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The First Time News Was Fit To Print, XXIV

January 21, 2008
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In case you missed our first twenty-three volumes or the greatest hits edition, let me explain. Every Monday, we head into the archives of The New York Times to find first mentions worth mentioning. If you have a suggestion for next week, leave us a comment.

"I Have A Dream" Speech

August 29, 1963

Peroration by Dr. King Sums Up a Day the Capital Will Remember
i-have-a-dream.jpg Dr. King brought them alive in the late afternoon with a peroration that was an anguished echo from all the old American reformers. Roger Williams calling for religious liberty, Sam Adams calling for political liberty, old man Thoreau denouncing coercion, William Lloyd Garrison demanding emancipation, and Eugene V. Debs crying for economic equality "“ Dr. King echoed them all.

"I have a dream," he cried again and again. And each time the dream was a promise out of our ancient articles of faith: phrases from the Constitution, lines from the great anthem of the nation, guarantees from the Bill of Rights, all ending with a vision that they might one day all come true.

Dr. King touched all the themes of the day, only better than anybody else. He was full of the symbolism of Lincoln and Gandhi, and the cadences of the Bible. He was both militant and sad, and he sent the crowd away feeling that the long journey had been worthwhile.

Michael Strahan

April 25, 1993

Giants Eye Defenders a Cut Below the Best
strahan1.jpg If the Giants still had the ninth choice in today's National Football League draft, they might have been able to take a premier defensive end like Eric Curry of Alabama or Dan Williams of Toledo or a quick outside linebacker like Wayne Simmons of Clemson. Instead, they may have to settle for linebacker Chris Slade of Virginia or defensive end Michael Strahan of Texas Southern, who are good but a cut below the best.

But the Giants gave up their first-round choice in this draft when they chose quarterback Dave Brown of Duke last July in the first round of a supplemental draft. They seem to have no regrets because they might have picked Brown anyway with the ninth pick of this draft. Besides, he now has a year of pro experience.

The Giants won't pick now until the middle of the second round, where they will have the 40th choice over all. They believe they can have a winning team this year with their present offense, but acknowledge they need help for a slow and aging defense.
* * * * *
Strahan is a hard worker but raw and not yet strong enough.

[The Giants did end up drafting Strahan in the 2nd round. It worked out.]

Keep reading for Mitt Romney, Exxon, Game Boy, Mount Rushmore and Bobby Fischer.

Mitt Romney

February 28, 1960

A Maverick Starts a New 'Crusade': George Romney feels that he has pat across the compact car. Now he is turning his missionary fervor to a campaign to reshape American political institutions
mitt-and-george.jpg The man who made the compact car big competition for Detroit's land yachts is crusading against bigness on an even bigger scale these days. George Romney, the almost terrifyingly earnest head of the American Motors Corporation, has moved from his conquest of the gas-guzzling dinosaur into a battle to break up the concentration of economic power embodied in giant companies and giant unions.
* * * * *
He speaks with equal disrespect of the ranking politicians of both major parties when it comes to their readiness to face up to what he considers the make-or-break issues in America's survival.
* * * * *
George Romney considers talking his wife out of a movie career his greatest sales achievement. They are shown* with their children, Mitt, Jane and Scott.

[Well, not here. This picture is from two years later, when George announced he was running for President. To see the picture referenced here, you'll have to check out the original article.]

Mount Rushmore

July 10, 1927

Making a Monument out of a Black Hills Mountain
rushmore-lincoln.jpg Out of the granite face of Mount Rushmore in the Black Hills of South Dakota within the next five years will appear in heroic proportions the features of four of our illustrious Presidents "“ Washington, Jefferson, Lincoln and Roosevelt. This memorial will be to the founding, extending and preserving the Union and to the completion of the dream of Columbus by the cutting of the Panama Canal, and the four Presidents represent these epochs in our history. The work is authorized by an act of Congress and is being planned by the State of South Dakota. Actual carvings of the figures will begin this Summer.

Exxon

September 21, 1971

McCann to Promote Humble's Exxon Gas in 6 Cities
exxon1972.jpgMcCann-Erickson will soon be promoting Exxon gasoline in six cities. Exxon? Exxon?

Exxon is a new brand name that will be tested by the Humble Oil and Refining Company to find out how it is accepted by consumers.

This is an important move for Humble, the major domestic arm of Standard Oil (New Jersey), because it has long been legally prevented from using Esso, its best known brand name, in 29 of the 47 states it markets in. So it uses Humble in one state and Enco in 28.

Game Boy

June 5, 1989

Now, Video Game Players Can Take Show on the Road
gameboy.jpg The two products introduced over the weekend are Nintendos's Game Boy and Atari's Portable Entertainment System.

In both name and appearance, Nintendo's Game Boy resembles a Walkman (a pure coincidence, Nintendo says). The small, paperback book-size unit has a 2 1/2-inch diagonal screen, and headphones for stereo sound. Credit card-size cartridges slip in the back, allowing the unit to play potentially limitless numbers and types of games. It will sell for $89.95, including one game cartridge. Additional cartridges will cost about $20.
* * * * *
For the first time, Nintendo finds itself somewhat on the defensive as a competitor brings a product that is admittedly in many ways technologically superior to the Game Boy.

"It's like using the Ferrari to get to the corner grocery store," says Bill White, Nintendo's director of advertising, of the Atari product. "We think it's really a bit more than players want and need."

Bobby Fischer

October 3, 1955

Eastman Wins at Washington Square "“ Boy, 12, Near Top
bobbyfischer.jpgCharles Eastman won first prize of a $100 savings bond yesterday afternoon in the final chess tournament of the season at Washington Square Park. But he had to share the limelight with 12-year-old Bobby Fischer, who had weathered the month-long contest and thirty-two eliminations before being beaten.
* * * * *
But many in the crowd of 400 onlookers seemed to think the best show was given by Bobby Fischer. Despite competition from his more mature and experienced adversaries, he was unbeaten until yesterday, when he came within fifteen players of the championship. He lives at 560 Lincoln Place, Brooklyn.

Our Archives

"¢ Volume I: Barack Obama, Jon Stewart, iPod
"¢ Volume II: Hillary Clinton, Starbucks, Donald Trump
"¢ Volume III: JFK, Microwave Oven, the Internet
"¢ Volume IV: Larry David, Drudge Report, Digital Camera
"¢ Volume V: Walkman, Osama bin Laden, Iowa Caucuses
"¢ Volume VI: Times Square, Marijuana, Googling
"¢ Volume VII: Lance Armstrong, Aerosmith, Gatorade
"¢ Volume VIII: Bob Dylan, New York Jets, War on Terror
"¢ Volume IX: Hedge Fund, White Collar Crime, John Updike
"¢ Volume X: E-mail, Bruce Springsteen, George Steinbrenner
"¢ Volume XI: RFK, the Olsen Twins, Digg
"¢ Volume XII: Jerry Seinfeld, Lee Harvey Oswald, Don Mattingly
"¢ Volume XIII: Arnold Schwarzenegger, Taxicab, Hippies
"¢ Volume XIV: Digital Watch, Prozac, David Hasselhoff
"¢ Volume XV: George Clooney, Golden Gate Bridge, Toyota Prius
"¢ Volume XVI: Woody Allen, The Titanic, The Beastie Boys
"¢ Volume XVII: New York Edition
"¢ Volume XVIII: Sports Edition
"¢ Volume XIX: TV Edition
"¢ Volume XX: Wrestlemania, Phil Knight, My Two Dads
"¢ Volume XXI: Books on Tape, Condoleezza Rice, Tina Fey
"¢ End of 2007: Greatest Hits
"¢ Volume XXII: John McCain, American Gladiators, Dianetics
"¢ Volume XXIII: Barbara Bush, Sports Illustrated, The Daily Show
"¢ November 3, 2007: Appearance on NPR Weekend Edition Saturday

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This Week's Best Amazon Deals You Can Still Get
April 30, 2017
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As a recurring feature, we share some amazing Amazon deals we’ve turned up. These items were the ones that were the most popular with our readers this week, and they’re still available.

Mental Floss has affiliate relationships with certain retailers (including Amazon) and may receive a small percentage of any sale. But we only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Good luck deal hunting!

GADGETS, TOYS, AND MEDIA

Bluetooth Headphones, Hussar Magicbuds Best Wireless Sports Earphones with Mic, IPX7 Waterproof, HD Sound with Bass, Noise Cancelling, Secure Fit, Up to 9 Hours of Play for iPhone Android (Upgraded) for $29.99 (list price $169.99)

Portable Chargers RAVPower 16750mAh External Battery Pack 4.5A Dual USB Output External Phone Charger Battery Bank Power Bank (iSmart 2.0 Technology) for Nintendo Switch, iPhone 7, Galaxy S8 - Black for $27.99 (list price $99.99)

WizGear Universal Air Vent Magnetic Car Mount Holder with Fast Swift-Snap Technology for Smartphones and Mini Tablets, Black for $7.99 (list price $19.99)

Firstbuy Multi Device Bamboo Charging Station Original Electronics Charging Station & Organizer for iPad, iPhone,Tablets, Smartphones &Cords Organizer Stand&Other Gadgets,Strong Build of Eco Bamboo for $23.99 (list price $69.99)

Apple Watch Band, 42mm iWatch Band Strap Premium Vintage Genuine Leather Replacement Watchband with Secure Metal Clasp Buckle for Apple Watch Sport Edition (Black) for $20.99 (list price $28.99)

Syncwire iPhone Charger Lightning Cable 3.3ft -[Apple MFi Certified] Series - Sync & Charging Cord for iPhone 7 Plus 6S Plus 6 Plus SE 5S 5C 5, iPad 2 3 4 Mini Air Pro, iPod -White for $8.99 (list price $20.00)

VicTsing Shower Speaker, Wireless Waterproof Speaker with 5W Drive, Suction Cup, Buit-in Mic, Hands-Free Speakerphone - Army Green for $18.99 (list price $24.99)

LilGadgets CarBuddy Universal Headrest Tablet Mount (For 7"-11" devices such as iPad, Galaxy, Note, Fire, Nook, and Surface tablets) for $15.95 (list price $27.95)

Portable Chargers Intocircuit 11200mAh Power Banks 4.8A Dual USB Output Battery Pack External Battery Bank for Smartphones Tablets - iPhone 7 Plus / 7 / 6s / iPad, Bluetooh Speakers and more, Gray for $15.99 (list price $22.99)

iClever BoostCube 4.8A 24W Dual USB Travel Wall Charger with SmartID Technology, Foldable Plug, White for $10.99 (list price $29.99)

SoundBot SB510 HD Water Proof Bluetooth 3.0 Speaker, Mini Water Resistant Wireless Shower Speaker, Handsfree Portable Speakerphone with Built-in Mic for $14.95 (list price $20.16)

Anker PowerLine+ USB-C to USB 3.0 cable (6ft), High Durability, for USB Type-C Devices Including the new MacBook, ChromeBook Pixel, Nexus 5X, Nexus 6P, Nokia N1 Tablet, OnePlus 2 and More for $15.99 (list price $25.99)

Anker PowerCore+ mini, 3350mAh Lipstick-Sized Portable Charger (3rd Generation, Premium Aluminum Power Bank), One of the Most Compact External Batteries for $13.99 (list price $39.99)

Bluetooth Headphones, Hussar Magicbuds Best Wireless Sports Earphones with Mic, IPX7 Waterproof, HD Sound for $26.99 (list price $169.99)

iMuto 20000mAh Portable Charger Compact External Battery Power Pack Power Bank with Smart LED Digital Display and Smart Charge (Black) for $23.99 (list price $29.99)

Trianium Armband For iPhone 7/6/6S Plus, LG G6 G5, Galaxy s8 s7 s6 Edge, Note 5 (fits Otterbox Defender / Lifeproof case) ArmTrek Pro Sport Exercise Running Pouch Key Holder for $12.99 (list price $20.97)

SENSO Bluetooth Headphones Wireless Sports Earphones - w/ Mic, IPX7 Waterproof, HD Stereo Sweatproof Earbuds, for Gym Running Workout, 8 Hour Battery, Noise Cancelling Headsets for $37.97 (list price $169.99)

Anker PowerCore 10400 Portable Charger with PowerIQ for iPhone, iPad, Samsung Galaxy and More (Black) for $29.99 (list price $49.99)

Oliasports Fidget Cube Relieves Stress & Anxiety, Black for $2.50 (list price $29.00)

LEGO Classic Creative Supplement 10693 for $13.99 (list price $19.99)

CardNinja Ultra-slim Self Adhesive Credit Card Wallet for Smartphones, Black for $7.44 (list price $12.99)

KITCHEN

Sandwich Cutter Taidea Best Adorable Animals Pocket Bread Cutter, Hand Tools Sandwich Kit for $9.99 (list price $39.99)

Cuisinart DBM-8 Supreme Grind Automatic Burr Mill for $34.99 (list price $44.99)

Instant Pot IP-DUO60 7-in-1 Multi-Functional Pressure Cooker, 6Qt/1000W for $99.99 

Plater Fast Defrosting Tray - Defrost Meat or Frozen Food Quickly Without Electricity, Microwave, Hot Water or Any Other Tools for $18.90 (list price $32.90)

Lodge L9OG3 Cast Iron Round Griddle, Pre-Seasoned, 10.5-inch for $14.29 (list price $24.00)

Lifewit Height Adjustable Pan Pot Organizer Rack, 5-Tier Kitchenware Cookware Holder for $24.99 (list price $49.99)

Rubbermaid Easy Find Lid Food Storage Container, BPA-Free Plastic, 6-Piece Set for $6.18

BlenderBottle Classic Loop Top Shaker Bottle, Clear/Green, 28-Ounce Loop Top for $6.99 (list price $7.99)

Modern Innovations 16 Inch Stainless Steel Magnetic Knife Bar for $16.95 (list price $29.99)

Yummy Sam Lid and Spoon Rest, Utensils Lid Holder in Silver for $8.99 (list price $10.19)

6 Reusable K-Cups - Refillable Stainless Mesh Coffee Filter Pod for Keurig 2.0 and 1.0 Machines by STYDDI for $9.99 (list price $16.99)

Meat Tenderizer By Checkered Chef. Best Hammer/Mallet Tool/Pounder For Tenderizing Steak,Beef And Poultry. Solid Metal Construction With Rubber Comfort Grip Handle. 100% Dishwasher Safe. for $10.87 (list price $19.95)

Fat Ninja Extra Large Roll Up Dish Drying Rack (19.8 x 14in) Over the Sink Stainless Steel Tier Drainer including Set of 2 Microfiber Kitchen Towels for $16.77 (list price $28.99)

Rubbermaid 17.3 Cup FreshWorks Produce Saver Food Storage Container, Large, Green for $11.24 (list price $16.99)

ISSIKI JAPAN Professional 8 Inch Chef's Knife, High Carbon Stainless Steel, Sharp Cutlery, Ergonomic Handlefor $29.99 (list price $125.00)

OXO Good Grips Nylon Potato Masher for Non-Stick Cookware for $6.99 (list price $9.59)

Norpro Honey/Syrup Dispenser for $15.99 (list price $34.35)

Corelle Livingware 12-1/4-Inch Serving Platter, Winter Frost White for $7.97 (list price $13.01)

Bellemain Stainless Steel Measuring Cup Set, 6 Piece for $18.95 (list price $24.95)

Cuisinart CIL22-30HR CastLite Non-Stick Cast Iron Fry Pan with Helper, 12-Inch, Red for $49.95 (list price $62.29)

Culina Fine Mesh Stainless Steel Strainers, Silver, Set of 3 for $7.99 (list price $12.99)

Top Rated Bellemain Cooling Rack - Baking Rack , Chef Quality 12 inch x 17 inch - Tight-Grid Design, Oven Safe, Fits Half Sheet Cookie Pan for $11.95 (list price $18.95)

Baker's Secret 1061483 10-by-16-Inch Nonstick Cooling Rack, Set of 2 for $6.00 (list price $19.99)

Prepworks by Progressive Berry Keeper for $7.99 (list price $9.49)

Prepworks by Progressive Fresh Fruit and Vegetable Keeper - 1.9 Quart for $9.96 (list price $11.99)

Oster TSSTTRJBG1 Jelly Bean 2-Slice Toaster, Grey for $29.99 (list price $34.99)

Prepworks by Progressive Lettuce Keeper - 4.7 Quart for $11.99 (list price $12.99)

Norpro Stainless Steel Commercial Potato Ricer for $27.84 (list price $43.99)

Stainless Steel Kitchen Funnel with Removable Strainer/Filter for Essential/Cooking Oils, Flask Funnel for Transferring of Liquid, Fluid, Dry Ingredients & Powder, 5- Inch,Silver - HOXHA for $9.98 (list price $23.68)

POPCO Silicone Microwave Popcorn Popper with Handles for $9.99 (list price $34.99)

VonShef 7- Egg Electric Cooker Stainless Steel with Poacher & Steamer Attachment for $19.94 (list price $34.99)

ChefLand 3-Compartment Microwave Safe Food Container with Lid/Divided Plate/Bento Box/Lunch Tray with Cover, Black, 10-Pack for $6.78 (list price $19.95)

DRAGONN Zester Grater Sharp Stainless Steel Blade with Black Handle, Safety Cover and Rubber Footings for $9.95 (list price $19.95)

Accuweight Digital Multifunction Food Meat Scale with LCD Display Perfect for Baking Kitchen Cooking, 11lb Capacity by 0.1oz, Tempered Glass surface, Black for $9.49 (list price $49.99)

Best Ice Cube Trays - 2 Large Silicone Pack - 16 Giant 2 Inch Ice Cubes Molds for $12.99 (list price $29.99)

Banana Hook - Ripen Bananas Naturally with Under Cabinet Banana Hanger / Banana Holder. Self-stick and Adheres Under Cabinets. for $6.00 (list price $11.99)

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The Original Hayden Autosoap - Premium Automatic Touchless Soap Dispenser - Fingerprint Resistant Brushed Stainless Steel - Hand Sanitiser compatible - (NEW Waterproof Base!) for $29.00 (list price $69.95)

Organize It All 2-Tier Shelf with Towel Bars (1753W-1) for $14.25 (list price $30.02)

Pregnancy Pillow, Full Body Maternity Pillow w/ Contoured U-Shape by Lavish Home, Back Support for $33.49 (list price $99.99)

AmazonBasics Wood Suit Hangers - 30 Pack, Natural for $20.82 (list price $23.99)

InnoGear IG-100ml-OD Aromatherapy Essential Oil Diffuser for $29.28 (list price $35.43)

VonShef 8 Piece Set 4 x Placemats, 4 x Coasters, Natural Slate for $17.95 (list price $49.99)

Adjustable Heavy Duty Bed Sheet Grippers Holders Cover Suspenders (Set of 4) for $8.99 (list price $11.99)

Mellanni Bed Sheet Set - Brushed Microfiber 1800 Bedding - Wrinkle, Fade, Stain Resistant - Hypoallergenic - 4 Piece (Cal King, White) for $32.70 (list price $59.99)

VonHaus 600W 2-in-1 Corded Upright Stick & Handheld Vacuum Cleaner with HEPA Filtration - Includes Crevice Tool & Brush Accessories for $44.95 (list price $79.99)

AmazonBasics Microfiber Sheet Set - Queen, Dark Grey for $16.98 (list price $19.99)

GORILLA GRIP Rectangle (35-Inch-by-16-Inch) Non-Slip Machine Washable Bath Mat, Blue for $12.99 (list price $29.99)

AcuRite 02081M Weather Station with Jumbo Display & Atomic Clock for $40.01 (list price $49.99)

Ziraki Memory Foam Lumbar Cushion - Premium Lumbar Lower Back Pain Lumbar Pillow, Protect and Soothe Your Back - Improve Your Posture - Soft & Firm Balanced Lumbar Support Pillow for $15.95 (list price $29.99)

Equinox International Queen/Standard Size 17 X 25-Inches Shredded Memory Foam Pillow with Removable Bamboo Soft Pillow Case for $15.95 (list price $39.99)

Royal Classic Kitchen Towels, 15-Pack, 100% Natural Cotton, 14 x 25 inches (15 Pack) for $13.97 (list price $29.99)

HOPDAY Wash Bags, Delicates Mesh laundry Bags, Super Premium Quality Bra lingerie Protection Washing Drying Bag with Rust Proof Flow Zipper, Set of 6 (3 Medium & 3 Large)-Black & White for $9.89 (list price $19.99)

LiBa Mildew Resistant Anti-Bacterial PEVA 8G Shower Curtain Liner, 72x72 Clear - Non Toxic, Eco-Friendly, No Chemical Odor, Rust Proof Grommets for $10.99 (list price $29.99)

Habor Digital Hygrometer Thermometer Indoor Humidity Monitor with Temperature Gauge Humidity Meter for $10.99 (list price $17.99)

Whitmor 6779-3044 Double Rod Freestanding Closet with Steel and Resin Frame, 45.2 by 68-Inch, Silver for $40.16 (list price $47.99)

Lysol Disinfecting Wipes Value Pack, Lemon & Lime Blossom, 240 Wipes (3 Packs of 80 Wipes) for $8.97 (list price $13.99)

NMR 9087 Pink Floyd Dark Side Decorative Poster for $5.37 (list price $8.95)

HEALTH AND BEAUTY

Nerdwax Stop Slipping Glasses as Seen on Shark Tank for $10.99 (list price $14.99)

Doctor's Best High Absorption Magnesium Dietary Supplement, 200 mg per 2 tablets, 240 Tablets for $15.37 (list price $29.99)

Bvlgari By Bvlgari For Men Eau-de-toilette Spray, 3.4 Ounce for $38.77 (list price $88.00)

Colgate Wisp Portable Mini-Brush Max Fresh, Peppermint, 24 Count for $3.41 (list price $7.99)

NIVEA Smooth Daily Moisture Body Lotion 16.9 Fluid Ounce for $4.99 (list price $7.99)

Gardinesca Beard Oil for $12.99 (list price $31.99)

Foot Soak with Tea Tree Oil and Epsom Salt - 20 oz - Tea Tree Essential Oils Foot Bath for $14.95 (list price $21.95)

"Touch Me" Dry Skin Body Brush - Natural Bristle for $6.99 (list price $14.99)

ArtNaturals Aromatherapy Top 8 Essential Oils, 100% Pure of The Highest Quality, Therapeutic Grade for $16.95 (list price $20.00)

Daily Power Scrub Facial Cleanser For Men - 8 OZ - Face Wash + Energizing Toner + Exfoliating Scrub All-In-One - Natural & Certified Organic Ingredients for $24.95 (list price $39.00)

Arabica Coffee Scrub 15 oz, Anjou Body Scrub with Honey, Sea Salt, VB, VE for $8.99 (list price $35.99)

Gillette Fusion5 ProGlide Men’s Razor Blades 8 Refills - Packaging May Vary, Mens Razors / Blades for $29.97 (list price $35.71)

Active Wow Teeth Whitening Charcoal Powder Natural for $24.99 (list price $29.99)

Bed Head Deep Waver for $19.90 (list price $27.99)

Maybelline Baby Lips Moisturizing Lip Balm, Cherry Me, 0.15 Ounce for $2.79 (list price $4.49)

Gillette Series 3X Action Shave Gel, Sensitive, 7 Ounce (Pack of 6) for $12.48 (list price $23.94)

Crest 3D White Luxe Whitestrip Teeth Whitening Kit, Glamorous White, 14 Treatments - Packaging May Vary for $34.40 (list price $44.99)

Philips Norelco Bodygroom Series 7100, BG2040 for $59.95 (list price $69.99)

Tweezerman LTD Stainless Steel Mini Slant Tweezer (Colors May Vary) for $9.19 (list price $14.00)

Aveeno Positively Radiant Skin Brightening Exfoliating Daily Scrub, 5 Oz for $4.78 (list price $7.69)

Real Techniques Miracle Complexion Sponge (2 sponges in each pack) for $8.24 (list price $10.99)

GNC Mega Men Energy & Metabolism Tablets, 90 Count for $9.99 (list price $22.99)

Dial Antibacterial Deodorant Bar Soap, White, 4 Ounce Bars, 10 Count (Pack of 3) for $14.64 (list price $18.93)

Nexcare Absolute Waterproof First Aid Tape, 1-Inch x 5-Yard Roll (Pack of 6) for $20.28 (list price $28.54)

BESTOPE Blackhead Remover Pimple Comedone Extractor Tool Best Acne Removal Kit for $9.99 (list price $19.99)

OFFICE, SCHOOL, AND CRAFTS

Honey-Can-Do TBL-03539 Portable Laptop Lap Desk with Handle, Blue, 23 L x 16 W x 2.5 H for $16.24 (list price $26.99)

MagniViz Magnifying Glass with Light and Stand - Handheld or Hands Free LED Lighted Magnifier (3x) - Bonus Cloth for $8.99 (list price $19.99)

Kate Spade New York "Let's Do Lunch" Business Card Holder for $19.00 (list price $20.00)

SUDEE STILE Colored Pencils 120 Unique Colors (No Duplicates) Art Drawing Colored Pencils Set with Case with Sharpener for $23.99 (list price $95.96)

ALEX Toys Little Hands Ready Set Paste for $6.49 (list price $12.00)

Officemate Designer Paper Clip Dispenser with Heavy Duty Magnet, Clear (93695) for $9.45 (list price $12.18)

ALEX Toys DIY Wear So Many Headbands, 10 headbands for $13.54 (list price $29.50)

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Warner Bros., IStock
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When the FBI Went After Mad Magazine
April 29, 2017
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Warner Bros., IStock

In a memo dated November 30, 1957, an agent with the Federal Bureau of Investigation identified as “A. Jones” raised an issue of critical importance: "Several complaints to the Bureau have been made concerning the 'Mad' comic book [sic], which at one time presented the horror of war to readers."

Attached to the document were pages taken from a recent issue of Mad that featured a tongue-in-cheek game about draft dodging. Players who earned such status were advised to write to FBI Director J. Edgar Hoover and request a membership card certifying themselves as a “full-fledged draft dodger.” At least three readers, the agent reported, did exactly that.

Mad, of course, was the wildly popular satirical magazine that was reaching upwards of a million readers every other month. Published by William Gaines, who had already gotten into some trouble with Congress when he was called to testify about his gruesome horror comics in 1954, Mad lampooned everyone and everything. But in name-checking the notoriously humorless Hoover, Gaines had invited the wrong kind of attention.

The memo got several facts incorrect: Mad had switched from a comic book to a magazine format in 1955, and it was Gaines’ E.C. Comics that had “presented the horror of war” in other titles. Despite getting these crucial pieces of information wrong, Jones didn’t hesitate to editorialize: "It is also of interest to note that…it is rather unfunny.”

The agent recommended the Bureau’s New York offices “make contact” with Mad’s headquarters to “advise them of our displeasure” and to make sure “that there be no repetition of such misuse of the Director’s name.”

Less than a week later, the Feds entered the hallowed hallways patrolled by Alfred E. Neuman. Their New York office would later report to Hoover directly that they had met with John Putnam, the magazine’s art director. (Conveniently, Gaines was not in that day.) Putnam told the agents he regretted the magazine using Hoover’s name and that nothing malicious was intended:

Putnam said that the use of the membership card and the name and address of the Director at the end of the game was referred to in their business as a 'gag' or 'kicker' in the same way that a comedian like Bob Hope or Milton Berle might use it.

Putnam swore that Mad would never again take Hoover’s name in vain; Gaines sent off a letter of sincere apology to the Director.

The Smoking Gun

Just two years later, in January 1960, Agent A. Jones was forced to file a second notice about the shenanigans at Mad. A recent issue had made not one, but two derogatory mentions of Hoover, including one in which he is blatantly and disrespectfully portrayed as being associated with a vacuum cleaner, “The Honorable J. Edgar Electrolux”:  

Obviously, Gaines was insincere in this promise…and has again placed the Director in a position of ridicule…it is felt we should contact Gaines…and firmly and severely admonish them concerning our displeasure…

It was by now clear Mad was not only polluting young minds, but that Gaines had absolutely no regard for the honorable Hoover’s position.

In June 1961, the FBI’s worst fears had been realized. Detailing an investigation into a Seattle-area extortion attempt led to the following:

Investigation … resulted in gaining admissions from the victim’s 12-year-old son and an 11-year-old companion that they had gotten the idea of preparing an extortion letter after reading the June issue of 'Mad' magazine.   

Working in concert with the Buffalo field office, the FBI determined another letter had been sent by a young boy demanding money in the style of a recent issue’s extortion advice. And there was a third under review that was sent to the agent of some professional wrestlers.

Mad was quickly becoming the scourge of the federal government. The FBI suggested the magazine be brought to the attention of the Attorney General for “instructing [readers] to deliberately violate the Federal Law.” They tried reaching out to Gaines, who was on vacation. (Time and again, Gaines simply not being in the office when called upon seemed to confound the FBI.)

Agent A. Jones, having exhausted all attempts to reason with these irresponsible anarchists, filed one last memo:

Despite assurances, they have continued to publish slurring remarks about the Bureau. In view of this situation, it was deemed useless to protest all such irresponsible remarks to a magazine of this poor judgment and capriciousness … we will have to wait and see if our action will result in increased discretion by this publication.

Poor A. Jones was unable to put an end to Mad’s reign of terror. But the magazine redeemed itself somewhat. In the 1970s, when the Bureau was trying to suppress the influence of the Ku Klux Klan, an agent suggested they copy and distribute a sticker from the magazine that read, “Support Mental Illness—Join the Klan!”

Hoover said no.

Additional Sources:
The Smoking Gun.

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