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The Stories Behind Your Favorite Cereal Mascots

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The Stories Behind Your Favorite Cereal Mascots
By Nick Hansen

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Everyone remembers the wonderful Saturday morning ritual of diving into multiple bowls of sugared cereal while watching hours of cartoons. (Some of us haven't moved on yet.) Cereal cartoons are one of the largest and most successful advertising trends in history. I still sympathize with the Trix Rabbit for not being able to enjoy a bowl of his fruit-shaped cereal. Here are the stories behind the characters that successfully motivated us to beg our parents to purchase their sugary products.

Horatio Crunch -- Cap'n Crunch

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One of the grossest things about cold cereal is when it gets too soggy and turns mushy. Captain Horatio P. Crunch was born in response to a survey kids that said they hated soggy cereal. Jay Ward (above) drew the captain and, according to his daughter, based the cartoon on himself. The honorable captain was charged with guarding the Crunch from the evil barefoot pirate Jean Le-Foote. The Captain has protected his cereal from the menace of sogginess so well that there was a movement to promote him to the rank of Admiral. If you look closely at the early commercials, they look familiar to other cartoons of the day. That's because Jay Ward also animated other popular TV shows like Rocky and Bullwinkle, Dudley Do-Right and George of the Jungle.

Can you see the resemblance?

Snap, Crackle and Pop -- Rice Krispies

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Rice Krispies had the distinction of being a cereal you could hear. A jingle for the noisy cereal inspired illustrator Vernon Grant to create the characters Snap, Crackle, and Pop:

"Listen to the fairy song of health, the merry chorus sung by Kellogg's® Rice Krispies® as they merrily snap, crackle, and pop in a bowl of milk. If you've never heard food talking, now is your chance."

Grant's flair for fantasy caused him to draw the three characters as gnomes. Snap was the first gnome and appeared in a few solo ads before his brothers came along. When they first started appearing in 1939 they fought against their rivals Soggy, Mushy and Toughy for the hearts (and bowls) of the children. Once the television ads began to be seen by a larger and younger audience, Kellogg's decided to modernize the three and make them more human-like. Snap, Crackle and Pop are now the longest-running cereal advertising campaign in history.

The Rabbit -- Trix

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Before he was animated, the Trix rabbit was a hand puppet. The original tagline for the cereal was "I'm a rabbit and rabbits are supposed to like carrots. But I hate carrots. I like Trix." Catchy, isn't it? General Mills knew that television was the best way to advertise to kids and they decided to spend 97 percent of their advertising budget on commercials. It paid off: the "Silly Rabbit" campaign was a hit. By 1976, General Mills was worried it was sending the wrong message to kids by having the rabbit always fall short of his aspiration. They decided to do the American thing and let the kids vote whether the rabbit should get a bowl. The Rabbit's campaign was so successful that more than 99 percent kids voted to let the rabbit have a bowl. The Rabbit has succeed in grabbing bites here and there, but he hasn't had a full bowl since 1980. And as you can see, it is probably a good thing because it seems to have some sort of weirdly stimulating effect on him.


Tony the Tiger -- Frosted Flakes

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Cartoon spokescharacters were all the rage in the 1950s. The Kellogg Company wanted an animal to advertise its new Sugar Frosted Flakes to appeal to the younger generation while reassuring mothers that it was OK to let their kids eat a sugared cereal for breakfast. The Leo Burnett advertising agency came up with four different choices: Tony the Tiger, Katy the Kangaroo, Elmo the Elephant and Newt the Gnu. The agency could not decide between a kangaroo or a tiger, but the marsupial was sacked when the feline outsold her by huge margins. The tiger concept was so successful that Kellogg's sued Exxon Mobile for their use of a tiger in their advertisements.

When Tony first appeared on cereal boxes, advertising critic James D. Wolf said, "I am very fond of breakfast cereals, but a tiger fails to give me a hankering." Evidently he didn't realize how "great" Tony would become. If Tony's singing voice sounds familiar it's because his voice actor Thurl Ravenscroft also sang "You're a mean one Mr. Grinch" for the Grinch cartoon. [Stacy's Note: He also sang one of the 'Grim Grinning Ghosts' parts in the Haunted Mansion at Disneyworld.] Tony's son also had a short lived spinoff cereal called Frosted Rice.

Lucky -- Lucky Charms

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The concept of marshmallows in a bowl (or "marbits," as General Mills called them) was easily appealing to kids, but a much harder sell for parents. Lucky was spawned from a concept to base the marshmallows around a charm bracelet. Lucky was replaced for a time in the 1970's by Waldo the Wizard, but the leprechaun came back within a year. The marbits continued to evolve due to increased product sales every time a new one was added. Lucky's original charm bracelet included yellow moons and stars, but now are blue moons and shooting stars. Kids could not resist trying to catch Lucky to get his marshmallow-filled cereal. Fortunately, Lucky provided the secret"¦ go to the store and buy a box. Arthur Anderson supplied Lucky's voice for 29 years, but surprisingly he's not Irish.

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Space
Google Street View Now Lets You Explore the International Space Station

Google Street View covers some amazing locations (Antarctica, the Grand Canyon, and Stonehenge, to name a few), but it’s taken until now for the tool to venture into the final frontier. As TechCrunch reports, you can now use Street View to explore the inside of the International Space Station.

The scenes, photographed by astronauts living on the ISS, include all 15 modules of the massive satellite. Viewers will be treated to true 360-degree views of the rooms and equipment onboard. Through the windows, you can see Earth from an astronaut's perspective and a SpaceX Dragon craft delivering supplies to the crew.

Because the imagery was captured in zero gravity, it’s easy to lose sense of your bearings. Get a taste of what ISS residents experience on a daily basis here.

[h/t TechCrunch]

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travel
6 East Coast Castles to Visit for a Fairy Tale Road Trip
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Lucy Quintanilla/iStock

Once the stuff of fairy tales and legends, a variety of former castles have been repurposed today as museums and event spaces. Enough of them dot the East Coast that you can plan a summer road trip to visit half a dozen in a week or two, starting in or near New York City. See our turrent-rich itinerary below.

STOP 1: BANNERMAN CASTLE // BEACON, NEW YORK

59 miles from New York City

The crumbling exterior of Bannerman Castle
Garrett Ziegler, Flickr // CC BY-NC-ND 2.0

Bannerman Castle can be found on its very own island in the Hudson River. Although the castle has fallen into ruins, the crumbling shell adds visual interest to the stunning Hudson Highlands views, and can be visited via walking or boat tours from May to October. The man who built the castle, Scottish immigrant Frank Bannerman, accumulated a fortune shortly after the Civil War in his Brooklyn store known as Bannerman’s. He eventually built the Scottish-style castle as both a residence and a military weapons storehouse starting in 1901. The island remained in his family until 1967, when it was given to the Taconic Park Commission; two years later it was partially destroyed by a mysterious fire, which led to its ruined appearance.

STOP 2. GILLETTE CASTLE STATE PARK // EAST HADDAM, CONNECTICUT

116 miles from Beacon, New York

William Gillette was an actor best known for playing Sherlock Holmes, which may have something to do with where he got the idea to install a series of hidden mirrors in his castle, using them to watch guests coming and going. The unusual-looking stone structure was built starting in 1914 on a chain of hills known as the Seven Sisters. Gillette designed many of the castle’s interior features (which feature a secret room), and also installed a railroad on the property so he could take his guests for rides. When he died in 1937 without designating any heirs, his will forbade the possession of his home by any "blithering sap-head who has no conception of where he is or with what surrounded.” The castle is now managed by the State of Connecticut as Gillette Castle State Park.

STOP 3. BELCOURT CASTLE // NEWPORT, RHODE ISLAND

74 miles from East Haddam, Connecticut

The exterior of Belcourt castle
Jenna Rose Robbins, Flickr // CC BY-SA 2.0

Prominent architect Richard Morris Hunt designed Belcourt Castle for congressman and socialite Oliver Belmont in 1891. Hunt was known for his ornate style, having designed the facade of the Metropolitan Museum of Art and the Breakers in Newport, Rhode Island, but Belmont had some unusual requests. He was less interested in a building that would entertain people and more in one that would allow him to spend time with his horses—the entire first floor was designed around a carriage room and stables. Despite its grand scale, there was only one bedroom. Construction cost $3.2 million in 1894, a figure of approximately $80 million today. But around the time it was finished, Belmont was hospitalized following a mugging. It took an entire year before he saw his completed mansion.

STOP 4. HAMMOND CASTLE MUSEUM // GLOUCESTER, MASSACHUSETTS

111 miles from Newport, Rhode Island

Part of the exterior of Hammond castle
Robert Linsdell, Wikimedia Commons // CC BY 2.0

Inventor John Hays Hammond Jr. built his medieval-style castle between 1926 and 1929 as both his home and a showcase for his historical artifacts. But Hammond was not only interested in recreating visions of the past; he also helped shape the future. The castle was home to the Hammond Research Corporation, from which Hammond produced over 400 patents and came up with the ideas for over 800 inventions, including remote control via radio waves—which earned him the title "the Father of Remote Control." Visitors can take a self-guided tour of many of the castle’s rooms, including the great hall, indoor courtyard, Renaissance dining room, guest bedrooms, inventions exhibit room, library, and kitchens.

STOP 5. BOLDT CASTLE // ALEXANDRIA BAY, THOUSAND ISLANDS, NEW YORK

430 miles from Gloucester, Massachusetts

It's a long drive from Gloucester and only accessible by water, but it's worth it. The German-style castle on Heart Island was built in 1900 by millionaire hotel magnate George C. Boldt, who created the extravagant structure as a summer dream home for his wife Louise. Sadly, she passed away just months before the place was completed. The heartbroken Boldt stopped construction, leaving the property empty for over 70 years. It's now in the midst of an extensive renovation, but the ballroom, library, and several bedrooms have been recreated, and the gardens feature thousands of plants.

STOP 6. FONTHILL CASTLE // DOYLESTOWN, PENNSYLVANIA

327 miles from Alexandria Bay, New York

Part of the exterior of Fonthill castle

In the mood for more castles? Head south to Doylestown, Pennsylvania, where Fonthill Castle was the home of the early 20th century American archeologist, anthropologist, and antiquarian Henry Chapman Mercer. Mercer was a man of many interests, including paleontology, tile-making, and architecture, and his interest in the latter led him to design Fonthill Castle as a place to display his colorful tile and print collection. The inspired home is notable for its Medieval, Gothic, and Byzantine architectural styles, and with 44 rooms, there's plenty of well-decorated nooks and crannies to explore.

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