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3 Famous Goldbergs

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1. Reuben Goldberg

The man behind the name: Reuben isn't just a famous sandwich, it's also the name of the American early 20th century cartoonist who inked a lot of cartoons depicting complex devices that performed simple tasks in amusing, convoluted ways. Yes, Reuben is the Goldberg behind Rube Goldberg.

Cool Reuben Goldberg fact: He graduated from UC Berkeley in 1904 but not with a fine arts or graphic arts degree, as you might expect, but rather an engineering degree, which clearly came in handy later.

Rube Goldberg on video (wild Japanese Rube Goldberg contest):

variations.jpg2. Johann Gottlieb Goldberg

The man behind the name: Johann was a German harpsichordist in the 18th century. He was also a composer but never achieved any long-lasting recognition. His name would all but be forgotten if another Johann didn't come along: Johann Sebastian Bach. Yes, Johann Goldberg is the Goldberg behind Bach's masterpiece: The Goldberg Variations, which most musicologists say was premiered by Johann Goldberg.

Cool Goldberg Variations fact: In the film The Silence of the Lambs, the "Aria" from the piece is used quite effectively as underscoring during the scene where Lecter breaks out of his courthouse cell.

Goldberg Variations on video: Check out the clip here [WARNING: some of the video, toward the very end, is not for those with weak constitutions] and then below it, be sure to check out this interesting jazz arrangement by Jacquess Loussier of the same "Aria."



whoopi-goldberg.jpg3. Whoopi Goldberg

The woman behind the name: Okay, so we all know who she is, but what about that name? Well, she was born Caryn Elaine Johnson but took the stage name Whoopee because people used to tell her she was so funny, she used to alleviate their flatulence. (I've also heard it was because SHE was rather gassy herself.)

Later she decided Whoopee Johnson sounded too bland, so she picked Goldberg, a name she once said was part of her ancestral line.

Cool Whoopi Goldberg fact: The woman has no eyebrows. None.

My favorite whoopee cushion clip on video:

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A Simple Way to Charge Your iPhone in 5 Minutes
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Spotting the “low battery” notification on your phone is usually followed by a frantic search for an outlet and further stress over the fact that you may not have time for a full charge. On iPhones, plugging your device into the wall for five minutes might result in only a modest increase of about three percent or so. But this tip from Business Insider Tech may allow you to squeeze out a little more juice.

The trick? Before charging, put your phone in Airplane Mode so that you reduce the number of energy-sucking tasks (signal searching, fielding incoming communications) your device will try and perform.

Next, take the cover off if you have one (the phone might be generating extra heat as a result). Finally, try to use an iPad adapter, which has demonstrated a faster rate of charging than the adapter that comes with your iPhone.

Do that and you’ll likely double your battery boost, from about three to six percent. It may not sound like much, but that little bit of extra juice might keep you connected until you’re able to plug it in for a full charge.

[h/t Business Insider Tech]

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Trying to Save Money? Avoid Shopping on a Smartphone
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Today, Americans do most of their shopping online—but as anyone who’s indulged in late-night retail therapy likely knows, this convenience often can come with an added cost. Trying to curb expenses, but don't want to swear off the convenience of ordering groceries in your PJs? New research shows that shopping on a desktop computer instead of a mobile phone may help you avoid making foolish purchases, according to Co. Design. Ying Zhu, a marketing professor at the University of British Columbia-Okanagan, recently led a study to measure how touchscreen technology affects consumer behavior. Published in the Journal of Retailing and Consumer Services, her research found that people are more likely to make more frivolous, impulsive purchases if they’re shopping on their phones than if they’re facing a computer monitor. Zhu, along with study co-author Jeffrey Meyer of Bowling Green State University, ran a series of lab experiments on student participants to observe how different electronic devices affected shoppers’ thinking styles and intentions. Their aim was to see if subjects' purchasing goals changed when it came to buying frivolous things, like chocolate or massages, or more practical things, like food or office supplies. In one experiment, participants were randomly assigned to use a desktop or a touchscreen. Then, they were presented with an offer to purchase either a frivolous item (a $50 restaurant certificate for $30) or a useful one (a $50 grocery certificate for $30). These subjects used a three-point scale to gauge how likely they were to purchase the offer, and they also evaluated how practical or frivolous each item was. (Participants rated the restaurant certificate to be more indulgent than the grocery certificate.) Sure enough, the researchers found that participants had "significantly higher" purchase intentions for hedonic (i.e. pleasurable) products when buying on touchscreens than on desktops, according to the study. On the flip side, participants had significantly higher purchase intentions for utilitarian (i.e. practical) products while using desktops instead of touchscreens. "The playful and fun nature of the touchscreen enhances consumers' favor of hedonic products; while the logical and functional nature of a desktop endorses the consumers' preference for utilitarian products," Zhu explains in a press release. The study also found that participants using touchscreen technology scored significantly higher on "experiential thinking" than subjects using desktop computers, whereas those with desktop computers demonstrated higher scores for rational thinking. “When you’re in an experiential thinking mode, [you crave] excitement, a different experience,” Zhu explained to Co. Design. “When you’re on the desktop, with all the work emails, that interface puts you into a rational thinking style. While you’re in a rational thinking style, when you assess a product, you’ll look for something with functionality and specific uses.” Zhu’s advice for consumers looking to conserve cash? Stow away the smartphone when you’re itching to splurge on a guilty pleasure. [h/t Fast Company]

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