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The First Time News Was Fit To Print, Volume X

Every Monday, mental_floss looks back at the first time The New York Times covered selected topics "“ selected by me, with help from our readers. Got an idea for next time? Help me out by leaving a comment.

Twister

September 13, 1967

twister3.jpgAdvertising: Liquor and Games

"Twister," by Milton Bradley, described as "a rather zany stocking-feet, body-action game for adults," is about to become involved in a nationwide tie-in with Seagram's 7-Crown, and you know what that is.

Into 15,000 liquor stores are going 48,900 pieces of display material that will include a "Quick As A Flash Party Book" and recipes based on the Twister theme.

This is reputed by the first tie-in between game maker and distiller. Next step "“ hotels on Park Place, Boardwalk and Skid Row!

E-mail

June 9, 1985

When Technology Outpaces Needs
1982computer.jpg Then there is electronic mail, that thoroughly modern offspring of a calcified postal service and a splintered Ma Bell. Currently, the companies promoting this service, nicknamed e-mail, are also offering such added services as a hookup of the subscriber's personal computer to the Telex network and a two-hour delivery of letter-quality documents to many parts of the country. They have all discovered that electronic mail alone cannot at this stage attract enough customers to stem the tide of red ink.
* * * * *
One of its alleged advantages is the so-called store and forward message. A user may send messages at any time and, unlike a telephone connection, e-mail does not require the recipient to be on the other end of the line. Then again, the old-fashioned postal service does not require that the recipient be there at the time of delivery either.

When all is said and done, electronic mail is no more efficient, in the vast majority of cases, than the telephone or the postal service it is supposed to replace. Nor does it have the flexibility to be able to deliver packages such as spare parts, in the manner of another innovation, the overnight express service pioneered by Federal Express.

Bruce Springsteen

January 21, 1973

Pop Folk Poets "“ A Band Of Loners
springsteen.jpgBruce Springsteen's debut album, Greetings from Asbury Park, NJ (Columbia), is full of urban experience, despite the country flavor of its musical idiom. Springsteen sometimes sounds like a curious cross between Van Morrison's upbeat fraternity-party enthusiasm and a bit of Rod Stewart's hoarse rock fervor. His music has an attractively driving infectiousness about it, particularly the fast numbers. But once again it is the words that distinguish him, for better or, perhaps, for worse.

Many more first mentions below, including Jonestown, George Steinbrenner, Clarence Thomas and It's a Wonderful Life.

Jonestown

November 19, 1978

jonestown.jpgCoast Congressman Believed Slain Investigating Commune In Guyana
Representative Leo J. Ryan, a California Democrat, was shot yesterday and is believed dead along with several companions in a remote area of Guyana, the State Department said last night.

The legislator had gone to Guyana accompanied by two aides and seven journalists, including an NBC television crew. He was investigating reports that members of a commune of the People's Temple, a religious cult established by a Californian named Jim Jones, were virtual prisoners.
* * * * *
The incident occurred when the Ryan party of 14 persons and the departing members of the commune, known as Jonestown after the sect's leader, attempted to take off for Georgetown. A tractor pulling a trailer appeared on the airstrip, and gunfire struck first one plane and then the second.

It's A Wonderful Life

November 5, 1945

wonderfullife.jpegStewart Due Back In 1st Liberty Film
The first role in a film for Col. James Stewart since his discharge from the Army Air Forces will be the lead in It's A Wonderful Life, the initial picture of Liberty Films, the new Frank Capra-William Wyler-Samuel Briskin production organization. The picture, which will be put into production on Feb. 1 for RKO release, will be based on "The Greatest Gift," a fantasy by Philip Van Doren Stern, about a man who expresses a wish that he had never been born. The story was bought by RKO at the suggestion of Cary Grant, who previously was to do the lead.

Jackie Robinson

October 29, 1939

jrobinson.jpgUCLA Triumphs Over Oregon
Two spectacular plays marked UCLA's 16-6 victory over Oregon before 40,000 in Memorial Coliseum today. The game knocked the Webfoots out of the undefeated group in the Pacific Coast Conference.

A 45-yard forward pass by Kenny Washington to Jackie Robinson, good for 66 yards, brought one touchdown, and Robinson broke the Oregon spirit with an 82-yard spring for the second Bruin tally.

George Steinbrenner

December 13, 1955

steinbrenner.jpgWildcats Dismiss Saban And Staff
The new broom swept clean today at Northwestern as Stu Holcomb, hired as athletic director three days ago, dismissed the head football coach, Lou Saban, and his entire staff
* * * * *
The 34-year-old Saban was let out along with the line coaches, Bud Svendsen and Nathan Johnson; the backfield coach, Al Pesek, and the end coach, George Steinbrenner. All were told their one-year contracts would not be renewed when they expire March 1.

January 4, 1973
(the first mention after buying the New York Yankees)

CBS Sells The Yankees For $10 Million
"We plan absentee ownership as far as running the Yankees is concerned," Steinbrenner said. "We're not going to pretend we're something we aren't. I'll stick to building ships."

Clarence Thomas

December 20, 1981

Can Black Colleges Survive?
clarencethomas.jpeg More than 25 years after the landmark Brown v. Board of Education decision decreed the doctrine of "separate but equal" unconstitutional for elementary and secondary schools, black colleges remain separate "“ although they admit many white students. And they are seeking additional resources that will allow them to become truly equal. "Some people think that just because an institution is black it is inferior," says Clarence Thomas, Assistant Secretary for Civil Rights in the Department of Education. "It's not true, and black institutions are not illegal. The emphasis now is on better racial balance in the broader society."

Our Archives

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History
The Secret World War II History Hidden in London's Fences

In South London, the remains of the UK’s World War II history are visible in an unlikely place—one that you might pass by regularly and never take a second look at. In a significant number of housing estates, the fences around the perimeter are actually upcycled medical stretchers from the war, as the design podcast 99% Invisible reports.

During the Blitz of 1940 and 1941, the UK’s Air Raid Precautions department worked to protect civilians from the bombings. The organization built 60,000 steel stretchers to carry injured people during attacks. The metal structures were designed to be easy to disinfect in case of a gas attack, but that design ended up making them perfect for reuse after the war.

Many London housing developments at the time had to remove their fences so that the metal could be used in the war effort, and once the war was over, they were looking to replace them. The London County Council came up with a solution that would benefit everyone: They repurposed the excess stretchers that the city no longer needed into residential railings.

You can tell a stretcher railing from a regular fence because of the curves in the poles at the top and bottom of the fence. They’re hand-holds, designed to make it easier to carry it.

Unfortunately, decades of being exposed to the elements have left some of these historic artifacts in poor shape, and some housing estates have removed them due to high levels of degradation. The Stretcher Railing Society is currently working to preserve these heritage pieces of London infrastructure.

As of right now, though, there are plenty of stretchers you can still find on the streets. If you're in the London area, this handy Google map shows where you can find the historic fencing.

[h/t 99% Invisible]

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holidays
Custom-Design the Ugly Christmas Sweater of Your Dreams (or Nightmares)
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For those of you aspiring to be the worst dressed person at your family's holiday dinner, UglyChristmasSweater.com sells—you guessed it—ugly Christmas sweaters to seasonal revelers possessing a sense of irony. But the Michigan-based online retailer has elevated kitsch to new heights by offering a create-your-own-sweater tool on its website.

Simply visit the site's homepage, and click on the Sweater Customizer link. There, you'll be provided with a basic sweater template, which you can decorate with festive snowflakes, reindeer, and other designs in five different colors. If you're feeling really creative, you can even upload photos, logos, hand-drawn pictures, and/or text. After you approve and purchase a mock-up of the final design, you can purchase the final result (prices start at under $70). But you'd better act quickly: due to high demand, orders will take about two weeks plus shipping time to arrive.

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