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5 Sports Leagues That Didn't Make It

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Getty Images

At some point next year, the oft-delayed All American Football League might actually start playing games. With any luck, the upstart league will be able to carve away a little bit of the NFL's massive market while giving players like Eric Crouch and Peter Warrick another shot at gridiron glory. It's a tough proposition, though; history is littered with the tales of fledgling professional sports leagues that flamed out quickly. Here are a few of our favorites:

1. The National Bowling League

Most people probably only think about professional bowling when they flip past ESPN on a Sunday afternoon. In 1961, though, professional bowling seemed like such fertile ground for fans that one league wasn't sufficient. Enter the National Bowling League. That's right: league. The NBL wasn't going to be a bunch of solo hotshots out only for their own glory. Instead, the bowlers would play as teams from different cities, and at the end of the season they would compete in the World Series of Bowling. The bowlers really did work as teams; although the rules were largely similar to league bowling, at certain points of the game a bowler could swap himself out for a "wild card" sub to pick up a tough spare.

Unlike its main competition, the Professional Bowlers Association, the NBL didn't have a television deal, so it had to make the bulk of its cash on ticket sales. Matches took place in specially designed arenas that allowed spectators to perch around the lanes. These arenas could only hold 3,250 spectators at the most, though, and the owners had spent millions building the arenas and paying bowler salaries.

And top bowlers didn't want to leave the fledgling PBA to join the NBL. As a result, the mainstream sports media was largely indifferent to the league, and fans didn't show up in the expected throngs. The league debuted on October 12, 1961, and by December 16, the San Antonio Cavaliers franchise had gone under. The rest of the league unceremoniously followed suit five months later.
Although it was short-lived, the NBL had its own scandals. Legendary PBA bowler Don Carter was allegedly offered a bribe to join the rival league. As you'd expect in bowling, the bribe itself was decidedly unglamorous; Carter was supposedly promised a pig farm.

2. The World Football League

Many secondary leagues suffer due to inferior player talent, but the WFL apparently sidestepped that problem by bringing in a number of big NFL stars for its inaugural 1974 season. By offering salaries well above the relatively low NFL wages of the day, league organizers lured stars like Larry Csonka (pictured below with Memphis Southmen teammates Jim Kiick and Paul Warfield) and Calvin Hill (Honolulu Hawaiians) into the league. Moreover, the WFL had several new rules that made the game more exciting. The league moved the goalposts from the front of the end zone, where they resided in the NFL at the time, to the back. Touchdowns were worth seven points instead or six, and in lieu of a kicked extra point after each score, teams played an "action point" from the five yard line. (Scoring on this play was worth a point.) The WFL seemed set to offer a fan-friendly alternative to the NFL.

With this star power and the novel rules, the WFL got off to a hot start in 1974. Teams averaged over 40,000 spectators for their first few games, and it looked like the NFL might have some real competition. The league's organizers talked optimistically of expanding the league to Europe and Asia.

Unfortunately, though, much of this success was illusory; most the people in these booming crowds had gotten their tickets for free or at extremely cut-rate prices.

Actual full-priced tickets proved to be a somewhat tougher sell. While the league had brought in some high-profile stars, the rank-and-file players were mostly guys who weren't good enough to make it in the NFL. The quality of play wasn't terrible, but basically, fans were only willing to attend these games as long as they didn't have to pay full fare for the experience.

By the end of its first twenty-game season, the league was teetering on the brink of insolvency. The lack of funds led to some pretty amusing stories: the MVP of the World Bowl (the league's Super Bowl equivalent) was to receive a cash bonus. Why cash? Supposedly the league didn't want sportswriters sneering that a check from the WFL would surely bounce. The money was piled on a table, and the game's MVPs pocketed the stacks after the game. According to legend, local citizens fed the Portland Storm's roster, and the Charlotte Hornets had their uniforms impounded for failure to pay a laundry bill.

Despite these dire financial straits, the WFL tried to make another run at the NFL's throne in 1975, but its owners ran out of money midseason. The league folded, and the Birmingham Vulcans, owners of a 9-3 record, won the championship by default. Several WFL personalities found NFL success, though. Portland Storm linebackers coach Marty Schottenheimer had a long career as an NFL head coach, and Philadelphia Bell wideout Vince Papale inspired the film Invincible by catching on with the Philadelphia Eagles.

3. Roller Hockey International

Remember inline skating? Vaguely? Back in 1993, it wasn't a fad; it was a new youth movement that was never going to die. And thus, the RHI was born to capitalize on it. The league had teams across the U.S. and Canada, and played with rules that were subtly different from the NHL's. Aside from the obvious lack of ice, teams had four skaters and a goalie instead of the NHL's five, and games consisted of four 12-minute quarters rather than three 20-minute periods. Teams competed for the Murphy Cup, which the Anaheim Bullfrogs won twice, cementing their place as the Red Wings of roller hockey.
The league operated from 1993 to 1997, took a year off in 1998, and then returned in 1999 for a final season/death wheeze. Like most leagues, it produced some quality players; Saint Louis Blues goaltender Manny Legace put in some time with the Toronto Planets.

4. International Volleyball Association

It's tough to find many specific details on this short-lived volleyball league. Teams competed from 1975 to 1979, and the IVA was revolutionary for being a coed pro sports league. The league's teams were all located in the western United States, although the El Paso-Juarez Sol made good on the "international" part of the association's name by paying tribute to the Mexican side of the border.

By all accounts, some truly world-class volleyball players spiked and set in the IVA, including Polish Olympic gold medalist Edward Skorek. The most famous player in league history, though, was undoubtedly former NBA star Wilt Chamberlain, who played for the Orange County Stars in 1977, possibly because of the coed rules. Chamberlain also served as the IVA's president and was enshrined in the IVA Hall of Fame.

5. The XFL

The NFL may have good football, but does it have attitude? Pro wrestling mogul Vince McMahon thought not, so in 2001 he launched the XFL, an alternative, rougher football league. Almost everything about the eight-team league was designed to be edgy, unlike that stodgy old NFL. Who needs a coin toss to determine possession when you can throw a ball on the ground and have players scrap for it? Why not let the public-address announcers trash talk the opposing team and its fans? Why not just let defensive backs push receivers at any point until the ball is thrown? And can't we finally let football cheerleaders play up their sex appeal after centuries of confining them to shapeless burlap robes? The XFL sought to answer all these questions.

Unfortunately for McMahon, the answers weren't quite what he anticipated. Having a pre-game scrum to determine possession is a fantastic way to injure players, trash-talking PA announcers are incredibly obnoxious, and receivers generally can't catch passes if they've been pushed to the ground. On top of that, there are certainly many reasonable complaints one could make about NFL cheerleaders, but "not skanky enough" doesn't appear anywhere on that list. The second-rate talent, combined with the rule allowing defensive backs to eviscerate receivers, kept scoring low and games excruciatingly boring. Even after the "you're allowed to bump receivers" rule was changed four games into the season, things didn't get much better. Grammarians everywhere turned up their noses at the league's rampant, inappropriate overuse of the letter "x," particularly in the names of the Memphis Maniax and Los Angeles Xtreme.

This wrestling-style attitude did little to bring in fans, and after the Xtreme won the inaugural season's Million Dollar Game, the league ceased to Xist. League MVP Tommy Maddox spent some solid years as the Pittsburgh Steeler's quarterback, and league icon Rod "He Hate Me" Smart enjoyed some success as a kick returner for the Carolina Panthers. Perhaps the league's most enduring effect, though, was introducing the flying Skycam to football coverage. The aerial camera has since become an integral part of NFL and college football broadcasts.

Why did Mr. Smart put "He Hate Me" on the back of his jersey? Here's what he told the Milwaukee Journal Sentinel in 2004:

"Basically, my brother's my opponent. After I win, he's gonna hate me. It is what it is. It's a saying I was saying when I'd feel something wasn't going my way. For example, (when) I was on the squad in Vegas and coach was putting other guys in, (if) I felt I'm better than them, you know, hey, 'he hate me.' See what I'm saying? Give me a chance. That's all I ask. It came from the heart. Within. The way I felt."

Ethan Trex grew up idolizing Vince Coleman, and he kind of still does. Ethan co-writes Straight Cash, Homey, the Internet's undisputed top source for pictures of people in Ryan Leaf jerseys.

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General Mills
10 Winning Facts about Wheaties
General Mills
General Mills

Famous for its vivid orange boxes featuring star athletes and its classic "breakfast of champions" tagline, Wheaties might be the only cereal that's better known for its packaging than its taste. The whole wheat cereal has been around since the 1920s, becoming an icon not just of the breakfast aisle, but the sports and advertising worlds, too. Here are 10 winning facts about it.

1. IT WAS INVENTED BY ACCIDENT.

The Washburn Crosby Company wasn't initially in the cereal business. At the time, the Minnesota-based company—which became General Mills in 1928—primarily sold flour. But in 1921, the story goes, a dietitian in Minneapolis spilled bran gruel on a hot stove. The bran hardened into crispy, delicious flakes, and a new cereal was born. In 1924, the Washburn Crosby Company began selling a version of the flakes as a boxed cereal it called Washburn's Gold Medal Whole Wheat Flakes. A year later, after a company-wide contest, the company changed the name to Wheaties.

2. ITS JINGLE FEATURED A SINGING UNDERTAKER AND A COURT BAILIFF.

Wheaties sales were slow at first, but the Washburn Crosby Company already had a built-in advertising platform: It owned the Minneapolis radio station WCCO. Starting on December 24, 1926, the station began airing a jingle for the cereal sung by a barbershop quartet called the Wheaties Quartet. The foursome sang "Have You Tried Wheaties" live over the radio every week, earning $15 (about $200 today) per performance. In addition to their weekly singing gig, the men of the Wheaties Quartet all also had day jobs: One was an undertaker, one was a court bailiff, one worked in the grain industry, and one worked in printing. The ad campaign eventually went national, helping boost Wheaties sales across the country and becoming an advertising legend.

3. WHEATIES HAS BEEN TIED TO SPORTS SINCE ALMOST THE BEGINNING.

Carl Lewis signs a Wheaties box with his image on it for a young boy.
Track and field Olympic medalist Carl Lewis
Stephen Chernin, Getty Images

Wheaties has aligned itself with the sports world since its early days. In 1927, Wheaties bought ad space at Minneapolis's Nicollet Park, home to a minor league baseball team called the Millers, and in 1933, the cereal brand started sponsoring the team's game-day radio broadcasts on WCCO. Eventually, Wheaties baseball broadcasts expanded to 95 different radio stations, covering teams all over the country and further cementing its association with the sport. Since then, generations of endorsements from athletes of all stripes have helped sell consumers on the idea that eating Wheaties can make them strong and successful just like their favorite players. The branding association has been so successful that appearing on a Wheaties box has itself become a symbol of athletic achievement.

4. WHEATIES HELPED KICK-START RONALD REAGAN'S ACTING CAREER.

In the 1930s, a young sports broadcaster named Ronald Reagan was working at a radio station in Des Moines, Iowa, narrating Wheaties-sponsored Chicago Cubs and White Sox games. As part of this job, Reagan went to California to visit the Cubs' spring training camp in 1937. While he was there, he also did a screen test at Warner Bros. The studio ended up offering him a seven-year contract, and later that year, he appeared in his first starring role as a radio commentator in Love Is On The Air.

5. ATHLETES' PHOTOS DIDN'T ALWAYS APPEAR ON THE FRONT OF BOXES.

Three Wheaties boxes featuring Michael Phelps
Justin Sullivan, Getty Images

Although a Wheaties box wouldn't seem complete without an athlete's photo on it today, the cereal didn't always feature athletes front and center. In the early years, the boxes had photos of athletes like baseball legend Lou Gehrig (the first celebrity to be featured, in 1934) on the back or side panels of boxes. Athletes didn't start to appear on the front of the box until 1958, when the cereal featured Olympic pole vaulter Bob Richards.

6. THE FIRST WOMAN ON A WHEATIES BOX WAS A PILOT.

Former Track and Field Olympian Jackie Joyner-Kersey stands with a poster of her new Wheaties box after it was unveiled in 2004.
Former Track and Field Olympian Jackie Joyner-Kersey stands with a poster of her new Wheaties box after it was unveiled in 2004.
Stephen Chernin, Getty Images

Olympic gymnast Mary Lou Retton became the first woman to appear on the front of a Wheaties box in 1984, but women did appear elsewhere on the box in the brand's early years. The first was pioneering aviator and stunt pilot Elinor Smith. Smith, whose picture graced the back of the box in 1934, set numerous world aviation records for endurance and altitude in the 1920s and 1930s.

7. IT USED TO HAVE A MASCOT.

Though we now associate Wheaties with athletes rather than an animal mascot, the cereal did have the latter during the 1950s. In an attempt to appeal to children, Wheaties adopted a puppet lion named Champy (short for "Champion") as the brand's mascot. Champy and his puppet friends sang about the benefits of Wheaties in commercials that ran during The Mickey Mouse Club, and kids could order their own Champy hand puppets for 50 cents (less than $5 today) if they mailed in Wheaties box tops.

8. MICHAEL JORDAN IS THE WHEATIES KING.

Of all the athletes who have graced the cover of a Wheaties box, basketball superstar Michael Jordan takes the cake for most appearances. He's been featured on the box 18 times, both alone and with the Chicago Bulls. He also served as a spokesperson for the cereal, appearing in numerous Wheaties commercials in the '80s and '90s.

9. FANS ONCE GOT THE CHANCE TO PICK A WHEATIES STAR.

MMA star Anthony Pettis on the front of a Wheaties box.
Mike Mozart, Flickr // CC BY 2.0

The public hasn't often gotten a chance to weigh in on who will appear on the Wheaties box. But in 2014, Wheaties customers got to decide for the first time which athlete would be featured nationally. Called the Wheaties NEXT Challenge, the contest allowed people to vote for the next Wheaties Champion by logging their workouts on an app platform called MapMyFitness. Every workout of 30 minutes or more counted as one vote. Participants could choose between Paralympic sprinter Blake Leeper, motocross rider Ryan Dungey, mixed-martial-artist Anthony Pettis, lacrosse player Rob Pannell, or soccer player Christen Press. Pettis won, becoming the first MMA fighter to appear on the box in early 2015.

10. THERE WERE SEVERAL SPINOFFS THAT DIDN'T CATCH ON.

Three different Wheaties boxes featuring Tiger Woods sitting together on a table
Tiger Woods's Wheaties covers, 1998
Getty Images

Faced with declining sales, Wheaties introduced several spinoff cereals during the 1990s and early 2000s, including Honey Frosted Wheaties, Crispy Wheaties 'n Raisins, and Wheaties Energy Crunch. None of them sold very well, and they were all discontinued after a few years. The brand kept trying to expand its offerings, though. In 2009, General Mills introduced Wheaties Fuel, a version of the cereal it claimed was more tailored to men's dietary needs. Wheaties Fuel had more vitamin E and—unlike the original—no folic acid, which is commonly associated with women's prenatal supplements. Men didn't love Wheaties Fuel, though, and it was eventually discontinued too. Now, only the original "breakfast of champions" remains.

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TWENTIETH CENTURY FOX
The Sandlot Is Returning to Theaters for Its 25th Anniversary
TWENTIETH CENTURY FOX
TWENTIETH CENTURY FOX

Few films from the 1990s have grown in stature over the years like The Sandlot. Though it gained respectable reviews and box office receipts when it was released in April 1993, the movie's standing in pop culture has since ballooned into cult classic territory, and you can still find merchandise and even clothing lines dedicated to it today.

Now you can revisit the adventures of Smalls, Ham, Squints, and The Beast on the big screen when Fathom Events and Twentieth Century Fox, in association with Island World, bring The Sandlot back to theaters for its 25th anniversary. The event will be held in 400 theaters across the U.S. on July 22 at 1:00 p.m. and 4:00 p.m., and Tuesday, July 24 at 2:00 p.m and 7:00 p.m. (all times local).

Each screening will come complete with a preview of a new documentary detailing the making of the movie, so if you wanted to know even more about how this coming-of-age baseball classic came to be, now’s your chance.

For more information about ticket availability in your area, head to the Fathom Events website. And if you want to dive into some more trivia about the movie—including the fact that it was filmed in only 42 days—we’ve got you covered.

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