6 Backdoor Pilots That Never Took Off

CBS
CBS

A "backdoor pilot" is a term used in the TV industry to describe the use of an established TV show to test the waters for a proposed new series. Unfortunately for television-makers, they don't always work out—as these wannabe series prove.

1. KELLY'S KIDS

During the final season of The Brady Bunch, the Brady family generously relinquished most of a 30 minute episode in order to introduce their neighbors, Ken and Kathy Kelly (portrayed by Ken Berry and Brooke Bundy). The Kellys had adopted three boys—Matt, Dwayne, and Steve—in what must be the minimum amount of time required by California law. Sounds like a rather blah premise until you consider the "groundbreaking" 1970s twist: one of the boys was white, one was African-American, and one was Asian-American. The Brady Bunch creator Sherwood Schwartz hoped that Kelly's Kids would be picked up as a series, but the network passed.

2. EMPTY NESTS

Fans of The Golden Girls often rate the episode entitled "Empty Nests" as one of their least favorite installments of the beloved series. This episode featured only peripheral appearances by the four principals, and instead introduced us to previously-never-seen neighbors Rita Moreno and Paul Dooley, who were going through a marital crisis shortly after their college-aged daughter moved out. Empty Nest eventually did become a series, but only after some serious retooling. The producers decided that the original premise would have dissolved into constant bickering between Dooley and Moreno's characters, so they were dumped in favor of a widowed Richard Mulligan, whose adult daughters had moved back home. (Which sort of made the nest not-so-empty, but why quibble over the little details?)

3. AND 4. LIVING DOLLS AND CHARMED LIVES

There's an old show biz adage that says "if you throw enough shi*t against the wall, sooner or later something will stick." The creators of Who's the Boss doggedly tried to make lightning strike twice (and thrice) with limited success. In one instance, Leah Remini—Samantha's best friend from Brooklyn, who'd never been mentioned in previous shows—came to visit. She ended up with a modeling contract by the end of the episode, courtesy of agency owner Michael Learned. Living Dolls, the resultant series, lasted only 16 episodes and is probably remembered best as the launching pad for future Academy Award winner Halle Berry.

Another episode pitted Fran Drescher and Donna Dixon against one another as spokesmodels for a line of pre-packaged Italian food. Charmed Lives, the sitcom ABC created from this equation, lasted a mere three episodes.

5. THE CHATTERBOX

Speaking of Fran Drescher: She hosted her own backdoor pilot in "The Chatterbox" episode of her sitcom, The Nanny. Tracy Nelson portrayed an aspiring actress trying to make ends meet. She was hired as a shampoo girl at the Chatterbox (Fran's favorite salon) owned by Patrick Cassidy, a single dad who seemed to need help raising his son. The show was little more than The Nanny set in a beauty parlor. CBS rejected the new series, deciding that imitation is not always the sincerest form of flattery.

6. FIRST RESPONSE

The Whoopi Goldberg-produced Strong Medicine was one of the Lifetime network's most successful original series. They had managed to land a string of three former major network stars to star in the hospital drama: Janine Turner, Patricia Richardson, and Rick Schroder. No wonder they got a bit cocky by season five and used one episode to launch First Response, an Emergency! clone about the trials and tribulations of paramedics on the job.

First Response centered around Dr. Vanessa Burke, the head of the Rittenhouse Hospital trauma center, who happened to be an African American orphan adopted by a white family. The family's natural daughter (Katie) was a former drug addict/juvenile offender who had allegedly turned her life around and was now an EMT (hired only because her adoptive big sister gave her a break). Viewers needed a blowtorch to cut through all the plot contrivances presented in this pilot, so it's no wonder the show was never picked up.

As you're watching the syndicated reruns of your favorite shows, keep an eye out for an episode that features very little on-screen time of the main stars. It just may have been the producers slipping a backdoor pilot in for your consideration.

The Psychology Behind Kids' L.O.L. Surprise! Doll Obsession

Jack Taylor, Getty Images
Jack Taylor, Getty Images

Isaac Larian, the founder and CEO of toymaker MGA Entertainment, is an insomniac. Fortunately for him, that inability to sleep forced him to get up out of bed one night—a move that ended up being worth $4 billion.

Larian’s company is the architect of L.O.L. Surprise!, a line of dolls with a clever conceit. The product, which retails for about $10 to $20, is encased in a ball-shaped plastic shell and buried under layers of packaging, forcing children to tear through a gauntlet of wrapping before they’re able to see it. The inspiration came on that highly profitable sleepless night, which Larian spent watching unboxing videos on YouTube. It resulted in the first toy made for a generation wired for delayed gratification.

The dolls first went on sale in test markets at select Target stores in late 2016. MGA shipped out 500,000 of them, all of which sold out within two months. A Cabbage Patch Kid-esque frenzy came the following year. By late 2018, L.O.L. Surprise! (the acronym stands for the fancifully redundant Little Outrageous Little) had moved 800 million units, accounted for seven of the top 10 toys sold in the U.S., and was named Toy of the Year by the Toy Association. Videos of kids and adults unboxing them garner millions of views on YouTube, which is precisely where Larian knew his marketing would be most effective.

A woman holds a L.O.L. Surprise doll and packaging in her hand
Cindy Ord, Getty Images for MGA Entertainment

The dolls themselves are nothing revolutionary. Once freed from their plastic prisons, they stare at their owner with doe-eyed expressions. Some “tinkle,” while others change color in water. They can be dressed in accessories found in the balls or paired with tiny pets (which also must be "unboxed"). Larger bundles, like last year’s $89.99 L.O.L. Bigger Surprise! capsule, feature a plethora of items, each individually wrapped. It took a writer from The New York Times 59 minutes to uncover everything inside.

This methodical excavation is what makes L.O.L. Surprise! so appealing to its pint-sized target audience. Though MGA was advised that kids wouldn’t want to buy something they couldn’t see, Larian and his executives had an instinctual understanding of what child development experts already knew: Kids like looking forward to things.

Dr. Rachel Barr, director of Georgetown University’s Early Learning Project, told The Atlantic that unboxing videos tickle the part of a child’s brain that enjoys anticipation. By age 4 or 5, they have a concept of “the future,” or events that will unfold somewhere other than the present. However, Barr said, they’re also wary of being scared by an unforeseen outcome. In an unboxing video, they know the payoff will be positive and not, say, a live tarantula.

L.O.L. Surprise! is engineered to prolong that anticipatory joy, with kids peeling away wrapping like an onion for up to 20 minutes at a time. The effect is not entirely novel—baseball card collectors have been buying and unwrapping card packs without knowing exactly what’s inside for decades—but paired with social media, MGA was able to strike oil. The dolls now have 350 licensees making everything from bed sheets to apparel. Collectors—or their parents—can buy a $199.99 doll house. So-called “boy toys” are now lurking inside the wrappers, with one, the mohawk-sporting Punk Boi, causing a mild stir for being what MGA calls “anatomically correct.” His tiny plastic genital area facilitates a peeing function.

Whether L.O.L. Surprise! bucks conventional toy trends and continues its popularity beyond a handful of holiday seasons remains to be seen. Already, MGA is pushing alternative products like Poopsie Slime Surprise, a unicorn that can be fed glitter and poops a viscous green slime. An official unboxing video has been viewed 4.2 million times and counting.

The 8 Most Anticipated Horror Movies of 2019

Jessica Rothe in Happy Death Day 2U (2019)
Jessica Rothe in Happy Death Day 2U (2019)
Michele K. Short, Universal Pictures

Between Hereditary, A Quiet Place, and Halloween, 2018 was a killer year for horror moviesand 2019 is shaping up to be just as impressive. While remakes seem to be dominating the schedule in the coming months, there are plenty of sequels, adaptations, and even a few promising original titles coming out as well. Here are some of the scary movies we're most looking forward to seeing this year.

1. Us

In 2017, Jordan Peele revolutionized the horror genre with Get Out. The Academy Award-winning filmmaker plans to do the same again with Us, which features a predominantly black cast—a rarity for a horror movie. "I dedicated a lot of myself to creating a new horror mythology and a new monster," Peele said of the film. "I think that monsters and stories about monsters are our best ways of getting at deeper truths and facing our fears as a society ... It’s also important to note that this movie, unlike Get Out, is not about race. It is instead about something I feel has become an undeniable truth. That is the simple fact that we are our own worst enemies." Us, which stars Elisabeth Moss and Lupita Nyong'o, arrives in theaters on March 22, 2019.

2. IT: Chapter 2

Stephen King fans were thrilled with 2017's IT, the second adaptation of the horror master's beloved 1986 novel. Andy Muschietti is sitting in the director's chair again for the second chapter, which will follow the Losers Club as they return to Derry, Maine in their adult years. While Bill Skarsgård will reprise his role as Pennywise, impressive new additions to the cast include Jessica Chastain, Bill Hader, and James McAvoy. The film debuts on September 6, 2019.

3. Scary Stories to Tell in the Dark

If you’ve been a horror fiend since childhood, you’ll no doubt remember Alvin Schwartz's Scary Stories to Tell in the Dark book series. The books included memorable illustrations by Stephen Gammell, some of which no doubt haunted many children’s nightmares. The film adaptation will be released on August 9, 2019.

4. Zombieland 2

Venom director Ruben Fleischer's feature debut, 2009's Zombieland, was an instant hit with both horror and comedy fans. And they've been waiting 10 years for a sequel. Finally, we’ll be getting a second film this year with Fleischer directing and Emma Stone, Woody Harrelson, Jesse Eisenberg, Abigail Breslin, and even Bill Murray all confirmed to return. Zombieland 2 is set to hit theaters on October 11, 2019.

5. Happy Death Day 2U

The hilariously bad-but-fun Happy Death Day (2017) surprised audiences with how flat-out entertaining it was, so much so that fans were thrilled to hear there were plans for a sequel. Much like the original movie, the second film will follow protagonist Tree Gelbman (Jessica Rothe) as she’s killed every single day. But this time, the killer is coming for her friends, too. Happy Death Day 2U premieres on February 14, 2019.

6. Pet Sematary

Though Mary Lambert's original Pet Sematary (1989) was not met with much critical acclaim, fans of the Stephen King novel were pleased with the adaptation, and are excited to see the story come to life again. The remake, which is directed by Kevin Kölsch and Dennis Widmyer and stars John Lithgow and Jason Clarke, debuts on April 5, 2019.

7. Child’s Play

When rumors began swirling that there was going to be another Chucky movie, and that it would be a remake of the original Child’s Play at that, people—including the original series creator Don Mancini—didn't initially seem too excited.

But as more details—including a cast list that includes Aubrey Plaza and Brian Tyree Henry—were made public, interest in the project seemed to grow. Child’s Play hits theaters June 21, 2019.

8. The Prodigy

Creepy kids will never fail to make terrifying horror movie villains. In The Prodigy, Taylor Schilling’s character discovers something supernatural might be happening to her son when he starts acting as if he’s possessed. (Spoiler alert: He probably is). The film will be released on February 8, 2019.

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