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The Quick 10: 10 Campaign Slogans of the Past

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At this point, we're all pretty overloaded on "Yes We Can," "Change You Can Believe In," "Straight Talk," and "Country First." But do you remember Herbert Hoover's slogan? How about FDR? Let's take a break from Straight Talk and Change and revisit some slogans that helped the candidate move into the White House.

1. "A Chicken in Every Pot and a Car in Every Garage." That was Herbert Hoover's promise, which he obviously wasn't able to deliver. There was also the lesser known, "Hoover and Happiness or Smith and Soup Houses."

2. "A Return to Normalcy" maybe doesn't sound like the most thrilling campaign slogan, but when you consider that it was Warren G. Harding's commitment to people just coming out of WWI, it probably sounded pretty good. Harding was also the first candidate to rely on the power of Hollywood - his backers included Al Jolson, Mary Pickford and Douglas Fairbanks. For those not into the old Hollywood scene, Mary Pickford and Douglas Fairbanks would be the equivalent of having Brad and Angelina back your campaign today.

3. "Are You Better Off Today Than You Were Four Years Ago?" A compelling question by Ronald Reagan. Jimmy Carter's approval ratings were terrible, so this question really hit where it hurt.

eleanor4. "Better a Third-Termer Than a Third-Rater." This, of course, belonged to FDR. As did this one: "Two good terms deserve another." FDR'S 1940 campaign against Willkie was pretty heated, actually, and the two of them were trotting out humorous barbs on a nearly weekly basis.


5. "Tippecanoe and Tyler too." I remember the slogan (although it was a song first), but I can never remember who actually used it. If you're like me, here you go: It was William Henry Harrison's. When he led an army of more than 1,000 men into battle against the Shawnee and came out the victor, he soon became known as "Old Tip," because the battle had taken place next to the Wabash and Tippecanoe rivers. Reminding voters of his supposed war prowess must have worked, because Harrison was elected in 1840.

sunflower6. "Sunflowers Die in November." It doesn't have much to do with issues, but it's clever: FDR used this slogan in '36 against his opponent, Kansas governor Alf Landon. The Kansas state flower? The sunflower, of course.


7. "It is not best to swap horses while crossing the river." Heard that one before? Like, about four years ago? Well, it was "borrowed" from one of the best - Abraham Lincoln. He used it while campaigning for his second term in 1864.


8. "Vote as You Shot!" Ulysses S. Grant supporters made no bones about it - if you were on the Union side in the war, you'd better be voting for him.

9. "Grandfather's Hat Fits Ben." Who else could this be but Benjamin Harrison, the grandson of Old Tip himself? And maybe the hat did fit, but only for four years - after one term, Ben was voted out of office in favor of the man who had also preceded him - Grover Cleveland.

10. "Would You Buy a Used Car From This Man?" Ha. It may not have been JFK's main slogan (he also used "A Time for Greatness" and "We Can Do Better"), but it's definitely the funniest. His camp used a picture of Nixon glowering and looking particularly smarmy along with that slogan. Brilliant.

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Richard Bouhet // Getty
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science
4 Expert Tips on How to Get the Most Out of August's Total Solar Eclipse
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Richard Bouhet // Getty

As you might have heard, there’s a total solar eclipse crossing the U.S. on August 21. It’s the first total solar eclipse in the country since 1979, and the first coast-to-coast event since June 8, 1918, when eclipse coverage pushed World War I off the front page of national newspapers. Americans are just as excited today: Thousands are hitting the road to stake out prime spots for watching the last cross-country total solar eclipse until 2045. We’ve asked experts for tips on getting the most out of this celestial spectacle.

1. DON’T FRY YOUR EYES—OR BREAK THE BANK

To see the partial phases of the eclipse, you will need eclipse glasses because—surprise!—staring directly at the sun for even a minute or two will permanently damage your retinas. Make sure the glasses you buy meet the ISO 12312-2 safety standards. As eclipse frenzy nears its peak, shady retailers are selling knock-off glasses that will not adequately protect your eyes. The American Astronomical Society keeps a list of reputable vendors, but as a rule, if you can see anything other than the sun through your glasses, they might be bogus. There’s no need to splurge, however: You can order safe paper specs in bulk for as little as 90 cents each. In a pinch, you and your friends can take turns watching the partial phases through a shared pair of glasses. As eclipse chaser and author Kate Russo points out, “you only need to view occasionally—no need to sit and stare with them on the whole time.”

2. DON’T DIY YOUR EYE PROTECTION

There are plenty of urban legends about “alternative” ways to protect your eyes while watching a solar eclipse: smoked glass, CDs, several pairs of sunglasses stacked on top of each other. None works. If you’re feeling crafty, or don’t have a pair of safe eclipse glasses, you can use a pinhole projector to indirectly watch the eclipse. NASA produced a how-to video to walk you through it.

3. GET TO THE PATH OF TOTALITY

Bryan Brewer, who published a guidebook for solar eclipses, tells Mental Floss the difference between seeing a partial solar eclipse and a total solar eclipse is “like the difference between standing right outside the arena and being inside watching the game.”

During totality, observers can take off their glasses and look up at the blocked-out sun—and around at their eerily twilit surroundings. Kate Russo’s advice: Don’t just stare at the sun. “You need to make sure you look above you, and around you as well so you can notice the changes that are happening,” she says. For a brief moment, stars will appear next to the sun and animals will begin their nighttime routines. Once you’ve taken in the scenery, you can use a telescope or a pair of binoculars to get a close look at the tendrils of flame that make up the sun’s corona.

Only a 70-mile-wide band of the country stretching from Oregon to South Carolina will experience the total eclipse. Rooms in the path of totality are reportedly going for as much as $1000 a night, and news outlets across the country have raised the specter of traffic armageddon. But if you can find a ride and a room, you'll be in good shape for witnessing the spectacle.

4. PRESERVE YOUR NIGHT VISION

Your eyes need half an hour to fully adjust to darkness, but the total eclipse will last less than three minutes. If you’ve just been staring at the sun through the partial phases of the eclipse, your view of the corona during totality will be obscured by lousy night vision and annoying green afterimages. Eclipse chaser James McClean—who has trekked from Svalbard to Java to watch the moon blot out the sun—made this rookie mistake during one of his early eclipse sightings in Egypt in 2006. After watching the partial phases, with stray beams of sunlight reflecting into his eyes from the glittering sand and sea, McClean was snowblind throughout the totality.

Now he swears by a new method: blindfolding himself throughout the first phases of the eclipse to maximize his experience of the totality. He says he doesn’t mind “skipping the previews if it means getting a better view of the film.” Afterward, he pops on some eye protection to see the partial phases of the eclipse as the moon pulls away from the sun. If you do blindfold yourself, just remember to set an alarm for the time when the total eclipse begins so you don’t miss its cross-country journey. You'll have to wait 28 years for your next chance.

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Pop Culture
IKEA Publishes Instructions for Turning Rugs Into Game of Thrones Capes
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HBO

Game of Thrones is one of the most expensive TV shows ever produced, but even the crew of the hit HBO series isn’t above using an humble IKEA hack behind the scenes. According to Mashable, the fur capes won by Jon Snow and other members of the Night’s Watch on the show are actually sheepskin rugs sold by the home goods chain.

The story behind the iconic garment was first revealed by head costume designer Michele Clapton at a presentation at Los Angeles’s Getty Museum in 2016. “[It’s] a bit of a trick,” she said at Designing the Middle Ages: The Costumes of GoT. “We take anything we can.”

Not one to dissuade customers from modifying its products, IKEA recently released a cape-making guide in the style of its visual furniture assembly instructions. To start you’ll need one of their Skold rugs, which can be bought online for $79. Using a pair of scissors cut a slit in the material and make a hole where your head will go. Slip it on and you’ll look ready for your Game of Thrones debut.

The costume team makes a few more changes to the rugs used on screen, like shaving them, adding leather straps, and waxing and “frosting” the fur to give it a weather-worn effect. Modern elements are used to make a variety of the medieval props used in Game of Thrones. The swords, for example, are made from aircraft aluminum, not steel. For more production design insights, check out these behind-the-scenes secrets of Game of Thrones weapons artists.

[h/t Mashable]

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