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5 College Bowls With Peculiar Corporate Sponsors

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College football's bowl season is here, and it's brought its annual cavalcade of baffling sponsorship deals with it. For much of college bowls' century-plus history, the postseason games carried humble monikers. The Sugar Bowl, Orange Bowl, Salad Bowl, and Refrigerator Bowl all accentuated just how much time bowl organizers spent in their kitchens frantically looking for something quotidian whose name they could slap on their bowl; "Ummm"¦have we named a game after the blender yet? Does anyone else think "˜Spatula Bowl' has a nice ring to it?" However, selling naming rights has become a hot business since the 1980s, and now most bowls' names are more market-driven than indicative of local color.

In honor of the corporate magic that now permeates almost every bowl, here are a few of our favorite bizarre corporate sponsorship and naming deals:

San Diego County Credit Union Poinsettia Bowl

If you're like me, you were probably sitting around last Thursday night mulling the logistics of a hypothetical move to San Diego. If I took a county job, where would I do my banking? I couldn't have been alone in this conundrum. The entire nation was wondering, and if they'd been watching the San Diego County Credit Union Poinsettia Bowl, they would have known. Does a local credit union really need the national exposure of sponsoring a bowl game? If you've got a more efficient idea for letting people in Vermont know about the 4.00% APY they could be earning with an average daily balance over $100,000 in the credit union's Money Market Max account, I'd like to hear it.

Bell Helicopter Armed Forces Bowl

Armed_forces_bowl.gifSimilarly, a lack of brand awareness among the civilian public is among the biggest problems facing the manufacturers of high-end military aircraft. Sure, a company may make some of the very best attack helicopters money can buy, but when John Q. Public needs aerial artillery he's just going to walk into his local arms dealer's and pick out the first thing he sees that's on sale. Credit the Bell Helicopter Armed Forces Bowl for trying to break this cycle. The manufacturer of civilian and military helicopters (not to mention tiltrotors) gets a captive audience of football fans and potential government buyers when Air Force plays in the Fort-Worth-based bowl game this year. Even better, they also get to advertise directly to fans of the other team, the University of California, Berkeley, a school whose socially conscious protests could certainly receive a serious boost from the kind of anti-tank air support only a Bell AH-1 SuperCobra can provide.

MPC Computers Bowl/Roady's Humanitarian Bowl

Of course, some football fans would prefere a bowl that affiliates itself with a more sympathetic cause, like kindness or saving puppies. The marketing gurus at MPC Computers and the Humanitarian Bowl are not among them, though. When MPC bought the 2004-2006 naming rights for the game played on the trademark blue "Smurf Turf" of Boise's Bronco Stadium (below), "humanitarian" was dropped and the name was changed to the MPC Computers Bowl. The move spared the company from having its public image sullied by rumors of humanitarianism, thereby saving MPC from constantly being hit up for charitable donations like a bunch of suckers. By the time the bleeding hearts at Roady's Truck Stops acquired the naming rights for this year's game between Fresno State and Georgia Tech, the bowl had already reinstated the offending positive adjective; the game is now known at the Roady's Humanitarian Bowl.

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galleryfurniture.com Bowl, EV1.net Bowl, Houston Bowl, etc.

Despite computer companies' naming chicanery, it's important to remember that the Internet boom made a plethora of sports advancements possible, particularly convenient fantasy football scoring, round-the-clock access to news and scores, and a host of questionable bowl sponsors. While many of the resulting names were cumbersome, nothing rolls off the tongue quite like the galleryfurniture.com Bowl, which was played in Houston's Astrodome in 2000 and 2001. In 2002, the name was changed to the rather uninspired Houston Bowl before Internet luminaries EV1.net took over title sponsorship from 2003-2005. The bowl then folded. However, this marketing fiasco was nowhere near the worst of Gallery Furniture founder Jim "Mattress Mack" McIngvale's career; in 1987 a chained lion used in promotions at a flea market owned by the furniture mogul mauled an 8-year-old girl.

homepoint.com Music City Bowl at Adelphia Coliseum/Gaylord Hotels Music City Bowl at LP Field

musiccity1.jpgAt least these sponsors are still corporate entities, though. Fans who still wear their commemorative t-shirts from the 1999 homepoint.com Music City Bowl clash between Kentucky and Syracuse at Nashville's Adelphia Coliseum carry the names of not one, but two defunct companies on their chests. The game's title sponsor, a home furnishings website, is no longer around, and cable giant Adelphia filed for bankruptcy in 2002 after falling victim to massive internal corruption. Investors in companies associated with the 2007 Gaylord Hotels Music City Bowl at LP Field, take heed.

Ethan Trex grew up idolizing Vince Coleman, and he kind of still does. Ethan co-writes Straight Cash, Homey, the Internet's undisputed top source for pictures of people in Ryan Leaf jerseys. His last contribution to mental_floss was the ultimate athlete tattoo quiz.

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FRED TANNEAU/AFP/Getty Images
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Animals
Fisherman Catches Rare Blue Lobster, Donates It to Science
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FRED TANNEAU/AFP/Getty Images

Live lobsters caught off the New England coast are typically brown, olive-green, or gray—which is why one New Hampshire fisherman was stunned when he snagged a blue one in mid-July.

As The Independent reports, Greg Ward, from Rye, New Hampshire, discovered the unusual lobster while examining his catch near the New Hampshire-Maine border. Ward initially thought the pale crustacean was an albino lobster, which some experts estimate to be a one-in-100-million discovery. However, a closer inspection revealed that the lobster's hard shell was blue and cream.

"This one was not all the way white and not all the way blue," Ward told The Portsmouth Herald. "I've never seen anything like it."

While not as rare as an albino lobster, blue lobsters are still a famously elusive catch: It's said that the odds of their occurrence are an estimated one in two million, although nobody knows the exact numbers.

Instead of eating the blue lobster, Ward decided to donate it to the Seacoast Science Center in Rye. There, it will be studied and displayed in a lobster tank with other unusually colored critters, including a second blue lobster, a bright orange lobster, and a calico-spotted lobster.

[h/t The Telegraph]

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Courtesy Murdoch University
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Animals
Australian Scientists Discover First New Species of Sunfish in 125 Years
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Courtesy Murdoch University

Scientists have pinpointed a whole new species of the largest bony fish in the world, the massive sunfish, as we learned from Smithsonian magazine. It's the first new species of sunfish proposed in more than 125 years.

As the researchers report in the Zoological Journal of the Linnean Society, the genetic differences between the newly named hoodwinker sunfish (Mola tecta) and its other sunfish brethren was confirmed by data on 27 different samples of the species collected over the course of three years. Since sunfish are so massive—the biggest can weigh as much as 5000 pounds—they pose a challenge to preserve and store, even for museums with large research collections. Lead author Marianne Nyegaard of Murdoch University in Australia traveled thousands of miles to find and collected genetic data on sunfish stranded on beaches. At one point, she was asked if she would be bringing her own crane to collect one.

Nyegaard also went back through scientific literature dating back to the 1500s, sorting through descriptions of sea monsters and mermen to see if any of the documentation sounded like observations of the hoodwinker. "We retraced the steps of early naturalists and taxonomists to understand how such a large fish could have evaded discovery all this time," she said in a press statement. "Overall, we felt science had been repeatedly tricked by this cheeky species, which is why we named it the 'hoodwinker.'"

Japanese researchers first detected genetic differences between previously known sunfish and a new, unknown species 10 years ago, and this confirms the existence of a whole different type from species like the Mola mola or Mola ramsayi.

Mola tecta looks a little different from other sunfish, with a more slender body. As it grows, it doesn't develop the protruding snout or bumps that other sunfish exhibit. Similarly to the others, though, it can reach a length of 8 feet or more. 

Based on the stomach contents of some of the specimens studied, the hoodwinker likely feeds on salps, a jellyfish-like creature that it probably chomps on (yes, sunfish have teeth) during deep dives. The species has been found near New Zealand, Australia, South Africa, and southern Chile.

[h/t Smithsonian]

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