'Job Night,' 'Home School Night' & Other Offbeat NBA Promotions

Getty Images
Getty Images

Fans going to an NBA game may be treated to some of the world's best basketball, but that's not always enough to lure people into the seats. Thus, NBA teams are forced to entice potential spectators with carefully created giveaways and theme nights. (Average fan: "Gah, I want a Luis Scola wig so badly!" Houston Rockets: "Come to our December 16 game!") There's been a lot of speculation that the weak economy will translate into fewer fans willing to plunk down their diminished disposable income to see a game, so what are NBA teams doing to prop up attendance this year? Here are a few of our favorite offbeat promotions for the 2008-2009 season:

1. Job Night

The New Jersey Nets announced yesterday that they know the economy is putting a pinch on their fans, and they want to help. They're not just going to lower ticket prices, though; the team wants to find the fans jobs. Unemployed fans can submit their resumes to the team, which will provide them with four free tickets to a game and access to a November 22 job fair at the Izod Center. The team is hoping that fans they help find new jobs will return the favor and become ticket buyers when the economy turns around. Anyone can go on Monster to try to find a new job, but the Nets might have a leg up. After all, if they could con the Mavericks into taking on an aging Jason Kidd's albatross contract last year, they might be able to work miracles with less handsomely paid positions.

2. Singles Night

Finding that special someone is already tough enough, but it becomes far more challenging when you add the caveat "Must love the NBA" to your list of potential dealbreakers. You can approach dozens of women in bars before you find one who Darius Songaila is, and even she might not have an appreciation for his rugged defensive work. Luckily, the Washington Wizards feel your pain and will host Singles Night three times this season. For just $55, prospective lovebirds get to come to mixers both before and after the game with music, drinks, and food in addition to lower-level seats. Nothing says "romance" quite like being able to tell someone, "Baby, I thought I was the only one who wanted DeShawn Stevenson to bring back his beard"¦" And if things go really well, fans might want to follow Wizards star Gilbert Arenas' steps for getting engaged.

3. Home School Night

Just because students don't leave their houses to go to school doesn't mean they can't be rabid NBA fans! Or at least that's what the Orlando Magic think. This season, the team will be hosting two Home School Days that will give home-schooled kids a chance to get into the game. The days begin with an afternoon basketball clinic that includes a visit from former Magic guard Nick Anderson, who will undoubtedly teach the children that just because you don't go to regular schools, it doesn't mean that you can't clank four consecutive free throws with an NBA Finals game on the line. The first Home School Day has already passed, but the second one is coming up on February 2nd, which is also listed as the Magic's celebration of Black History Month.

4. Bridal Expo

It's a bit of a cliché that guys don't like participating in wedding planning, but some brides would like their future spouse to take a more active role in nuptial preparations. That's where the New Orleans Hornets step in. On February 2, 2009, the team will host its second Guys and Dolls Bridal Expo before a game against the Portland Trailblazers. The event, which is co-hosted by Weddings Noir magazine, bills itself as the perfect way to get a guy interested in the wedding process in an environment in which he can meet caterers, florists, and wedding planners before watching some hoops. Tickets are only $15, so even those fans who haven't popped the question might want to sneak in to get a look at Greg Oden and the resurgent Blazers.

5. Elvis Night

The Memphis Grizzlies may not have even been born when Elvis still lived at Graceland, but that doesn't stop the Grizz from celebrating the King on January 6. The theme night, which falls close to Elvis' birthday on January 8th, is an annual event that sounds pretty raucous. Last year's festivities included an Elvis special playing on the arena's exterior LCD screen and a meet-and-greet with the winner of the Ultimate Elvis Tribute Artist Contest winner, who then performed at halftime with the Grizzlies dancers. One slight hitch, though: if rumors of the King's demise really were greatly exaggerated, would he want to spend his golden years watching a bottom-dwelling franchise? Unless O.J. Mayo's hot start to his rookie year had Presley all shook up, probably not. [Image courtesy of Suffering The Benz.]

7 Tips for Winning an Arm Wrestling Match

iStock
iStock

Geoff Hale was playing Division II college baseball in Kansas City, Missouri, when he sat down and started flipping through the channels on his TV. There—probably on TBS—was Over the Top, the 1987 arm wrestling melodrama starring Sylvester Stallone as Lincoln Hawke, a truck driver who aspires to win his estranged son’s affections. And to do that, he has to win a national arm wrestling tournament. Obviously.

Neither the worst nor the best of Stallone’s efforts, Over the Top made Hale recall his high school years and how the fringe sport had satisfied his athletic interests, which weren't being met by baseball. “I had never lost a match,” Hale tells Mental Floss of his arm wrestling prowess. “The movie reminded me that I was good at it.”

That was 13 years ago. Now a professional competitor known as the Haleraiser, the full-time petroleum geologist has won several major titles. While you may not have the constitution for the surprisingly traumatic sport (more on that later), you might still want to handle yourself in the event of a spontaneous match breaking out. We asked Hale for some tips on what to do when you’re confronted with the opportunity to achieve a modest amount of glory while arm-grappling on a beer-stained table. This is what he told us.

1. KNOW THAT SIZE DOESN'T MATTER.

A child uses books to help in arm-wrestling an adult
iStock

Well, it does. But really only if your opponent knows what they’re doing. Otherwise, having a bowling pin for a forearm isn’t anything to be wary about. If anything, your densely-built foe may have a false sense of confidence. “Everyone has arm-wrestled since they were a kid and thinks they know what it is,” Hale says. “It looks easy, but there’s actually a very complex set of movements. It’s good to check your ego at the door.”

2. PRETEND YOU’RE PART OF THE TABLE.

A man offers to arm wrestle from behind a table
iStock

When you square up with your opposition to lock hands—thumb digging into the fleshy part, fingers wrapped around the back—don’t lean over the table with your butt in the air. And don’t make the common mistake of sitting down for a match, either. “It limits you from a technique standpoint,” Hale says, and could even open you up to injury.

Instead, you want to plant the foot that matches your dominant hand under the table with your hip touching the edge. With your free hand, grip the edge or push down on the top for stability. “Pretend like you’re part of the table,” Hale says. That way, you’ll be able to recruit your shoulders, triceps, and biceps into the competition.

3. REMEMBER TO BREATHE.

Two men engage in an arm wrestling match
iStock

If you’re turning the color of a lobster, you’re probably holding in your breath. “Don’t,” Hale says. Remember to continue taking in air through your nose. There’s no benefit to treating the match like a diving expedition. The lack of oxygen will just tire your muscles out faster.

4. BEAT THE HAND, NOT THE ARM.

Two hands appear in close-up during an arm wrestling contest
iStock

There are three basic techniques in arm wrestling, according to Hale: the shoulder press, the hook, and the top roll. The shoulder press recruits the shoulder right behind the arm, pushing the opposing appendage down as if you were performing a triceps pressdown. The hook is more complex, varying pressure from all sides and incorporating pulling motions to bend the wrist backward. For the best chance of winning, opt for the top roll, which involves sliding your hand up your opponent’s so your grip is attacking the top portion nearest the fingers. That way, he or she is recruiting fewer major muscle groups to resist. “When you beat the hand, the arm follows,” Hale says. Because this is more strategy than strength, you might wind up toppling some formidable-looking opponents.

5. IN A STALEMATE, WAIT FOR AN OPENING.

A man and woman engage in an arm wrestling contest
iStock

While lots of arm wrestling matches end quickly, others become a battle of attrition. When you find yourself locked up in the middle of the table, wait for your opponent to relax. They almost always will. “In a neutral position, it’s good to stay static, keeping your body and arm locked up,” Hale says. “You’re just waiting for your opponent to make a mistake.” The moment you feel their arm lose tension, attack.

6. TRY SCREAMING.

A woman screams while winning an arm wrestling contest
iStock

Arm wrestlers play all kinds of psychological games, and while some might be immune to trash talk, it’s likely your rival will be influenced by some selective insults. “You can make someone lose their focus easily,” Hale says. “In a stalemate, you can give them a hard time, tell them they’re not strong. It’s intimidating to be out of breath and to see someone just talking.”

7. WHEN ALL ELSE FAILS, GO SECOND.

A man struggles while losing an arm wrestling contest
iStock

Arm wrestling exacts a heavy toll on winners and losers alike: The prolonged muscle contractions can easily fatigue people not used to the exertion. If you fear a loss from a bigger, stronger opponent, conspire to have them wrestle someone else first, then take advantage of their fatigue.

If all goes well, you might want to consider pursuing the sport on more competitive levels—but you probably shouldn’t. “It takes a toll on the body,” Hale says. “I’ve got tendonitis and don’t compete as much as I used to. On the amateur level, it’s common to see arm breaks, usually the humerus [upper arm] bone. The body was not really made for arm wrestling.”

Does the University of Florida Still Make Money Off Gatorade?

George Frey, Getty Images
George Frey, Getty Images

In September 1965, 10 freshmen players on the University of Florida's Gators football team agreed to let the school's kidney disease specialist, Robert Cade, assess their hydration levels during practices. He took urine samples. He interviewed athletes. He asked to take their rectal temperature during games.

The players agreed to all but the last request. In analyzing his results, Cade discovered that the wilting heat, coupled with a lack of hydration, resulted in subjects who were very low on electrolytes like sodium and potassium, sometimes losing six to nine pounds of water per practice session—with some footballers having anecdotes of 15 to 20 pounds lost during games. Cade felt that players suffered from low blood volume and low blood sugar. Many, in fact, were being hospitalized after overexerting themselves without drinking enough water, traditionally seen as a way of building toughness in players. Those who remained on field were surely not playing up to their potential.

Cade mixed water, sugar, salt, and lemon juice, then ordered them to drink the solution to keep their bodies in balance. By 1967, the Gators were all consuming "Gatorade," and incidences of heat stroke fell sharply. The Gators secured a 9-2 record in 1966; the team became renowned for their renewed energy during the second half, and ignited a transformation in sports science. Decades later and backed by a massive promotional machine, Gatorade has permeated both professional sports and amateur athletics alike, replenishing electrolytes lost during physical activity. Roughly 632 million cases were sold in 2013 alone.

With the sports drink having been born on the Gators's playing field and invented by a University of Florida employee, it's not hard to see why both Cade's estate (he died in 2007) and the school get a percentage of royalties from sales, an agreement that's still in place today. But if they had their way, the university would be getting all of it.

A University of Florida coach is soaked in Gatorade by his players after a win
Donald Miralle, Getty Images

After Cade and his co-researchers finalized Gatorade’s formula, Cade approached the school's head of sponsored research to see if they wanted to come to an arrangement over the rights to the drink (Cade wanted $10,000) and determine if they wanted to try and sell it to a national distributor. According to Cade, University of Florida (UF) officials weren't interested, so he struck a deal with beverage maker Stokely Van-Camp in 1967.

Stokely's offer was for Cade and his cohorts—now known as the Gatorade Trust—to receive a $25,000 cash payment, a $5000 bonus, and a five-cent royalty on each gallon of Gatorade sold. When UF realized that they had been shortsighted in assessing the brand's mass market appeal—and that they were missing out on profits—they allegedly told Cade that the drink belonged to them.

"Go to hell," Cade responded, a statement that kicked off several years of litigation.

While Cade was a university employee, funds for his work actually came from the government—specifically, the Department of Health. He also managed to avoid signing an agreement solidifying his inventions as school property. For these reasons, and because both sides anticipated an endless and costly legal jiu-jitsu match in their futures, the two accepted a federal ruling in 1972. The Gatorade Trust would continue to receive their royalties, and the school would take 20 percent of the disbursement.

Initially, that meant one cent for every gallon of Gatorade sold, a fraction of the five cents owed to the Trust. In September 1973, following the first full year of the agreement, UF made $115,296 in royalties and earmarked the funds for kidney research and marine science.

Gatorade cups are shown stacked in a locker room
J. Meric, Getty Images

That's a considerable sum, but it's nothing compared to what poured out in the decades to come. When Stokely Van-Camp was purchased by Quaker Oats in 1983, they kicked off a heavy promotional campaign that highlighted Gatorade in commercials and sponsored teams. Coaches began getting doused with jugs full of Gatorade following big victories. When PepsiCo bought Quaker for $13.4 billion in 2000, they leveraged their marketing muscle to further engender the brand.

Consequently, both the Gatorade Trust and UF have profited immensely. As of 2015, the Trust had earned well over $1 billion in royalties, with 20 percent, or about $281 million, going to UF. The five-cent per gallon formula has been replaced by a percentage: between 1.9 percent and 3.6 percent depending on how much Gatorade is sold annually, according to ESPN's Darren Rovell, with the University taking a fifth of that. The funds have been invested in the school's Genetics Institute, the Whitney Marine Laboratory in St. Augustine, and to help disperse seed money for grants.

The school naturally has an affinity for the stuff, but that can occasionally come into conflict with other marketing deals. In 2016, the University of Florida’s women's basketball team played in the NCAA Tournament, which was sponsored by Powerade, a competing sports drink made by Coca-Cola. As a compromise, the players dumped their Gatorade into Powerade bottles and cups. The beverage born on campus—one that's netted them nearly $300 million to date—always comes first.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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