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10 Not-So-Small Facts About the Volkswagen Beetle

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Although it has been more than a decade since a mariachi band serenaded the last old-style Volkswagen Beetles to roll off the assembly line, people are still singing the praises of the quirky little car. Here are 10 not-so-small things you need to know about the German car that was once named one of the top four cars of the century.

1. THE RUMOR THAT THE BEETLE BEGAN WITH HITLER IS (SORT OF) TRUE.

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It’s long been said that Adolf Hitler was the man behind the Beetle, and that’s sort of true. The dictator wanted German families to be able to afford a car, so he enlisted automaker Ferdinand Porsche (yes, that Porsche) to make “the people’s car.” But the basis for the Beetle had been around since long before Hitler’s demand; the Bug was heavily influenced by Porsche's V series. Rumors that Hitler directly designed the car are probably false; though he was the one who reportedly said that the car should look like a beetle, because “You only have to observe nature to learn how best to achieve streamlining,” it’s likely that he was regurgitating something he had read in an automotive magazine. Still, one thing is for certain: Hitler himself placed the cornerstone for the Porsche factory in Wolfsburg, Germany.

2. AMERICANS WEREN’T IMPRESSED.

Perhaps still wary of anything imported from Germany, Americans shunned the Beetle when it was introduced in the States in 1949: Only two were sold in the first year. But after that, sales grew quickly. By the 1960s, hundreds of thousands of Bugs were sold every year, topping out at 570,000 in 1970.

3. VW DIDN’T ORIGINALLY CALL IT THE “BEETLE” OR THE “BUG.”

We have the public to thank for the car’s distinctive nickname. Originally known as the Volkswagen Type 1, the car’s curves and rounded top led to its later, insect-like moniker. Volkswagen must have realized they had a good thing on their hands, because they started referring to the car as the VW Beetle in the late 1960s.

4. THE CAR HAS EQUALLY ADORABLE NICKNAMES IN OTHER COUNTRIES.

The UK and the U.S. aren’t the only countries that bestowed a new name on the Volkswagen Type 1. In France, it's called Coccinellewhich means ladybug. It's Maggiolino and Fusca in Italy and Brazil, respectively, both of which mean "beetle." Mexico calls it Vocho; it's Peta (turtle) in Bolivia; and Kodok (frog) in Indonesia. 

5. “THINK SMALL” WAS VOTED THE TOP ADVERTISING CAMPAIGN OF THE CENTURY.

In 1999, Advertising Age declared the car's not-so-small ad campaign to be the best campaign of the last 100 years, besting Coca-Cola, Marlboro, Nike, and McDonald’s. The quirky concept and copy—which, according to Advertising Age, “Gave advertising permission to surprise, to defy and to engage the consumer without bludgeoning him about the face and body”—was a game-changer for the entire industry.

The "Think Small" line and accompanying self-deprecating copy was written by Julian Koenig, who was also responsible for naming Earth Day and coming up with Timex’s “It takes a licking and keeps on ticking” tagline. He’s also half-responsible for daughter Sarah Koenig, whom you may know from NPR’s This American Life and Serial.

6. BEETLES AND POP CULTURE GO HAND-IN-HAND.

Because of their distinctive aesthetic, VW Bugs have been associated with everything from the Beatles to Transformers. A few highlights:

  • The Beetle with the license plate “LMW 28IF” on the cover of The Beatles' Abbey Road album was sold at an auction for $23,000 in 1986. It is now on display at Volkswagen's AutoMuseum at the company’s headquarters in Wolfsburg, Germany.
  • The Fremont Troll sculpture in Seattle, a huge statue lurking under the Aurora Bridge, clutches an actual VW Beetle. An in-progress picture shows that the car was once red. It also once contained a time capsule of Elvis memorabilia, which was stolen.
  • The Herbie the Love Bug series was a big hit for Disney in the late 1960s and early 1970s. One of the original Herbies sold for $126,500 at an auction in 2015.
  • In the original Transformers cartoon, Bumblebee transformed from a VW Bug. The car was changed to a Camaro for the live-action movies.

7. THE CAR’S FAMOUS BUD VASE IS NO LONGER.

The so-called “blumenvasen,” a small vase that could be clipped to the dashboard, speaker grille, or windshield, was porcelain when it was originally offered. The nod to flower power became such a symbol of the car that it was incorporated into the 1998 redesign. Sadly, it didn’t make the cut for the most recent overhaul: The vase was eliminated in 2011 by marketing execs apparently seeking to make the car more male-friendly.

8. VW HAS MARKED SPECIAL OCCASIONS WITH ONE-OF-A-KIND BUGS.

When the millionth VW Beetle rolled off the line in 1955, the company capped the achievement by plating the car in gold and giving it diamante accents. They also created a Bug with a wicker body in collaboration with master basket-maker Thomas Heinrich.

9. BRITISH CAR MANUFACTURERS TURNED DOWN THE OPPORTUNITY TO MAKE THE BEETLE.

After WWII, the VW factory in Wolfsburg, Germany, was supposed to be handed over to the British. No British car manufacturer wanted to take responsibility for the company, though, saying that "the vehicle does not meet the fundamental technical requirement of a motor-car," "it is quite unattractive to the average buyer," and that "To build the car commercially would be a completely uneconomic enterprise." Whoops.

10. THE LAST OF THE BEETLES IS IN A MUSEUM.

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Beetle #21,529,464—the one celebrated by the mariachi band—is now at Volkswagen's AutoMuseum.

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Wisconsin Considers Building a Highway Lane for Self-Driving Cars
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Self-driving cars are already a reality, as companies like Google and Tesla have demonstrated. But the logistics of getting them on the roads with human-operated cars have slowed down their long-anticipated takeover. In Wisconsin, highway planners are looking into one way to accommodate autonomous vehicles when they arrive. Dedicated lanes for driverless cars are being considered for I-94, USA Today’s Journal Sentinel reports.

The project is supported by Foxconn, the Taiwanese tech supplier building a new facility 20 miles outside of downtown Milwaukee. Once the site is complete, it will cover 20 million square feet and employ up to 13,000 people. According to the company, setting aside space for self-driving vehicles could ease traffic congestion, both from new workers and cargo trucks, after the factory opens.

Officials were already planning to expand I-94 from six lanes to eight to accommodate the eventual increase in traffic, but Foxconn says that may not be enough. “We’re thinking about two years down the road; they’re thinking 20 years down the road,” Tim Sheehy, president of the Metropolitan Milwaukee Association of Commerce, said at a meeting of the Greater Milwaukee Committee.

While Sheehy said the autonomous car lane proposal is “on the table,” he didn’t make any promises regarding the plan’s future. Wisconsin isn’t the only state looking ahead to new developments in road travel: In October, tech investors pitched an idea to Washington state officials to convert Interstate 5 into a corridor for autonomous vehicles between Seattle and Vancouver.

[h/t Journal Sentinel]

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Ford Tests Exoskeletons That Make Overhead Tasks Easier for Workers
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Ford

Engineers have already developed exoskeletons capable of supporting elderly people and helping paralyzed people walk. But the technology offers benefits to able-bodied wearers as well. That's what employees are learning at Ford's U.S. factories. As Road Show reports, workers there are suiting up in upper body exoskeletons designed to alleviate fatigue and decrease their chance of injury.

Assembling car parts requires workers to reach their arms above their heads thousands of times a day. While most healthy individuals would have no problem doing this type of work for a few minutes at a time, the rate at which these employees are completing the tasks puts an enormous strain on their bodies. This can lead to back and shoulder fatigue, soreness, and even injury.

In an effort to make their workforce more comfortable and productive, Ford has been testing the EksoVest from Ekso Bionics in two of its American auto plants. The non-powered suits fit people between 5 feet and 6 feet 4 inches tall. The lightweight design provides up to 15 pounds of support to each arm without weighing wearers down or restricting their movements. According to Ford, the pilot program has contributed to an 83 percent drop in the number of incidents that led to time off between 2005 and 2016. And on top of staying healthy enough to go to work, employees have reported feeling more energized during their off hours.

The EksoVest has already helped workers launch several new vehicles, including the 2018 Ford Mustang and the 2018 Lincoln Navigator. Following the trial program's success, the automobile company next plans to test the technology in factories in Europe and South America.

[h/t Road Show]

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