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The First Time News Was Fit To Print, XXI

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Every Monday, mental_floss finds the first time The New York Times mentioned select topics. If you have a suggestion for our next episode, leave us a comment.

Books on Tape

February 20, 1977

cassette.jpgCatching Up With the Classics
Want to catch up on your reading while driving cross-country? Or dip into the classics while sunning with eyes closed on a secluded Caribbean beach? A California outfit called Books on Tape makes it happen.

Described as the "thinking man's answer to CB radio," Books on Tape was conceived in Los Angeles a few years back to aid long-haul commuters avoid "cerebral atrophy" occasioned by long traffic tie-ups on freeways.
* * * * *
Clients are able to rent the cassettes at fees ranging from $6.50 to $7.50 for a complete work, based on a one-month rental period, plus $1.75 for postage and handling. If one had to buy the tapes, the purchase price would be somewhere around $50.

Keep reading for Tina Fey, Blog, Blogs, Andy Pettitte and Bobblehead Dolls...

Condoleeza Rice (one 'z')

June 1, 1990

Faces of the Summit: The Supporting Cast
rice.jpgCondoleeza Rice "“ Senior director for Soviet affairs on the National Security Council staff . . . A former associate professor of political science at Stanford University . . . At the age of 35, one of the youngest senior officials in the White House and one of the few women to hold a senior position there . . . Assigned to travel with Mr. Gorbachev to Minneapolis and San Francisco . . . Has a doctoral degree in international studies from the University of Denver . . . Worked on strategic nuclear policy at the Joint Chiefs of Stafffrom 1986-87.

Condoleezza Rice (correct spelling)

June 18, 1989

The Great Beyond
''NOW IT IS TIME TO MOVE beyond containment,'' President Bush told the Texas A & M graduating class on May 12, 1989, ''to a new policy for the 1990's - one that recognizes the full scope of change taking place around the world and in the Soviet Union itself.''

In subsequently defining his foreign policy, the President has quoted himself saying those words - ''I call it 'beyond containment' '' -evidence that he considers the phrase the one that he wants to be used in any labeling of his foreign policy. White House staffers tell me, in passionate anonymity, that (contrary to the claims from Foggy Bottom) the persons who put the idea on paper before the President are Robert Blackwill, the European and Soviet Affairs man at the National Security Council, and Condoleezza Rice, the resident Sovietologist.

Tina Fey

November 8, 1998

tinafey.jpgA Talk Show for an Indelicate Age
Saturday Night Live, which has been lampooning The View in a recurring skit since late last year, already counts the routine among its classics. "It's great material for us, because we really don't have to heighten the reality much to make it absurd," said Tina Fey, one of the writers who created the sketch. She knew The View was ripe for parody the moment she saw Ms. Vieira give Wesley Snipes a spontaneous lap dance on air.

Blog

April 16, 2001

'Blog' Technology to Be Licensed
Trellix, which lets clients like About.com provide site-building tools and Web server space to their users, plans to announce today that it has licensed from Pyra Labs technology that provides an easy and fast way to publish a personal site known as a Web log or "blog."

Blogs

February 25, 2002

Internet Experts Wonder if Weblog Technology Is a Powerful New Media Species, or Just Another Fad
awaymsg.jpgFor the last two years or so, so-called Weblogs have slowly built a following among Internet users who like to dash off a few random thoughts, post them on a Web site and read similar musings by others. In the last two months, the universe of Weblogs has grown more quickly, with mainstream media analysts praising ''blogs,'' as the sites are known, for bringing a new type of expression to the Internet, and perhaps undermining the hegemony of global media giants.

But is this a truly new media species, with the power to command the attention of big Internet media companies? Or is it simply that in this, the Internet's fallow period, anything even remotely buzzworthy is given more of a spotlight than it deserves. Is the Weblog, in other words, a fad that is destined to fade?
* * * * *
But even among those whose Weblogs have gained notoriety, there are some who see this trend as ephemeral. Take Mark Hurst, who created a Weblog, goodexperience.com, in 1999 that he said attracted thousands of readers. Mr. Hurst, the president of Creative Good, a Net consulting firm in New York, eventually stopped posting daily remarks on the Web site and instead simply e-mailed a compendium of comments to a subscriber list that now numbers nearly 50,000 people.

"If you want to communicate with people, e-mail it to them," Mr. Hurst said. "Don't force them to come to your site every day to read what you've written."

[Image: chelseaperetti.blogspot.com]

Andy Pettitte

November 20, 1994

Transactions

pettitteposada.jpgNEW YORK YANKEES -- Designated Xavier Hernandez, pitcher, for assignment. Sent Billy Masse, outfielder, and Jose Musset, pitcher, outright to Columbus of the International League. Purchased the contracts of Andy Croghan, Andy Pettitte and Brien Taylor, pitchers; Jose Posada, catcher; and Ruben Rivera, Matt Luke and Lyle Mouton, outfielders, from Columbus.

Bobblehead Doll

September 29, 1993

Don Imus: It's a Hideous Life, and You Get to Hear All About It
bobblebeheaded.jpgIf he didn't invent shock jockery, he pioneered it, siring WXRK-FM's Howard Stern, among others. "People perceive me as Howard Stern," Mr. Imus, who reportedly earns $2.5 million a year, says off the air, seated in a reclining chair in his cluttered station office. "It's not the case. I'm Howard Stern with a vocabulary. I'm the man he wishes he could be."
* * * * *
Mr. Imus's four interviews with Bill Clinton -- three before the election, one after, and two of them broadcast live on the "Today" show -- vaulted him out of the dirty-deejay hamper. Mr. Imus credits himself with reviving Mr. Clinton's New York primary campaign and thus assuring his election.

"The I-Man is now a fashioner of kings," Mr. McCord says on the air.

"You don't have to suck up to me," Mr. Imus says. "Everyone else does."

"My man Bubba," as Mr. Imus calls him, may keep a Don Imus bobble-head doll on his Oval Office desk (there are snapshots to prove it), but Mr. Imus has not refrained from calling the President "that pantload in the White House," or simply "Fatso."

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Lists
11 Popular Quotes Commonly Misattributed to F. Scott Fitzgerald
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F. Scott Fitzgerald wrote a lot of famous lines, from musings on failure in Tender is the Night to “so we beat on, boats against the current” from The Great Gatsby. Yet even with a seemingly never-ending well of words and beautiful quotations, many popular idioms and phrases are wrongly attributed to the famous Jazz Age author, who was born on this day in 1896. Here are 11 popular phrases that are often misattributed to Fitzgerald. (You may need to update your Pinterest boards.)

1. “WRITE DRUNK, EDIT SOBER.”

This quote is often attributed to either Fitzgerald or his contemporary, Ernest Hemingway, who died in 1961. There is no evidence in the collected works of either writer to support that attribution; the idea was first associated with Fitzgerald in a 1996 Associated Press story, and later in Stephen Fry’s memoir More Fool Me. In actuality, humorist Peter De Vries coined an early version of the phrase in a 1964 novel titled Reuben, Reuben.

2. “FOR WHAT IT’S WORTH: IT’S NEVER TOO LATE OR, IN MY CASE, TOO EARLY TO BE WHOEVER YOU WANT TO BE.”

It’s easy to see where the mistake could be made regarding this quote: Fitzgerald wrote the short story “The Curious Case of Benjamin Button” in 1922 for Collier's Magazine, and it was adapted into a movie of the same name, directed by David Fincher and starring Brad Pitt and Cate Blanchett, in 2008. Eric Roth wrote the screenplay, in which that quotation appears.

3. “OUR LIVES ARE DEFINED BY OPPORTUNITIES, EVEN THE ONES WE MISS.”

This is a similar case to the previous quotation; this quote is attributed to Benjamin Button’s character in the film adaptation. It’s found in the script, but not in the original short story.

4. “YOU’LL UNDERSTAND WHY STORMS ARE NAMED AFTER PEOPLE.”

There is no evidence that Fitzgerald penned this line in any of his known works. In this Pinterest pin, it is attributed to his novel The Beautiful and Damned. However, nothing like that appears in the book; additionally, according to the National Atmospheric and Oceanic Association, although there were a few storms named after saints, and an Australian meteorologist was giving storms names in the 19th century, the practice didn’t become widespread until after 1941. Fitzgerald died in 1940.

5. “A SENTIMENTAL PERSON THINKS THINGS WILL LAST. A ROMANTIC PERSON HAS A DESPERATE CONFIDENCE THAT THEY WON’T.”

This exact quote does not appear in Fitzgerald’s work—though a version of it does, in his 1920 novel This Side of Paradise:

“No, I’m romantic—a sentimental person thinks things will last—a romantic person hopes against hope that they won’t. Sentiment is emotional.” The incorrect version is widely circulated and requoted.

6. “IT’S A FUNNY THING ABOUT COMING HOME. NOTHING CHANGES. EVERYTHING LOOKS THE SAME, FEELS THE SAME, EVEN SMELLS THE SAME. YOU REALIZE WHAT’S CHANGED IS YOU.”

This quote also appears in the 2008 The Curious Case of Benjamin Button script, but not in the original short story.

7. “GREAT BOOKS WRITE THEMSELVES; ONLY BAD BOOKS HAVE TO BE WRITTEN.”

There is no evidence of this quote in any of Fitzgerald’s writings; it mostly seems to circulate on websites like qotd.org, quotefancy.com and azquotes.com with no clarification as to where it originated.

8. “SHE WAS BEAUTIFUL, BUT NOT LIKE THOSE GIRLS IN THE MAGAZINES. SHE WAS BEAUTIFUL FOR THE WAY SHE THOUGHT. SHE WAS BEAUTIFUL FOR THE SPARKLE IN HER EYES WHEN SHE TALKED ABOUT SOMETHING SHE LOVED. SHE WAS BEAUTIFUL FOR HER ABILITY TO MAKE OTHER PEOPLE SMILE, EVEN IF SHE WAS SAD. NO, SHE WASN’T BEAUTIFUL FOR SOMETHING AS TEMPORARY AS HER LOOKS. SHE WAS BEAUTIFUL, DEEP DOWN TO HER SOUL.”

This quote may have originated in a memoir/advice book published in 2011 by Natalie Newman titled Butterflies and Bullshit, where it appears in its entirety. It was attributed to Fitzgerald in a January 2015 Thought Catalog article, and was quoted as written by an unknown source in Hello, Beauty Full: Seeing Yourself as God Sees You by Elisa Morgan, published in September 2015. However, there’s no evidence that Fitzgerald said or wrote anything like it.

9. “AND IN THE END, WE WERE ALL JUST HUMANS, DRUNK ON THE IDEA THAT LOVE, ONLY LOVE, COULD HEAL OUR BROKENNESS.”

Christopher Poindexter, the successful Instagram poet, wrote this as part of a cycle of poems called “the blooming of madness” in 2013. After a Twitter account called @SirJayGatsby tweeted the phrase with no attribution, it went viral as being attributed to Fitzgerald. Poindexter has addressed its origin on several occasions.

10. “YOU NEED CHAOS IN YOUR SOUL TO GIVE BIRTH TO A DANCING STAR.”

This poetic phrase is actually derived from the work of philosopher Friedrich Nietzsche, who died in 1900, just four years after Fitzgerald was born in 1896. In his book Thus Spake ZarathustraNietzsche wrote the phrase, “One must have chaos within to enable one to give birth to a dancing star.” Over time, it’s been truncated and modernized into the currently popular version, which was included in the 2009 book You Majored in What?: Designing Your Path from College to Career by Katharine Brooks.

11. “FOR THE GIRLS WITH MESSY HAIR AND THIRSTY HEARTS.”

This quote is the dedication in Jodi Lynn Anderson’s book Tiger Lily, a reimagining of the classic story of Peter Pan. While it is often attributed to Anderson, many Tumblr pages and online posts cite Fitzgerald as its author.

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Pop Culture
Fumbled: The Story of the United States Football League
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davi_deste via eBay

There were supposed to be 44 players marching to the field when the visiting Los Angeles Express played their final regular season game against the Orlando Renegades in June 1985.

Thirty-six of them showed up. The team couldn’t afford more.

“We didn’t even have money for tape,” Express quarterback Steve Young said in 1986. “Or ice.” The squad was so poor that Young played fullback during the game. They only had one, and he was injured.

Other teams had ridden school buses to practice, driven three hours for “home games,” or shared dressing room space with the local rodeo. In August 1986, the cash-strapped United States Football League called off the coming season. The league itself would soon vaporize entirely after gambling its future on an antitrust lawsuit against the National Football League. The USFL argued the NFL was monopolizing television time; the NFL countered that the USFL—once seen as a promising upstart—was being victimized by its own reckless expansion and the wild spending of team owners like Donald Trump.

They were both right.

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Spring football. That was David Dixon’s pitch. The New Orleans businessman and football advocate—he helped get the Saints in his state—was a fan of college ball and noticed that spring scrimmages at Tulane University led to a little more excitement in the air. With a fiscally responsible salary cap in place and a 12-team roster, he figured his idea could be profitable. Market research agreed: a hired broadcast research firm asserted 76 percent of fans would watch what Dixon had planned.

He had no intention of grappling with the NFL for viewers. That league’s season aired from September through January, leaving a football drought March through July. And in 1982, a players’ strike led to a shortened NFL season, making the idea of an alternative even more appealing to networks. Along with investors for each team region, Dixon got ABC and the recently-formed ESPN signed to broadcast deals worth a combined $35 million over two years.

When the Chicago Blitz faced the Washington Federals on the USFL’s opening day March 6, 1983, over 39,000 fans braved rain at RFK Stadium in Washington to see it. The Federals lost 28-7, foreshadowing their overall performance as one of the league’s worst. Owner Berl Bernhard would later complain the team played like “untrained gerbils.”

Anything more coordinated might have been too expensive. The USFL had instituted a strict $1.8 million salary cap that first year to avoid franchise overspending, but there were allowances made so each team could grab one or two standout rookies. In 1983, the big acquisition was Heisman Trophy winner Herschel Walker, who opted out of his senior year at Georgia to turn pro. Walker signed with the New Jersey Generals in a three-year, $5 million deal.

Jim Kelly and Steve Young followed. Stan White left the Detroit Lions. Marcus Dupree left college. The rosters were built up from scratch using NFL cast-offs or prospects from nearby colleges, where teams had rights to “territorial” drafts.

To draw a line in the sand, the USFL had advertising play up the differences between the NFL’s product and their own. Their slogan, “When Football Was Fun,” was a swipe at the NFL’s increasingly draconian rules regarding players having any personality. They also advised teams to run a series of marketable halftime attractions. The Denver Gold once offered a money-back guarantee for attendees who weren’t satisfied. During one Houston Gamblers game, boxer George Foreman officiated a wedding. Cars were given away at Tampa Bay Bandits games. The NFL, the upstart argued, stood for the No Fun League.

For a while, it appeared to be working. The Panthers, which had invaded the city occupied by the Detroit Lions, averaged 60,000 fans per game, higher than their NFL counterparts. ABC was pleased with steady ratings. The league was still conservative in their spending.

That would change—many would argue for the worse—with the arrival of Donald Trump.

Despite Walker’s abilities on the field, his New Jersey Generals ended the inaugural 1983 season at 6-12, one of the worst records in the league. The excitement having worn off, owner J. Walter Duncan decided to sell the team to real estate investor Trump for a reported $5-9 million.

A fixture of New York media who was putting the finishing touches on Trump Tower, Trump introduced two extremes to the USFL. His presence gave the league far more press attention than it had ever received, but his bombastic approach to business guaranteed he wouldn’t be satisfied with an informal salary cap. Trump spent and spent some more, recruiting players to improve the Generals. Another Heisman winner, quarterback Doug Flutie, was signed to a five-year, $7 million contract, the largest in pro football at the time. Trump even pursued Lawrence Taylor, then a player for the New York Giants, who signed a contract saying that, after his Giants contract expired, he’d join Trump’s team. The Giants wound up buying out the Taylor/Trump contract for $750,000 and quadrupled Taylor’s salary, and Trump wound up with pages of publicity.

Trump’s approach was effective: the Generals improved to 14-4 in their sophomore season. But it also had a domino effect. In order to compete with the elevated bar of talent, other team owners began spending more, too. In a race to defray costs, the USFL approved six expansion teams that paid a buy-in of $6 million each to the league.

It did little to patch the seams. Teams were so cash-strapped that simple amenities became luxuries. The Michigan Panthers dined on burnt spaghetti and took yellow school buses to training camp; players would race to cash checks knowing the last in line stood a chance of having one bounce. When losses became too great, teams began to merge with one another: The Washington Federals became the Orlando Renegades. By the 1985 season, the USFL was down to 14 teams. And because the ABC contract required the league to have teams in certain top TV markets, ABC started withholding checks.

Trump was unmoved. Since taking over the Generals, he had been petitioning behind the scenes for the other owners to pursue a shift to a fall season, where they would compete with the NFL head on. A few owners countered that fans had already voiced their preference for a spring schedule. Some thought it would be tantamount to league suicide.

Trump continued to push. By the end of the 1984 season, he had swayed opinion enough for the USFL to plan on one final spring block in 1985 before making the move to fall in 1986.

In order to make that transition, they would have to win a massive lawsuit against the NFL.

In the mid-1980s, three major networks meant that three major broadcast contracts would be up for grabs—and the NFL owned all three. To Trump and the USFL, this constituted a monopoly. They filed suit in October 1984. By the time it went to trial in May 1986, the league had shrunk from 18 teams to 14, hadn’t hosted a game since July 1985, kept only threadbare rosters, and was losing what existing television deals it had by migrating to smaller markets (a major part of the NFL’s case was that the real reason for the lawsuit, and the moves to smaller markets, was to make the league an attractive takeover prospect for the NFL). The ruling—which could have forced the NFL to drop one of the three network deals—would effectively become the deciding factor of whether the USFL would continue operations.

They came close. A New York jury deliberated for 31 hours over five days. After the verdict, jurors told press that half believed the NFL was guilty of being a monopoly and were prepared to offer the USFL up to $300 million in damages; the other half thought the USFL had been crippled by its own irresponsible expansion efforts. Neither side would budge.

To avoid a hung jury, it was decided they would find in favor of the USFL but only award damages in the amount of $1. One juror told the Los Angeles Times that she thought it would be an indication for the judge to calculate proper damages.

He didn’t. The USFL was awarded treble damages for $3 in total, an amount that grew slightly with interest after time for appeal. The NFL sent them a payment of $3.76. (Less famously, the NFL was also ordered to pay $5.5 million in legal fees.)

Rudy Shiffer, vice-president of the Memphis Showboats, summed up the USFL's fate shortly after the ruling was handed down. “We’re dead,” he said.

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