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How the World Celebrates Dad

If you own a television or have walked by any store selling either hardware, sporting goods or electronics, then you know this Sunday is Father's Day. Father's Day has come a long way since its modern inception in 1908, when the towns of Fairmont, West Virginia, and Spokane, Washington, celebrated the first and second official Father's Days within two weeks of each other that June. The holiday caught on and became widely celebrated in the United States, though it was not until 1972 that Richard Nixon established it as an official holiday, and Madison Avenue did to it what Hallmark did to Valentine's Day.

But as Americans, we can't take credit for Father's Day. In every inhabited corner of the globe, people have developed unique ways of thanking Dear ol' Dad for raising us, guiding us, and for simply being there. So this year, when you're thinking of what to get for Dear ol' Dad, take a look at what the rest of the world does for their fathers.

Candy, meat, and self-imposed acts of humiliation

In late August or early September, the Nepalese celebrate Gokarna Aunsi. On this day, grateful sons and daughters present their fathers with traditional sweets and slabs of meat—a perfect gift for any red blooded American.

Those whose fathers are no longer among the living spend this day worshiping the Gokarneswor Mahadev, a sacred shrine to the Hindu lord Shiva. The shrine is in the village of Gokarna, five miles east of Kathmandu, and is said to have a strong connection with the souls of the dead. At the shrine, the fatherless pilgrims give gifts of grain and coins to the priests who live there, since the priests have no children of their own.

And what Father's Day would be complete without showing your old man that he's still the boss? Nepalese sons do this by rubbing dad's feet with their head in an act of veneration. If that's not love, then I don't know what is.

Dad not crazy about meat? Do what the Sicilians do.
March 19th is St. Joseph's Day, and since Joseph was the most important father in the Catholic Church, it's also a day for honoring dad. For Italians, this means an ample feast. However, March 19th almost always falls in the middle of Lent, when orthodox Catholics abstain from meat, so "St. Joseph's Table," as it is called, is entirely without meat. Families gather around the table and eat all manner of bread, vegetables, egg dishes and St. Joseph's Pasta, which consists of spaghetti in a red sauce often with anchovies or sardines and topped with bread crumbs representing sawdust (a nod to Joseph's profession as a carpenter).

In Sicily, fava beans are also an important part of the festivities. As legend has it, the mediaeval Sicilians survived a massive drought and famine by praying to St. Joseph, who in his infinite grace pulled some strings with the Big Guy and saved the Sicilians with...yeah, you guessed it...fava beans. However, my sources inform me that there was no Chianti to speak of.

Fire up more than just the grill
March 19th also marks Father's Day in Valencia, Spain, where fathers are celebrated with the most awesome gift of all: FIRE!

Carpenters in feudal Spain saved their wood shavings and sawdust all year round until St. Joseph's Day, when they would construct a massive bonfire in the center of town which would burn into the wee hours of the morning while the townspeople danced and drank around it. This celebration evolved into the more modern custom practiced today. Each year, in early March, great statues of wood and wax are erected throughout the city of Valencia. Statues depicting everything from life, local heroes and political leaders, to the fantastic and supernatural. Designed and built by local artists, the statues attract tourists and onlookers to the city as the night of the festival approaches. At the stroke of midnight on the night of St. Joseph, the statues are ignited amid parade marches and elaborate firework displays.

You can recreate your own Valencia Fire Statue with simple household items, if you are so inclined. But be sure to keep a water hose handy. The only reason that the town of Valencia hasn't yet gone up in flames is that the building are, without exception, constructed from granite blocks. Your father's house, regrettably, is not.

Dads gone wild (and non-dads, too)
In Deutschland, Vatertag, the solemn day of family togetherness closely resembling our own Father's Day, is rivaled by the concurrent Herrentag, or Men's Day. This bawdry affair is feted by groups of men who load small wagons with beer, schnaps and sausages and lead drunken processions through town or out into the woods. Despite opposition from many—German Family Minister, Ursula von der Leyer stated recently, "I've had enough. I think it's awful...Fathers should not be drunk in front of their children"—the inebriate debauchery of Men's Day still draws a crowd of merry pranksters each year, though few of them are actually fathers.

So, this Sunday, when you're on your way to see dad, why not stop off and pick up a case of cold ones, a Radio Flyer and a Hillshire Farms sampler pack? It's sure to beat that rotary sander you got him last year.

Give the gift of Involuntary Captivity
The Serbian Father's Day is held on the Sunday before Christmas, part of the three week run-up to the Nativity along with Children's Day and Mother's Day. The tradition on Father's Day, or Ocevi, is to tie dad to an object from which he cannot be released until he offers a ransom in exchange for his freedom. The object could be anything: a bowling ball, car tire or even the upstairs radiator. Imagine the possibilities. Early Sunday morning, Daddy Dearest finds himself locked in the bathroom, the door firmly barred shut, trapped helplessly on his porcelain throne with only the sincerest love of his children to keep him company until he finally concedes to pay off your student loans and that credit card you maxed out buying all those anime DVD's.

Giving blood and taking animals
In Thailand, the King's Birthday also serves as National Father's Day. King Bhumibol Adulyadej, born on December 5, 1927 in Cambridge, Massachusetts, became the ninth king of Thailand's Chakri Dynasty on June 9, 1946. Each year on his birthday, the people of Thailand don yellow garments—yellow being the traditional Thai color representing Monday, the day of the king's birth—and gather in the street for parades and dancing while fireworks burn through the night sky.

Other celebrations include acts of charity and honor, the most distinct being the donation of blood and the liberation of captive animals. "Happy Father's Day, Dad. Oh, where's Bandit? you ask. I freed him as an act of merit to honor you. Here's a pint of B positive. Yeah, I knew you'd be thrilled. I love you too, Dad."

Putting dad to work
ISS_Usachev_290.jpgAnd what would Father's Day be without unnecessarily complicated gadgets? In 2001, Yuri Usachev, cosmonaut and commander of the International Space Station, received a talking picture frame, a gift from his 12-year-old daughter, Evgenia, while in orbit.

The gift was made possible by RadioShack, who, with the help of several of Commander Usachev's colleagues, filmed the presentation of the gift for a television commercial, which aired for the first time during ESPN's Sunday Night Baseball on May 27, 2001. The talking frame, which has since spawned the even more mind-boggling advancement, the talking greeting card, was pocket-sized and made of black plastic with a hinge in the center. When opened, it revealed a small photo on one side and a speaker and microphone on the other. Evgenia's message to her father: "Hey dad, we are wishing you good fortune and success in your job, and good relations with the crew." Proving that, even on Father's Day, even in the deep vacuum of space, poor ol' Pop just can't get a break from work.

Timothy Mercer is an occasional contributor to mental_floss.

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10 Memorable Neil deGrasse Tyson Quotes
Michael Campanella/Getty Images
Michael Campanella/Getty Images

Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 


PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios

"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole

How Apple's '1984' Super Bowl Ad Was Almost Canceled

More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Prior to Super Bowl XVIII, nobody watched the game "just for the commercials"—but one epic TV spot, directed by sci-fi legend Ridley Scott, changed all that. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.

THE AD

If you haven't seen it, here's a fuzzy YouTube version:

"WHY 1984 WON'T BE LIKE 1984"

The tagline "Why 1984 Won't Be Like '1984'" references George Orwell's 1949 novel 1984, which envisioned a dystopian future, controlled by a televised "Big Brother." The tagline was written by Brent Thomas and Steve Hayden of the ad firm Chiat\Day in 1982, and the pair tried to sell it to various companies (including Apple, for the Apple II computer) but were turned down repeatedly. When Steve Jobs heard the pitch in 1983, he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. Jobs saw IBM as Big Brother, and wanted to position Apple as the world's last chance to escape IBM's domination of the personal computer industry. The Mac was scheduled to launch in late January of 1984, a week after the Super Bowl. IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss.

Thomas and Hayden wrote up the story of the ad: we see a world of mind-controlled, shuffling men all in gray, staring at a video screen showing the face of Big Brother droning on about "information purification directives." A lone woman clad in vibrant red shorts and a white tank-top (bearing a Mac logo) runs from riot police, dashing up an aisle towards Big Brother. Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!" Big Brother's destruction frees the minds of the throng, who quite literally see the light, flooding their faces now that the screen is gone. A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" An Apple logo is shown, and then we're out—back to the game.

In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:

"... It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?"

After seeing the ad for the first time, the Apple audience totally freaked out (jump to about the 5-minute mark to witness the riotous cheering).

SKINHEADS, A DISCUS THROWER, AND A SCI-FI DIRECTOR

Chiat\Day hired Ridley Scott, whose 1982 sci-fi film Blade Runner had the dystopian tone they were looking for (and Alien wasn't so bad either). Scott filmed the ad in London, using actual skinheads playing the mute bald men—they were paid $125 a day to sit and stare at Big Brother; those who still had hair were paid to shave their heads for the shoot. Anya Major, a discus thrower and actress, was cast as the woman with the sledgehammer largely because she was actually capable of wielding the thing.

Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on [Big Brother's] screen," but it's unclear whether his program was used for the final film. The ad cost a shocking $900,000 to film, plus Apple booked two premium slots during the Super Bowl to air it—carrying an airtime cost of more than $1 million.

WHAT EXECUTIVES AT APPLE THOUGHT

Although Jobs and his marketing team (plus the assembled throng at his 1983 internal presentation) loved the ad, Apple's Board of Directors hated it. After seeing the ad for the first time, board member Mike Markkula suggested that Chiat\Day be fired, and the remainder of the board were similarly unimpressed. Then-CEO John Sculley recalled the reaction after the ad was screened for the group: "The others just looked at each other, dazed expressions on their faces ... Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it." Sculley instructed Chiat\Day to sell off the Super Bowl airtime they had purchased, but Chiat\Day principal Jay Chiat quietly resisted. Chiat had purchased two slots—a 60-second slot in the third quarter to show the full ad, plus a 30-second slot later on to repeat an edited-down version. Chiat sold only the 30-second slot and claimed it was too late to sell the longer one. By disobeying his client's instructions, Chiat cemented Apple's place in advertising history.

When Apple co-founder Steve Wozniak heard that the ad was in trouble, he offered to pony up half the airtime costs himself, saying, "I asked how much it was going to cost, and [Steve Jobs] told me $800,000. I said, 'Well, I'll pay half of it if you will.' I figured it was a problem with the company justifying the expenditure. I thought an ad that was so great a piece of science fiction should have its chance to be seen."

But Woz didn't have to shell out the money; the executive team finally decided to run a 100-day advertising extravaganza for the Mac's launch, starting with the Super Bowl ad—after all, they had already paid to shoot it and were stuck with the airtime.

1984 - Big Brother

WHAT EVERYBODY ELSE THOUGHT

When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.

The full ad famously ran once during the Super Bowl XVIII (on January 22, 1984), but it also ran the month prior—on December 31, 1983, TV station operator Tom Frank ran the ad on KMVT at the last possible time slot before midnight, in order to qualify for 1983's advertising awards.* (Any awards the ad won would mean more media coverage.) Apple paid to screen the ad in movie theaters before movie trailers, further heightening anticipation for the Mac launch. In addition to all that, the 30-second version was aired across the country after its debut on the Super Bowl.

Chiat\Day adman Steve Hayden recalled: "We ran a 30- second version of '1984' in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Florida, headquarters for IBM's PC division." Mac team member Andy Hertzfeld ended his remembrance of the ad by saying:

"A week after the Macintosh launch, Apple held its January board meeting. The Macintosh executive staff was invited to attend, not knowing what to expect. When the Mac people entered the room, everyone on the board rose and gave them a standing ovation, acknowledging that they were wrong about the commercial and congratulating the team for pulling off a fantastic launch.

Chiat\Day wanted the commercial to qualify for upcoming advertising awards, so they ran it once at 1 AM at a small television station in Twin Falls, Idaho, KMVT, on December 15, 1983 [incorrect; see below for an update on this -ed]. And sure enough it won just about every possible award, including best commercial of the decade. Twenty years later it's considered one of the most memorable television commercials ever made."

THE AWFUL 1985 FOLLOW-UP

A year later, Apple again employed Chiat\Day to make a blockbuster ad for their Macintosh Office product line, which was basically a file server, networking gear, and a laser printer. Directed by Ridley Scott's brother Tony, the new ad was called "Lemmings," and featured blindfolded businesspeople whistling an out-of-tune version of Snow White's "Heigh-Ho" as they followed each other off a cliff (referencing the myth of lemming suicide).

Jobs and Sculley didn't like the ad, but Chiat\Day convinced them to run it, pointing out that the board hadn't liked the last ad either. But unlike the rousing, empowering message of the "1984" ad, "Lemmings" directly insulted business customers who had already bought IBM computers. It was also weirdly boring—when it was aired at the Super Bowl (with Jobs and Sculley in attendance), nobody really reacted. The ad was a flop, and Apple even proposed running a printed apology in The Wall Street Journal. Jay Chiat shot back, saying that if Apple apologized, Chiat would buy an ad on the next page, apologizing for the apology. It was a mess:

20-YEAR ANNIVERSARY

In 2004, the ad was updated for the launch of the iPod. The only change was that the woman with the hammer was now listening to an iPod, which remained clipped to her belt as she ran. You can watch that version too:

FURTHER READING

Chiat\Day adman Lee Clow gave an interview about the ad, covering some of this material.

Check out Mac team member Andy Hertzfeld's excellent first-person account of the ad. A similar account (but with more from Jobs's point of view) can found in the Steve Jobs biography, and an even more in-depth account is in The Mac Bathroom Reader. The Mac Bathroom Reader is out of print; you can read an excerpt online, including QuickTime movies of the two versions of the ad, plus a behind-the-scenes video. Finally, you might enjoy this 2004 USA Today article about the ad, pointing out that ads for other computers (including Atari, Radio Shack, and IBM's new PCjr) also ran during that Super Bowl.

* = A Note on the Airing in 1983

Update: Thanks to Tom Frank for writing in to correct my earlier mis-statement about the first air date of this commercial. As you can see in his comment below, Hertzfeld's comments above (and the dates cited in other accounts I've seen) are incorrect. Stay tuned for an upcoming interview with Frank, in which we discuss what it was like running both "1984" and "Lemmings" before they were on the Super Bowl!

Update 2: You can read the story behind this post in Chris's book The Blogger Abides.

This post originally appeared in 2012.

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