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The First Time News Was Fit To Print, Volume X

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Every Monday, mental_floss looks back at the first time The New York Times covered selected topics "“ selected by me, with help from our readers. Got an idea for next time? Help me out by leaving a comment.

Twister

September 13, 1967

twister3.jpgAdvertising: Liquor and Games

"Twister," by Milton Bradley, described as "a rather zany stocking-feet, body-action game for adults," is about to become involved in a nationwide tie-in with Seagram's 7-Crown, and you know what that is.

Into 15,000 liquor stores are going 48,900 pieces of display material that will include a "Quick As A Flash Party Book" and recipes based on the Twister theme.

This is reputed by the first tie-in between game maker and distiller. Next step "“ hotels on Park Place, Boardwalk and Skid Row!

E-mail

June 9, 1985

When Technology Outpaces Needs
1982computer.jpg Then there is electronic mail, that thoroughly modern offspring of a calcified postal service and a splintered Ma Bell. Currently, the companies promoting this service, nicknamed e-mail, are also offering such added services as a hookup of the subscriber's personal computer to the Telex network and a two-hour delivery of letter-quality documents to many parts of the country. They have all discovered that electronic mail alone cannot at this stage attract enough customers to stem the tide of red ink.
* * * * *
One of its alleged advantages is the so-called store and forward message. A user may send messages at any time and, unlike a telephone connection, e-mail does not require the recipient to be on the other end of the line. Then again, the old-fashioned postal service does not require that the recipient be there at the time of delivery either.

When all is said and done, electronic mail is no more efficient, in the vast majority of cases, than the telephone or the postal service it is supposed to replace. Nor does it have the flexibility to be able to deliver packages such as spare parts, in the manner of another innovation, the overnight express service pioneered by Federal Express.

Bruce Springsteen

January 21, 1973

Pop Folk Poets "“ A Band Of Loners
springsteen.jpgBruce Springsteen's debut album, Greetings from Asbury Park, NJ (Columbia), is full of urban experience, despite the country flavor of its musical idiom. Springsteen sometimes sounds like a curious cross between Van Morrison's upbeat fraternity-party enthusiasm and a bit of Rod Stewart's hoarse rock fervor. His music has an attractively driving infectiousness about it, particularly the fast numbers. But once again it is the words that distinguish him, for better or, perhaps, for worse.

Many more first mentions below, including Jonestown, George Steinbrenner, Clarence Thomas and It's a Wonderful Life.

Jonestown

November 19, 1978

jonestown.jpgCoast Congressman Believed Slain Investigating Commune In Guyana
Representative Leo J. Ryan, a California Democrat, was shot yesterday and is believed dead along with several companions in a remote area of Guyana, the State Department said last night.

The legislator had gone to Guyana accompanied by two aides and seven journalists, including an NBC television crew. He was investigating reports that members of a commune of the People's Temple, a religious cult established by a Californian named Jim Jones, were virtual prisoners.
* * * * *
The incident occurred when the Ryan party of 14 persons and the departing members of the commune, known as Jonestown after the sect's leader, attempted to take off for Georgetown. A tractor pulling a trailer appeared on the airstrip, and gunfire struck first one plane and then the second.

It's A Wonderful Life

November 5, 1945

wonderfullife.jpegStewart Due Back In 1st Liberty Film
The first role in a film for Col. James Stewart since his discharge from the Army Air Forces will be the lead in It's A Wonderful Life, the initial picture of Liberty Films, the new Frank Capra-William Wyler-Samuel Briskin production organization. The picture, which will be put into production on Feb. 1 for RKO release, will be based on "The Greatest Gift," a fantasy by Philip Van Doren Stern, about a man who expresses a wish that he had never been born. The story was bought by RKO at the suggestion of Cary Grant, who previously was to do the lead.

Jackie Robinson

October 29, 1939

jrobinson.jpgUCLA Triumphs Over Oregon
Two spectacular plays marked UCLA's 16-6 victory over Oregon before 40,000 in Memorial Coliseum today. The game knocked the Webfoots out of the undefeated group in the Pacific Coast Conference.

A 45-yard forward pass by Kenny Washington to Jackie Robinson, good for 66 yards, brought one touchdown, and Robinson broke the Oregon spirit with an 82-yard spring for the second Bruin tally.

George Steinbrenner

December 13, 1955

steinbrenner.jpgWildcats Dismiss Saban And Staff
The new broom swept clean today at Northwestern as Stu Holcomb, hired as athletic director three days ago, dismissed the head football coach, Lou Saban, and his entire staff
* * * * *
The 34-year-old Saban was let out along with the line coaches, Bud Svendsen and Nathan Johnson; the backfield coach, Al Pesek, and the end coach, George Steinbrenner. All were told their one-year contracts would not be renewed when they expire March 1.

January 4, 1973
(the first mention after buying the New York Yankees)

CBS Sells The Yankees For $10 Million
"We plan absentee ownership as far as running the Yankees is concerned," Steinbrenner said. "We're not going to pretend we're something we aren't. I'll stick to building ships."

Clarence Thomas

December 20, 1981

Can Black Colleges Survive?
clarencethomas.jpeg More than 25 years after the landmark Brown v. Board of Education decision decreed the doctrine of "separate but equal" unconstitutional for elementary and secondary schools, black colleges remain separate "“ although they admit many white students. And they are seeking additional resources that will allow them to become truly equal. "Some people think that just because an institution is black it is inferior," says Clarence Thomas, Assistant Secretary for Civil Rights in the Department of Education. "It's not true, and black institutions are not illegal. The emphasis now is on better racial balance in the broader society."

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25 Things You Should Know About Tucson
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The west is still wild in Tucson. Surrounded by breathtaking mountains, Arizona’s second-largest city attracts artists, astronomers, outdoorsy types and at least one rare cat. Read on for more Tucson trivia.

1) Some of the earliest evidence of corn cultivation in North America comes from Pima County, Arizona, where Tucson is located. Archaeologists have recovered kernels estimated to be 4000 years old within 60 miles of the city.

2) Towering above the downtown area is an iconic mountain called Sentinel Peak. Look at it from a distance and you may notice that the base is darker than the summit. The native Tohono O’odham people called this landmark Ts-iuk-shan—which is a corruption of their word for “black base.” Spaniards later turned Ts-iuk-shan into Tucson.

3) On March 20, 1880, a passenger train rolled into Tucson for the first time. Mayor R.N. Leatherwood sent out telegrams to dignitaries to publicize the occasion, writing to Pope Leo XIII that the railroad now linked "this ancient and honorable pueblo" with the rest of the Christian world. Newspapers began calling Tucson “the A. and H. Pueblo,” which gradually shrunk to its current nickname, “the Old Pueblo.”

4) If you’re a stargazer, Tucson is one of the best spots in the U.S. for astronomy. In 1972, Pima County enacted a “dark sky” code to regulate the brightness and number of outdoor bulbs in an effort to help local observatories like one at Kitt Peak. Now Tucson suffers from far less light pollution than most cities do, allowing stars and planets to shine through the darkness.

5) Above Broadway Boulevard, you can walk through the belly of a giant metal snake. A covered bridge for pedestrians and cyclists, this serpentine structure is designed to look like a diamondback rattlesnake, whose gaping jaw and fangs form the entrance.

6) By day, it looks like a big plastic doughnut. But after sundown, the solar-powered Desert O sculpture lights up in an array of vibrant colors. The ring, owned by the city of Tucson, is 6 feet in diameter and uses LED lights to create a brilliant display with a different color combo for every night of the week.

7) In 1970, then-mayor Jim Corbett called Tucson's East Speedway Boulevard the "ugliest street in America." At the time, it was enveloped by garish billboards that obscured the city's beautiful vistas. Then Life magazine ran a two-page photo of the forest of road signs and advertisements. The embarrassing spotlight led to Tucson's sign code, passed in the 1980s, which gradually limited billboards and tacky signage.

8) According to Guinness World Records, Davis-Monthan Airforce Base in Tucson has the largest aircraft repair shop and storage facility on Earth. Covering 2600 acres, it could house 4200 aircraft and 40 aerospace vehicles at one time, while still leaving room for 350,000 production tools.

9) In 2013, a new species of scorpion was discovered in the Santa Catalina Mountains, which are visible from downtown Tucson. Biologist Rob Bryson Jr. discovered the species in the Santa Catalinas' "sky islands"—isolated mountaintop habitats known for their biodiversity.

10) Cyclists should consider dropping by on the last Saturday before Thanksgiving for El Tour de Tucson, Arizona's largest and longest-running cycling event. The series of races attracts more than 9000 bike enthusiasts per year and usually raises about $2 million for local charities.

11) Hugo O’Conor, an Irish colonel in the Spanish army, is regarded by some as the founder of Tucson. Although a Spanish mission had been operating in present-day Tucson since 1692, and Native American communities before that, O’Conor arranged to have a military base for Spain's army set up on the site in 1775, resulting in a population boom for the city. O'Conor's red hair and courage in battle gave him the nickname “The Red Captain.”

12) The United States Handball Association Hall of Fame is located on North Tucson Boulevard.

13) Five years after peace was declared in the Mexican-American War, the U.S. bought the lower third of Arizona, which included Tucson, from Mexico. The $10 million transaction, known as the Gadsden Purchase, was finalized in 1854 and added a 30,000-square-mile territory to the United States. The expansion allowed Gadsden, a railroad promoter, to build a transcontinental railroad through the new territory.

14) One of the largest rock shows in the country, the Tucson Gem and Mineral Show attracts around 50,000 people annually. In addition to hosting gemstone scholars and dealers, the annual convention has exhibited the most dazzling rocks in existence—like the Hope diamond, lunar rocks collected by NASA astronauts, and the eye-popping Logan sapphire.

15) The Arizona State University Sun Devils and the University of Arizona Wildcats have a longstanding rivalry that dates back to their first meeting in 1889. Each year, the teams compete for the Territorial Cup, the oldest rivalry trophy in college football. The Wildcats play regular home games in their 56,000-seat stadium in midtown Tucson.

16) Speaking of the University of Arizona, it was founded in 1891—21 years before Arizona achieved statehood.

17) Tucson's world-class culinary scene was recognized by the United Nations Educational, Scientific, and Cultural Organization (UNESCO) in 2015 as a “Capital of Gastronomy.” Only 18 cities around the world have been given this title, and no other American city has cracked the list yet. Jonathan Mabry, a historic preservation officer in Tucson, filed the application for the city. “There are more heritage foods grown within 100 miles of Tucson than any other city in North America,” he told Smithsonian.com.

18) The Fourth Avenue Underpass doubles as a one-of-a-kind photo gallery. Roughly 7000 tiles bearing black and white portraits of 21st-century Tucsonans line the walls.

19) Four national flags have flown over the Old Pueblo. Spain ruled Tucson and the rest of Mexico until 1821. Then Mexico itself took over, but sold Tucson and much more territory to the United States in 1854 (see #13). When the Civil War broke out, the city joined the Confederacy and flew the Confederate flag from February to June 1862. Then Union forces, bearing the American flag, took the city back

20) Tucson is the oldest incorporated city in Arizona (and has been since incorporating in 1877).

21) For a few weeks in 1933, radio listeners in Tucson could enjoy a local show hosted by a very young Ray Bradbury. At age 12, he landed a gig at KGAR reciting comic strips on the air every Saturday night. “My pay was free tickets to see King Kong, Murders in the Wax Museum, and The Mummy,” he later reminisced. “You can’t do any better than that.”

22) El Charro Café is the oldest Mexican restaurant in the U.S. continuously operated by the same family. It may also be the birthplace of the chimichanga. As the legend goes, they were invented by Monica Flin, who established El Charro in 1922. She once flipped a burrito right into the fryer, splattering oil everywhere. Since kids were within earshot, she resisted the urge to curse and yelled “chimichanga,” a slang word that means thingamajig, instead.

23) The Mini Time Machine Museum of Miniatures is truly larger than life. A gallery of scale models, it boasts more than 300 tiny room boxes and houses. Some examples predate the Revolutionary War.

24) Downtown, a street known as Calle Carlos Arruza honors one of the greatest bullfighters in history, Mexican-born Carlos Arruza, whose nickname was El Ciclon (The Cyclone). According to historian David Leighton, Calle Carlos Arruza is one of the very few streets—possibly the only street—in the U.S. named after a bullfighter.

25) Only two non-captive jaguars, the largest cats in the New World, are known to reside within the U.S. One of them, nicknamed El Jefe, is a Tucson celebrity. Discovered in 2011, he can be found stalking the Santa Rita Mountains 25 miles south of the city. Jaguars are a near-threatened species: biologists estimate that about 15,000 are left in the wild.

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The Night the Brat Pack Was Born
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If Emilio Estevez had opted to pay for his movie ticket, the Brat Pack might never have been born. It was spring 1985, and Estevez—then the 23-year-old co-star of St. Elmo’s Fire—was being profiled in New York Magazine. The angle was that Estevez had just signed a deal to write, direct, and star in his own feature, That Was Then... This is Now, an opportunity that was rarely afforded to young Hollywood talent. Estevez was two years younger than Orson Welles was when he performed similar duties for 1941’s Citizen Kane.

That youthful exuberance was on display as New York writer David Blum followed Estevez in and around Los Angeles for several days gathering material for the story. With Blum in tow, Estevez decided that he wanted to catch a screening of Ladyhawke, a fantasy film starring Matthew Broderick. For reasons not made entirely clear, he preferred not to have to pay for a ticket. According to Blum, Estevez called the theater and politely asked for free admission before entering an 8 p.m. screening.

It's likely Estevez was just having a little fun with his celebrity. But to Blum, it was indicative of a mischievous, slightly grating sense of entitlement. Blum’s assessment was that Estevez was acting “bratty,” an impression he felt was reinforced when he witnessed a gathering of other young actors at LA’s Hard Rock Cafe for the same story.

What was supposed to be a modest profile of Estevez turned into a cover story declaration: Hollywood’s “Brat Pack” was here, and they had decided to forego the earnest acting study preferred by their predecessors to spend their nights partying instead.

The day the story hit newsstands, Blum received a call from Estevez. “You’ve ruined my life,” he said.

The June 1985 cover of New York magazine
New York, Google Books

Blum’s label had its roots in the Rat Pack of the 1960s, so named for the carousing boys' club led by Frank Sinatra, Dean Martin, and Sammy Davis Jr. Whether it was accurate or not, the performers developed reputations for squeezing every last drink, perk, and joke they could out of their celebrity well into middle age.

That dynamic was on Blum’s mind when New York dispatched him to cover Estevez. After he arrived in California, Blum took note of the fact that a tight cluster of actors seemed to have formed a group, both on- and off-screen. Estevez was close friends with Rob Lowe and Tom Cruise, and all of them appeared in 1983’s The Outsiders; Lowe and Estevez were co-starring in St. Elmo’s Fire, a coming-of-age drama that also featured Andrew McCarthy and Judd Nelson; Estevez and Nelson gained a lot of attention for 1984’s The Breakfast Club.

To Blum, Estevez was more than just a multi-hyphenate; he appeared to be the nucleus of a group that spent a lot of time working and playing together. And in fairness to Blum, Estevez didn’t dissuade the writer from that take: Fearing he was coming off as too serious in the profile, Estevez asked Lowe and Nelson to hang out with him at Los Angeles’s Hard Rock Cafe so Blum could see the actor's lighter side.

Nelson would later recall that he felt uneasy around Blum. “Why is this guy having dinner with us?” he asked Estevez. Lowe, meanwhile, was busy flirting with women approaching their table. The group later went to a "punk rock" club, with a Playboy Playmate tagging along.

As celebrity hedonism goes, it was a tame evening. But Blum walked away with the idea that Estevez was the unofficial president of an exclusive club—attractive actors who were soaking up success while idling late into the night.

Blum returned to New York with a different angle for his editors. He wanted to capture this “Brat Pack,” a “roving band” of performers “on the prowl” for good times. Although the magazine had just run a cover story about a teenage gang dubbed “the wolf pack” and feared repetition, they agreed.

As far as Estevez and the others were concerned, Blum was busy executing a piece on Estevez’s ambitions as a writer and director. When Estevez, Nelson, and Lowe appeared on the cover—taken from a publicity still for St. Elmo’s Fire—with his newly-coined phrase, they were horrified.

Blum began getting calls from angry publicists from each of the actors mentioned in the article—and there had been a lot of them. In addition to Estevez, the de facto leader, and lieutenants Lowe and Nelson, Blum had dubbed go-to John Hughes geek Anthony Michael Hall the “mascot”; Timothy Hutton was said to be on the verge of excommunication for his film “bombs”; Tom Cruise, Sean Penn, Nicolas Cage, and Matt Dillon were also mentioned.

To the actors, the effect was devastating. Independent of how they spent their free time, all of them were pursuing serious careers as performers, with producers, directors, and casting agents mindful of their portrayal in the media. Being a Brat Packer was synonymous with being listless, or not taking their craft seriously.

Nelson recalled the blowback was immediate: Managers told him to stop socializing with his friends for fear he’d be stigmatized as unreliable. “These were people I worked with, who I really liked as people, funny, smart, committed to the work,” he said in 2013. “I mean, no one was professionally irresponsible. And after that article, not only [were] we strongly encouraged not to work with each other again, and for the most part we haven’t, but it was insinuated we might not want to be hanging out with these people.”

Universal Pictures

Some of the actors went on The Phil Donahue Show to criticize the profile, asserting that their remarks to Blum had been off-the-record. (Blum denied this.) Lowe told the media that Blum had “burned bridges” and that he was “no Hunter S. Thompson.” Andrew McCarthy called Blum a “lazy … journalist” and found the idea of an actor “tribe” absurd—he had never even met Anthony Michael Hall.

Unfortunately, the name stuck. “Brat Pack” was infectious—a catch-all for the kind of young performer emerging in the ‘80s who could be seen in multiple ensemble movies. While Blum would later express regret over the label, it’s never quite left the public consciousness. In 2005, Universal released a DVD boxed set—The Breakfast Club, Weird Science, and Sixteen Candles—as The Brat Pack Collection.

Nelson, Estevez, and Lowe never again appeared in a movie together. “Personally, the biggest disappointment about it is that ‘Brat Pack’ will somehow figure in my obituary at [the] hands of every lazy and unoriginal journalist,” Estevez told a reporter in 2011. “Warning: My ghost will come back and haunt them.”

Nelson was slightly less forgiving. In a 2013 podcast, he chastised Blum for his mischaracterization of the group of young actors. “I would have been better served following my gut feeling and knocking him unconscious.”

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