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The mental_floss Guide to the U.S. Open

Golf's U.S. Open plays out this week, just in time for the customary final round on Father's Day. In honor of the Open's teeing off at Torrey Pines Golf Course in San Diego, we dug through the championship's history to find some crucial details (and trivial moments, too).

How old is the tournament?
The Newport Country Club of Rhode Island hosted the first U.S. Open in 1895 with far less fanfare than the modern tournament receives. Instead of a mad scramble to make the elite field, the competition only had 11 entrants, each of whom played a nine-hole course four times in a single day. The U.S. Open wasn't even the main draw on the course that week; spectators and golfers were much more preoccupied with the first playing of U.S. Amateur Championship at the club, which made the Open something of an afterthought. At the end of play, Englishman Horace Rawlins claimed the title and pocketed $150 and a gold medal for his stellar performance. (He also made a compelling case for home-course advantage in golf; by day the young champ was the assistant pro at"¦you guessed it, the Newport Country Club.) The Open's been played ever since with two exceptions: a two-year break for World War I and a four-year gap during World War II.

So Americans dominated right off the bat, right?
Hardly. Although the tournament was called the U.S. Open, winning was strictly a British affair in its early days. From 1895 to 1910, British golfers won every year, including four wins by Scottish immigrant Willie Anderson. Americans didn't claim their own Open until 1911 when Philadelphia's John J. McDermott bested the field by three strokes. McDermott, who was only 19 years old at the time of his victory, still holds the record for youngest Open champ. Just as impressively, he successfully defended his title the following year at the Country Club of Buffalo.

Why is it called the U.S. Open?
Technically, the tournament is open to all comers rather than restricted to a certain group of golfers. Both amateurs john-daly.jpgand professionals can compete in the event, so in theory, any golfer in the world is eligible for the field. Thus, it's an "open" tournament. Of course, you can't just show up with your bag and shoes on Thursday morning and expect to tee off with Tiger. Golfers have to either qualify for the championship or gain an invitation through a qualifying exemption, which are given to past champions, recent champions of other major championships, top-ranked professionals, and other elite groups.

Amateurs with handicaps of 1.4 or less can play in the U.S. Open if they make it through the qualifying process, which includes a local qualifying round and a sectional qualifying round. Golfers who manage to qualify in this way had better behave themselves, though. The USGA's website ominously warns that golfers are "subject to rejection at any time (including during the Championship) by the USGA. The reason for rejection may include unbecoming conduct." If John Daly's been sliding by, though, it's probably tough to get the boot.

What's the roughest time anyone's had at the Open?
It would be hard to beat J.D. Tucker in the futility department. He took the course for the 1898 Open at the Myopia Hunt Club in S. Hamilton, MA, and proceeded to shoot a 157 in his opening round. During his second round the same day, he carved 57 strokes off of his score, but that only got him to a not-so-competitive 100. He then withdrew from the tournament.

For a single hole, though, Ray Ainsley gave Tucker a run for his money. At the 1938 Open at Cherry Hills in Englewood, Colorado, Ainsley hit into a creek on the 16th hole of his second round. Rather than take a penalty, Ainsley thought he'd try to hit the ball out of the water. When his first attempt was unsuccessful, he tried again. And again. And again. When the ball finally found its way onto dry land and into the cup, Ainsley had racked up a 19-stroke hole, a record that still stands. That should make you feel better the next time you have to suck it up and take a drop.

Who was the unlikeliest champion?
shia.jpgThat honor probably belongs to Francis Ouimet, the former caddy who took the 1913 U.S. Open at the course he used to patrol, the Country Club of Brookline, MA. Although he was an amateur facing stiff competition from celebrated British pros like Harry Vardon and Ted Ray, Ouimet managed to squeak out a victory following an 18-hole playoff. Fittingly, Ouimet's caddy made him look old; 10-year-old friend Eddie Lowery skipped school to man the bag for Ouimet throughout the tournament. The national press hung on young Ouimet's gutsy performance against his British rivals, and the stunning win is credited with helping to popularize golf in the U.S. Sounds like a Disney movie, doesn't it? It is; the story was adapted in 2005 as The Greatest Game Ever Played starring Shia LeBeouf as Ouimet.

Why doesn't Bobby Jones have five U.S. Open titles?
Amateur golfer Bobby Jones was undoubtedly one of the best golfers of all time, and he had the hardware to back it up: four U.S. Open wins, another three wins in the British Open, and six more wins between the U.S. Amateur and the British Amateur. He might have had a fifth U.S. Open title if he hadn't been so honest, though. At the 1925 U.S. Open, he was getting set to hit an iron shot out of the rough when he felt his club move the ball ever so slightly. No one else seemed to have seen this movement, but Jones called a penalty on himself. After officials were unable to confirm that the ball had actually moved, they allowed Jones to make his own ruling on whether or not he should be penalized. Jones said he was certain the ball had moved and penalized himself. The decision cost him the outright title, and he then lost a playoff to Willie Macfarlane. Spectators praised Jones for being so conscientious, but he would have none of it. He flatly replied, "You might as well praise me for not robbing banks."

Who was the unhealthiest champ?
angel.jpgAnyone who watched Angel Cabrera win last year's U.S. Open while chain-smoking between shots might be surprised to learn the tobacco-loving Argentine doesn't hold this distinction. Olin Dutra's win at the 1934 U.S. Open was as much a medical marvel as it was an athletic achievement after Dutra got sick on his way to the tournament. He wasn't just a little ill; he was suffering from a case of amoebic dysentery that caused him to lose 15 pounds before the tournament began. For the first two rounds, Dutra played well enough to lurk just eight strokes back on the leaderboard. The third round was disastrous, though. The dysentery acted up, and Dutra dropped to 18th place. In the final round, though, he roared back despite feeling ill and being forced to subsist on sugar cubes. By shooting a final-round 72, Dutra passed Bobby Cruickshank and Gene Sarazen to win his only U.S. Open crown by just one stroke.

Honorable mention in this category has to go to Ken Venturi, who won the 1964 U.S Open at the Congressional Country Club in Bethestda, Maryland. The sweltering sun got to Venturi in his final round, and he nearly collapsed from heat exhaustion. He eventually completed his victory under the watchful eye of a doctor.

Ethan Trex grew up idolizing Vince Coleman, and he kind of still does. Ethan co-writes Straight Cash, Homey, the Internet's undisputed top source for pictures of people in Ryan Leaf jerseys.
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10 Memorable Neil deGrasse Tyson Quotes
Michael Campanella/Getty Images
Michael Campanella/Getty Images

Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 


PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios

"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole

How Apple's '1984' Super Bowl Ad Was Almost Canceled

More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Prior to Super Bowl XVIII, nobody watched the game "just for the commercials"—but one epic TV spot, directed by sci-fi legend Ridley Scott, changed all that. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.

THE AD

If you haven't seen it, here's a fuzzy YouTube version:

"WHY 1984 WON'T BE LIKE 1984"

The tagline "Why 1984 Won't Be Like '1984'" references George Orwell's 1949 novel 1984, which envisioned a dystopian future, controlled by a televised "Big Brother." The tagline was written by Brent Thomas and Steve Hayden of the ad firm Chiat\Day in 1982, and the pair tried to sell it to various companies (including Apple, for the Apple II computer) but were turned down repeatedly. When Steve Jobs heard the pitch in 1983, he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. Jobs saw IBM as Big Brother, and wanted to position Apple as the world's last chance to escape IBM's domination of the personal computer industry. The Mac was scheduled to launch in late January of 1984, a week after the Super Bowl. IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss.

Thomas and Hayden wrote up the story of the ad: we see a world of mind-controlled, shuffling men all in gray, staring at a video screen showing the face of Big Brother droning on about "information purification directives." A lone woman clad in vibrant red shorts and a white tank-top (bearing a Mac logo) runs from riot police, dashing up an aisle towards Big Brother. Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!" Big Brother's destruction frees the minds of the throng, who quite literally see the light, flooding their faces now that the screen is gone. A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" An Apple logo is shown, and then we're out—back to the game.

In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:

"... It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?"

After seeing the ad for the first time, the Apple audience totally freaked out (jump to about the 5-minute mark to witness the riotous cheering).

SKINHEADS, A DISCUS THROWER, AND A SCI-FI DIRECTOR

Chiat\Day hired Ridley Scott, whose 1982 sci-fi film Blade Runner had the dystopian tone they were looking for (and Alien wasn't so bad either). Scott filmed the ad in London, using actual skinheads playing the mute bald men—they were paid $125 a day to sit and stare at Big Brother; those who still had hair were paid to shave their heads for the shoot. Anya Major, a discus thrower and actress, was cast as the woman with the sledgehammer largely because she was actually capable of wielding the thing.

Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on [Big Brother's] screen," but it's unclear whether his program was used for the final film. The ad cost a shocking $900,000 to film, plus Apple booked two premium slots during the Super Bowl to air it—carrying an airtime cost of more than $1 million.

WHAT EXECUTIVES AT APPLE THOUGHT

Although Jobs and his marketing team (plus the assembled throng at his 1983 internal presentation) loved the ad, Apple's Board of Directors hated it. After seeing the ad for the first time, board member Mike Markkula suggested that Chiat\Day be fired, and the remainder of the board were similarly unimpressed. Then-CEO John Sculley recalled the reaction after the ad was screened for the group: "The others just looked at each other, dazed expressions on their faces ... Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it." Sculley instructed Chiat\Day to sell off the Super Bowl airtime they had purchased, but Chiat\Day principal Jay Chiat quietly resisted. Chiat had purchased two slots—a 60-second slot in the third quarter to show the full ad, plus a 30-second slot later on to repeat an edited-down version. Chiat sold only the 30-second slot and claimed it was too late to sell the longer one. By disobeying his client's instructions, Chiat cemented Apple's place in advertising history.

When Apple co-founder Steve Wozniak heard that the ad was in trouble, he offered to pony up half the airtime costs himself, saying, "I asked how much it was going to cost, and [Steve Jobs] told me $800,000. I said, 'Well, I'll pay half of it if you will.' I figured it was a problem with the company justifying the expenditure. I thought an ad that was so great a piece of science fiction should have its chance to be seen."

But Woz didn't have to shell out the money; the executive team finally decided to run a 100-day advertising extravaganza for the Mac's launch, starting with the Super Bowl ad—after all, they had already paid to shoot it and were stuck with the airtime.

1984 - Big Brother

WHAT EVERYBODY ELSE THOUGHT

When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.

The full ad famously ran once during the Super Bowl XVIII (on January 22, 1984), but it also ran the month prior—on December 31, 1983, TV station operator Tom Frank ran the ad on KMVT at the last possible time slot before midnight, in order to qualify for 1983's advertising awards.* (Any awards the ad won would mean more media coverage.) Apple paid to screen the ad in movie theaters before movie trailers, further heightening anticipation for the Mac launch. In addition to all that, the 30-second version was aired across the country after its debut on the Super Bowl.

Chiat\Day adman Steve Hayden recalled: "We ran a 30- second version of '1984' in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Florida, headquarters for IBM's PC division." Mac team member Andy Hertzfeld ended his remembrance of the ad by saying:

"A week after the Macintosh launch, Apple held its January board meeting. The Macintosh executive staff was invited to attend, not knowing what to expect. When the Mac people entered the room, everyone on the board rose and gave them a standing ovation, acknowledging that they were wrong about the commercial and congratulating the team for pulling off a fantastic launch.

Chiat\Day wanted the commercial to qualify for upcoming advertising awards, so they ran it once at 1 AM at a small television station in Twin Falls, Idaho, KMVT, on December 15, 1983 [incorrect; see below for an update on this -ed]. And sure enough it won just about every possible award, including best commercial of the decade. Twenty years later it's considered one of the most memorable television commercials ever made."

THE AWFUL 1985 FOLLOW-UP

A year later, Apple again employed Chiat\Day to make a blockbuster ad for their Macintosh Office product line, which was basically a file server, networking gear, and a laser printer. Directed by Ridley Scott's brother Tony, the new ad was called "Lemmings," and featured blindfolded businesspeople whistling an out-of-tune version of Snow White's "Heigh-Ho" as they followed each other off a cliff (referencing the myth of lemming suicide).

Jobs and Sculley didn't like the ad, but Chiat\Day convinced them to run it, pointing out that the board hadn't liked the last ad either. But unlike the rousing, empowering message of the "1984" ad, "Lemmings" directly insulted business customers who had already bought IBM computers. It was also weirdly boring—when it was aired at the Super Bowl (with Jobs and Sculley in attendance), nobody really reacted. The ad was a flop, and Apple even proposed running a printed apology in The Wall Street Journal. Jay Chiat shot back, saying that if Apple apologized, Chiat would buy an ad on the next page, apologizing for the apology. It was a mess:

20-YEAR ANNIVERSARY

In 2004, the ad was updated for the launch of the iPod. The only change was that the woman with the hammer was now listening to an iPod, which remained clipped to her belt as she ran. You can watch that version too:

FURTHER READING

Chiat\Day adman Lee Clow gave an interview about the ad, covering some of this material.

Check out Mac team member Andy Hertzfeld's excellent first-person account of the ad. A similar account (but with more from Jobs's point of view) can found in the Steve Jobs biography, and an even more in-depth account is in The Mac Bathroom Reader. The Mac Bathroom Reader is out of print; you can read an excerpt online, including QuickTime movies of the two versions of the ad, plus a behind-the-scenes video. Finally, you might enjoy this 2004 USA Today article about the ad, pointing out that ads for other computers (including Atari, Radio Shack, and IBM's new PCjr) also ran during that Super Bowl.

* = A Note on the Airing in 1983

Update: Thanks to Tom Frank for writing in to correct my earlier mis-statement about the first air date of this commercial. As you can see in his comment below, Hertzfeld's comments above (and the dates cited in other accounts I've seen) are incorrect. Stay tuned for an upcoming interview with Frank, in which we discuss what it was like running both "1984" and "Lemmings" before they were on the Super Bowl!

Update 2: You can read the story behind this post in Chris's book The Blogger Abides.

This post originally appeared in 2012.

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