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5 Roadside Attractions Worth a Stop

While Disney World and the beach are fine vacations for some, I still prefer the great American roadtrip with all its quirky, unplanned side stops along the way. Click below for an interactive map version of the article, or read on to find out more on these classic roadside stops.

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1. House on the Rock

5754 Hwy 23, Spring Green, WI

The Wisconsin Dells area is full of tourist traps, with an unusually high number of water parks for an area with cold winters and enough cheese shops to satisfy an army of hungry mice. But an hour outside of the main part of the Dells in Spring Green, WI, is The House on the Rock, a monument to a disgruntled architect and the crazy collections held inside its walls.

After being told by Frank Lloyd Wright he wasn't fit to "design a cheese crate or a chicken coop," Alex Jordan, Sr., vowed to "put up a Japanese house on one of those pinnacle rocks" to show Wright what he thought of his opinion. His son, Alex, Jr., started construction in 1945; by 1961, the house had already become a must-see attraction in the Midwest.

Nowadays, the focus is not so much about the house as the contents held within it, and the rest of the additions that have been made to the house since it first opened. Starting in 1968, the house began to display the unusual collections of Jordan, which grew from one room in the house to the whole complex, which was sold to a family friend in 1988. The museum now contains massive collections of dolls, a giant carousel, a 200-ft. model of a whale, and the Infinity Room, a window-filled room which juts out 218 feet from the rock without supports, providing spectacular views of the Wisconsin countryside around it. The collection continues to grow, and the tour of the entire facility takes over 4 hours. [Earlier this year, Stacy Conradt paid the House on a Rock a visit. Check out her Armchair Field Trip.]

2. Wall Drug

510 Main St., Wall, SD
Wall Drug

Another long-standing Midwest tourist stop, Wall Drug is famous for the ubiquitous wooden signs advertising its free ice water and the many different attractions that have made it more than just an average shopping mall. Ted Hustead, a pharmacist from Nebraska, started Wall Drug as a drugstore, and the small store experienced low business until Ted's wife suggested advertising free ice water outside of town. After the first sign advertising the water was placed, visitors started increasing, and they've been busy ever since.

The crazy attractions didn't start, however, until Ted's son, Bill Hustead, took over the family business. Embarrassed since high school that all the ads were for a "small town store," Bill set out to make things interesting. Wall Drug now features a giant Apatosaurus visible from the highway, a fiberglass jackalope, a miniature Mount Rushmore, numerous animatronic creatures and bands, a pharmacy museum with a replica of the original Wall Drug, and numerous other attractions that have expanded Wall Drug from a small store to a complex spanning a couple city blocks that employs a third of the town of Wall, SD.

3. The Thing?

2631 N Johnson Rd, Dragoon, AZ
The Thing

This is what I think of when I picture a tourist trap--a place in the middle of nowhere, promising something you can't see anywhere else. 'The Thing?' has been showing visitors "The Mystery of the Desert" since 1950, and has remained in its current location just outside of X since 1965. The main building is your standard roadside "trading post" that sells jewelry and moccasins, but for a dollar's admission, you get to not only see The Thing?, but all that leads up to it. Three long, open-ended steel sheds are filled with a variety of odd displays and artifacts, and The Thing? awaits you at the third shed. It wouldn't be a tourist trap without a gift shop full of everything from Thing? t-shirts to Thing? bottled water. Whether The Thing? really contains a desert mystery or just a bunch of oddly-arranged junk is up to those to visit, but it still remains an interesting stop along the road.

4. Coral Castle

28655 S. Dixie Hwy, Homestead, FL
Coral Castle

An unusual monument to unrequited love, this "castle" of sorts also serves as a mystery of how it was created. Jilted by his bride at the altar, Ed Leedskalnin began to build something he thought would impress her. How an open-air compound with rock tables, chairs, and beds built over 20 years was supposed to woo her back to him is anyone's guess, but the mystery that remains to this day is this: how Ed was able to move the 2.2 million pounds of coral rock required when he was only around 100 pounds? Ed was as reclusive as he was creative, and reportedly worked only at night by lantern. He died in 1951, and since 1953, the castle has withstood hurricanes and other disasters.

5. Cadillac Ranch

I-40, Amarillo, TX, between exits 60 and 62
Cadillac Ranch

America seems to have no shortage of unusual stonehenge replicas, made of everything from limestone to refrigerators (perhaps that's another article--anyone interested in learning more?), but the Cadillac Ranch in Texas is a monument of a different sort. Ten Cadillacs are buried nose-first, facing in the direction of the Great Pyramid of Giza. The cars were installed as an art installation in 1974, and remained there until the growth of the nearby city forced the installation to move two miles down the road to its current location. The cars showcase the evolution of the Cadillac's design, with both the birth and the death of the car's signature tail fin represented in the lineup. As the original color of the cars have faded, graffiti has been added, and even encouraged by the original group.

The cars also have inspired various movies and songs. The Pixar film Cars featured rock formations shaped like the standing cars, and the film's main setting, Radiator Springs, was set just outside of an area marked "Cadillac Range" on the map. Bruce Springsteen wrote a song titled "Cadillac Ranch" on his 1980 album The River. Clearly these cars are more than creatively-arranged junkers.

Interested in checking these landmarks out, but worried by high gas prices? There's sure to be one closer to your area listed at RoadsideAmerica, an internet directory of touristy landmarks past and present.

Ben Smith is a former mental_floss intern. He currently attends the Rose-Hulman Institute of Technology.

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12 Things You Might Not Know About MAD Magazine
Mad Magazine
Mad Magazine

As fast as popular culture could erect wholesome depictions of American life in comics, television, or movies, MAD Magazine was there to tear them all down. A near-instant success for EC Comics upon its debut in 1952, the magazine has inspired generations of comedians for its pioneering satirical attitude and tasteful booger jokes. This month, DC Entertainment is relaunching an "all new" MAD, skewering pop culture on a bimonthly basis and in full color. To fill the gaps in your knowledge, take a look at these facts about the Usual Gang of Idiots.

1. NO ONE KNOWS WHO CAME UP WITH ALFRED E. NEUMAN.


Jamie, Flickr (L) // Boston Public Library, Flickr (R) // CC BY 2.0

MAD creator Harvey Kurtzman was in the offices of a Ballantine Books editor discussing reprints for the fledging publication when he noticed a grinning, gap-toothed imbecile staring back at him from a bulletin board. The unnamed figure was ubiquitous in the early 20th century, appearing in everything from dentistry ads to depictions of diseases. A charmed Kurtzman adopted him as MAD’s mascot beginning in 1954. Neuman later become so recognizable that a letter was delivered from New Zealand to MAD’s New York offices without an address: the envelope simply had a drawing of Alfred.  

2. THEY HAD TO APOLOGIZE ALMOST IMMEDIATELY.

MAD was conceived during a particularly sensitive time for the comics industry, with parents and watchdog groups concerned over content. (It didn't switch to a magazine format until issue #24.) Kurtzman usually knew where the line was, but when he was laid up with acute hepatitis in 1952, publisher William Gaines and others had to step in for him. Gaines thought it would be funny to offer a fictional biography of himself that detailed his father’s Communist leanings, his past as a dope dealer “near nursery schools,” and bouts of pyromania. When wholesalers were shocked at the content and threatened to boycott all of his titles, Gaines was forced to write a letter of apology.  

3. THEY PREDICTED JOHN F. KENNEDY'S ELECTION IN 1960.

But it was a cheat. In the run-up to the 1960 Presidential election, MAD printed a cover that featured Neuman congratulating Kennedy on his victory with a caption that read, “We were with you all the way, Jack!” But the issue was shipped long before votes had been tabulated. The secret? It was a dual cover. Flip it over and Neuman is celebrating Richard Nixon’s appointment to office. Stores were told to display the “right” side of the magazine depending on the outcome.

4. ALFRED BRIEFLY HAD A GIRLFRIEND.


MAD Magazine

A character named Moxie Cowznofski was introduced in the late 1950s as a female companion for Alfred. She made only a handful of cover appearances, possibly due to the fact she looked alarmingly like her significant other.

5. THEY DIDN'T RUN ANY (REAL) ADS FOR 44 YEARS.

From the beginning, Gaines felt that printing actual advertisements next to the products they were lampooning would not only dilute their edge but seem more than a little hypocritical. After some back-and-forth, MAD cut ads starting in 1957. The decision was a costly one—most print publications survive on such revenue—but led to the magazine’s keeping a sharp knife against the throat of seductive advertising, including cigarettes. Faced with dwindling circulation in 2001, Mad finally relented and began taking ads to help pay for a switch to color printing.

6. "SPY VS. SPY" WAS CREATED BY A SUSPECTED SPY.

Cuban cartoonist Antonio Prohias was disenchanted with the regime under Fidel Castro when he began working on what would become “Spy vs. Spy.” Because Prohias’ other newspaper illustrations were critical of Castro, the Cuban government suspected him of working for the CIA. He wasn’t, but the perception had him worried harm might come to his co-workers. To get out of the situation, Prohias came to America in 1960. With his daughter helping translate, he stopped by Mad’s New York offices and submitted his work: his sneaky, triangle-headed spies became regulars.

7. THERE WAS ONE FOLD-IN THEY WOULDN'T RUN.

Artist Al Jaffee, now 94, has been with Mad almost from the beginning. He created the famous Fold-In—the back cover that reveals a new picture when doubled over—in 1964 after seeing the fold-outs in magazines like National Geographic, Playboy, and Life. Jaffee has rarely missed an issue since—but editors backtracked on one of Jaffee’s works that referenced a mass shooting in 2013. Citing poor taste, they destroyed over 600,000 copies.  

8. THEIR MOVIE WAS A DISASTER.

With the exception of Fox’s successful sketch series, 1994’s MAD TV, attempts to translate the MAD brand into other media have been underwhelming: a 1974 animated special didn’t even make it on air. But a 1980 film venture, a military school spoof directed by Robert Downey, Sr. titled Mad Presents Up the Academy, was so awful William Gaines demanded to have their name taken off of it. (Renamed Up the Academy, the DVD release of the movie still features someone sporting an Alfred E. Neuman mask; Mad parodied it in a spoof titled “Throw Up the Academy.”)

9. THE APRIL 1974 COVER HAD PEOPLE FLIPPING.


MAD Magazine

MAD has never made a habit of good taste, but a depiction of a raised middle finger for one issue in the mid-’70s caused a huge stir. Many stores wouldn’t stock it for fear of offending customers, and the company ended up accepting an irregular number of returns. Gaines took to his typewriter to write a letter of apology. Again. The relaunched #1, out in April 2018, pays homage to this cover, though it's slightly more tasteful: Neuman is picking his nose with his middle finger.

10. THEY INVENTED A SPORT.

MAD writer Tom Koch was amused by the convoluted rules of sports and attempted to one-up them in 43-Man Squamish, a game he invented for the April 1965 issue. Koch and artist George Woodbridge (“MAD’s Athletic Council”) prepared a guide that was utterly incomprehensible—the field was to have five sides, positions included Deep Brooders and Dummies, “interfering with the Wicket Men” constituted a penalty—but it amused high school and college readers enough to try and mount their own games. (Short on players? Try 2-Man Squamish: “The rules are identical,” Koch wrote, “except the object of the game is to lose.”) For the less physically inclined, Mad also issued a board game in which the goal is to lose all of your money.  

11. WEIRD AL WAS A GUEST EDITOR.

In what must be some kind of fulfilled prophecy, lyrical satirist “Weird” Al Yankovic was named as a guest editor—their first—for the magazine’s May 2015 issue. Yankovic told Entertainment Weekly that MAD had put him on “the dark, twisted path to becoming who I am today … I needed to pollute my mind with that kind of stuff.” In addition to his collaborations with the staff, Yankovic enlisted Patton Oswalt, Seth Green, and Chris Hardwick to contribute.

12. FRED ASTAIRE ONCE DANCED AS ALFRED E. NEUMAN.

In a scene so surreal even MAD’s irreverent editors would have had trouble dreaming it up, Fred Astaire decided to sport an Alfred E. Neuman mask for a dance number in his 1959 television special, Another Evening with Fred Astaire. No one seems to recall why exactly Astaire would do this—he may have just wanted to include a popular cultural reference—but it was no off-the-cuff decision. Astaire hired movie make-up veteran John Chambers (Planet of the Apes) to craft a credible mask of Neuman. The result is … well, kind of disturbing. But it’s a fitting addition to a long tradition of people going completely MAD.

Additional Sources:
Harvey Kurtzman: The Man Who Created Mad and Revolutionized Humor in America.

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Can You 'Hear' These Silent GIFs?
iStock
iStock

GIFs are silent—otherwise they wouldn't be GIFs. But some people claim to hear distinct noises accompanying certain clips. Check out the GIF below as an example: Do you hear a boom every time the structure hits the ground? If so, you may belong to the 20 to 30 percent of people who experience "visual-evoked auditory response," also known as vEAR.

Researchers from City University London recently published a paper online on the phenomenon in the journal Cortex, the British Psychological Society's Research Digest reports. For their study, they recruited more than 4000 volunteers and 126 paid participants and showed them 24 five-second video clips. Each clip lacked audio, but when asked how they rated the auditory sensation for each video on a scale of 0 to 5, 20 percent of the paid participants rated at least half the videos a 3 or more. The percentage was even higher for the volunteer group.

You can try out the researchers' survey yourself. It takes about 10 minutes.

The likelihood of visual-evoked auditory response, according to the researchers, directly relates to what the subject is looking at. "Some people hear what they see: Car indicator lights, flashing neon shop signs, and people's movements as they walk may all trigger an auditory sensation," they write in the study.

Images packed with meaning, like two cars colliding, are more likely to trigger the auditory illusion. But even more abstract images can produce the effect if they have high levels of something called "motion energy." Motion energy is what you see in the video above when the structure bounces and the camera shakes. It's why a video of a race car driving straight down a road might have less of an auditory impact than a clip of a flickering abstract pattern.

The researchers categorize vEAR as a type of synesthesia, a brain condition in which people's senses are combined. Those with synesthesia might "see" patterns when music plays or "taste" certain colors. Most synesthesia is rare, affecting just 4 percent of the population, but this new study suggests that "hearing motion synesthesia" is much more prevalent.

[h/t BPS Research Digest]

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