Truth in Fast Food-vertsing

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The folks at the West Virginia Surf Report have this great little fast food expose going on (in fact they're not afraid to tell you how great it is... they've dubbed it a "Pulitzer-caliber" study at the bottom of their page!). And while time will only tell if they get their just awards, the idea's pretty clever. Essentially, they're taking beauty shots from fast food advertising, and putting them head to head with the stuff straight out of a store. There's no tampering with the food; just pics of what the burgers and specials look like when they roll out of bed in the morning. Click here to see more (via the always amazing Neatorama).

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June 11, 2007 - 2:56am
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