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EMI to Sell DRM-Free Music

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Following The Open Letter-Off of '07 in February, it looks like Steve Jobs has reached one of the four major record labels (or they reached him, perhaps spurring his original open letter). Apple and EMI jointly announced yesterday that EMI will allow sales of its catalog without any DRM (DRM = copy protection) as "premium downloads" on all major music stores, including Apple's iTunes Store. DRM-laden tracks will continue to be sold at existing price points.

At the iTunes Store, individual premium tracks will cost $1.29 (or 1.29 Euros or 99 pence) and will be encoded at twice the bit rate as normal DRM-encumbered tracks, offering better sound quality (and larger files...). This appears to be a move to offer something more than just "taking away DRM" for that $0.30. According to EMI's press release, full albums will be available in the new DRM-free format, for the same price as DRM albums. Thus the 30-cent premium is for individually purchased tracks only. This new full-album choice should allow EMI and Apple to measure whether consumers prefer DRM or non-DRM music at the same price point (given that the premium tracks are also higher-quality, it's a good bet that buyers will prefer the "premium" albums if they don't have to pay extra). The new premium tracks will be available sometime in May, and Apple predicted that by the end of 2007, half of the songs sold on iTunes will be offered without DRM. This may be wishful thinking, as other labels haven't signed on yet -- but given the extra per-track price premium, this might be a hit with recording industry business types.

More info: Audio feeds of the April 2 press conference, EMI's press release, Apple's press release, Reuters story.

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Live Smarter
Make Spreadsheets a Whole Lot Easier With This Excel Trick
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While data nerds may love a good spreadsheet, many office workers open Microsoft Excel with a certain amount of resistance. Inputting data can be a monotonous task. But a few tricks can make it a whole lot easier. Business Insider has a new video highlighting one of those shortcuts—a way to create a range that changes with the data you input.

Dynamic named ranges change and grow with your data, so, for instance, if one column is time and another is, say, dollar value, the value can change automatically as time goes on. If you do this, it's relatively easy to create a chart using this data, by simply inserting your named ranges as your X and Y values. The chart will automatically update as your range expands.

It's easier to see in the program itself, so watch the full video on Business Insider. Microsoft also has its own instructions here, or you can check out this video from the YouTube channel Excel Tip, which also has dozens of other useful tutorials for making Microsoft Excel your hardworking assistant.

[h/t Business Insider]

Marshall McLuhan, the Man Who Predicted the Internet in 1962

Futurists of the 20th century were prone to some highly optimistic predictions. Theorists thought we might be extending our life spans to 150, working fewer hours, and operating private aircrafts from our homes. No one seemed to imagine we’d be communicating with smiley faces and poop emojis in place of words.

Marshall McLuhan didn’t call that either, but he did come closer than most to imagining our current technology-led environment. In 1962, the author and media theorist (who is the subject of today's Google Doodle) predicted we’d have an internet.

That was the year McLuhan, a professor of English born in Edmonton, Canada on this day in 1911, wrote a book called The Gutenberg Galaxy. In it, he observed that human history could be partitioned into four distinct chapters: The acoustic age, the literary age, the print age, and the then-emerging electronic age. McLuhan believed this new frontier would be home to what he dubbed a “global village”—a space where technology spread information to anyone and everyone.

Computers, McLuhan said, “could enhance retrieval, obsolesce mass library organization,” and offer “speedily tailored data.”

McLuhan elaborated on the idea in his 1962 book, Understanding Media, writing:

"Since the inception of the telegraph and radio, the globe has contracted, spatially, into a single large village. Tribalism is our only resource since the electro-magnetic discovery. Moving from print to electronic media we have given up an eye for an ear."

But McLuhan didn’t concern himself solely with the advantages of a network. He cautioned that a surrender to “private manipulation” would limit the scope of our information based on what advertisers and others choose for users to see.

Marshall McLuhan died on December 31, 1980, several years before he was able to witness first-hand how his predictions were coming to fruition.


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