How To: Not Buy Land In the Yukon

Step 1: Use a Cereal Company as Your Realtor
Back in the Golden Days of Radio, the Quaker Oats Company sponsored a program called "The Challenge of the Yukon." Essentially the sort of story that Dudley Do-Right would later be created to mock, "Challenge" revolved around the adventures of a brave and true Mountie and his thematically named dog, Yukon King. But, with the advent of television, ratings for the show began to slump. Hoping a change of venue would do a world of good, Quaker ponied up the cash to transfer the show to TV. Along the way, they decided that they needed a way to make kids care about the Klondike again. Their solution: Pint-size plots of real estate.


Step 2: Stake Your (Square Inch) Claim

In 1954, Quaker executives decided that the best way to drum up press for "Challenge of the Yukon" would be to actually give away bits of said Yukon to cereal customers. Certainly a far better prize than your average cheap, plastic thingamabob, deeds to square-inch tracts of Yukon Territory land could be found in every box of Quaker puffed rice and puffed wheat cereals. The company actually sent a contingent of be-suited execs up to Canada to buy a 19-acre plot of moose pasture. (Along the way, one of the businessmen reportedly got frostbite.) Quaker divvied the land up and, because binding deeds would have been too much of a pain for the Canadian government to deal with, printed up pseudo-deeds in the name of the Klondike Big Inch Land Company.

Step 3: Fall Behind On Your Payments

The promotion, and subsequently the show, was a major hit. Hundreds of thousands of boxes of cereal flew off the shelves and children across America became land-owners. However, once the campaign ended, it became clear that nobody knew what to do with the land. Sure, plenty of kids wrote to Quaker asking about making improvements (one reportedly even sent a toothpick fence he wanted erected around his portion), but there's really not a lot you can do with a square inch—even the person who managed to amass 10,000 shares still had much less than an acre. Eventually, Quaker just stopped paying the taxes on the land and the Canadian government sold all 19 acres for a little more than the equivalent of $251. By contrast, the current collector's price for a Big Inch Land Company deed is somewhere around $50.

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Shout! Factory
Original GLOW Wrestling Series Hits Twitch
Shout! Factory
Shout! Factory

When it premiered in June 2017, GLOW was a bit of a sleeper offering for Netflix. With the amount of original programming ordered by the streaming service, a show based on an obscure women’s pro wrestling league from the 1980s seemed destined to get lost in the shuffle.

Instead, the series was a critical and commercial success. Ahead of its second season, which drops on June 29, you'll have a chance to see the mat work of the original women who inspired it.

Shout! Factory has announced they will be live-streaming clips from the first four seasons of GLOW (Gorgeous Ladies of Wrestling), which first premiered in 1986, beginning at 9 p.m. ET on June 28. The stream, which will be available on shoutfactorytv.com and Twitch, will feature original footage framed by new interviews with personalities including Godiva, host Johnny C, and Hollywood. The show will air live from the Santino Brothers Wrestling Academy in Los Angeles.

Godiva, who was portrayed by Dawn Maestas, inspired the character Rhonda (a.k.a. Brittanica) on the Netflix series; Hollywood was the alter ego of Jeanne Basone, who inspired the character Cherry in the fictionalized version of the league. Basone later posed for Playboy and takes bookings for one-on-one wrestling matches with fans.

Shout! Factory's site also features a full-length compilation of footage, Brawlin’ Beauties: GLOW, hosted by onetime WWE interviewer “Mean” Gene Okerlund.

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Universal Studios
Everything That’s Leaving Netflix in July
Universal Studios
Universal Studios

Here’s some news you won’t be cheering about: Bring It On is leaving Netflix on July 1st—as are the four of its sequels that are currently part of the company’s streaming library (FYI: there are a total of six Bring It On films altogether—yes, six). The Lethal Weapon franchise will bid farewell, too, as will a handful of classic films like Breakfast at Tiffany’s. To make way for July’s slate of new titles, here’s everything that’s leaving Netflix in July.

JULY 1

Alive

Along Came Polly

An Honest Liar

Beerfest

Before Midnight

Bring It On

Bring It On Again

Bring It On: All or Nothing

Bring It On: Fight to the Finish

Bring It On: In It to Win It

Cocktail

Extremely Loud and Incredibly Close

Lethal Weapon

Lethal Weapon 2

Lethal Weapon 3

Lethal Weapon 4

Little Women

Michael Clayton

Midnight in Paris

Mixed Signals

More Than a Game

Pandemic

Piglet’s Big Movie

Rugrats Go Wild

Scary Movie

Scream 3

Terminator 3: Rise of the Machines

The Art of War

Tropic Thunder

V for Vendetta

JULY 2

Breakfast at Tiffany’s

JULY 8

Alpha & Omega: Journey to Bear Kingdom

Real Husbands of Hollywood: Seasons 1-5

JULY 9

Ratchet and Clank

Serena

JULY 11

Alice Through the Looking Glass

JULY 14

Wild Hogs

JULY 15

Convergence

Lockup: State Prisons: Collection 1

Small Is Beautiful: A Tiny House Documentary

JULY 16

Changeling

Wanted

JULY 29

The Den

JULY 30

A Cinderella Story

Hurricane of Fun: The Making of Wet Hot

Swing State 

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