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7 Companies That Fired Their Spokesmen

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A good pitchman can boost any product's name recognition with some high-quality shilling. A bad one, on the other hand, can quickly ruin the brand images that companies spend years and millions carefully honing. Take for instance these guys and gals, each of whom was given their walking papers following a scandal, public embarrassment, or bout of outspokenness.

Pepsi & Madonna
Although she's back in the news now for allegedly bewitching Yankees star Alex Rodriguez, it's sometimes hard to remember that Madonna was a sex symbol, not just a cautionary tale about taking your Anglophilia several steps too far. Back in 1989, though, she was not just the embodiment of sexuality; she was also willing to do almost anything to be shocking.

Pepsi apparently neglected to think about the possibility that something could go horribly awry when they took the singer on as their new voice, though. The soda company signed Madonna to a $5 million deal to make commercials, including one that would include the song "Like a Prayer." That's when the trouble started. The music video for "Like a Prayer" was almost laughable in its willingness to go over the top to appall; each scene of Madonna's religious subplot seems to raise the bar for nonsensical shock value a little bit higher. Think Madonna getting physical with a saint is offensive? Just wait ten more seconds; by then she'll have developed stigmata! The video caused such a stir that it was banned in some countries, and Pepsi quickly had to drop its Madonna spots and cancel future appearances by the singer.

Take a look for yourself:

Pepsi & Ludacris
In 2002, rap star Ludacris was minding his own business and endorsing Pepsi. Suddenly, the normally reserved conservative commentator Bill O'Reilly launched an offensive against both the soda maker and the rapper. O'Reilly was incensed by Ludacris' lyrics that glorified drinking, drugs, violence, and disrespect towards women. He called for a boycott of Pepsi products until the man O'Reilly decried as a "thug rapper" was shown to the pitchman door. Pepsi quickly dumped Ludacris, and the rapper made quite a bit of hay out of his feud with O'Reilly on several subsequent records, including the jab "Hi Mr. O'Reilly/Hope all is well, kiss the plaintiff and the wifey," a pointed dig at a sexual harassment lawsuit pending against the talking head.

dell-ad.jpgDell & The Dell Dude
Remember those fantastically annoying "Dude, You're Getting a Dell!" ads from a few years ago? What you may not remember is that the hyper-enthusiastic "Dell Dude" (actor Ben Curtis) got busted for attempting to buy a bag of marijuana in New York City. Although the bag of pot was tiny enough that Curtis escaped any big legal entanglements, Dell was less than amused. The computer giant dropped Curtis and his ad campaign shortly after the arrest.

For his part, Curtis has bounced back, though. He has appeared in off-Broadway productions, and in November 2007 was the subject of a New York Magazine story about his employment in a Mexican restaurant in the city.

The Florida State Citrus Commission & Burt Reynolds
The mustachioed Reynolds may not have maintained the star power he had during his 1970s heyday, but he was still an effective pitchman well into the 1990s. As a former Florida State University football star, it was only natural that he'd find his way into a position promoting orange juice for the Florida State Citrus Commission. In 1993, though, Reynolds' marriage to actress Loni Anderson had started to unravel, and as the sordid, bitter details of the rift began to surface, the orange juice biz became too wholesome for the man who'd been the Bandit. The commission phased out Reynolds' commercials, and one featuring Anderson's hand reaching for a glass of juice fell out of play entirely.

Slim-Fast & Whoopi Goldberg
Goldberg would seem like the perfect person to pitch a product. She's warm, funny, and generally beloved. She's also fairly politically active, though, and that came back to bite her while she was a celebrity endorser for whoopi.jpgSlim-Fast. When Goldberg appeared at a fundraiser for John Kerry during the 2004 presidential race, she took the stage waving a wine bottle and firing off barrages of sexual puns based on President Bush's name. While the audience was amused, conservatives weren't. Calls for boycotts of Slim-Fast products (sensible dinners were still allowed) started bubbling up among conservatives, and the company canned Goldberg just eight months into her tenure as their spokesperson. Goldberg remained unrepentant after her firing, though, commenting, "I only wish that the Republican re-election committee would spend as much time working on the economy as they seem to be spending trying to harm my pocketbook."

Pfizer & Robert Jarvik
When Pfizer needed someone to endorse its drug Lipitor, Robert Jarvik seemed like an ideal fit. After all, who better to talk about a heart drug than the celebrity inventor who helped perfect the artificial heart? Pfizer started airing spots featuring Jarvik in 2006. In the ads, Jarvik would offer viewers advice about why they should use Lipitor in addition to doing cardio-heavy activities like rowing. After a few months, though, observers started to notice something was amiss. Although Jarvik had been to medical school, he never went through a residency or received a license to practice medicine. As such, he shouldn't have been dispensing medical advice to anyone, much less to TV audiences of millions. The ads drew further scrutiny when it came out that the scenes of "Jarvik" rowing across a lake weren't actually the "doctor" at all, but a stunt double.

Earlier this year, the criticism of the misleading ads spread to Congress, and when the House Committee on Energy and Commerce started investigating the ads, Pfizer pulled the spots and dumped Jarvik to the curb on February 25.

Verizon & Akon
If Ludacris was a victim of Bill O'Reilly, fellow hip-hop star Akon lost his endorsement deal with Verizon as the result of some really questionable decision-making and some bad luck. While playing an 18-and-over show in Trinidad in 2007, Akon danced on stage and simulated sex with the winner of a dance contest. One slight hitch, though: club management apparently wasn't great at checking driver's licenses, so the woman Akon got nasty with was actually a 15-year-old girl. A racy video clip of the event became a YouTube sensation, and Verizon quickly gave Akon the heave-ho, dropping his deal, pulling his ringtone clips, and backing out of sponsoring a tour in which he was opening for Gwen Stefani. The singer apologized profusely both in the media and in song, but the damage was already done to his career as a phone shill.

Ethan Trex grew up idolizing Vince Coleman, and he kind of still does. Ethan co-writes Straight Cash, Homey, the Internet's undisputed top source for pictures of people in Ryan Leaf jerseys.
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10 Memorable Neil deGrasse Tyson Quotes
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Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 

PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios
"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole
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40 Fun Facts About Sesame Street
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Now in its 47th season, Sesame Street is one of television's most iconic programs—and it's not just for kids. We're big fans of the Street, and to prove it, here are some of our favorite Sesame facts from previous stories and our Amazing Fact Generator.

Sesame Workshop

1. Oscar the Grouch used to be orange. Jim Henson decided to make him green before season two.

2. How did Oscar explain the color change? He said he went on vacation to the very damp Swamp Mushy Muddy and turned green overnight.

3. During a 2004 episode, Cookie Monster said that before he started eating cookies, his name was Sid.

4. In 1980, C-3PO and R2-D2 visited Sesame Street. They played games, sang songs, and R2-D2 fell in love with a fire hydrant.

5. Mr. Snuffleupagus has a first name—Aloysius

6. Ralph Nader stopped by in 1988 and sang "a consumer advocate is a person in your neighborhood."

7. Caroll Spinney said he based Oscar's voice on a cab driver from the Bronx who brought him to the audition.

8. In 1970, Ernie reached #16 on the Billboard Hot 100 with the timeless hit "Rubber Duckie."

9. One of Count von Count's lady friends is Countess von Backwards, who's also obsessed with counting but likes to do it backwards.

10. Sesame Street made its Afghanistan debut in 2011 with Baghch-e-Simsim (Sesame Garden). Big Bird, Grover and Elmo are involved.

11. According to Muppet Wiki, Oscar the Grouch and Count von Count were minimized on Baghch-e-Simsim "due to cultural taboos against trash and vampirism."

12. Before Giancarlo Esposito was Breaking Bad's super intense Gus Fring, he played Big Bird's camp counselor Mickey in 1982.

13. Thankfully, those episodes are available on YouTube.

14. How big is Big Bird? 8'2". (Pictured with First Lady Pat Nixon.)

15. In 2002, the South African version (Takalani Sesame) added an HIV-positive Muppet named Kami.

16. Six Republicans on the House Commerce Committee wrote a letter to PBS president Pat Mitchell warning that Kami was not appropriate for American children, and reminded Mitchell that their committee controlled PBS' funding.

17. Sesame Street's resident game show host Guy Smiley was using a pseudonym. His real name was Bernie Liederkrantz.

18. Bert and Ernie have been getting questioned about their sexuality for years. Ernie himself, as performed by Steve Whitmere, has weighed in: “All that stuff about me and Bert? It’s not true. We’re both very happy, but we’re not gay,”

19. A few years later, Bert (as performed by Eric Jacobson) answered the same question by saying, “No, no. In fact, sometimes we are not even friends; he can be a pain in the neck.”

20. In the first season, both Superman and Batman appeared in short cartoons produced by Filmation. In one clip, Batman told Bert and Ernie to stop arguing and take turns choosing what’s on TV.

21. In another segment, Superman battled a giant chimp.

22. Telly was originally "Television Monster," a TV-obsessed Muppet whose eyes whirled around as he watched.

23. According to Sesame Workshop, Elmo is the only non-human to testify before Congress.

24. He lobbied for more funding for music education, so that "when Elmo goes to school, there will be the instruments to play."

25. In the early 1990s, soon after Jim Henson’s passing, a rumor circulated that Ernie would be killed off in order to teach children about death, as they'd done with Mr. Hooper.

26. According to Snopes, the rumor may have spread thanks to New Hampshire college student, Michael Tabor, who convinced his graduating class to wear “Save Ernie” beanies and sign a petition to persuade Sesame Workshop to let Ernie live.

27. By the time Tabor was corrected, the newspapers had already picked up the story.

28. Sesame Street’s Executive Producer Carol-Lynn Parente joined Sesame Workshop as a production assistant and has worked her way to the top.

29. Originally, Count von Count was more sinister. He could hypnotize and stun people.

30. According to Sesame Workshop, all Sesame Street's main Muppets have four fingers except Cookie Monster, who has five.

31. The episode with Mr. Hooper's funeral aired on Thanksgiving Day in 1983. That date was chosen because families were more likely to be together at that time, in case kids had questions or needed emotional support.

32. Mr. Hooper’s first name was Harold.

33. Big Bird sang "Bein' Green" at Jim Henson's memorial service.

34. As Chris Higgins put it, the performance was "devastating."

35. Oscar's Israeli counterpart is Moishe Oofnik, whose last name means “grouch” in Hebrew.

36. Nigeria's version of Cookie Monster eats yams. His catchphrase: "ME WANT YAM!"

37. Sesame's Roosevelt Franklin ran a school, where he spoke in scat and taught about Africa. Some parents hated him, so in 1975 he got the boot, only to inspire Gob Bluth’s racist puppet Franklin on Arrested Development 28 years later.

38. Our good friend and contributor Eddie Deezen was the voice of Donnie Dodo in the 1985 classic Follow That Bird.

39. Cookie Monster evolved from The Wheel-Stealer—a snack-pilfering puppet Jim Henson created to promote Wheels, Crowns and Flutes in the 1960s.

40. This puppet later was seen eating a computer in an IBM training film and on The Ed Sullivan Show.

Thanks to Stacy Conradt, Joe Hennes, Drew Toal, and Chris Higgins for their previous Sesame coverage!

An earlier version of this article appeared in 2012.

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