Dog Days of Neunkirchen

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I saw pics of this dog walking around, and immediately thought "What a croc!" Of course, I meant it in a totally admiring way. Members of the Neunkirchen Zoo street team came up with a genius PR campaign this last month. They've been walking a dolled-up pooch around town while handing out flyers that read "Come to the Zoo before the Zoo comes to you." Talk about animal magnetism! The threat has supposedly boosted attendance by 15% thanks to the team's creative campaigning. Link via the always intriguing Presurfer.

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July 3, 2007 - 3:32am
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