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10 Things to Remember About Memorial Day

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Memorial Day is more than just a three-day weekend and a chance to get the year's first sunburn. Here's a handy 10-pack of facts to give the holiday some perspective.

1. It started with the Civil War

Memorial Day was a response to the unprecedented carnage of the Civil War, in which some 620,000 soldiers on both sides died. The loss of life and its effect on communities throughout the North and South led to spontaneous commemorations of the dead:

"¢ In 1864, women from Boalsburg, Pa., put flowers on the graves of their dead from the just-fought Battle of Gettysburg. The next year, a group of women decorated the graves of soldiers buried in a Vicksburg, Miss., cemetery.

"¢ In April 1866, women from Columbus, Miss., laid flowers on the graves of both Union and Confederate soldiers. It was recognized at the time as an act of healing sectional wounds. In the same month, up in Carbondale, Ill., 219 Civil War veterans marched through town in memory of the fallen to Woodlawn Cemetery, where Union hero Maj. Gen. John A. Logan delivered the principal address. The ceremony gave Carbondale its claim to the first organized, community-wide Memorial Day observance.

"¢ Waterloo, N.Y., began holding an annual community service on May 5, 1866. Although many towns claimed the title, it was Waterloo that won congressional recognition as the "birthplace of Memorial Day."

2. General Logan made it official

logan.jpgGen. Logan, the speaker at the Carbondale gathering, also was commander of the Grand Army of the Republic, an organization of Union veterans. On May 5, 1868, he issued General Orders No. 11, which set aside May 30, 1868, "for the purpose of strewing with flowers, or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion"¦."

The orders expressed hope that the observance would be "kept up from year to year while a survivor of the war remains to honor the memory of his departed comrades."

3. It was first known as Decoration Day

From the practice of decorating graves with flowers, wreaths and flags, the holiday was long known as Decoration Day. The name Memorial Day goes back to 1882, but the older name didn't disappear until after World War II. Federal law declared "Memorial Day" the official name in 1967.

4. The holiday is a franchise

Calling Memorial Day a "national holiday" is a bit of a misnomer. While there are 11 "federal holidays" created by Congress—including Memorial Day—they apply only to Federal employees and the District of Columbia. Federal Memorial Day, established in 1888, allowed Civil War veterans, many of whom were drawing a government paycheck, to honor their fallen comrades with out being docked a day's pay.

For the rest of us, our holidays were enacted state by state. New York was the first state to designate Memorial Day a legal holiday, in 1873. Most Northern states had followed suit by the 1890s. The states of the former Confederacy were unenthusiastic about a holiday memorializing those who, in Gen. Logan's words, "united to suppress the late rebellion." The South didn't adopt the May 30 Memorial Day until after World War I, by which time its purpose had been broadened to include those who died in all the country's wars.

In 1971, the Monday Holiday Law shifted Memorial Day from May 30, to the last Monday of the month.

5. It was James Garfield's finest hour—or maybe hour-and-a-half

On May 30, 1868, President Ulysses S. Grant presided over the first Memorial Day ceremony at Arlington National Cemetery—which, until 1864, was Confederate Gen. Robert E. Lee's plantation.

Some 5,000 people attended on a spring day which, The New York Times reported, was "somewhat too warm for comfort." The principal speaker was James A. Garfield, a Civil War general, Republican congressman from Ohio and future president.

"I am oppressed with a sense of the impropriety of uttering words on this occasion," Garfield began, and then continued to utter them. "If silence is ever golden, it must be beside the graves of fifteen-thousand men, whose lives were more significant than speech, and whose death was a poem the music of which can never be sung." It went on like that for pages and pages.

As the songs, speeches and sermons ended, the participants helped to decorate the graves of the Union and Confederate soldiers buried in the cemetery.

6. God knows, not even the Unknown Soldier can avoid media scrutiny these days

unknown-soldier.jpg"Here rests in honored glory an American soldier known but to God." That is the inscription on the Tomb of the Unknowns, established at Arlington National Cemetery to inter the remains of the first Unknown Soldier, a World War I fighter, on Nov. 11, 1921. Unknown soldiers from World War II and the Korean War subsequently were interred in the tomb on Memorial Day 1958.

An emotional President Ronald Reagan presided over the interment of six bones, the remains of an unidentified Vietnam War soldier, on Nov. 28, 1984. Fourteen years later, those remains were disinterred, no longer unknown. Spurred by an investigation by CBS News, the defense department removed the remains from the Tomb of the Unknowns for DNA testing.

The once-unknown fighter was Air Force pilot Lt. Michael Joseph Blassie, whose jet crashed in South Vietnam in 1972. "The CBS investigation suggested that the military review board that had changed the designation on Lt. Blassie's remains to 'unknown' did so under pressure from veterans' groups to honor a casualty from the Vietnam War," The New York Times reported in 1998.

Lt. Blassie was reburied near his hometown of St. Louis. His crypt at Arlington remains permanently empty. [Image courtesy of VisitingDC.com.]

7. Vietnam vets go whole hog

On Memorial Day weekend in 1988, 2,500 motorcyclists rode into Washington, D.C., for the first Rolling Thunder rally to draw attention to Vietnam War soldiers still missing in action or prisoners of war. By 2002, the numbers had swelled to 300,000 bikers, many of them veterans. There may have been a half-million participants in 2005 in what organizers bluntly call "a demonstration—not a parade."

rolling-thunder.jpg

A national veterans rights group, Rolling Thunder takes its name from the B-52 carpet-bombing runs during the war in Vietnam. Rolling Thunder XXI (and you thought only Super Bowls and Rocky movies used Roman numerals) is Sunday, May 25. [Image courtesy of WhiteHouse.gov.]

8. Memorial Day has its customs

General Orders No. 11 stated that "in this observance no form of ceremony is prescribed," but over time several customs and symbols became associated with the holiday.

It is customary on Memorial Day to fly the flag at half staff until noon, and then raise it to the top of the staff until sunset.

Taps, the 24-note bugle call, is played at all military funerals and memorial services. It originated in 1862 when Union Gen. Dan Butterfield "grew tired of the "˜lights out' call sounded at the end of each day," according to The Washington Post. Together with the brigade bugler, Butterfield made some changes to the tune.

Not long after, the melody was used at a burial for the first time, when a battery commander ordered it played in lieu of the customary three rifle volleys over the grave. The battery was so close to enemy lines, the commander was worried the shots would spark renewed fighting.

The World War I poem "In Flanders Fields," by John McCrea, inspired the Memorial Day custom of wearing red artificial poppies. In 1915, a Georgia teacher and volunteer war worker named Moina Michael began a campaign to make the poppy a symbol of tribute to veterans and for "keeping the faith with all who died." The sale of poppies has supported the work of the Veterans of Foreign Wars.

9. There is still a gray Memorial Day

Several Southern states continue to set aside a day for honoring the Confederate dead, which is usually called Confederate Memorial Day: Alabama: fourth Monday in April; Georgia: April 26; Louisiana: June 3; Mississippi: last Monday in April; North Carolina: May 10; South Carolina: May 10; Tennessee (Confederate Decoration Day): June 3; Texas (Confederate Heroes Day): January 19; Virginia: last Monday in May.

10. Each Memorial Day is a little different

No question that Memorial Day is a solemn event. Still, don't feel too guilty about doing something frivolous, like having barbecue, over the weekend. After all, you weren't the one who instituted the Indianapolis 500 on May 30, 1911. That credit goes to Indianapolis businessman Carl Fisher. The winning driver that day was Ray Harroun, who averaged 74.6 mph and completed the race in 6 hours and 42 minutes.

Gravitas returned on May 30, 1922, when the Lincoln Memorial was dedicated. Supreme Court chief justice (and former president) William Howard Taft dedicated the monument before a crowd of 50,000 people, segregated by race, and which included a row of Union and Confederate veterans. Also attending was Lincoln's surviving son, Robert Todd Lincoln.

And in 2000, Congress established a National Moment of Remembrance, which asks Americans to pause for one minute at 3pm in an act of national unity. The time was chosen because 3pm "is the time when most Americans are enjoying their freedoms on the national holiday."

David Holzel is a freelance writer and edits the ezine The Jewish Angle.

Previously on mental_floss...

"¢ He Took a Polaroid Every Day, Until the Day He Died
"¢ The Nine Lives of Andrew Jackson
"¢ 15 Reasons Mr. Rogers Was The Best Neighbor Ever
"¢ Memories of Action Park
"¢ Quiz: The License Plate Game
"¢ Quiz: State Quarters

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10 Memorable Neil deGrasse Tyson Quotes
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Michael Campanella/Getty Images

Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 


PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios

"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole

How Apple's '1984' Super Bowl Ad Was Almost Canceled

More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Prior to Super Bowl XVIII, nobody watched the game "just for the commercials"—but one epic TV spot, directed by sci-fi legend Ridley Scott, changed all that. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.

THE AD

If you haven't seen it, here's a fuzzy YouTube version:

"WHY 1984 WON'T BE LIKE 1984"

The tagline "Why 1984 Won't Be Like '1984'" references George Orwell's 1949 novel 1984, which envisioned a dystopian future, controlled by a televised "Big Brother." The tagline was written by Brent Thomas and Steve Hayden of the ad firm Chiat\Day in 1982, and the pair tried to sell it to various companies (including Apple, for the Apple II computer) but were turned down repeatedly. When Steve Jobs heard the pitch in 1983, he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. Jobs saw IBM as Big Brother, and wanted to position Apple as the world's last chance to escape IBM's domination of the personal computer industry. The Mac was scheduled to launch in late January of 1984, a week after the Super Bowl. IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss.

Thomas and Hayden wrote up the story of the ad: we see a world of mind-controlled, shuffling men all in gray, staring at a video screen showing the face of Big Brother droning on about "information purification directives." A lone woman clad in vibrant red shorts and a white tank-top (bearing a Mac logo) runs from riot police, dashing up an aisle towards Big Brother. Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!" Big Brother's destruction frees the minds of the throng, who quite literally see the light, flooding their faces now that the screen is gone. A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" An Apple logo is shown, and then we're out—back to the game.

In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:

"... It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?"

After seeing the ad for the first time, the Apple audience totally freaked out (jump to about the 5-minute mark to witness the riotous cheering).

SKINHEADS, A DISCUS THROWER, AND A SCI-FI DIRECTOR

Chiat\Day hired Ridley Scott, whose 1982 sci-fi film Blade Runner had the dystopian tone they were looking for (and Alien wasn't so bad either). Scott filmed the ad in London, using actual skinheads playing the mute bald men—they were paid $125 a day to sit and stare at Big Brother; those who still had hair were paid to shave their heads for the shoot. Anya Major, a discus thrower and actress, was cast as the woman with the sledgehammer largely because she was actually capable of wielding the thing.

Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on [Big Brother's] screen," but it's unclear whether his program was used for the final film. The ad cost a shocking $900,000 to film, plus Apple booked two premium slots during the Super Bowl to air it—carrying an airtime cost of more than $1 million.

WHAT EXECUTIVES AT APPLE THOUGHT

Although Jobs and his marketing team (plus the assembled throng at his 1983 internal presentation) loved the ad, Apple's Board of Directors hated it. After seeing the ad for the first time, board member Mike Markkula suggested that Chiat\Day be fired, and the remainder of the board were similarly unimpressed. Then-CEO John Sculley recalled the reaction after the ad was screened for the group: "The others just looked at each other, dazed expressions on their faces ... Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it." Sculley instructed Chiat\Day to sell off the Super Bowl airtime they had purchased, but Chiat\Day principal Jay Chiat quietly resisted. Chiat had purchased two slots—a 60-second slot in the third quarter to show the full ad, plus a 30-second slot later on to repeat an edited-down version. Chiat sold only the 30-second slot and claimed it was too late to sell the longer one. By disobeying his client's instructions, Chiat cemented Apple's place in advertising history.

When Apple co-founder Steve Wozniak heard that the ad was in trouble, he offered to pony up half the airtime costs himself, saying, "I asked how much it was going to cost, and [Steve Jobs] told me $800,000. I said, 'Well, I'll pay half of it if you will.' I figured it was a problem with the company justifying the expenditure. I thought an ad that was so great a piece of science fiction should have its chance to be seen."

But Woz didn't have to shell out the money; the executive team finally decided to run a 100-day advertising extravaganza for the Mac's launch, starting with the Super Bowl ad—after all, they had already paid to shoot it and were stuck with the airtime.

1984 - Big Brother

WHAT EVERYBODY ELSE THOUGHT

When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.

The full ad famously ran once during the Super Bowl XVIII (on January 22, 1984), but it also ran the month prior—on December 31, 1983, TV station operator Tom Frank ran the ad on KMVT at the last possible time slot before midnight, in order to qualify for 1983's advertising awards.* (Any awards the ad won would mean more media coverage.) Apple paid to screen the ad in movie theaters before movie trailers, further heightening anticipation for the Mac launch. In addition to all that, the 30-second version was aired across the country after its debut on the Super Bowl.

Chiat\Day adman Steve Hayden recalled: "We ran a 30- second version of '1984' in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Florida, headquarters for IBM's PC division." Mac team member Andy Hertzfeld ended his remembrance of the ad by saying:

"A week after the Macintosh launch, Apple held its January board meeting. The Macintosh executive staff was invited to attend, not knowing what to expect. When the Mac people entered the room, everyone on the board rose and gave them a standing ovation, acknowledging that they were wrong about the commercial and congratulating the team for pulling off a fantastic launch.

Chiat\Day wanted the commercial to qualify for upcoming advertising awards, so they ran it once at 1 AM at a small television station in Twin Falls, Idaho, KMVT, on December 15, 1983 [incorrect; see below for an update on this -ed]. And sure enough it won just about every possible award, including best commercial of the decade. Twenty years later it's considered one of the most memorable television commercials ever made."

THE AWFUL 1985 FOLLOW-UP

A year later, Apple again employed Chiat\Day to make a blockbuster ad for their Macintosh Office product line, which was basically a file server, networking gear, and a laser printer. Directed by Ridley Scott's brother Tony, the new ad was called "Lemmings," and featured blindfolded businesspeople whistling an out-of-tune version of Snow White's "Heigh-Ho" as they followed each other off a cliff (referencing the myth of lemming suicide).

Jobs and Sculley didn't like the ad, but Chiat\Day convinced them to run it, pointing out that the board hadn't liked the last ad either. But unlike the rousing, empowering message of the "1984" ad, "Lemmings" directly insulted business customers who had already bought IBM computers. It was also weirdly boring—when it was aired at the Super Bowl (with Jobs and Sculley in attendance), nobody really reacted. The ad was a flop, and Apple even proposed running a printed apology in The Wall Street Journal. Jay Chiat shot back, saying that if Apple apologized, Chiat would buy an ad on the next page, apologizing for the apology. It was a mess:

20-YEAR ANNIVERSARY

In 2004, the ad was updated for the launch of the iPod. The only change was that the woman with the hammer was now listening to an iPod, which remained clipped to her belt as she ran. You can watch that version too:

FURTHER READING

Chiat\Day adman Lee Clow gave an interview about the ad, covering some of this material.

Check out Mac team member Andy Hertzfeld's excellent first-person account of the ad. A similar account (but with more from Jobs's point of view) can found in the Steve Jobs biography, and an even more in-depth account is in The Mac Bathroom Reader. The Mac Bathroom Reader is out of print; you can read an excerpt online, including QuickTime movies of the two versions of the ad, plus a behind-the-scenes video. Finally, you might enjoy this 2004 USA Today article about the ad, pointing out that ads for other computers (including Atari, Radio Shack, and IBM's new PCjr) also ran during that Super Bowl.

* = A Note on the Airing in 1983

Update: Thanks to Tom Frank for writing in to correct my earlier mis-statement about the first air date of this commercial. As you can see in his comment below, Hertzfeld's comments above (and the dates cited in other accounts I've seen) are incorrect. Stay tuned for an upcoming interview with Frank, in which we discuss what it was like running both "1984" and "Lemmings" before they were on the Super Bowl!

Update 2: You can read the story behind this post in Chris's book The Blogger Abides.

This post originally appeared in 2012.

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