3 Extreme Ways To Go Green

This article was written by Maggie Koerth-Baker, and appears in the March-April 2008 issue of mental_floss magazine.

Recycle, schmecycle. These days, saving the Earth requires a lot more than just collecting cans.

1. Build Your House Out of Tires

Two decades ago, architect Michael Reynolds realized that a tree-hugging utopia would never be possible if homes weren't inexpensive, easy to build, and environmentally friendly. His solution? The Earthship.

nicaragua-earthship.jpg
Earthships are built out of used tires that have been packed with dirt and then stacked in a brick-style pattern. Construction is almost obscenely simple, though time-consuming. It can take as long as half an hour to properly pack each tire. But what you lose in free time, you make up for in energy savings. Earthship walls absorb heat quickly and release it slowly, allowing the houses to maintain a natural temperature of around 60 degrees. They also use filtration systems to collect and recycle water so that, even in desert conditions, it doesn't need to be pumped in. [Images courtesy of Nicaragua Real Estate News.]

While living in an Earthship may take more work than living in a split-level in the suburbs, the eco-friendly homes have become surprisingly popular. Several Earthship subdivisions have opened up in the past few years, including the Greater World Earthship Community near Taos, New Mexico, which was founded in 1994. Greater World residents build their own homes and, in an interesting twist on subdivision bylaws, are expressly forbidden from hooking up to public utilities or digging wells on their land. Here are photos of a few Greater World Earthships:

taos2.jpg

taos3.jpg

taos1.jpg

taos4.jpg

[Images courtesy of taosearthships.com.]

2. Fight Oil Spills with Mushrooms

In the war against ocean pollution, environmentalists have a new ally in mushrooms. As nature's morticians, mushrooms have the unique ability to take dead things and make them pretty again by turning decomposed matter into nutrients. In fact, they're so adept at tearing down and rebuilding chemical compounds that even oil spills are no match for their natural abilities.

oil-mushrooms1.jpg
In November 2007, when an oil tanker sprang a leak in San Francisco Bay, 58,000 gallons of oil seeped into the water and beaches. A group of local activists decided to take the cleanup into their own hands, using a technique originally developed to dispose of used motor oil. They headed for the shore and laid out mats made of human hair that were covered in oyster mushrooms. The hair quickly soaked up all the oil, while the mushrooms digested the dangerous chemicals. Within 12 weeks, only harmless compost remained. Although technically illegal (the EPA and the Coast Guard prefer leaving toxic waste to trained cleaning squads), the hair-and-mushroom technique was a success. Actually, the process is so simple and cost-effective that grassroots organizations and local governments are encouraging federal officials to use it as a way to clean up contaminated soil on old factory sites and hurricane-damaged areas of New Orleans.

3. Dumpster-Dive for Dinner

dumpster-diving.jpg
Once upon a time, environmental idealists could make a statement simply by giving up steak. But today the ante has been upped. And freeganism has answered the call.

As the name suggests, freeganism is an off-shoot of veganism, meaning that most practitioners avoid all products made from animals. But the "free" part refers to how freegans get their victuals. Method No. 1? Digging through the dumpster.

According to the Environmental Protection Agency, Americans pitch 245 million tons of waste a year, much of which is salvageable. In addition to unfashionable furniture and clothes, plenty of edible food ends up in the garbage. According to unofficial freegan spokesman Adam Weissman, that waste is directly tied to capitalism, which freegans see as an oppressive economic system. To avoid contributing to it, they become scavengers—collecting the vast majority of what they eat, wear, and use from other people's garbage. Often, these "urban foragers" will meet in designated locations at designated times to rummage together in a group, typically focusing on dumpsters behind retailers, offices, schools, and other places of high-volume disposal.

dumpster-diving-feast.jpg

It's not as beggarly as you might imagine. Most freegans aren't homeless, and many of them have 9-to-5 jobs. They eat pretty well, chowing down on practically fresh veggies, day-old bread, and canned goods. Food poisoning is a risk, but smart freegans know to skirt bacteria-prone produce and avoid canned goods that are bulging or oozing. They're also big on community involvement. Veteran freegans train newbies in dumpster-diving technique and foraging for wild plants. They also organize "freemarkets," where goods and services are given away or bartered instead of sold. In fact, many trade goods via a Web site called freecycle.org, and the community even has its own section on Craigslist.

food-not-bombs.jpg
Additionally, freegan-run organizations like Food Not Bombs (FNB) reclaim food to cook hot meals for the homeless. Using items that are either donated to them by stores or recovered from the trash, FNB members set up public stations to feed anyone who requests a meal. With chapters in more than 200 cities across the globe, the organization is slowly trying to prove that there is such a thing as a free lunch. [Images courtesy of Emo.ware.]

nextArticle.image_alt|e
iStock
10 Facts About Aspirin
iStock
iStock

Aspirin may be one of the world's best-known wonder drugs, able to do everything from cure a headache to reduce a fever, but its powers stretch beyond your medicine cabinet.

1. It's not the same as acetaminophen (used in Tylenol), ibuprofen (used in Advil and Motrin), or naproxen (used in Aleve).

2. There’s more than one way to take an aspirin. Americans swallow their tablets whole. The British dissolve theirs in water. And the French prefer theirs as suppositories.

3. The ancient Egyptians took their painkillers in the form of tree bark. Egyptian doctors used to give their patients willow bark to relieve pain because it contains salicin—the raw ingredient in aspirin.

4. Aspirin broke into the European market in 1763, after British clergyman Edward Stone chewed on some willow bark and felt a renewed vigor. He shared the stuff with his parishioners and relieved 50 cases of rheumatic fever in the process. After Stone reported his discovery to the Royal Society of London, the race was on to package the miracle cure.

5. A century later, French chemist Charles Gerhardt published an article on how to synthesize salicin in the lab, creating acetylsalicylic acid. Nobody paid attention.

6. Forty years after that, in 1897, German scientist Felix Hoffman followed Gerhardt’s process and took credit for inventing aspirin. Hoffman worked for Bayer Industries, which introduced the medicine in 1899 as the first mass-marketed drug.

7. In the mid-1940s, aspirin became a huge hit in Argentina thanks to radio jingles sung by future First Lady Eva Perón. Her country became the biggest per-capita consumer of aspirin in the world.

8. The wonder drug doesn’t just cure headaches; it can also revive a dead car battery. Just drop two tablets into the battery, let the salicylic acid combine with the battery’s sulfuric acid, and you’ve got an instant jump! Just make sure you don’t have any salt on your hands. Adding sodium to the aspirin-and-car-battery combo can cause an explosion.

9. So how does aspirin work? No one knew for sure until the 1970s, when British scientist John Vane discovered that aspirin reduces the body’s production of prostaglandins—fatty acids that cause swelling and pain.

10. Here’s another reason to eat your fruits and veggies: When the body gets a healthy dose of the benzoic acid in those foods, it makes its own salicylic acid, or aspirin.

A version of this story appeared in Mental Floss magazine.

nextArticle.image_alt|e
Peter Cade, Central Press/Getty Images
How Kiss's Alive! Saved Their Record Label—And Changed the Music Industry
Peter Cade, Central Press/Getty Images
Peter Cade, Central Press/Getty Images

It was late 1974, and Neil Bogart, CEO of Casablanca Records, was falling apart. His wife of nine years had divorced him. Warner Bros., Casablanca’s onetime parent company, had cut the fledgling label loose, saddling Bogart with crippling overhead and advertising costs. The company’s headquarters—a two-story house off the Sunset Strip that Bogart (no relation to Humphrey) decorated to resemble Rick’s Café from the film Casablanca—had devolved into a hedonistic playground awash in cocaine and Quaaludes. A few years earlier, he’d made stars of the Isley Brothers and Curtis Mayfield, whose soundtrack for Super Fly had been an instant hit. Now, at 31, he was watching his career crumble.

But Bogart had a plan. As part of the split with Warner Bros., Casablanca inherited a promising project: a double LP of audio highlights from The Tonight Show Starring Johnny Carson. It seemed like a sure thing. In 1974, The Tonight Show drew 14 million viewers a night. The year before, as the CEO of Buddah Records, Bogart had sold more than a million copies of a similar compilation titled Dick Clark: 20 Years of Rock N’ Roll. Bogart was so confident in The Tonight Show project that he envisioned the album as the first of four highlight records, stretching back decades.

Before SoundScan existed to track album sales, the recording industry conferred “gold” status to any album that shipped more than 500,000 copies. Bogart shipped 750,000 copies of Here’s Johnny: Magic Moments From the Tonight Show. As it turned out, no one wanted to listen to audio clips of a late-night talk show. The album was such a flop that distributors even mailed back their free promotional copies. Industry insiders joked that it had been shipped gold and “returned platinum.” Or as Casablanca cofounder Larry Harris put it, “It hit the floor with a lifeless, echoing thud.”

By the end of 1974, Casablanca was broke. To make payroll, Bogart cashed in his line of credit at a Las Vegas casino. The label seemed doomed. It needed a cheap hit just to survive.

One of the bands on Casablanca’s roster was in similarly rough shape. Kiss, a flamboyant heavy metal outfit from New York City, had released three albums by the spring of 1975. The band had a cult following in the Rust Belt. But the moment Kiss stepped into the studio, they deflated, unable to replicate the raucous energy of their live concerts.

This may have been an impossible task. Since their first gig in 1973, the foursome had performed only in Kabuki-style makeup, black leather costumes, and towering platform shoes. Onstage, Gene Simmons, the Israeli-born bassist with a 7-inch tongue, spat fire and fake blood at the audience. Blasts of smoke and pyrotechnics punctuated hard-driving songs like “Strutter,” “Deuce,” and “Black Diamond.” At the end of each set, drummer Peter Criss rose 10 feet above the stage atop a hydraulic drum riser. This intimidating stagecraft belied Kiss’s sound: more pop than metal, closer to David Bowie than Black Sabbath on the ’70s rock spectrum. Kiss’s stage show was so over the top that Bogart pitched the band as a headline act before the foursome had a legitimate hit. Queen, Genesis, and Aerosmith all canceled bookings with Kiss because no one wanted to play after the band.

But if Kiss was a circus act, Bogart was its P.T. Barnum. At pitch meetings, he’d unleash fireballs from his hand using magician’s flash paper, declaring “Kiss is magic!” Bogart hounded DJs, TV hosts, critics, and music magazines, pushing the Kiss brand. He even convinced Kiss to record a cover of “Kissin’ Time”—a single by ’60s teen idol Bobby Rydell—as a promotional tie-in for a nationwide kissing contest called “The Great Kiss-Off.”

None of it worked. And Kiss was fed up. The band received a meager $15,000 advance for its first three albums—Kiss, Hotter Than Hell, and Dressed to Kill— and despite Bogart’s fiery efforts, it had yet to see royalties. He’d even produced Dressed to Kill himself because he was unable to afford a professional producer.

Then Bogart had an idea. What if Kiss put out a live album? It’d be less expensive than a studio recording and might preserve some of the band’s incendiary live show. At the time, live records weren’t considered a legitimate product; bands released them mainly to fulfill contracts. But Bogart didn’t care. He knew this was his last chance.

Kiss liked the concept. Within days, Bogart had arranged to record a multicity tour, with stops in Detroit; Wildwood, New Jersey; Cleveland; and Wyoming. Since Bogart couldn’t finance the tour himself, Bill Aucoin, Kiss’s long-suffering manager, put $300,000 of his own money into costumes, expenses, and effects. To oversee the recordings, Bogart roped in Eddie Kramer, a star audio engineer who’d produced albums for Jimi Hendrix and Led Zeppelin.

On May 16, 1975, 12,000 people packed into Detroit’s Cobo Hall—the largest venue in a city many considered the capital of rock ’n’ roll. Bogart and Aucoin went all out on production. To fire up the crowd, a cameraman followed the band from the dressing room to the stage, projecting the shot onto a giant screen overhead. During the song “100,000 Years,” flamethrowers wrapped the band in a curtain of fire. And this time Criss’s drum kit rose to twice its usual height.

The concerts were a massive success, yet the recordings were still mediocre. The energy was there, but the band’s musicianship suffered in its frenzied live performance. In the end, sound engineers recorded over much of the material. Nevertheless, certain core elements remain, including Criss’s drum tracks, lead singer Paul Stanley’s stage banter, and the propulsive fury of early singles “Deuce” and “Strutter,” in which the band’s energy soars in response to the sound of thousands of screaming fans. The physical record was an accomplishment of its own. A double album with a gatefold sleeve, it featured handwritten notes from the band, a glossy eight-page booklet, and a centerfold collage of in-concert photos.

Alive! was released on September 10, 1975. Five days later, Aucoin sent Bogart a letter of termination: Kiss was leaving the label. In desperation, Bogart, who’d recently mortgaged his house, cut Aucoin and the band a check for $2 million to retain them. Then everyone sat back and watched the Billboard chart.

The result was unprecedented. Alive! peaked at No. 9 and remained on the charts for the next 110 weeks, becoming the band’s first record to sell more than a million copies. By the end of 1975, major rock bands from Blue Öyster Cult to REO Speedwagon suddenly found themselves opening for Kiss. Today, Alive! has sold more than 9 million copies, making it the biggest selling Kiss album of all time.

Alive! rescued both Kiss and Casablanca from oblivion. The band’s next three albums—Destroyer (1976), Rock and Roll Over (1976), and Love Gun (1977)—were all certified platinum. In 1977, Kiss topped a Gallup poll as the most popular act among American teens. The late ’70s saw a superstorm of Kiss merchandise, including Kiss makeup kits, pinball machines, Marvel comic books, and even a made-for-TV movie called Kiss Meets the Phantom of the Park.

But Alive! also changed the music industry. “Shortly after it hit, just about every hard rock band issued live albums,” says Greg Prato, a writer for Rolling Stone and the author of The Eric Carr Story, about Kiss’s short-lived drummer Eric Carr. “Some of those albums were the best live rock recordings of all time: Thin Lizzy’s Live and Dangerous, the Ramones’s It’s Alive, Queen’s Live Killers, Led Zeppelin’s The Song Remains the Same, Cheap Trick, At Budokan.”

What makes Alive! a masterpiece, though, is how it captures the essence of Kiss—a hard rock band that was meant to be seen, or at least heard, live. “The emphasis on a live album is the experience itself, specifically how close the record translates and interprets the experience of actually attending the show,” says author and Kiss fan Chuck Klosterman. “[Alive!] jumps out of the speakers. It feels like a bootleg of the highest quality.”

Ultimately, Bogart’s excessive spending habits, along with his prodigious cocaine use at Casablanca HQ, led to his ouster from the label in 1980. By that point, he’d become the reigning king of disco, breaking such acts as the Village People and Donna Summer. He died of cancer two years later at age 39, having just created Boardwalk Records and signed the then-unknown rock goddess Joan Jett. In the decades after his death, the iconic metal band he’d helped bring to the top continues to tour, even making an appearance on American Idol in 2009. For 40 years, Kiss has been sending drum kits aloft (albeit with a different drummer), performing in fully painted faces, setting stages on fire, all in an effort to recapture an impossible sound. With Alive!, Bogart had created a chimera. It was a record that could never exist in real life: part raucous energy, part polished studio overdubs, a “live” masterpiece better than the best live act in rock history.

This piece originally ran in Mental Floss magazine.

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios