to be played like an Atari

etch-a-sketch.jpgBelieve it or not, the original Etch-A-Sketch was operated with a joystick. The invention was the brainchild of Andre Cassagnes, a French electrician tinkering in his garage. Conceived in 1950, the drawing toy made use of a joystick, glass and aluminum powder. Dubbed the Telecran, the toy was renamed L'Ecran Magique, and made its debut at a European Toy Fair in 1959. Fascinated by the invention, American Henry Winzeler, founder and president of the Ohio Art Toy Company, licensed L'Ecran Magique and introduced it to America in 1960.


Amongst Winzeler's innovations were replacing the joystick with two white knobs in the left and right corners of the screen. The idea was to make the toy look like the hot new adult toy"¦television.

As for how the knobs work, the two Etch-A-Sketch handles control a stylus that's attached to strings. The stylus is designed to move up and down and left and right "etching" an image in the Aluminum powder that clings to the glass with static electricity. Amazingly, clever Etch-A-Sketch artists can maneuver the stylus to make what looks like curves and angles creating some spectacular pictures. In fact, the Ohio Art Etch-A-Sketch Gallery actually contains a "Hall of Fame."

5. Why Trivial Pursuit almost never happened

trivial-pursuit.jpgIn 1979, Canadians Chris Haney and Scott Abbott (along with business partners Ed Werner and John Haney) decided to create a game that combined their love of all things trivia and their basic competitive nature. Their company, Horn-Abbott, funded the initial production run of 1,000 pieces and sold them to retailers for $15.00 in 1981. At the time, $15.00 was by far the most expensive wholesale price for a board game. But that was a downright bargain when you consider the first pieces cost $75.00 each to manufacture. To the retailer's surprise the game was a hit even at the heady price of $30.00 at retail.

Realizing that they lacked the funding to bring the game to its full potential, Horn-Abbott licensed Trivial Pursuit to Canadian game manufacturer Chieftain Products. Chieftain had a major hit in Canada in 1981 and contacted their American partner, Selchow and Righter. Amazingly, Selchow and Righter analyzed the game and found that it was: a) too expensive to manufacture, b) it took over an hour to play, c) the best players had to have impressive knowledge of trivial subjects and d) they assumed adults didn't play board games. Selchow and Righter passed, but Chieftain was persistent and in 1982 the game was introduced to America at the New York Toy Fair.

Initial sales were worrisome. However, through a solid PR campaign and great word of mouth, sales skyrocketed. Sales peaked in 1984 at 20,000,000 games in North America alone. It was the best of times and the worst of times for Selchow and Righter because in 1986, facing huge debt brought on by an abundance of inventory, Selchow and Righter was sold to Coleco. In 1989, Coleco filed for bankruptcy and the rights to Trivial Pursuit were acquired by Parker Brothers. Today Chris Haney and Scott Abbott's little game has been made into over 30 "Editions." It's available in 26 countries, been translated into 17 different languages and has sold approximately 100,000,000 copies since its inception. Not bad for a game that almost wasn't.

Tim Moodie is a 25-year veteran of the toy industry. He's also one of the co-creators of the mental_floss board game, available here.

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Animals
Fisherman Catches Rare Blue Lobster, Donates It to Science
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FRED TANNEAU/AFP/Getty Images

Live lobsters caught off the New England coast are typically brown, olive-green, or gray—which is why one New Hampshire fisherman was stunned when he snagged a blue one in mid-July.

As The Independent reports, Greg Ward, from Rye, New Hampshire, discovered the unusual lobster while examining his catch near the New Hampshire-Maine border. Ward initially thought the pale crustacean was an albino lobster, which some experts estimate to be a one-in-100-million discovery. However, a closer inspection revealed that the lobster's hard shell was blue and cream.

"This one was not all the way white and not all the way blue," Ward told The Portsmouth Herald. "I've never seen anything like it."

While not as rare as an albino lobster, blue lobsters are still a famously elusive catch: It's said that the odds of their occurrence are an estimated one in two million, although nobody knows the exact numbers.

Instead of eating the blue lobster, Ward decided to donate it to the Seacoast Science Center in Rye. There, it will be studied and displayed in a lobster tank with other unusually colored critters, including a second blue lobster, a bright orange lobster, and a calico-spotted lobster.

[h/t The Telegraph]

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Courtesy Murdoch University
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Animals
Australian Scientists Discover First New Species of Sunfish in 125 Years
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Courtesy Murdoch University

Scientists have pinpointed a whole new species of the largest bony fish in the world, the massive sunfish, as we learned from Smithsonian magazine. It's the first new species of sunfish proposed in more than 125 years.

As the researchers report in the Zoological Journal of the Linnean Society, the genetic differences between the newly named hoodwinker sunfish (Mola tecta) and its other sunfish brethren was confirmed by data on 27 different samples of the species collected over the course of three years. Since sunfish are so massive—the biggest can weigh as much as 5000 pounds—they pose a challenge to preserve and store, even for museums with large research collections. Lead author Marianne Nyegaard of Murdoch University in Australia traveled thousands of miles to find and collected genetic data on sunfish stranded on beaches. At one point, she was asked if she would be bringing her own crane to collect one.

Nyegaard also went back through scientific literature dating back to the 1500s, sorting through descriptions of sea monsters and mermen to see if any of the documentation sounded like observations of the hoodwinker. "We retraced the steps of early naturalists and taxonomists to understand how such a large fish could have evaded discovery all this time," she said in a press statement. "Overall, we felt science had been repeatedly tricked by this cheeky species, which is why we named it the 'hoodwinker.'"

Japanese researchers first detected genetic differences between previously known sunfish and a new, unknown species 10 years ago, and this confirms the existence of a whole different type from species like the Mola mola or Mola ramsayi.

Mola tecta looks a little different from other sunfish, with a more slender body. As it grows, it doesn't develop the protruding snout or bumps that other sunfish exhibit. Similarly to the others, though, it can reach a length of 8 feet or more. 

Based on the stomach contents of some of the specimens studied, the hoodwinker likely feeds on salps, a jellyfish-like creature that it probably chomps on (yes, sunfish have teeth) during deep dives. The species has been found near New Zealand, Australia, South Africa, and southern Chile.

[h/t Smithsonian]

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