CLOSE

The First Time News Was Fit To Print, IX

More old news from the Times archives. As always, we've found people, places and things with first mentions worth mentioning.

Hedge Fund

November 26, 1966
A Mutual Fund That Is Unusual
The Hubshman Fund, described as the first mutual fund offered to the public that will employ both hedging and leveraging principles, is scheduled to begin operating today.
* * * * *
The Hubshman Fund, with headquarters at 350 Park Avenue, is modeled after one of Wall Street's little known but profitable vehicles for private investors "“ the hedge fund.

These hedge funds are limited partnerships, as contrasted to mutual funds that are open to the public. Typical partners of hedge funds include sophisticated businessmen and families of wealth who are attracted by the principle of making money in the stock market by taking both long and short positions.

John Updike

March 2, 1958

The Magic World Of Words
updike.jpg What influences a child's sensitivity to language, to choice of words, to color, to tempo, to construction? There may be innate differences in this sphere just as there are in music and visual art. Whether for biological or cultural reasons, girls and women, generally, are more skillful "“ and certainly more prodigal "“ with words than are boys and men. Allowing for individual differences, though, what can parents do to nurture, or at least not to destroy, the young child's gift for language?

We took this question up with...John Updike, who to our mind is one of the most skillful and versatile young artists we've read. As for specifics, Mr. Updike said: "When children are picking up words with rapidity, between two and three, say, tell them the true word for something, even if it is fairly abstruse and long. A long correct word is exciting to a child. Makes them laugh; my daughter never says rhinoceros without laughing. Also around this time, puns are popular. A child sees the humor of nonsense."

Still to come: Silicon Valley, White Collar Crime, Web 2.0, Big John Studd and more.

Silicon Valley

January 16, 1975

New Markets Are Sought For Miniaturized Computers
pirates-of-silicon-valley.jpgThe United States electronic industry has developed circuitry so miniaturized that it is pushing to install many computer functions in such things as automobiles, gasoline pumps, traffic signals and supermarket cash registers. This development is expected, within a few years, to give computer technology more impact on daily life than it has today, when computer circuitry in consumer products is limited to pocket calculators, digital watches and some cameras.
* * * * *
The buildings of Intel were put up on a former citrus orchard. Santa Clara south of San Francisco Bay next to San Jose, is in the heart of what those in the electronics industry call "Silicon Valley" because so many makers of semiconductors are here.

White Collar Crime

December 28, 1939
Dr. Sutherland Says The Cost Of Duplicity In High Places Exceeds Burglary Losses
"White-collar criminality" was sharply attacked by the retiring president of the American Sociological Society, Dr. Edwin H. Sutherland of Indiana University, in an address tonight which discarded accepted conceptions and explanations of crime.

Speaking at a joint session of that society...Dr. Sutherland described present-day white collar criminals as "more suave and deceptive" than last century's "robber barons" and asserted that "in many periods more important crime news may be found on the financial pages of newspapers than on the front pages."

Energizer Bunny

October 23, 1989
Amid TV's Ad Clutter, A Rabbit Runs Wild
energizer.jpgRight from the start, the new commercial for Eveready's Energizer batteries does not look like the run-of-the-mill television ad. The star of the whimsical campaign is a bright pink toy bunny wearing Ray-Ban sunglasses and blue thongs. Banging a big bass drum as it struts around the set, the mechanical rabbit suddenly runs amok and marches out of the sound studio's doors.

But unsuspecting viewers watching when the spot made its debut last week were in for an even bigger surprise. Halfway through what appears to be a coffee commercial that shows two women quietly chatting, the runaway rabbit pops up and creates havoc as it tramps across the table.

Then, just when it seems safe to go back to ignoring commercials, the Energizer bunny charges through the laboratory setting of a spot for a nasal spray. Startled viewers were left wondering when the marauding rabbit would turn up next.

Web 2.0

August 14, 2000

As Innovation Lags Behind And The Mainstream Moves In, Net Entrepreneurs Look For Ways Out
"We're burned out," Ms. Harmel said, speaking of Net entrepreneurs of a certain level of experience and fatigue. "Some of us are tired and rich. Some of us are tired and not rich. But we're all tired."

Data on this topic are scarce, but anecdotal evidence suggests that a changing of the guard is under way in the Internet industry, as the early proponents of the Web are stepping aside for the mainstream business people who have migrated to the new medium. Such a cultural shift was to be expected, given how the Web itself has become a mainstream phenomenon. But analysts say the executive shift could have broad implications for e-commerce.

"Call this Web 2.0," said Clay Shirky, a partner at Accelerator Group, a consulting firm that works with Web start-ups, who has worked in the Internet industry since 1993. "This has been going on slowly, and now people are realizing the landscape has changed without us having caught onto it."

Post-it Notes

August 30, 1981

Some Practical Gadgets To Keep In The Bag
post-it.jpg Post-It Notes are another member of this family. In this case, however, the adhesive is to be found in a narrow stripe along one edge of the back of pieces of note paper. The notes, available in various size sheets, come in the form of handy pads. Merely jot a note to yourself or someone else, lift the note from the pad and touch it to the wall, door, film box, photo paper box, or other surface. The note will stick to almost any surface and can be removed without doing harm to painted walls or any other delicate finishes.

Big John Studd

December 22, 1983
Fitness Offerings
studd.jpgEarlier this month President Reagan gave Parade Magazine, the Sunday newspaper supplement, an exclusive story on how he keeps fit. Included in the article over the President's byline was an exhortation to Americans to follow his example and take up, among other exercises, weight lifting.

So far, according to the White House press office, there "hasn't been a large response." But among the early respondents were several people apparently seeking indirect White House endorsement of their exercise products.

Spalding, the company that gave the nation the high-bounce pink rubber ball sometimes called the Spaldeen, has offered the President the free use of Power Rings, a weight-lifting device that retails for $109. And Big John Studd, a professional wrestler who says he is the only man to have body-slammed Andre the Great, has asked the Reagan re-election committee to give the President his own exercise contraption, which is a bicycle handlebar affixed to a wagon wheel.

Here are some of the topics featured in previous installments of this series:

"¢ Volume I: The Simpsons, Barack Obama, iPod and Microsoft
"¢ Volume II: Donald Trump, Starbucks, Global Warming and Wikipedia
"¢ Volume III: JFK, The Smurfs, the Internet
"¢ Volume IV: Larry David, Ulysses S. Grant, VCRs
"¢ Volume V: Walkman, Osama bin Laden, Pearl Jam
"¢ Volume VI: Times Square, Marijuana, Googling
"¢ Volume VII: Kobe Bryant, Apartheid, Gatorade
"¢ Volume VIII: Bob Dylan, Barbie, War on Terror

T.jpgWant complete access to The New York Times archives, which go all the way back to 1851? Become an NYT subscriber.

nextArticle.image_alt|e
Maynard L. Parker/Courtesy of The Huntington Library in San Marino, California
arrow
History
The Concept of the American 'Backyard' is Newer Than You Think
A home in Long Beach, California, in the 1950s.
A home in Long Beach, California, in the 1950s.
Maynard L. Parker/Courtesy of The Huntington Library in San Marino, California

Backyards are as American as apple pie and baseball. If you live in a suburban or rural area, chances are good that you have a lawn, and maybe a pool, some patio furniture, and a grill to boot.

This wasn’t always the case, though. As Smithsonian Insider reports, it wasn’t until the 1950s that Americans began to consider the backyard an extension of the home, as well as a space for recreation and relaxation. After World War II, Americans started leaving the big cities and moving to suburban homes that came equipped with private backyards. Then, after the 40-hour work week was implemented and wages started to increase, families started spending more money on patios, pools, and well-kept lawns, which became a “symbol of prosperity” in the 1950s, according to a new Smithsonian Institution exhibit.

A man mows his lawn in the 1950s
In this photo from the Smithsonian Institution's exhibit, a man mows his lawn in Long Beach, California, in the 1950s.
Maynard L. Parker/Courtesy of The Huntington
Library in San Marino, California

Entitled "Patios, Pools, & the Invention of the American Back Yard," the exhibition includes photographs, advertisements, and articles about backyards from the 1950s and 1960s. The traveling display is currently on view at the Temple Railroad & Heritage Museum in Temple, Texas, and from there it will head to Hartford, Connecticut, in December.

Prior to the 1950s, outdoor yards were primarily workspaces, MLive.com reports. Some families may have had a vegetable garden, but most yards were used to store tools, livestock, and other basic necessities.

The rise of the backyard was largely fueled by materials that were already on hand, but hadn’t been accessible to the average American during World War II. As Smithsonian Insider notes, companies that had manufactured aluminum and concrete for wartime efforts later switched to swimming pools, patio furniture, and even grilling utensils.

A family eats at a picnic table in the 1960s
A family in Mendham, New Jersey, in the 1960s
Molly Adams/Courtesy of the Smithsonian Institution, Archives of American Gardens, Maida Babson Adams American Garden Collection

At the same time, DIY projects started to come into fashion. According to an exhibit caption of a Popular Mechanics article from the 1950s, “‘Doing-it-yourself’ was advertised as an enjoyable and affordable way for families to individualize their suburban homes.” The magazine wrote at the time that “patios, eating areas, places for play and relaxation are transforming back yards throughout the nation.”

The American backyard continues to grow to this day. As Bloomberg notes, data shows that the average backyard grew three years in a row, from 2015 to 2017. The average home last year had 7048 square feet of outdoor space—plenty of room for a sizable Memorial Day cookout.

[h/t Smithsonian Insider]

nextArticle.image_alt|e
iStock
arrow
quiz
Animal Trivia of Escalating Difficulty
iStock
iStock

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios