Mutual Funds to Match Your Lifestyle

Are you looking to invest in a mutual fund? Are you worried that the portfolio of stocks and bonds selected by the fund managers won't accurately reflect your core beliefs? Fear not; if you dig hard enough, you can probably turn up a niche fund that meets both your need for a solid return and your personal ideology (or lack thereof). Take one of these, for example:

The Vice Fund

Perhaps the most well-known niche fund is the Vice Fund, which ignores moral qualms and shoots straight for the seedy core of the stock market. The fund focuses on four sectors: defense/weapons, gambling, tobacco, and booze. As the fund's website proudly boasts in all caps, no other fund concentrates solely on these four sectors. As fund manager Charles Norton told the Financial Times in 2006, "[N]o matter what is happening in the world economy, people will continue to drink, smoke, gamble and nations will need to defend themselves. As a result, in general these companies tend to be steady performers in good times and bad—they are mostly insulated from economic slowdowns." In short, the fund has targeted four areas of the economy where it thinks demand is fairly inelastic whether for reasons of addiction or necessity as a hedge against market downturns. It works, too; for 2006 the fund had returns of over 23%.

So are the portfolio managers gun-toting, chain-smoking drunken gambling junkies? Not quite; the Vice Fund is built on an investment strategy, not a lifestyle choice. In the same interview with the Financial Times, Norton revealed that he's a suburban family man who doesn't smoke and rarely drinks or gambles. We can still hold out hope that he owns a tank or rocket launcher, though.

Ave Maria Mutual Funds

Of course, for every demonic financial instrument like the Vice Fund, there's a counterbalancing angelic fund that traffics in virtue. One example comes from Ave Maria Mutual Funds, which ave-maria.jpgtouts itself as "America's fastest-growing Catholic mutual fund family." "Virtue funds" like these only hold assets in companies that meet certain moral and/or religious criteria in addition to being deemed solid investment opportunities. According to Ave Maria's website, the fund managers first pick stocks and bonds they'd like to hold, and then the potential assets go through "a proprietary moral screening process developed by our distinguished Catholic Advisory Board" that eliminates "companies connected with abortion or pornography, or that offer their employees non-marital partner "˜benefits.'" According to the fund's most recent annual report, its heaviest holdings are in Gentex Corporation, a company that makes personal protective equipment for military and law-enforcement groups, which sounds like something the Vice Fund would be equally interested in.

The Timothy Plan

Ave Maria is certainly not alone, though. The Timothy Plan family of funds has a similar timothyplan.giffocus on Christian ideology, but with decidedly more fundamentalist rhetoric. According to the Timothy Plan's site, it is America's fist pro-life, pro-family, biblically-based mutual fund. It also claims, "If you are concerned with the moral issues (abortion, pornography, anti-family entertainment, non-married lifestyles, alcohol, tobacco and gambling) that are destroying children and families you have come to the right place."

What companies can't make a Timothy Plan fund's portfolio? Good question, and luckily the plan's website has a "Hall of Shame" outlining what godless companies don't make the cut. Usual suspects like Playboy and Anheuser-Busch are frowned upon, but so are many other groups one doesn't normally think of as child-and-family destroyers, including AmEx, Borders, both Coke and Pepsi, Prudential, Starbucks, and drug companies like Bristol-Myers Squibb, Genentech, GlaxoSmithKline, Johnson & Johnson, Merck, and Pfizer. (No word on whether these pharmaceutical companies are also excluded from the prescription drug coverage on the Timothy Plan's employee health benefit.)

Amana Mutual Funds

Christians aren't the only religious investors with their own funds, though. The Amana Funds make all of their investments amana.jpgbased on sharia, or Islamic law. These principles are in some ways fairly similar to the Christian funds: no companies that make a significant amount of their income from pornography, liquor, and gambling. However, there are some other restrictions unique to the Islamic funds, including an avoidance of pork-processing companies, and since usury, or riba, is forbidden in Islamic law the funds have to avoid investing in interest-gathering financial institutions like banks. Having to avoid interest also effectively cuts the funds off from buying bonds and companies that have too much debt on their books. Moreover, since excessive portfolio turnover could be considered a form of gambling, fund managers don't swap out assets as frequently as other funds. Amana's turnover rates are just around 14%; estimates of normal mutual funds' annual turnover rates run as high as 85%.

Amana also helps its investors prepare for the Hajj, a Muslim's holy pilgrimage to Mecca. Part of the preparations for this journey include getting one's personal finances in order and clearing any debts they might owe, so Amana offers guidance to hopeful pilgrims. While services like these, as well as the underlying ideology, the funds obviously offer a unique opportunity for Muslim investors. However, the fund's strong performance (manager Nicholas Kaiser's picks regularly trounce their less-pious competition) has made it almost as attractive for non-Muslim investors looking for a place to put their money.

Socially Conscious Funds

Not all virtuous funds have religious underpinnings. Some just aim to invest in companies that meet certain social or environmental standards. Such funds generally look for companies that have good track records when it comes to human relations, environmental issues, product safety, corporate governance, and other issues.

Where does one find such companies? You can consult KLD's Domini 400 Social Index, which includes 400 companies that pass muster as socially responsible. (As you'd expect, companies heavily engaged in areas like weapons, gambling, tobacco, and nuclear power don't make the cut.) According to the index's literature, it includes 250 companies from the S&P 500, but since its creation in 1990, the Domini 400 has cumulatively outperformed the S&P 500, which means all those socially responsible companies must be doing something right.

However, the Domini 400 is an index, not a fund that you can invest in. Companies like Calvert pick up that slack, though, by offering funds that only hold companies deemed socially responsible. Calvert touts its trademarked "Double Diligence" research process that first finds attractive opportunities, then scours the companies' track records to decide if they're truly socially responsible enough to make the portfolio.

Ethan Trex grew up idolizing Vince Coleman, and he kind of still does. Ethan co-writes Straight Cash, Homey, the Internet's undisputed top source for pictures of people in Ryan Leaf jerseys.

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iStock
The Popcorn Company That's Creating Jobs for Adults With Autism
iStock
iStock

A New Jersey-based gourmet popcorn company is dedicating its profits to creating new employment “popportunities” for adults on the autism spectrum, A Plus reports.

Popcorn for the People, founded by Rutgers University professor Dr. Barbie Zimmerman-Bier and her husband, radiologist Dr. Steven Bier, is a nonprofit subsidiary of the couple's charitable organization Let’s Work For Good, which focuses on "creating meaningful and lasting employment for adults with autism and developmental disabilities." Recognizing the lack of skilled employment options for adults with developmental disabilities, the Biers decided to create jobs themselves through this popcorn venture, with all of the profits going to their charitable organization. According to the site, every tin of popcorn purchased "provides at least an hour of meaningful employment" to adults with autism and other developmental disabilities, who perform jobs like making popcorn, labeling products, and marketing.

The couple developed the idea for the business and the nonprofit in 2015 when their son, Sam, grew tired of his job at a grocery store. Sam, 27, is on the autism spectrum, and after six years of working as a “cart guy,” he decided he was ready to try something new. Employment opportunities were scarce, though. Jobs that provided enough resources for someone on the spectrum tended to consist of menial work, and more skilled positions involved a tough interview process.

“Some companies mean well, but they are limited in what they can offer,” Steven Bier told TAP Into East Brunswick in 2015.

Unemployment rates are especially high among adults with autism. Last year, Drexel University reported that only 14 percent of autistic adults who use state-funded disability services are employed in paid work positions. And while high-functioning autistic adults are often perfectly capable of working in technical careers, the actual process of getting hired can be challenging. People with autism tend to struggle with understanding nuance and social conventions, which makes the interviewing process particularly difficult.

Enter the Biers' popcorn business. What began in 2015 as the Pop-In Cafe (which still sells popcorn and deli items at its New Jersey location) now distributes flavored popcorn all over the world. In three years, the organization has gone from a staff of four, with one employee on the autism spectrum, to a staff of 50, nearly half of whom are on the spectrum. In July, the organization plans to expand to a larger production facility in order to keep up with demand.

The company provides an environment for employees to learn both hard skills, like food preparation and money management, and what the company describes as “watercooler life skills.”

"There just aren't many programs that teach these sorts of things in a real-world environment, with all that entails," Bier told My Central Jersey. "These are skills that the kids can use here, and elsewhere."

According to A Plus, you can now buy Popcorn for the People in person at locations like the Red Bull Arena in New Jersey and the Lyric Theatre in Times Square. The organization sells 12 flavors of popcorn (including cookies and cream, Buffalo wing, and French toast), all created by Agnes Cushing-Ruby, a chef who donates 40 hours a week to the company.

“I never thought that the little pop-up shop would grow into this,” Sam told A Plus. “It makes me so happy to see we have helped so many people.”

[h/t A Plus]

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IHOb Restaurants
10 Strange Publicity Stunts by Major Food Brands
IHOb Restaurants
IHOb Restaurants

Celebrities have always loved doing crazy things for press—but these days, even corporations will go to extreme lengths to get the word out about their products. Case in point: IHOP's recent attempt to create a little mystery, and sell some burgers, as IHOb. Below you’ll find 10 of the weirdest stunts done to promote mass-produced food items.

1. COLONEL SANDERS RAPPELS DOWN A HIGH-RISE

It’s hard to imagine KFC’s elderly Colonel Sanders doing much outside of eating and talking about his “finger lickin’ good” fried chicken. But in 2011, a man dressed as the Colonel strapped on a harness and rappelled down Chicago’s River Bend building. The Colonel didn't stop at rappelling down the 40-story building; he also handed out $5 everyday meals to window washers. What was KFC’s concept behind this dangerous promotion? They wanted to show the world they were taking lunch to “new heights.”

2. THE WORLD'S LARGEST POPSICLE

Sometimes being the biggest doesn’t mean you’re the best. In 2005, Snapple wanted to make the world’s largest Popsicle to promote their new line of frozen treats. Their plan was to display a 25-foot-tall, 17.5-ton treat of frozen Snapple juice in New York City’s Union Square. However, their plan ended in a sticky disaster. The day Snapple tried to present the Popsicle, New York was experiencing warmer than expected temperatures. The pop melted so quickly that a river of sticky sludge took over several streets. In a city already congested by traffic and tourists, this made Snapple enemy No. 1 that day to the people of New York City.

3. COFFEE CUPS ON CAR ROOFS = FREE COUPONS

A cup of Starbucks coffee
Wikimedia Commons

Starbucks believes in rewarding those who embrace the holiday spirit. In 2005, the Seattle-based coffee giant developed a campaign by which brand ambassadors drove around with replicas of Vente Starbucks cups affixed to their car roofs. If anyone stopped the ambassador to warn them about the coffee cup on their roof, that person received a $5 gift card to Starbucks. Starbucks wanted the world to know being a good samaritan really can pay!

4. MESSAGE IN A BOTTLE

Imagine walking the beach and finding a sealed bottle of Guinness. But instead of finding beer inside, you find a note from King Neptune, the Roman god of the sea. In 1959, that happened to people along North America’s Atlantic coast. Guinness wanted to build brand awareness in the area, so they dropped 150,000 sealed Guinness bottles into the ocean. The bottle contained Neptune’s scroll announcing the House of Guinness’s Bi-Centenary as well as a document instructing the reader on how to make a Guinness bottle into a table lamp. While no one got a free beer (boo!), they did walk away with an arts and crafts project.

5. EAU DE FLAME-BROILED

Who can resist the smell of flame-broiled burgers? The answer is most people—at least when it comes in the form of a body spray. Burger King’s 2008 campaign promoting the “scent of seduction” may be one of the weirdest ideas on this list. The fast-food company thought they could capture the world’s attention by creating and advertising a meat-scented cologne called FLAME by BK. Though select New York City stores actually sold the scent, all of this was a tongue-in-cheek campaign to make the 18- to 35-year-old male demographic laugh.

6. HERE COMES THE SUN

London commuters experienced an unexpectedly bright morning during January 2012. Tropicana worked with the art collective Greyworld to create a fake sun promoting their “Brighter Morning” campaign. The "sun," made up of more than 60,000 light bulbs, rose over Trafalgar Square at 6:51 a.m. on a particularly chilly morning. The sun set at 7:33 p.m. Tropicana continued to promote their sun day, fun day by having Londoners sit under the sun with branded sunglasses, deck chairs, and blankets. 

7. AIRPORT STEAK DELIVERY

Some of the craziest publicity stunts can’t be planned. We live in a world of 24/7 social media, and when the Twitterverse gave Morton’s Steakhouse an opportunity, they seized upon it. Before flying from Tampa to Newark, Peter Shankman, an entrepreneur and author, jokingly tweeted at Morton's Steakhouse that he wanted a porterhouse steak to be waiting for him when he landed. As Shankman was a frequent diner and social media influencer, Morton's Steakhouse saw the opportunity to start a conversation—and they went for it: When Shankman touched down in Newark, he was greeted by his car service driver and a Morton’s deliveryman. If only all travelers could experience that happiness in an airport.

8. BUYING THE LIBERTY BELL

April Fools Day gags can be great for brands … or an embarrassment. In 1996, Taco Bell took out an ad in The New York Times saying they bought Philadelphia's Liberty Bell. The ad also informed people of the bell’s new name: "Taco Liberty Bell." Back in the mid-1990s, people couldn’t go on Twitter or Facebook to find out the truth. Instead, they wrote the publication voicing their outrage. The hoax may have worked in getting press coverage (650 print publications and 400 broadcast media outlets publicized the joke), but what does that say about your brand when people actually believe you would rename a historic monument for your own gain?

9. CREATING THE LARGEST MAN-MADE FIRE


Wikimedia Commons

In 2011, the Costa-Mesa based chain El Pollo Loco sent out press releases saying they planned to create the world’s largest man-made fire. Why would they create a fire? El Pollo Loco needed to get the word out about their new flame-grilled chicken. Spectators attending the event were shocked to see that this stunt was actually a commercial shoot for the brand. The chain says they really did attempt to break the record. But many publications have stated the whole promotion was a fraud. Note to brands: When trying to pull off a publicity stunt and a commercial simultaneously, tell everyone your plan in advance.

10. KFC IN SPACE

KFC may just be the king of wild publicity stunts. In 2006, the company created an 87,500-square-foot logo at Area 51 in Rachel, Nevada. The company wanted to be the first brand visible from space. And it was no coincidence they picked a spot near “The World’s Only Extraterrestrial Highway.”

“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice,” said Gregg Dedrick, former president of KFC Corp. The world is not enough for KFC. They need the entire universe hooked on their Original Recipe.

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