10 Not-So-Small Facts About the Volkswagen Beetle

iStock
iStock

While Volkswagen has announced—for a second time—that it's going to cease production on the Beetle, people are still singing the praises of the quirky little car. Here are 10 not-so-small things you need to know about the German car that was once named one of the top four cars of the century.

1. THE RUMOR THAT THE BEETLE BEGAN WITH HITLER IS (SORT OF) TRUE.

Adolf Hitler checks out a VW Beetle
Getty Images

It’s long been said that Adolf Hitler was the man behind the Beetle, and that’s sort of true. The dictator wanted German families to be able to afford a car, so he enlisted automaker Ferdinand Porsche (yes, that Porsche) to make “the people’s car.” But the basis for the Beetle had been around since long before Hitler’s demand; the Bug was heavily influenced by Porsche's V series. Rumors that Hitler directly designed the car are probably false; though he was the one who reportedly said that the car should look like a beetle, because “You only have to observe nature to learn how best to achieve streamlining,” it’s likely that he was regurgitating something he had read in an automotive magazine. Still, one thing is for certain: Hitler himself placed the cornerstone for the Porsche factory in Wolfsburg, Germany.

2. AMERICANS WEREN’T IMPRESSED.

Perhaps still wary of anything imported from Germany, Americans shunned the Beetle when it was introduced in the States in 1949: Only two were sold in the first year. But after that, sales grew quickly. By the 1960s, hundreds of thousands of Bugs were sold every year, topping out at 570,000 in 1970.

3. VW DIDN’T ORIGINALLY CALL IT THE “BEETLE” OR THE “BUG.”

A pink VW Beetle
iStock

We have the public to thank for the car’s distinctive nickname. Originally known as the Volkswagen Type 1, the car’s curves and rounded top led to its later, insect-like moniker. Volkswagen must have realized they had a good thing on their hands, because they started referring to the car as the VW Beetle in the late 1960s.

4. THE CAR HAS EQUALLY ADORABLE NICKNAMES IN OTHER COUNTRIES.

The UK and the U.S. aren’t the only countries that bestowed a new name on the Volkswagen Type 1. In France, it's called Coccinellewhich means ladybug. It's Maggiolino and Fusca in Italy and Brazil, respectively, both of which mean "beetle." Mexico calls it Vocho; it's Peta (turtle) in Bolivia; and Kodok (frog) in Indonesia. 

5. “THINK SMALL” WAS VOTED THE TOP ADVERTISING CAMPAIGN OF THE CENTURY.

In 1999, Advertising Age declared the car's not-so-small ad campaign to be the best campaign of the last 100 years, besting Coca-Cola, Marlboro, Nike, and McDonald’s. The quirky concept and copy—which, according to Advertising Age, “Gave advertising permission to surprise, to defy and to engage the consumer without bludgeoning him about the face and body”—was a game-changer for the entire industry.

The "Think Small" line and accompanying self-deprecating copy was written by Julian Koenig, who was also responsible for naming Earth Day and coming up with Timex’s “It takes a licking and keeps on ticking” tagline. He’s also half-responsible for daughter Sarah Koenig, whom you may know from NPR’s This American Life and Serial.

6. BEETLES AND POP CULTURE GO HAND-IN-HAND.

Herbie the Love Bug
iStock

Because of their distinctive aesthetic, VW Bugs have been associated with everything from the Beatles to Transformers. A few highlights:

  • The Beetle with the license plate “LMW 28IF” on the cover of The Beatles' Abbey Road album was sold at an auction for $23,000 in 1986. It is now on display at Volkswagen's AutoMuseum at the company’s headquarters in Wolfsburg, Germany.
  • The Fremont Troll sculpture in Seattle, a huge statue lurking under the Aurora Bridge, clutches an actual VW Beetle. An in-progress picture shows that the car was once red. It also once contained a time capsule of Elvis memorabilia, which was stolen.
  • The Herbie the Love Bug series was a big hit for Disney in the late 1960s and early 1970s. One of the original Herbies sold for $126,500 at an auction in 2015.
  • In the original Transformers cartoon, Bumblebee transformed from a VW Bug. The car was changed to a Camaro for the live-action movies.

7. THE CAR’S FAMOUS BUD VASE IS NO LONGER.

The so-called “blumenvasen,” a small vase that could be clipped to the dashboard, speaker grille, or windshield, was porcelain when it was originally offered. The nod to flower power became such a symbol of the car that it was incorporated into the 1998 redesign. Sadly, it didn’t make the cut for the most recent overhaul: The vase was eliminated in 2011 by marketing execs apparently seeking to make the car more male-friendly.

8. VW HAS MARKED SPECIAL OCCASIONS WITH ONE-OF-A-KIND BUGS.

When the millionth VW Beetle rolled off the line in 1955, the company capped the achievement by plating the car in gold and giving it diamante accents. They also created a Bug with a wicker body in collaboration with master basket-maker Thomas Heinrich.

9. BRITISH CAR MANUFACTURERS TURNED DOWN THE OPPORTUNITY TO MAKE THE BEETLE.

After WWII, the VW factory in Wolfsburg, Germany, was supposed to be handed over to the British. No British car manufacturer wanted to take responsibility for the company, though, saying that "the vehicle does not meet the fundamental technical requirement of a motor-car," "it is quite unattractive to the average buyer," and that "To build the car commercially would be a completely uneconomic enterprise." Whoops.

10. THE LAST OF THE BEETLES IS IN A MUSEUM.

The last VW Bug
Getty Images

Beetle #21,529,464—the one celebrated by the mariachi band—is now at Volkswagen's AutoMuseum.

10 Juicy Facts About Leeches

Ian Cook
Ian Cook

Leeches get a bad rap, but they’re actually pretty cool once you get to know them—and we're finding out more about them, even today. Recently, a team led by Anna Phillips, curator of parasitic worms at the Smithsonian National Museum of Natural History, discovered a new species of medicinal leech (pictured above) in a Maryland swamp. We asked parasite expert and curator at the American Museum of Natural History Mark E. Siddall to share some surprising facts about the worms we love to hate. 

1. Not all leeches suck blood.

Hematophagous, or blood-feeding, species are only one type of leech. “The vast majority of species are [hematophagous],” Siddall tells Mental Floss, “but it depends on the environment. In North America, there are probably more freshwater leeches that don’t feed on blood than there are blood-feeders.” And even among the hematophagous species, there are not too many who are after you. “Very few of them are interested in feeding on human blood,” Siddall says. “Certainly they’ll do it, if they’re given the opportunity, but they’re not what they’re spending most of their time feeding on.” 

2. Leeches are everywhere.

Japanese leech on a log
Pieria, Wikimedia Commons // Public Domain

“Every continent on the planet has leeches, with the exception of Antarctica,” Siddall says. “And even then there are marine leeches in Antarctic waters.” Humans have co-existed with leeches for so long, according to Siddall, that just about every language has a word for leech. 

3. Leeches have made a comeback in medicine.

Bloodletting for bloodletting’s sake has fallen out of favor with Western physicians, but that doesn’t mean medicinal leeches are enjoying a cushy retirement. Today, surgeons keep them on hand in the operating room and use them as mini-vacuums to clean up blood. “That is a perfectly sensible use of leeches,” Siddall says. Other uses, though, are less sensible: “The more naturopathic application of leeches in order to get rid of bad blood or to cure, I don’t know, whatever happens to ail you, is complete hooey,” he says. How on Earth would leeches take away bad blood and leave good blood? It’s silly.” 

4. Novelist Amy Tan has her own species of leeches.

Land-based leeches made an appearance in Tan’s 2005 book Saving Fish from Drowning, a fact that instantly put the author in leech researchers’ good graces. “There are not a lot of novels out there with terrestrial leeches in them,” Siddall says. So when he and his colleagues identified a new species of tiny terrestrial leeches, they gave the leech Tan’s name. The author loved it. “I am thrilled to be immortalized as Chtonobdella tanae,” Tan said in a press statement. “I am now planning my trip to Queensland, Australia, where I hope to take leisurely walks through the jungle, accompanied by a dozen or so of my namesake feeding on my ankles.”

5. Leeches can get pretty big.

The giant Amazon leech (Haementeria ghilianii) can grow up to 18 inches and live up to 20 years. And yes, this one’s a blood-feeder. Like all hematophagous species, H. ghilianii sticks its proboscis (which can be up to 6 inches long) into a host, drinks its fill, and falls off. Scientists thought the species was extinct until a zoologist found two specimens in the 1970s, one of whom he named Grandma Moses. We are not making this up.

6. Leeches make good bait.

Many walleye anglers swear by leeches. “A leech on any presentation moves more than other types of live bait," pro fisher Jerry Hein told Fishing League Worldwide. "I grew up fishing them, and I think they're the most effective live bait around no matter where you go." There’s an entire leech industry to provide fishers with their bait. One year, weather conditions kept the leeches from showing up in their typical habitats, which prevented their collection and sale. Speaking to CBS news, one tackle shop owner called the absence of leeches “the worst nightmare in the bait industry.”

7. Leech scientists use themselves as bait.

Siddall and his colleagues collect and study wild leeches. That means hours of trekking through leech territory, looking for specimens. “Whether we’re wandering in water or traipsing through a bamboo forest,” Siddall says, “we are relying on the fact that leeches are attracted to us.” Do the leeches feed on them? “Oh my god, yes. We try to get them before they feed on us … but sometimes, obviously, you can’t help it.”

8. Leech sex is mesmerizing.

Like many worms, leeches are all hermaphroditic. The specifics of mating vary by species, but most twine themselves together and trade sperm packets. (The two leeches in the video above are both named Norbert.)

9. Some leech species make surprisingly caring parents. 

“There’s a whole family of leeches that, when they lay their eggs, will cover them with their own bodies,” Siddall says. “They’ll lay the eggs, cover them with their bodies, and fan the eggs to prevent fungus or bacteria from getting on them, and then when the eggs hatch, they will attach to the parent. They’re not feeding on the parent, just hanging on, and then when the parent leech goes to its next blood meal it’s carrying its offspring to its next blood meal. That’s pretty profound parental care, especially for invertebrates.”

10. You might be the next to discover a new leech species. 

Despite living side-by-side with leeches for thousands of years, we’ve still got a lot to learn about them. Scientists are aware of about 700 different species, but they know there are many more out there. “I’ll tell you what I wish for,” Siddall says. “If you ever get fed on by a leech, rather than tearing off and burning it and throwing it in the trash, maybe observe it and see if you can see any color patterns. Understand that there’s a real possibility that it could be a new species. So watch them, let them finish. They’re not gonna take much blood. And who knows? It could be scientifically useful.”

22 Weird Jobs From 100 Years Ago

Metal Floss via YouTube
Metal Floss via YouTube

Before everyone started working in tech, people actually had their choice of eclectic and strange vocations that put food on their old-timey tables. Discover what lamplighters, lectores, and knocker-uppers did back in the day as Mental Floss editor-in-chief Erin McCarthy runs down 22 Weird Old Jobs from 100 Years Ago.

For more episodes like this one, be sure to subscribe here.

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