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5 College Bowls With Peculiar Corporate Sponsors

College football's bowl season is here, and it's brought its annual cavalcade of baffling sponsorship deals with it. For much of college bowls' century-plus history, the postseason games carried humble monikers. The Sugar Bowl, Orange Bowl, Salad Bowl, and Refrigerator Bowl all accentuated just how much time bowl organizers spent in their kitchens frantically looking for something quotidian whose name they could slap on their bowl; "Ummm"¦have we named a game after the blender yet? Does anyone else think "˜Spatula Bowl' has a nice ring to it?" However, selling naming rights has become a hot business since the 1980s, and now most bowls' names are more market-driven than indicative of local color.

In honor of the corporate magic that now permeates almost every bowl, here are a few of our favorite bizarre corporate sponsorship and naming deals:

San Diego County Credit Union Poinsettia Bowl

If you're like me, you were probably sitting around last Thursday night mulling the logistics of a hypothetical move to San Diego. If I took a county job, where would I do my banking? I couldn't have been alone in this conundrum. The entire nation was wondering, and if they'd been watching the San Diego County Credit Union Poinsettia Bowl, they would have known. Does a local credit union really need the national exposure of sponsoring a bowl game? If you've got a more efficient idea for letting people in Vermont know about the 4.00% APY they could be earning with an average daily balance over $100,000 in the credit union's Money Market Max account, I'd like to hear it.

Bell Helicopter Armed Forces Bowl

Armed_forces_bowl.gifSimilarly, a lack of brand awareness among the civilian public is among the biggest problems facing the manufacturers of high-end military aircraft. Sure, a company may make some of the very best attack helicopters money can buy, but when John Q. Public needs aerial artillery he's just going to walk into his local arms dealer's and pick out the first thing he sees that's on sale. Credit the Bell Helicopter Armed Forces Bowl for trying to break this cycle. The manufacturer of civilian and military helicopters (not to mention tiltrotors) gets a captive audience of football fans and potential government buyers when Air Force plays in the Fort-Worth-based bowl game this year. Even better, they also get to advertise directly to fans of the other team, the University of California, Berkeley, a school whose socially conscious protests could certainly receive a serious boost from the kind of anti-tank air support only a Bell AH-1 SuperCobra can provide.

MPC Computers Bowl/Roady's Humanitarian Bowl

Of course, some football fans would prefere a bowl that affiliates itself with a more sympathetic cause, like kindness or saving puppies. The marketing gurus at MPC Computers and the Humanitarian Bowl are not among them, though. When MPC bought the 2004-2006 naming rights for the game played on the trademark blue "Smurf Turf" of Boise's Bronco Stadium (below), "humanitarian" was dropped and the name was changed to the MPC Computers Bowl. The move spared the company from having its public image sullied by rumors of humanitarianism, thereby saving MPC from constantly being hit up for charitable donations like a bunch of suckers. By the time the bleeding hearts at Roady's Truck Stops acquired the naming rights for this year's game between Fresno State and Georgia Tech, the bowl had already reinstated the offending positive adjective; the game is now known at the Roady's Humanitarian Bowl.

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galleryfurniture.com Bowl, EV1.net Bowl, Houston Bowl, etc.

Despite computer companies' naming chicanery, it's important to remember that the Internet boom made a plethora of sports advancements possible, particularly convenient fantasy football scoring, round-the-clock access to news and scores, and a host of questionable bowl sponsors. While many of the resulting names were cumbersome, nothing rolls off the tongue quite like the galleryfurniture.com Bowl, which was played in Houston's Astrodome in 2000 and 2001. In 2002, the name was changed to the rather uninspired Houston Bowl before Internet luminaries EV1.net took over title sponsorship from 2003-2005. The bowl then folded. However, this marketing fiasco was nowhere near the worst of Gallery Furniture founder Jim "Mattress Mack" McIngvale's career; in 1987 a chained lion used in promotions at a flea market owned by the furniture mogul mauled an 8-year-old girl.

homepoint.com Music City Bowl at Adelphia Coliseum/Gaylord Hotels Music City Bowl at LP Field

musiccity1.jpgAt least these sponsors are still corporate entities, though. Fans who still wear their commemorative t-shirts from the 1999 homepoint.com Music City Bowl clash between Kentucky and Syracuse at Nashville's Adelphia Coliseum carry the names of not one, but two defunct companies on their chests. The game's title sponsor, a home furnishings website, is no longer around, and cable giant Adelphia filed for bankruptcy in 2002 after falling victim to massive internal corruption. Investors in companies associated with the 2007 Gaylord Hotels Music City Bowl at LP Field, take heed.

Ethan Trex grew up idolizing Vince Coleman, and he kind of still does. Ethan co-writes Straight Cash, Homey, the Internet's undisputed top source for pictures of people in Ryan Leaf jerseys. His last contribution to mental_floss was the ultimate athlete tattoo quiz.

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entertainment
13 Fascinating Facts About Nina Simone
Hulton Archive/Getty Images
Hulton Archive/Getty Images

Nina Simone, who would’ve celebrated her 85th birthday today, was known for using her musical platform to speak out. “I think women play a major part in opening the doors for better understanding around the world,” the “Strange Fruit” songstress once said. Though she chose to keep her personal life shrouded in secrecy, these facts grant VIP access into a life well-lived and the music that still lives on.

1. NINA SIMONE WAS HER STAGE NAME.

The singer was born as Eunice Waymon on February 21, 1933. But by age 21, the North Carolina native was going by a different name at her nightly Atlantic City gig: Nina Simone. She hoped that adopting a different name would keep her mother from finding out about her performances. “Nina” was her boyfriend’s nickname for her at the time. “Simone” was inspired by Simone Signoret, an actress that the singer admired.

2. SHE HAD HUMBLE BEGINNINGS.


Getty Images

There's a reason that much of the singer's music had gospel-like sounds. Simone—the daughter of a Methodist minister and a handyman—was raised in the church and started playing the piano by ear at age 3. She got her start in her hometown of Tryon, North Carolina, where she played gospel hymns and classical music at Old St. Luke’s CME, the church where her mother ministered. After Simone died on April 21, 2003, she was memorialized at the same sanctuary.

3. SHE WAS BOOK SMART...

Simone, who graduated valedictorian of her high school class, studied at the prestigious Julliard School of Music for a brief period of time before applying to Philadelphia’s Curtis Institute of Music. Unfortunately, Simone was denied admission. For years, she maintained that her race was the reason behind the rejection. But a Curtis faculty member, Vladimir Sokoloff, has gone on record to say that her skin color wasn’t a factor. “It had nothing to do with her…background,” he said in 1992. But Simone ended up getting the last laugh: Two days before her death, the school awarded her an honorary degree.

4. ... WITH DEGREES TO PROVE IT.

Simone—who preferred to be called “doctor Nina Simone”—was also awarded two other honorary degrees, from the University of Massachusetts Amherst and Malcolm X College.

5. HER CAREER WAS ROOTED IN ACTIVISM.

A photo of Nina Simone circa 1969

Gerrit de Bruin

At the age of 12, Simone refused to play at a church revival because her parents had to sit at the back of the hall. From then on, Simone used her art to take a stand. Many of her songs in the '60s, including “Mississippi Goddamn,” “Why (The King of Love Is Dead),” and “Young, Gifted and Black,” addressed the rampant racial injustices of that era.

Unfortunately, her activism wasn't always welcome. Her popularity diminished; venues didn’t invite her to perform, and radio stations didn’t play her songs. But she pressed on—even after the Civil Rights Movement. In 1997, Simone told Interview Magazine that she addressed her songs to the third world. In her own words: “I’m a real rebel with a cause.”

6. ONE OF HER MOST FAMOUS SONGS WAS BANNED.

Mississippi Goddam,” her 1964 anthem, only took her 20 minutes to an hour to write, according to legend—but it made an impact that still stands the test of time. When she wrote it, Simone had been fed up with the country’s racial unrest. Medger Evers, a Mississippi-born civil rights activist, was assassinated in his home state in 1963. That same year, the Ku Klux Klan bombed a Birmingham Baptist church and as a result, four young black girls were killed. Simone took to her notebook and piano to express her sentiments.

“Alabama's gotten me so upset/Tennessee made me lose my rest/And everybody knows about Mississippi Goddam,” she sang.

Some say that the song was banned in Southern radio stations because “goddam” was in the title. But others argue that the subject matter is what caused the stations to return the records cracked in half.

7. SHE NEVER HAD A NUMBER ONE HIT.

Nina Simone released over 40 albums during her decades-spanning career including studio albums, live versions, and compilations, and scored 15 Grammy nominations. But her highest-charting (and her first) hit, “I Loves You, Porgy,” peaked at #2 on the U.S. R&B charts in 1959. Still, her music would go on to influence legendary singers like Roberta Flack and Aretha Franklin.

8. SHE USED HER STYLE TO MAKE A STATEMENT.

Head wraps, bold jewelry, and floor-skimming sheaths were all part of Simone’s stylish rotation. In 1967, she wore the same black crochet fishnet jumpsuit with flesh-colored lining for the entire year. Not only did it give off the illusion of her being naked, but “I wanted people to remember me looking a certain way,” she said. “It made it easier for me.”

9. SHE HAD MANY HOMES.

New York City, Liberia, Barbados, England, Belgium, France, Switzerland, and the Netherlands were all places that Simone called home. She died at her home in Southern France, and her ashes were scattered in several African countries.

10. SHE HAD A FAMOUS INNER CIRCLE.

During the late '60s, Simone and her second husband Andrew Stroud lived next to Malcolm X and his family in Mount Vernon, New York. He wasn't her only famous pal. Simone was very close with playwright Lorraine Hansberry. After Hansberry’s death, Simone penned “To Be Young, Gifted and Black” in her honor, a tribute to Hansberry's play of the same title. Simone even struck up a brief friendship with David Bowie in the mid-1970s, who called her every night for a month to offer his advice and support.

11. YOU CAN STILL VISIT SIMONE IN HER HOMETOWN.

Photo of Nina Simone
Amazing Nina Documentary Film, LLC, CC BY-SA 4.0, Wikimedia Commons

In 2010, an 8-foot sculpture of Eunice Waymon was erected in her hometown of Tryon, North Carolina. Her likeness stands tall in Nina Simone Plaza, where she’s seated and playing an eternal song on a keyboard that floats in midair. Her daughter, Lisa Simone Kelly, gave sculptor Zenos Frudakis some of Simone’s ashes to weld into the sculpture’s bronze heart. "It's not something very often done, but I thought it was part of the idea of bringing her home," Frudakis said.

12. YOU'VE PROBABLY HEARD HER MUSIC IN RECENT HITS.

Rihanna sang a few verses of Simone’s “Do What You Gotta Do” on Kanye West’s The Life of Pablo. He’s clearly a superfan: “Blood on the Leaves” and his duet with Jay Z, “New Day,” feature Simone samples as well, along with Lil’ Wayne’s “Dontgetit,” Common’s “Misunderstood” and a host of other tracks.

13. HER MUSIC IS STILL BEING PERFORMED.

Nina Revisited… A Tribute to Nina Simone was released along with the Netflix documentary in 2015. On the album, Lauryn Hill, Jazmine Sullivan, Usher, Alice Smith, and more paid tribute to the legend by performing covers of 16 of her most famous tracks.

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Animals
Watch the First-Ever Footage of a Baby Dumbo Octopus
NOAA, Wikimedia Commons // Public Domain
NOAA, Wikimedia Commons // Public Domain

Dumbo octopuses are named for the elephant-ear-like fins they use to navigate the deep sea, but until recently, when and how they developed those floppy appendages were a mystery. Now, for the first time, researchers have caught a newborn Dumbo octopus on tape. As reported in the journal Current Biology, they discovered that the creatures are equipped with the fins from the moment they hatch.

Study co-author Tim Shank, a researcher at the Woods Hole Oceanographic Institution in Massachusetts, spotted the octopus in 2005. During a research expedition in the North Atlantic, one of the remotely operated vehicles he was working with collected several coral branches with something strange attached to them. It looked like a bunch of sandy-colored golf balls at first, but then he realized it was an egg sac.

He and his fellow researchers eventually classified the hatchling that emerged as a member of the genus Grimpoteuthis. In other words, it was a Dumbo octopus, though they couldn't determine the exact species. But you wouldn't need a biology degree to spot its resemblance to Disney's famous elephant, as you can see in the video below.

The octopus hatched with a set of functional fins that allowed it to swim around and hunt right away, and an MRI scan revealed fully-developed internal organs and a complex nervous system. As the researchers wrote in their study, Dumbo octopuses enter the world as "competent juveniles" ready to jump straight into adult life.

Grimpoteuthis spends its life in the deep ocean, which makes it difficult to study. Scientists hope the newly-reported findings will make it easier to identify Grimpoteuthis eggs and hatchlings for future research.

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