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Arigato for smoking

Adfreak is reporting today that Hawaii's been running a very strange, pro-smoking campaign in Japan. Apparently, the U.S. state has created ads to reassure Japanese tourists that while Hawaii has adopted no-smoking laws, they aren't as strict as people would have you believe. But why spread the mixed message? Well, for more Yen, of course. Somehow, rumors had circulated in Japan that Hawaii had banned smoking entirely, and it started seriously affecting the state's tourism. The campaign, called "Smoking with Aloha," is targeted at Japanese publications to let tourists know that both they, and their cancer sticks, are welcome. Of course, as Adfreak points out, "the most ironic part of it all is that "˜aloha' literally means "˜breath of life.'" Story via the always amusing Adfreak.

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iStock
China Launches Crowdfunding Campaign to Restore the Great Wall
iStock
iStock

The Great Wall of China has been standing proudly for thousands of years—but now, it needs your help. CNN reports that the wall has fallen into disrepair and the China Foundation for Cultural Heritage Conservation has launched an online crowdfunding campaign to raise money for restorations.

Stretching 13,000 miles across northern China, the Great Wall was built in stages starting from the third century BCE and reaching completion in the 16th century. To some degree, though, it’s always been under construction. For centuries, individuals and organizations have periodically repaired and rebuilt damaged sections. However, the crowdfunding campaign marks the first time the internet has gotten involved in the preservation of the ancient icon. The China Foundation for Cultural Heritage Conservation is trying to raise $1.6 million (11 million yuan) to restore the wall, and has so far raised $45,000 (or 300,000 yuan).

Fundraising coordinator Dong Yaohui tells the BBC that, although the Chinese government provides some funds for wall repairs, it’s not enough to fix all of the damage: "By pooling the contribution of every single individual, however small it is, we will be able to form a great wall to protect the Great Wall," he said.

[h/t CNN]

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YouTube // Deep Look
These Glowing Worms Mimic Shining Stars
YouTube // Deep Look
YouTube // Deep Look

The glow worms of New Zealand's Waitomo caves produce light, mimicking the starry night sky. Using sticky goop, they catch moths and other flying creatures unfortunate enough to flutter into the "starry" cavern. Beautiful and icky in equal parts, this Deep Look video takes you inside the cave, and up close with these worms. Enjoy:

There's also a nice write-up with animated GIFs if you're not in the mood for video. Want more glow worms? Check out this beautiful timelapse in a similar cave, or our list of 19 Places You Won't Believe Exist topped by—you guessed it—New Zealand's Glowworm Caves!

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