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6 Marvelously Misguided Promotions

I know, I know ... it's not easy launching a new product, or getting new customers to drop by your establishment for the first time, or advertising a movie. But if there's one lesson I've learned from these misguided promotions, it's that not all publicity is necessarily good publicity.

6. The CashTomato riot

Take, for example, the near-riot caused in NYC's Union Square when an upstart YouTube competitor called Cash Tomato started handing out tomatoes wrapped in dollar bills:

(By the way, I would've embedded Cashtomato.com's "top-rated" version of this video, but it wasn't loading ... does that qualify as ironic?)

5. Sam Adams Kids Night

My friend Phil spotted this in a Denver, CO bar. I guess it's possible they were just trying to save money by advertising two promotions on the same sign ...

4. Sony's Dead Goat Fiasco

The Daily Mail headline reads thusly: "Horror at Sony's depraved promotion stunt with decapitated goat."

"The corpse of the decapitated animal was the centrepiece of a party to celebrate the launch of the God Of War II game for the company's PlayStation 2 console. At the event, guests competed to see who could eat the most offal "“ procured elsewhere and intended to resemble the goat's intestines "“ from its stomach. They also threw knives at targets and pulled live snakes from a pit with their bare hands. Topless girls added to the louche atmosphere by dipping grapes into guests' mouths, while a male model portraying Kratos, the game's warrior hero, handed out garlands. The firm refused to say how the goat died. It is unusual for animals in modern Greece to be killed by having their throats cut, let alone by being decapitated."

Sounds like a helluva party. Here's a picture (with the goat's bloody stump tastefully pixelated):
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3. Thomas Edison Seance Night

Growing up in South Florida, I was often reminded that inventor Thomas Edison spent his waning years in the sleepy seaside community of Fort Myers -- though something those civic boosters never mentioned was that Edison was an avid spiritualist who many times tried to communicate with the dead. This oddity wasn't lost on baseball executive Mike Veeck, who exploited it as a truly weird promotion for Fort Myers' baseball team, the Miracle. He describes the result:

"My first year in Fort Myers, Fla., we tried to call up the ghost of Thomas Edison. I got the idea when I was driving around one day and saw a sign for a spiritual advisor. We negotiated with her and she agreed to do it. The night of the game she had a sky blue gown on and we took her to home plate and she started to channel. As you might imagine, the ballpark crowd was very tough on this lady. It became like a chain-gang spiritual. She would say in a guttural voice, 'I can't reach you.' And some guy would yell, 'Tom's over here, lady!' As people left the stadium I heard someone say something that I loved. 'That was the stupidest thing I ever saw, but boy, was it funny.'"

Not exactly a disaster, but definitely weird.

2. Harvard's Roman Orgy Dance Party

Dubbed the "Decadenza," it was a reference to Rome's wild orgies. The party's slogan was "Freshman girls free" (as in free admission, though this was left intentionally vague), and they were called "vestal virgins" for the evening. (This reminds me, in spirit at least, of a seriously misguided frat party at USC a few years ago: the theme was "run for the border," and decorations included razor wire and makeshift fences, and people came dressed as border guards. Nice.) Needless to say, there was much flap about the promotion, decried as sleazy and shameless in the Harvard Crimson and elsewhere. I mean really, how much work do you have to do to get college kids to come and drink at a party?

1. Mission: Impossible III

You've probably all heard about this, but it deserves a hallowed place in the pantheon of misguided promotions nonetheless. Just before the movie came out, 4,500 randomly selected LA Times newspaper boxes were fitted with devices that would play the Mission: Impossible theme song when the box's door was opened (which according to Paramount Pictures was "designed to turn the 'everyday news rack experience' into an 'extraordinary mission.'")
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Perhaps inevitably, some people found the newspaper boxes a little too extraordinary; see those guys in the picture above? They aren't movie fans ... they're the LA County bomb squad. Apparently, some of the 4,500 digital musical devices jarred loose from the inside of the door and fell onto the stack of newspapers. A little plastic box with red wires protruding ... not suspicious at all! Above is the last photo ever taken of the newspaper box in question -- it was blown up by the bomb squad minutes later. Mission accomplished.

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5 Subtle Cues That Can Tell You About Your Date's Financial Personality
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Being financially compatible with your partner is important, especially as a relationship grows. Fortunately, there are ways you can learn about your partner’s financial personality in a relationship’s early stages without seeing their bank statement or sitting them down for “the money talk.”

Are they a spender or a saver? Are they cautious with money? These habits can be learned through basic observations or casual questions that don’t feel intrusive. Here are some subtle things that can tell you about your date’s financial personality.

1. HOW THEY ANSWER BASIC MONEY QUESTIONS.

Casual conversations about finance-related topics can be very revealing. Does your date know if their employer matches their 401(k) plan contributions? Do you find their answers to any financial questions a bit vague—even the straightforward ones like “What are the rewards like on your credit card?” This could mean that your partner is a little fuzzy on some of the details of their financial situation.

As your connection grows, money talks are only natural. If your date expresses uncertainty about their monthly budget, it may be an indicator that they are still working on the best way to manage their finances or don’t keep close tabs on their spending habits.

2. WHAT THEY’RE WATCHING AND READING.

If you notice your partner is always watching business news channels, thumbing through newspapers, or checking share prices on their phone, they are clearly keeping abreast of what’s going on in the financial world. Ideally, this would lead to a well-informed financial personality that gives way to smart investments and overall monetary responsibility.

If you see that your date has an interest in national and global finances, ask them questions about what they’ve learned. The answers will tell you what type of financial mindset to expect from you partner moving forward. You might also learn something new about the world of finance and business!

3. WHERE THEY GET THEIR FOOD.

You may be able to learn a lot about someone’s financial personality just by asking what they usually do for dinner. If your date dines out a lot, it could be an indication that they are willing to spend money on experiences. On the other hand, if they’re eating most of their meals at home or prepping meals for the entire week to cut their food budget, they might be more of a saver.

4. WHETHER THEY’RE VOICING MONEY CONCERNS.

Money is a source of stress for most people, so it’s important to observe if financial anxiety plays a prominent role in your date’s day-to-day life. There are a number of common financial worries we all share—rising insurance rates, unexpected car repairs, rent increases—but there are also more specific and individualized concerns. Listen to how your date talks about money and pick up on whether their stress is grounded in worries we all have or if they have a more specific reason for concern.

In both instances, it’s important to be supportive and helpful where you can. If your partner is feeling nervous about money, they’ll likely be much more cautious about what they’re spending, which can be a good thing. But it can also stop them from making necessary purchases or looking into investments that might actually benefit them in the future. As a partner, you can help out by minimizing their expenses for things like nights out and gifts in favor of less expensive outings or homemade gifts to leave more of their budget available for necessities.

5. HOW THEY HANDLE THE BILL.

Does your date actually look at how much they’re spending before handing their credit card to the waiter or bartender at the end of the night? It’s a subtle sign, but someone who looks over a bill is likely much more observant about what they spend than someone who just blindly hands cards or cash over once they get the tab.

Knowing what you spend every month—even on smaller purchases like drinks or dinner—is key when you’re staying on a budget. It’s that awareness that allows people to adjust their monthly budget and calculate what their new balance will be once the waiter hands over the check. Someone who knows exactly what they’re spending on the small purchases is probably keeping a close eye on the bigger picture as well.

REMEMBER THERE’S NO SUBSTITUTE FOR TALKING.

While these subtle cues can be helpful signposts when you’re trying to get an idea of your date’s financial personality, none are perfect indicators that will be accurate every time. Our financial personalities are rarely cut and dry—most of us probably display some behaviors that would paint us as savers while also showing habits that exclaim “spender!” By relying too heavily on any one indicator, we might not get an accurate impression of our date.

Instead, as you get to know a new partner, the best way to learn about their financial personality is by having a straightforward and honest talk with them. You’ll learn more by listening and asking questions than you ever could by observing small behaviors.

Whatever your financial personality is, it pays to keep an eye on your credit score. Discover offers a Free Credit Scorecard, and checking it won't impact your score. It's totally free, even if you aren't a Discover customer. Check yours in seconds. Terms apply. Visit Discover to learn more.

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Animals
Where Do Birds Get Their Songs?
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Birds display some of the most impressive vocal abilities in the animal kingdom. They can be heard across great distances, mimic human speech, and even sing using distinct dialects and syntax. The most complex songs take some practice to learn, but as TED-Ed explains, the urge to sing is woven into songbirds' DNA.

Like humans, baby birds learn to communicate from their parents. Adult zebra finches will even speak in the equivalent of "baby talk" when teaching chicks their songs. After hearing the same expressions repeated so many times and trying them out firsthand, the offspring are able to use the same songs as adults.

But nurture isn't the only factor driving this behavior. Even when they grow up without any parents teaching them how to vocalize, birds will start singing on their own. These innate songs are less refined than the ones that are taught, but when they're passed down through multiple generations and shaped over time, they start to sound similar to the learned songs sung by other members of their species.

This suggests that the drive to sing as well as the specific structures of the songs themselves have been ingrained in the animals' genetic code by evolution. You can watch the full story from TED-Ed below, then head over here for a sample of the diverse songs produced by birds.

[h/t TED-Ed]

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