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7 Famous Phrases Famous People Own

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A trademark is a word, symbol, or phrase used to identify particular products. Think of Nike and their swoosh. Common words and phrases can be trademarked by companies or individuals if the entity submitting the request can prove that the meaning of the phrase has a distinctive second meaning. Here are seven examples of individuals who have successfully turned their catchphrase into a trademark "“ and often, a hefty profit.

"Three-peat"

In 1988, Pat Riley and his Los Angeles Lakers were headed for a third consecutive NBA championship. The team started to use the term "three-peat" to describe their ultimate goal. Coach Riley claims the term originated from player Byron Scott. During the season, Riley registered the phrase as a trademark for use on merchandise. The Lakers' third championship attempt was thwarted by the Pistons in 1989, but the Chicago Bulls accomplished the feat in 1993. Riley was able to slam-dunk all the way to the bank when the Bulls opted to use the phrase for championship merchandise.

In 2005, a group of USC students were anticipating a third consecutive BCS championship and attempted to trademark the phrase "Three-Pete." The misspelling was created not only to avoid paying Riley for use of the phrase, but also to pay homage to coach Pete Carroll. The federal trademark board ruled that the spelling difference was not enough to differentiate it from Riley's three-peat. When a student started to sell his own "Three-Pete" shirts he was served with copyright infringement notification. And, just like Riley, USC did not succeed in reaching a three-peat.

"Let's Get Ready to Rumble!"

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Michael Buffer, the boxing and wrestling announcer well-known for his booming voice and classic catchphrase, holds the trademark to this phrase, which he started using in the 1980s. By 1992 he had a federally registered trademark for it. The move turned out to be profitable, as Buffer has used the phrase for songs, video games, and lottery commercials. Always the entrepreneur, Buffer licensed the phrase to New York City taxicabs in the late 1990s for use in a welcome message, voiced by Buffer himself, encouraging riders to buckle their seatbelt before exclaiming "Let's get ready to rumble.... for SAFETY!"

Buffer even appeared in a commercial for Kraft cheese and oh-so-cleverly changed the phrase to "Lets get ready to crumble!" for the company's pre-packaged cheese crumbles. Surprisingly, Buffer has spared incarnations of the phrase involving many rhyming words. Look out fumble, bumble, stumble, humble, et. al.

"Let's Roll"

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There have been at least 17 approved applications to trademark the phrase "Let's roll" since September 11, 2001. Heroic Choices, the charitable organization formerly known as the Todd M. Beamer Foundation, trademarked the phrase in order to sell merchandise with proceeds going to the charity. But 16 additional claims were granted to other companies, for use on other types of merchandise including rolling back packs, roller sports, soft pretzels, paint rollers, metal building materials and tapes. Even Rolling Rock beer offers you to "Let's roll... and rock with Rolling Rock." An applicant using the name "Let's Roll Freedom Fighters" trademarked the phrase for use on just about anything you can buy in a gift shop; mouse pads, lighters, key chains and gun cases.

"That's Hot"

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Heiress Paris Hilton popularized her catchphrase "that's hot" on her hit reality show The Simple Life. She was the subject of media scrutiny when she applied for a trademark for the simple and relatively common phrase. She was granted three trademarks in 2007: one for use in men and women's clothing, another for electronic devices and a third for alcoholic beverages. She has used the phrase to promote a canned version of an Italian sparkling wine called Rich Prosecco.

Later in 2007, Hilton announced plans to sue Hallmark for using her image and trademarked phrase on a greeting card. Hallmark claims that the card is fair game because it is parody; Hilton feels her rights have been violated. Currently, it is unclear if the case will go to court.

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"Bam!"

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Emeril Lagasse's "Emeril's Food of Love" company owns the right to the phrase "Bam!" for its use on just about anything you can find in a drawer or cabinet in your kitchen: pans, pots, spatulas and tongs. There are numerous other claims to the phrase, including one by Jackass star Bam Margera and one by the EasyOff company for their cleaning products of the same name, but only Emeril's uses an exclamation point.

"Goodnight my sweet Anna baby"

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Larry Birkhead, the father of the late Anna Nicole Smith's daughter Dannielynn, trademarked this phrase for its use in movies, books, television programs and stage plays. The phrase was used heavily by the media during coverage of Smith's death. Birkhead claims the phrase is what the late Smith wanted to hear every night before she went to sleep, and Birkhead included the line in a poem on his website following her passing.

While Birkhead claims he never filed for the trademark, it is registered in his name. His former attorney, Debra Opri, claims that she advised him to trademark the phrase to "protect himself" because "You don't want someone else to take advantage of something he said internationally -- after he said it in court and then on one of the TV shows, it became famous." Given all of the people who have tried to earn a profit from Smith's death, it was probably a smart move.

"They are who we thought they were"

Normally quiet Arizona Cardinals coach Dennis Green first uttered this trademarked phrase during a swear-filled, post-game tirade in 2006. When he was asked what he thought of the Chicago Bears after his team dropped a 20-point lead during a Monday Night Football game, Green responded "they are who we thought they were." There is another part to the quote "and we let em' off the hook!" that is not part of the trademark. Green exclusively owns the right to use the phrase for sports merchandise, but the clip is a sports media standard that is used when teams fail to take advantage of their opponent's obvious flaws.

Caroline Donnelly is an occasional contributor to mentalfloss.com.

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15 Must-Watch Facts About The Ring
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DreamWorks

An urban legend about a videotape that kills its viewers seven days after they see it turns out to be true. To her increasing horror, reporter Rachel Keller (then-newcomer Naomi Watts) discovers this after her niece is one of four teenage victims, and is in a race against the clock to uncover the mystery behind the girl in the video before her and her son’s time is up.

Released 15 years ago, on October 18, 2002, The Ring began a trend of both remaking Japanese horror films in a big way, and giving you nightmares about creepy creatures crawling out of your television. Here are some facts about the film that you can feel free to pass along to anybody, guilt-free.

1. DREAMWORKS BOUGHT THE AMERICAN RIGHTS TO RINGU FOR $1 MILLION.

There were conflicting stories over how executive producer Roy Lee came to see the 1998 Japanese horror film Ringu, Hideo Nakata's adaptation of the 1991 novel Ring by Kôji Suzuki. Lee said two different friends gave him a copy of Ringu in January 2001, which he loved and immediately gave to DreamWorks executive Mark Sourian, who agreed to purchase the rights. But Lee’s close friend Mike Macari worked at Fine Line Features, which had an American remake of Ringu in development before January 2001. Macari said he showed Lee Ringu much earlier. Macari and Lee were both listed as executive producers for The Ring.

2. THE DIRECTOR FIRST SAW RINGU ON A POOR QUALITY VHS TAPE, WHICH ADDED TO ITS CREEPINESS.

Gore Verbinski had previously directed MouseHunt. He said the first time he "watched the original Ringu was on a VHS tape that was probably seven generations down. It was really poor quality, but actually that added to the mystique, especially when I realized that this was a movie about a videotape." Naomi Watts struggled to find a VHS copy of Ringu while shooting in the south of Wales. When she finally got a hold of one she watched it on a very small TV alone in her hotel room. "I remember being pretty freaked out," Watts said. "I just saw it the once, and that was enough to get me excited about doing it."

3. THE RING AND RINGU ARE ABOUT 50 PERCENT DIFFERENT.

Naomi Watts in 'The Ring'
© 2002 - DreamWorks LLC - All Rights Reserved

Verbinski estimated that, for the American version, they "changed up to 50 percent of it. The basic premise is intact, the story is intact, the ghost story, the story of Samara, the child." Storylines involving the characters having ESP, a volcano, “dream logic,” and references to “brine and goblins” were taken out.

4. IT RAINED ALMOST EVERY DAY WHEN THEY FILMED IN THE STATE OF WASHINGTON.

The weather added to the “atmosphere of dread,” according to the film's production notes. Verbinski said the setting allowed them to create an “overcast mood” of dampness and isolation.

5. THE PRODUCTION DESIGNER WAS INFLUENCED BY ANDREW WYETH.

Artist Andrew Wyeth tended to use muted, somber earth tones in his work. "In Wyeth's work, the trees are always dormant, and the colors are muted earth tones," explained production designer Tom Duffield. "It's greys, it's browns, it's somber colors; it's ripped fabrics in the windows. His work has a haunting flavor that I felt would add to the mystique of this movie, so I latched on to it."

6. THERE WERE RINGS EVERYWHERE.

The carpeting and wallpaper patterns, the circular kitchen knobs, the doctor’s sweater design, Rachel’s apartment number, and more were purposely designed with the film's title in mind.

7. WATTS AND MARTIN HENDERSON HAD A FRIENDLY INTERNATIONAL RIVALRY.

Martin Henderson and Naomi Watts star in 'The Ring' (1992)
© 2002 - DreamWorks LLC - All Rights Reserved

The New Zealand-born Henderson played Noah, Rachel’s ex-husband. Since Watts is from Australia, Henderson said that, "Between takes, we'd joke around with each other's accents and play into the whole New Zealand-Australia rivalry."

8. THE TWO WEREN’T SURE IF THE MOVIE WAS GOING TO BE SCARY ENOUGH.

After shooting some of the scenes, and not having the benefit of seeing what they'd look like once any special effects were added, Henderson and Watts worried that the final result would not be scary enough. "There were moments when Naomi and I would look at each other and say, 'This is embarrassing, people are going to laugh,'" Henderson told the BBC." You just hope that somebody makes it scary or you're going to look like an idiot!"

9. CHRIS COOPER WAS CUT FROM THE MOVIE.

Cooper played a child murderer in two scenes which were initially meant to bookend the film. He unconvincingly claimed to Rachel that he found God in the beginning, and in the end she gave him the cursed tape. Audiences at test screenings were distracted that an actor they recognized disappears for most of the film, so he was cut out entirely.

10. THEY TRIED TO GET RID OF ALL OF THE SHADOWS.

Verbinski and cinematographer Bojan Bazelli used the lack of sunlight in Washington to remove the characters’ shadows. The two wanted to keep the characters feeling as if “they’re floating a little bit, in space.”

11. THE TREE WAS NICKNAMED "LUCILLE."

The red Japanese maple tree in the cursed video was named after the famous redheaded actress Lucille Ball. The tree was fake, built out of steel tubing and plaster. The Washington wind blew it over three different times. The night they put up the tree in Los Angeles, the wind blew at 60 miles per hour and knocked Lucille over yet again. "It was very strange," said Duffield.

12. MOESKO ISLAND IS A FUNCTIONING LIGHTHOUSE.

Moesko Island Lighthouse is Yaquina Head Lighthouse, at the mouth of the Yaquina River, a mile west of Agate Beach, Oregon. The website Rachel checks, MoeskoIslandLighthouse.com, used to actually exist as a one-page website, which gave general information on the fictional place. You can read it here.

13. A WEBSITE WAS CREATED BY DREAMWORKS TO PROMOTE THE MOVIE AND ADD TO ITS MYTHOLOGY.

Before and during the theatrical release, if you logged into AnOpenLetter.com, you could read a message in white lettering against a black background warning about what happens if you watch the cursed video (you can read it here). By November 24, 2002, it was a standard official website made for the movie, set up by DreamWorks.

14. VERBINSKI DIDN’T HAVE FUN DIRECTING THE MOVIE.

“It’s no fun making a horror film," admitted Verbinski. "You get into some darker areas of the brain and after a while everything becomes a bit depressing.”

15. DAVEIGH CHASE SCARED HERSELF.

Daveigh Chase in 'The Ring'
© 2002 - DreamWorks LLC - All Rights Reserved

When Daveigh Chase, who played Samara, saw The Ring in theaters, she had to cover her eyes out of fear—of herself. Some people she met after the movie came out were also afraid of her.

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European Space Agency Releases First High-Res Land Cover Map of Africa
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Land Cover CCI, ESA

This isn’t just any image of Africa. It represents the first of its kind: a high-resolution map of the different types of land cover that are found on the continent, released by The European Space Agency, as Travel + Leisure reports.

Land cover maps depict the different physical materials that cover the Earth, whether that material is vegetation, wetlands, concrete, or sand. They can be used to track the growth of cities, assess flooding, keep tabs on environmental issues like deforestation or desertification, and more.

The newly released land cover map of Africa shows the continent at an extremely detailed resolution. Each pixel represents just 65.6 feet (20 meters) on the ground. It’s designed to help researchers model the extent of climate change across Africa, study biodiversity and natural resources, and see how land use is changing, among other applications.

Developed as part of the Climate Change Initiative (CCI) Land Cover project, the space agency gathered a full year’s worth of data from its Sentinel-2A satellite to create the map. In total, the image is made from 90 terabytes of data—180,000 images—taken between December 2015 and December 2016.

The map is so large and detailed that the space agency created its own online viewer for it. You can dive further into the image here.

And keep watch: A better map might be close at hand. In March, the ESA launched the Sentinal-2B satellite, which it says will make a global map at a 32.8 feet-per-pixel (10 meters) resolution possible.

[h/t Travel + Leisure]

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