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How To: Not Buy Land In the Yukon

Step 1: Use a Cereal Company as Your Realtor
Back in the Golden Days of Radio, the Quaker Oats Company sponsored a program called "The Challenge of the Yukon." Essentially the sort of story that Dudley Do-Right would later be created to mock, "Challenge" revolved around the adventures of a brave and true Mountie and his thematically named dog, Yukon King. But, with the advent of television, ratings for the show began to slump. Hoping a change of venue would do a world of good, Quaker ponied up the cash to transfer the show to TV. Along the way, they decided that they needed a way to make kids care about the Klondike again. Their solution: Pint-size plots of real estate.


Step 2: Stake Your (Square Inch) Claim

In 1954, Quaker executives decided that the best way to drum up press for "Challenge of the Yukon" would be to actually give away bits of said Yukon to cereal customers. Certainly a far better prize than your average cheap, plastic thingamabob, deeds to square-inch tracts of Yukon Territory land could be found in every box of Quaker puffed rice and puffed wheat cereals. The company actually sent a contingent of be-suited execs up to Canada to buy a 19-acre plot of moose pasture. (Along the way, one of the businessmen reportedly got frostbite.) Quaker divvied the land up and, because binding deeds would have been too much of a pain for the Canadian government to deal with, printed up pseudo-deeds in the name of the Klondike Big Inch Land Company.

Step 3: Fall Behind On Your Payments

The promotion, and subsequently the show, was a major hit. Hundreds of thousands of boxes of cereal flew off the shelves and children across America became land-owners. However, once the campaign ended, it became clear that nobody knew what to do with the land. Sure, plenty of kids wrote to Quaker asking about making improvements (one reportedly even sent a toothpick fence he wanted erected around his portion), but there's really not a lot you can do with a square inch—even the person who managed to amass 10,000 shares still had much less than an acre. Eventually, Quaker just stopped paying the taxes on the land and the Canadian government sold all 19 acres for a little more than the equivalent of $251. By contrast, the current collector's price for a Big Inch Land Company deed is somewhere around $50.

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10 Filling Facts About A Charlie Brown Thanksgiving
Warner Home Video
Warner Home Video

Though it may not be as widely known as It’s the Great Pumpkin, Charlie Brown or A Charlie Brown Christmas, A Charlie Brown Thanksgiving has been a beloved holiday tradition for many families for more than 40 years now. Even if you've seen it 100 times, there’s still probably a lot you don’t know about this Turkey Day special.

1. IT’S THE FIRST PEANUTS SPECIAL TO FEATURE AN ADULT VOICE.

We all know the trombone “wah wah wah” sound that Charlie Brown’s teacher makes when speaking in a Peanuts special. But A Charlie Brown Thanksgiving, which was released in 1973, made history as the first Peanuts special to feature a real, live, human adult voice. But it’s not a speaking voice—it’s heard in the song “Little Birdie.”

2. IT WASN’T JUST ANY ADULT WHO LENT HIS VOICE TO THE SPECIAL.

Being the first adult to lend his or her voice to a Peanuts special was kind of a big deal, so it makes sense that the honor wasn’t bestowed on just any old singer or voice actor. The song was performed by composer Vince Guardaldi, whose memorable compositions have become synonymous with Charlie Brown and the rest of the gang.

“Guaraldi was one of the main reasons our shows got off to such a great start,” Lee Mendelson, the Emmy-winning producer who worked on many of the Peanuts specials—including A Charlie Brown Thanksgivingwrote for The Huffington Post in 2013. “His ‘Linus and Lucy,’ introduced in A Charlie Brown Christmas, set the bar for the first 16 shows for which he created all the music. For our Thanksgiving show, he told me he wanted to sing a new song he had written for Woodstock. I agreed with much trepidation as I had never heard him sing a note. His singing of ‘Little Birdie’ became a hit."

3. DESPITE THE VOICE, THERE ARE NO ADULTS FEATURED IN THE SPECIAL.

While Peanuts specials are largely populated by children, there’s usually at least an adult or two seen or heard somewhere. That’s not the case with A Charlie Brown Thanksgiving. “Charlie Brown Thanksgiving may be the only Thanksgiving special (live or animated) that does not include adults,” Mendelson wrote for HuffPo. “Our first 25 specials honored the convention of the comic strip where no adults ever appeared. (Ironically, our Mayflower special does include adults for the first time.)”

4. LUCY IS MOSTLY M.I.A., TOO.

Though early on in the special, viewers get that staple scene of Lucy pulling a football away from Charlie Brown at the last minute, that’s all we see of Chuck’s nemesis in A Charlie Brown Thanksgiving. (Lucy's brother, Linus, however, is still a main character.)

5. CHARLIE BROWN AND LUCY STILL KEEP IN TOUCH.

Though they only had a single scene together, Todd Barbee, who voiced Charlie Brown, told Noblemania that he and Robin Kohn, who voiced Lucy in the Thanksgiving special, still keep in touch. “We actually went to high school together,” Barbee said. “We still live in Marin County, are Facebook friends, and occasionally see each other.”

6. CHARLIE BROWN HAD SOME TROUBLE WITH HIS SIGNATURE “AAARRRGG.”

One unique aspect of the Peanuts specials is that the bulk of the characters are voiced by real kids. In the case of A Charlie Brown Thanksgiving, 10-year-old newcomer Todd Barbee was tasked with giving a voice to Charlie Brown—and it wasn’t always easy.

“One time they wanted me to voice that ‘AAAAAAARRRRRGGGGG’ when Charlie Brown goes to kick the football and Lucy yanks it away,” Barbee recalled to Noblemania in 2014. “Try as I might, I just couldn’t generate [it as] long [as] they were looking for … so after something like 25 takes, we moved on. I was sweating the whole time. I think they eventually got an adult or a kid with an older voice to do that one take."

7. LINUS STILL GETS AN ENTHUSIASTIC RESPONSE.

While Barbee got a crash course in the downside of celebrity at a very early age—“seeing my name printed in TV Guide made everyone around me go bananas … everybody … just thought I was some big movie star or something,” he told Noblemania—Stephen Shea, who voiced Linus, still gets a pretty big reaction.

"I don't walk around saying 'I'm the voice of Linus,'" Shea told the Los Angeles Times in 2013. "But when people find out one way or another, they scream 'I love Linus. That is my favorite character!'"

8. THANKS TO LINUS, THE THANKSGIVING SPECIAL GOT A SPINOFF.

As is often the case in a Peanuts special, Linus gets to play the role of philosopher in A Charlie Brown Thanksgiving and remind his friends (and the viewers) about the history and true meaning of whatever holiday they’re celebrating. His speech about the Pilgrims’ first Thanksgiving eventually led to This is America, Charlie Brown: The Mayflower Voyagers, a kind of spinoff adapted from that Thanksgiving Day prayer, which sees the Peanuts gang becoming a part of history.

9. LEE MENDELSON HAD AN ISSUE WITH BIRD CANNIBALISM.

In writing for HuffPo for A Charlie Brown Thanksgiving’s 40th anniversary, Mendelson admitted that one particular scene in the special led to “a rare, minor dispute during the creation of the show. Mr. Schulz insisted that Woodstock join Snoopy in carving and eating a turkey. For some reason I was bothered that Woodstock would eat a turkey. I voiced my concern, which was immediately overruled.”

10. MENDELSON EVENTUALLY GOT HIS WAY ... THOUGH NOT FOR LONG.

Though Mendelson lost his original argument against seeing Woodstock eating another bird, he was eventually able to right that wrong. “Years later, when CBS cut the show from its original 25 minutes to 22 minutes, I sneakily edited out the scene of Woodstock eating,” he wrote. “But when we moved to ABC in 2001, the network (happily) elected to restore all the holiday shows to the original 25 minutes, so I finally have given up.”

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The Mystery Science Theater 3000 Turkey Day Marathon Is Back
Shout! Factory
Shout! Factory

For many fans, Mystery Science Theater 3000 is as beloved a Thanksgiving tradition as mashed potatoes and gravy (except funnier). It seems appropriate, given that the show celebrates the turkeys of the movie world. And that it made its debut on Thanksgiving Day in 1988 (on KTMA, a local station in Minneapolis). In 1991, to celebrate its third anniversary, Comedy Central hosted a Thanksgiving Day marathon of the series—and in the more than 25 years since, that tradition has continued.

Beginning at 12 p.m. ET on Thursday, Shout! Factory will host yet another Mystery Science Theater 3000 Turkey Day marathon, hosted by series creator Joel Hodgson and stars Jonah Ray and Felicia Day. Taking place online at ShoutFactoryTV.com, or via the Shout! Factory TV app on Apple TV, Roku, Amazon Fire and select smart TVs, the trio will share six classic MST3K episodes that have never been screened as part of a Shout! Factory Turkey Day Marathon. Here’s hoping your favorite episode makes it (cough, Hobgoblins, cough.)

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