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The First Time News Was Fit To Print, XIII

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Every Monday, mental_floss ventures into the The New York Times archives to find first mentions worth mentioning. Got a suggestions for next week's installment? Leave it in the comments.

Arnold Schwarzenegger

April 13, 1975

Bodybuilding: Is it Sport? Art?
arnold.jpg"You don't really see a muscle as a part of you, in a way. You see it as a thing. You look at it as a thing and you say, well, this thing has to be built a little longer, the bicep has to be longer, or the tricep has to be thicker here in the elbow area. And you look at it and it doesn't even seem to belong ot you. Like a sculpture. Then, after looking at it, a sculptor goes in with this thing and works a little bit, and you do, maybe then some extra forced reps to get this lower part out. You form it. Just like sculpture."

* * * * *
"It's like you have a little BMW "“ you want to race the hell out of this car because you know it's just going 110. But if you see guys driving a Ferrari or a Lamborghini, they slide around at 60 on the freeway because they know if they press on that accelerator they are going to go 170. These things are the same in every field."

"“ Arnold Schwarzenegger


April 9, 1899

NY1890s.jpgThe Taxicabs
One taxicab company, in spite of all the popular clamor for cheaper fares, has raised its rates, so that a ride of two miles, if the meter works properly and the chauffeur is honest, will cost $1.30. We fear it will turn out to be like advertised hotel rates, $1.30 "and up." The chauffeur's fee is still to be considered.
* * * * *
It would be better for the companies to practice economies; to secure honest chauffeurs, to guard against taximeter errors; than to raise the rate of fares. We have all been dreaming of the establishment of a cheap cab system. We still have nothing cheaper than a livery stable horse coupe.

Keep reading for hippies, Nude Beer, 'American as apple pie,' the Colorado Rockies and more.


April 23, 1961

magicsinging.jpgHippies And Beats
The Magic of Their Singing [by Bernard Wolfe] is a short, complex presentation of a new breed of American personality, lobotomized by hipsterism. For this hipster-type every second counts (for what?) The cut of one's jib and the position of the vent in the J. Press jacket are crucial. So are the complicated conversations with condensed meanings and sensual adventures that require new labels.
* * * * *
Using a style compounded of puns, inside jokes, cabalistic and mythical allusions, neo-Joycean syllogisms, dialectic, monologue and duologue, some lovely surrealism, and powerful barrel-chested "straight" polemical writing on love, lust, work, politics and the semantics of violence, Wolfe's new book details a week-end in the lives of a group of hippies and beats in Connecticut and New York City.


December 27, 1999

Madison Avenue Plays The Millennium For Laughs
evite.jpg The second millennium is ending not with a bang or a whimper but with a sales pitch.

Madison Avenue has embraced millennial marketing with the fervor of a zealot -- albeit one who has banished apocalyptic intimations in favor of the world view articulated by Mad magazine's Alfred E. Neuman: "What, me worry?"
* * * * *
Those preparing for the worst on New Year's Day are deemed, well, a couple zeroes shy of a millennial milestone. A commercial for McDonald's, for instance, shows a man eagerly stockpiling supplies in his storm cellar -- not water and canned goods, but french fries and ketchup.
* * * * *
Similarly, an ad for, a World Wide Web site offering invitations via e-mail, declares, "This New Year's Eve, make sure you invite some friends over to clutch in terror when the world ends.'"

Nude Beer

October 30, 1988

nude-beer.jpgNew Beer Makes A Pitch For The Upscale Market
Seven years ago Nude Beer was made for Golden Beverage by New Jersey's only contract brewery, the Eastern Brewing Corporation in Hammonton. John F. Vasallo Jr., director of the Division of Alcoholic Beverage Control, said the division called a halt to sales in New Jersey because it was deemed inappropriate to have a label that could be rubbed off to reveal a nude woman.

Now that Lion has the contract, Nude Beer is distributed in 14 states that have no such restrictions.

'Emerging Voting Bloc'

June 21, 1983

Stay Home, Rising Star
russert_cuomo.jpg In any case, it's not difficult to understand why political writers have been drawn to Mario Cuomo. He embodies that rare combination of an old-fashioned liberal who has traditional, conservative family values "“ calling for compassion for the needy and afflicted while inveighing against a lack of discipline in American life. He is an articulate, sometimes inspirational orator whose speeches are written mostly by himself. Also, on a national ticket he could bring with him a large and emerging voting bloc "“ Italian-Americans.
* * * * *
And last - though not to be overlooked - is the fact that his political strategist is a man he wooed from his job as Senator Moynihan's top aide, Timothy Russert, whose lines to the Washington tastemakers are strong.

Colorado Rockies (NHL team)

September 1, 1976

rockies.jpgRockies Name Wilson As Coach
The Colorado Rockies, based in Denver, the newest franchise in the National Hockey League, named Johnny Wilson as head coach yesterday.

[Note: The Colorado Rockies moved to New Jersey and became the Devils in 1982. Other names considered: Americans, Blades, Coastals, Colonials, Generals, Gulls, Jaguars, Meadowlanders, Meadowlarks and Patriots.]

Colorado Rockies (baseball team)

June 11, 1991

Coors And Partners Give Baseball To Wild West
rockies1.jpgA franchise here will give major league baseball a new time zone, a convenient stopover between the Midwest and the West Coast, and a stake in the nation's great Wild West.

Indeed, promoters of a Denver franchise talk of a regional team that will cultivate loyalties from Kansas to Utah, Wyoming to New Mexico.

If baseball executives had any doubt about the intentions here, the chimes at City Hall played "Take Me Out to the Ball Game," during the executives' evaluation visit in March. And schoolchildren were arranged in the shape of a baseball as the helicopter for the franchise committee flew over.
* * * * *
Newspapers here have conducted polls on a favored name for a new team. The clear favorite is the Denver Bears, the former name of the minor league team here, now called the Zephyrs.

But promoters say that could cause trademark problems and confusion with the Chicago Bears football team. Among the names the promoters favor: the Colorado Rockies.

'American as Apple Pie'

July 22, 1928

Mrs. Hoover, Too, Has Served The Nation
LouHoover2.jpg Mrs. Hoover was not only a good but an inveterate home-maker. She created abiding places one after the other in Peking, Tientsin, Tong Shan "“ where she was the only resident white woman "“ in Tokio, Leningrad, or St. Petersburg, as it was then; in Kalgorli and Broken Hill, Australia; in romantic Mandalay, and between times in less exotic places such as London and Paris. All were, as one guest put it, "as American as apple pie or corn pone," and through them all ran the motif of the eventual rest home...Mrs. Hoover finally built in 1921 at Palo Alto, overlooking the campus of Stanford.

Previously on The First Time News Was Fit To Print:

"¢ Volume I: Barack Obama, Jon Stewart, iPod
"¢ Volume II: Hillary Clinton, Starbucks, McDonald's
"¢ Volume III: JFK, Microwave Oven, the Internet
"¢ Volume IV: Larry David, Drudge Report, Digital Camera
"¢ Volume V: Walkman, Osama bin Laden, Iowa Caucuses
"¢ Volume VI: Times Square, Marijuana, Googling
"¢ Volume VII: Lance Armstrong, Aerosmith, Gatorade
"¢ Volume VIII: Bob Dylan, New York Jets, War on Terror
"¢ Volume IX: Hedge Fund, White Collar Crime, John Updike
"¢ Volume X: E-mail, Bruce Springsteen, George Steinbrenner
"¢ Volume XI: RFK, the Olsen Twins, Digg
"¢ Volume XII: Jerry Seinfeld, Lee Harvey Oswald, Don Mattingly

T.jpgYou need not rely on us to find The First Time News Was Fit To Print. Get complete access to the The New York Times archives when you become an NYT subscriber.

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Hulton Archive/Getty Images
6 Radiant Facts About Irène Joliot-Curie
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Hulton Archive/Getty Images

Though her accomplishments are often overshadowed by those of her parents, the elder daughter of Marie and Pierre Curie was a brilliant researcher in her own right.


A black and white photo of Irene and Marie Curie in the laboratory in 1925.
Irène and Marie in the laboratory, 1925.
Wellcome Images, Wikimedia Commons // CC BY 4.0

Irène’s birth in Paris in 1897 launched what would become a world-changing scientific dynasty. A restless Marie rejoined her loving husband in the laboratory shortly after the baby’s arrival. Over the next 10 years, the Curies discovered radium and polonium, founded the science of radioactivity, welcomed a second daughter, Eve, and won a Nobel Prize in Physics. The Curies expected their daughters to excel in their education and their work. And excel they did; by 1925, Irène had a doctorate in chemistry and was working in her mother’s laboratory.


Like her mother, Irène fell in love in the lab—both with her work and with another scientist. Frédéric Joliot joined the Curie team as an assistant. He and Irène quickly bonded over shared interests in sports, the arts, and human rights. The two began collaborating on research and soon married, equitably combining their names and signing their work Irène and Frédéric Joliot-Curie.


Black and white photo of Irène and Fréderic Joliot-Curie working side by side in their laboratory.
Bibliothèque Nationale de France, Wikimedia Commons // Public Domain

Their passion for exploration drove them ever onward into exciting new territory. A decade of experimentation yielded advances in several disciplines. They learned how the thyroid gland absorbs radioiodine and how the body metabolizes radioactive phosphates. They found ways to coax radioactive isotopes from ordinarily non-radioactive materials—a discovery that would eventually enable both nuclear power and atomic weaponry, and one that earned them the Nobel Prize in Chemistry in 1935.


The humanist principles that initially drew Irène and Frédéric together only deepened as they grew older. Both were proud members of the Socialist Party and the Comité de Vigilance des Intellectuels Antifascistes (Vigilance Committee of Anti-Fascist Intellectuals). They took great pains to keep atomic research out of Nazi hands, sealing and hiding their research as Germany occupied their country, Irène also served as undersecretary of state for scientific research of the Popular Front government.


Irène eventually scaled back her time in the lab to raise her children Hélène and Pierre. But she never slowed down, nor did she stop fighting for equality and freedom for all. Especially active in women’s rights groups, she became a member of the Comité National de l'Union des Femmes Françaises and the World Peace Council.


Irène’s extraordinary life was a mirror of her mother’s. Tragically, her death was, too. Years of watching radiation poisoning and cancer taking their toll on Marie never dissuaded Irène from her work. In 1956, dying of leukemia, she entered the Curie Hospital, where she followed her mother’s luminous footsteps into the great beyond.

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Live Smarter
You Can Now Order Food Through Facebook
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After a bit of controversy over its way of aggregating news feeds and some questionable content censoring policies, it’s nice to have Facebook roll out a feature everyone can agree on: allowing you to order food without leaving the social media site.

According to a press release, Facebook says that the company decided to begin offering food delivery options after realizing that many of its users come to the social media hub to rate and discuss local eateries. Rather than hop from Facebook to the restaurant or a delivery service, you’ll be able to stay within the app and select from a menu of food choices. Just click “Order Food” from the Explore menu on a desktop interface or under the “More” option on Android or iOS devices. There, you’ll be presented with options that will accept takeout or delivery orders, as well as businesses participating with services like or EatStreet.

If you need to sign up and create an account with or Jimmy John’s, for example, you can do that without leaving Facebook. The feature is expected to be available nationally, effective immediately.

[h/t Forbes]


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