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The First Time News Was Fit To Print, XI

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Every Monday, we journey into the archives of The New York Times, searching for first mentions worth mentioning. This week's edition includes RFK, the Olsen Twins and Digg.

Robert F. Kennedy

January 8, 1950

Miss Ethel Skakel Becomes Engaged
RFKWedding3.jpgMr. and Mrs. George Skakel have announced the engagement of their daughter, Ethel, to Robert Francis Kennedy, son of Joseph P. Kennedy, former U.S. Ambassador to the Court of St. James, and Mrs. Kennedy of Hyannis, Mass.; New York and West Palm Beach, Fla., formerly of Boston. A June wedding is planned.
* * * * *
Her fiancé, who was graduated from the Milton (Mass.) Academy, is a member of the class of '48 of Harvard University, where he belonged to the Spee and Varsity Cubs and the Hasty Pudding Institute of 1770. He was captain of the freshman football team there and on the varsity squad for three years.*

A veteran of three years of wartime Navy service, Mr. Kennedy is a student at the University of Virginia Law School. The prospective bridegroom is a brother of Representative John F. Kennedy and the late Lady Kathleen Hartington.

*This wasn't actually true. In a March 1957 profile, RFK's athletic resume was re-stated: "Mr. Kennedy is an active sportsman. He plays tennis, golfs in the 80's and skis. He played end on the Harvard football team for two years. Now a favorite week-end diversion is 'touch' football."

Zip Codes

November 29, 1962

New Mail Codes Will Aid Sorters
use-zip-code.jpgThe Post Office Department will add a five-digit number to everyone's address after July 1. The new number will be called the zip code.

Postmaster General J. Edward Day, who announced the plan today, said the digit code would help postal clerks pinpoint the destination of mail as it was sorted. He said this could speed delivery by as much as 24 hours.

To help publicize the plan, the department has created a cartoon character named Mr. Zip. "Zip" stands for Zone Improvement Plan.
* * * * *
Mr. Day he did not expect the new system to bring about any reduction in the postal payroll or in postal rates. The volume of mail increases every year and, in any case, most postal employees are letter carriers.

"I don't think we'll ever get to the point where a clanking robot brings mail to your door."

Keep reading for Kareem Abdul-Jabbar, David Bowie, product placement, Digg and the Olsen Twins.

Mary Kate & Ashley Olsen

June 7, 1992

Q-Ratings: The Popularity Contest Of The Stars
olsen.jpg How do you figure out a Q-rating? Take the percentage of people surveyed who describe a show or performer as "one of my favorites," then divide by the percentage who recognize the name in the first place. Drop the decimal point. For instance, a show that is called a favorite by everyone who has heard of it would have a rating of 100.

Here are Q-ratings of some of America's current favorites, according to the most recent surveys available. In cases of ties, shows and performers are listed alphabetically.

1. Jaleel White (49)
2. Bill Cosby (45)
3. Estelle Getty (42)
4. Whoopi Goldberg (42)
5. Michael Jordan (42)
6. Mary Kate and Ashley Olsen (twins) (42)
7. Robin Williams (42)
8. Kevin Costner (40)
9. Ted Danson (40)
10. Carroll O'Connor (39)

Digg

January 11, 2006

In A Flash, Camera Dealers Feel The Web's Wrath
digg-logo.jpg The market for digital camera gear, it turns out, happens to have a lot of overlap with the technology-minded, Web-logging set, whose vengeance is served without much pause. 'So many people have had the same problem before,' said Danny Start, a computer systems analyst in Birmingham, England...'This time, we all heard about it and thought we'd do something about it.'

On Nov. 29, Thomas Hawk posted a 2,333-word complaint about Price Rite Photo on his Web site, describing hard sales tactics and threats. By 2 a.m. the next day, this dispute over a $3,000 camera was an enormously popular topic of discussion online, casting Mr. Hawk in the timeless role of the outraged underdog.
* * * * *
After reading Mr. Hawk's complaints, Yahoo! Shopping blocked Price Rite from its service, according to Sabrina Crider, a spokeswoman for the company. Mr. Hawk quickly declared victory, and online discussion forums with names like Digg filed the story under headlines like "Digg Users Take Revenge at Bad Online Store."

David Bowie

July 11, 1971

Bowie, Bolan, Heron "“ Superstars?
davidbowie.jpgMind and music are a powerful team, too. David Bowie is the most intellectually brilliant man yet to choose the long-playing album as his medium of expression. His best album is Man of Words/Man of Music* (Mercury). It is over a year old and not easy to find in record stores, but it is well worth special-ordering or sending to England for or borrowing from a friend. It is worth any three records now on the charts.

*This album was re-released in the United States as Space Oddity in 1972.

War On Drugs

June 14, 1919

Health Commissioner Copeland Defends His War On Drugs
According to a statement given out yesterday by the Bureau of Narcotic Research, representing in its membership a number of philanthropists and medical men interested in the drug problem...the question that is interesting the doctors is how far the municipal and State authorities are seeking to interfere with the private practitioner's efforts in curing drug addicts. Any amendments to the sanitary code as have been proposed that will aim to treat as a single class the thousands of persons addicted to the use of narcotics will be vigorously resisted by the doctors, says the bureau's statement.

It also states that, according to figures compiled by the Police Department, there are at present some 250,000 addicts in New York. Of this number only about 15 percent are of the criminal or underworld classes, it says, and 212,500 of the total are making every effort to be cured.

Kareem Abdul-Jabbar

June 4, 1971

Biggest Name in NBA: Jabbar
kareemBucks.jpg For Oscar Robertson, it will be a chance to "listen and learn"; for Lew Alcindor, a "return to the fountainhead."

These were the terms in which the two basketball stars today described their upcoming tour of six African countries on behalf of the state department.
* * * * *
Twice during the short news conference Alcindor asked to be called by his Muslim name, Kareem Abdul Jabbar.

"I first used the name in 1969," he said, "but now that I am going overseas to represent my country, I would appreciate that courtesy."....Alcindor said he didn't expect the [Milwaukee] Bucks to change his name in their advertising "because I've become famous with it. I do expect people to use my Islamic name when they're talking to me."

Product Placement (in movies/TV)

November 15, 1982

Plugging Products In Movies As An Applied Art
The script for Rocky III is amended to include a Wheaties scene, in which Rocky advises his young son to eat the "breakfast of champions" if he wants to grow up big and strong. In North Dallas 40, a scene involving salad dressing is inserted so that the actors can conspicuously use Bertolli Olive Oil. In Honeysuckle Rose, the beer bottles are carefully arranged so that a particular beer is by Willie Nelson's side when he's relaxed and happy. As for the troublemakers, they drink another brand.

tv_friends.gifThese touches are the handiwork of an up-and-coming entrepreneur called the product placer, whose business it is to make sure that moviemakers and manufacturers enjoy a close, symbiotic relationship. In the days when Hollywood cared more for elegance, this might not have been possible "“ brand-name products on screen would have seemed hopelessly declasse. Even in recent years, the use of merchandise in movies was fairly random. But nowadays it's becoming an organized process, and the brand-name products that turn up as movie props are less and less likely to have landed there by accident.

[Image of mental_floss on Friends courtesy of The Trivia Hall of Fame. "Actor David Arquette became a fan, and a copy ended up in Courtney Cox-Arquette's hands on the set."]

Previously on The First Time News Was Fit To Print:
"¢ Volume I: Barack Obama, Jon Stewart and the iPod
"¢ Volume II: Hillary Clinton, Starbucks, McDonald's
"¢ Volume III: JFK, Microwave Oven, the Internet
"¢ Volume IV: Larry David, Drudge Report, Digital Camera
"¢ Volume V: Walkman, Osama bin Laden, Iowa Caucuses
"¢ Volume VI: Times Square, Marijuana, Googling
"¢ Volume VII: Lance Armstrong, Aerosmith, Gatorade
"¢ Volume VIII: Bob Dylan, New York Jets, War on Terror
"¢ Volume IX: Hedge Fund, White Collar Crime, John Updike
"¢ Volume X: E-mail, Bruce Springsteen, George Steinbrenner

T.jpgWant complete access to The New York Times archives, which go all the way back to 1851? Become an NYT subscriber.

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Food
Let Alexa Help You Brine a Turkey This Thanksgiving
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There’s a reason most of us only cook turkey once a year: The bird is notoriously easy to overcook. You could rely on gravy and cranberry sauce to salvage your dried-out turkey this Thanksgiving, or you could follow cooking advice from the experts.

Brining a turkey is the best way to guarantee it retains its moisture after hours in the oven. The process is also time-consuming, so do yourself a favor this year and let Alexa be your sous chef.

“Morton Brine Time” is a new skill from the cloud-based home assistant. If you own an Amazon Echo you can download it for free by going online or by asking Alexa to enable it. Once it’s set up, start asking Alexa for brining tips and step-by-step recipes customized to the size of your turkey. Two recipes were developed by Richard Blais, the celebrity chef and restaurateur best known for his Top Chef win and Food Network appearances.

Whether you go for a wet brine (soaking your turkey in water, salt, sugar, and spices) or a dry one (just salt and spices), the process isn’t as intimidating as it sounds. And the knowledge that your bird will come out succulent and juicy will definitely take some stress out of the holiday.

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Big Questions
Why Do the Lions and Cowboys Always Play on Thanksgiving?
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Because it's tradition! But how did this tradition begin?

Every year since 1934, the Detroit Lions have taken the field for a Thanksgiving game, no matter how bad their record has been. It all goes back to when the Lions were still a fairly young franchise. The team started in 1929 in Portsmouth, Ohio, as the Spartans. Portsmouth, while surely a lovely town, wasn't quite big enough to support a pro team in the young NFL. Detroit radio station owner George A. Richards bought the Spartans and moved the team to Detroit in 1934.

Although Richards's new squad was a solid team, they were playing second fiddle in Detroit to the Hank Greenberg-led Tigers, who had gone 101-53 to win the 1934 American League Pennant. In the early weeks of the 1934 season, the biggest crowd the Lions could draw for a game was a relatively paltry 15,000. Desperate for a marketing trick to get Detroit excited about its fledgling football franchise, Richards hit on the idea of playing a game on Thanksgiving. Since Richards's WJR was one of the bigger radio stations in the country, he had considerable clout with his network and convinced NBC to broadcast a Thanksgiving game on 94 stations nationwide.

The move worked brilliantly. The undefeated Chicago Bears rolled into town as defending NFL champions, and since the Lions had only one loss, the winner of the first Thanksgiving game would take the NFL's Western Division. The Lions not only sold out their 26,000-seat stadium, they also had to turn fans away at the gate. Even though the juggernaut Bears won that game, the tradition took hold, and the Lions have been playing on Thanksgiving ever since.

This year, the Lions host the Minnesota Vikings.

HOW 'BOUT THEM COWBOYS?


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The Cowboys, too, jumped on the opportunity to play on Thanksgiving as an extra little bump for their popularity. When the chance to take the field on Thanksgiving arose in 1966, it might not have been a huge benefit for the Cowboys. Sure, the Lions had filled their stadium for their Thanksgiving games, but that was no assurance that Texans would warm to holiday football so quickly.

Cowboys general manager Tex Schramm, though, was something of a marketing genius; among his other achievements was the creation of the Dallas Cowboys Cheerleaders.

Schramm saw the Thanksgiving Day game as a great way to get the team some national publicity even as it struggled under young head coach Tom Landry. Schramm signed the Cowboys up for the game even though the NFL was worried that the fans might just not show up—the league guaranteed the team a certain gate revenue in case nobody bought tickets. But the fans showed up in droves, and the team broke its attendance record as 80,259 crammed into the Cotton Bowl. The Cowboys beat the Cleveland Browns 26-14 that day, and a second Thanksgiving pigskin tradition caught hold. Since 1966, the Cowboys have missed having Thanksgiving games only twice.

Dallas will take on the Los Angeles Chargers on Thursday.

WHAT'S WITH THE NIGHT GAME?


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In 2006, because 6-plus hours of holiday football was not sufficient, the NFL added a third game to the Thanksgiving lineup. This game is not assigned to a specific franchise—this year, the Washington Redskins will welcome the New York Giants.

Re-running this 2008 article a few days before the games is our Thanksgiving tradition.

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